I-70 Coalition

What I-70 Coalition does

The I-70 Coalition is a non-profit advocacy organization headquartered in Frisco, Colorado, that represents 28 local governments and businesses along Colorado's Interstate 70 mountain corridor. Its mission is to advance safety, mobility, and infrastructure improvements on the corridor, which connects the Denver metropolitan area to the high-country destinations of Summit County, Eagle County, and Garfield County. The Coalition is governed by a 13-member Board of Directors and operates with a staff in the 11–50 range.

The Coalition's core operational product is the GoI70.com traveler-information platform, which delivers real-time road conditions, weather, travel times, and corridor updates to the traveling public. Beyond the platform, the Coalition produces policy research, corridor studies, and advocacy materials that support its engagement with the Colorado Department of Transportation (CDOT), the Federal Highway Administration (FHWA), and state legislators. Notable infrastructure programs associated with the Coalition's advocacy include the I-70 Mountain Express Lanes (2021), the Bustang interregional transit service (2015), the Veterans Memorial Tunnels expansion (2011), fire suppression systems in the Eisenhower/Johnson Memorial Tunnels (2015), and the AutoSock traveler-assistance program (2015). The Coalition also played a role in securing the federally recorded I-70 Record of Decision (ROD) in 2011.

The Coalition's business model is membership-dues based. Its 28 local government and business members, along with associate members, pay dues that fund the organization's advocacy, research, and platform operations. The model aligns revenue with stakeholder representation rather than commercial scale: dues are tied to a small, geographically bounded constituency along a single corridor, with no advertising, licensing, or transactional revenue streams disclosed.

Name

I-70 Coalition

Legal name

I-70 Coalition

Website

https://i70solutions.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The I-70 Coalition is a non-profit advocacy organization representing 28 local governments and businesses along Colorado's I-70 mountain corridor, providing traveler information via GoI70.com and advancing corridor safety, mobility, and infrastructure improvements.

Ownership category

akta.pro rank

Product category

Transportation Advocacy Services

NAICS

Social Advocacy Organizations (8133), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Transportation Services (4700), Services-Membership Organizations (8600)

akta.pro primary industry

Infrastructure, Transport & Telecommunications IGOs (BPADAAAM)

Keywords

• Transportation advocacy
• Transit information
• Congestion management
• Transportation planning
• Travel demand management

Headquarters

HQ city

Frisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: The coalition operates as a non-profit funded by membership dues from 28 local governments and businesses, plus 12 associate members including engineering firms, transit agencies, and regional organizations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

The I-70 Coalition is a non-profit advocacy organization that represents 28 local governments and businesses along Colorado's I-70 mountain corridor. It advocates for transportation improvements, conducts traveler education through the GoI70.com platform, develops Transportation Demand Management strategies, and publishes corridor studies and reports. The organization is funded through membership dues from governments, businesses, and 12 associate members.

Product overview

I-70 Coalition is a non-profit organization (not a technology company) that operates GoI70.com as its primary digital platform for traveler information and transportation demand management. The GoI70.com platform integrates Travel Forecast, Real-Time Road Info, Mountain Transit, Carpool & Parking, and Peak Time Deals features. Supporting offerings include the quarterly I-70 Alert Newsletter and monthly GoI70.com eBlasts. The Coalition also advocates for infrastructure projects including the I-70 Mountain Express Lanes and publishes research including the I-70 User Survey and I-70 Record of Decision planning document.

Differentiator

Problem solved

Functional benefit

Products and services

• GoI70.com

Quantifiable outcome

• Over 90% of frequent I-70 travelers make efforts to avoid congestion
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Colorado Department of Transportation (CDOT)coreStrategic or Co-development PartnerCDOT is the primary government agency partner for I-70 improvements. The coalition participates as a stakeholder in CDOT projects and planning processes. CDOT operates the I-70 Mountain Express Lane, winter operations, and major infrastructure projects including the Floyd Hill Project and West Vail Auxiliary Lanes. The coalition advocates for transportation funding and supports CDOT's Travel Demand Management initiatives.
• Colorado State PatrolcoreStrategic or Co-development PartnerColorado State Patrol works with CDOT on chain law enforcement, traffic management, and hazardous materials routing decisions for the I-70 corridor including the Eisenhower-Johnson Memorial Tunnels.
• McGee Company (AutoSock Distributor)minorGTM or Marketing PartnerThe I-70 Coalition partnered with McGee Company to provide AutoSock traction devices to I-70 stakeholders at wholesale prices. AutoSock is a textile tire cover designed to help vehicles get traction on snow and ice.
• Ski Resorts (Arapahoe Basin, Copper Mountain, Vail Resorts, Winter Park)coreStrategic or Co-development PartnerSki resorts are member organizations of the coalition. CDOT and ski resorts partner on Snowstang weekend bus service from Denver to resorts. Resorts participate in Transportation Demand Management programs, carpool incentives, and parking plans.
• Bustang/Snowstang/Pegasus Transit ServicescoreStrategic or Co-development PartnerThe coalition advocates for enhancement and expansion of I-70 transit services including Bustang (weekday service), Snowstang (weekend ski bus), and Pegasus services. Bustang provides round trip bus service between Glenwood Springs and Denver Union Station.
• Clear Creek County, Eagle County, Summit CountycoreOthersCounty government members of the coalition representing communities along the I-70 mountain corridor.
• AECOM, Atkins, Jacobs Engineering Group, Kiewit Infrastructure Co., Kraemer North AmericaminorImplementation/ SI/ Consulting PartnerEngineering and consulting firms that are associate members of the coalition, providing infrastructure expertise for I-70 projects.
• Denver Regional Council of Governments (DRCOG), Northwest Colorado Council of Governments (NWCCOG)coreStrategic or Co-development PartnerRegional planning organizations that are associate members, participating in corridor planning and transportation management.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• National Association of Regional Councils (NARC): National membership association representing regional councils and COGs on federal transportation, infrastructure, and economic policy. Comparable coalition-of-governments model with shared advocacy and capacity-building functions.
• Smart Growth America: National advocacy organization promoting land use, transportation, and infrastructure policy that improves mobility and sustainability. Comparable in transportation advocacy and TDM-flavored policy work, though broader thematic remit.
• AAA (American Automobile Association): National membership organization advocating for motorists, providing travel information, traffic safety and roadside services. Comparable in membership-funded travel information delivery, traveler education, and highway advocacy, though at national scale and commercial scope.
• Association of Metropolitan Planning Organizations (AMPO): National association for MPOs engaged in metropolitan transportation planning and funding. Shares membership-based governance of transportation planning entities and similar federal-policy engagement profile.

Regional players

• Vail Valley Partnership: Regional chamber of commerce representing businesses in the Vail Valley along the I-70 corridor. Operates as a local business coalition on corridor and workforce transportation issues; comparable in regional business-advocacy model and overlap with ski-area stakeholders.

Direct peers

• Denver Regional Council of Governments (DRCOG): Regional planning organization for the Denver metro that conducts transportation planning, funding allocation, and congestion management. I-70 Coalition is an associate member of DRCOG, indicating direct interface; comparable in mission scope on regional mobility.
• Northwest Colorado Council of Governments (NWCCOG): Regional COG serving the I-70 mountain corridor communities. Already an associate member of the I-70 Coalition; mirrors its regional coordination and planning role for overlapping geographies.
• I-95 Corridor Coalition: Coalition of public and private stakeholders along the I-95 corridor from Maine to Florida. Closest functional analog: multi-state membership-based coalition advocating for corridor improvements, traveler information, and coordinated infrastructure investment.

Others

• Colorado Department of Transportation (CDOT): State agency that plans, builds, and operates I-70 corridor infrastructure. Not a peer in a competitive sense but the principal counterpart: the coalition's advocacy, planning input, and TDM efforts all flow into CDOT's capital program decisions.

Emerging players

• Sierra Club (Transportation Committee): National environmental advocacy organization with active transportation, transit, and corridor-impact work. Comparable as a stakeholder voice in I-70 / Record of Decision and similar corridor EIS processes, with an environment-led advocacy lens rather than infrastructure-led.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/i70solutions
• Facebookfacebook.com/I70Solutions
• Instagraminstagram.com/goi70_co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about I-70 Coalition