Erhvervshus Midtjylland

What Erhvervshus Midtjylland does

Erhvervshus Midtjylland is a regionally mandated, publicly funded business development organization serving entrepreneurs and SMEs across all 19 municipalities of the Central Denmark Region (Midtjylland). Operating from offices in Aarhus, Herning, and Horsens, it delivers free, independent advisory services through 30+ specialist business developers covering strategy, digitalization, sustainability, export, sales, cybersecurity, ownership transitions, and crisis recovery. Its core product surface is organized into thematic service lines (Kom godt fra start, Optimér din forretning, Skab nye produkter og services, Øg dit salg, Investér i bæredygtighed) plus specialized tracks including SMV:Digital, SMV:Grønne Kompetencer, Bliv leverandør til Forsvaret, and crisis-affected business support.\n\nUnderlying the offering is no proprietary technology platform; the entity functions as a human-delivered consultancy supplemented by content marketing, webinars, events, and the national Virksomhedsguiden integration. Technology is limited to standard web analytics (Piwik PRO), engagement tooling (Sleeknote, Vimeo) and the platform's data-sharing back end governed by Lov om Erhvervsfremme §11, which authorizes coordinated targeting and information exchange across the Danish business promotion system.\n\nThe business model is wholly non-commercial: services are provided free of charge and funded by Erhvervsstyrelsen (the Danish Business Authority) as part of the national Erhvervsfremmeplatformen. Customer segments are split between entrepreneurs/startups and established SMEs, with selected niche verticals including defense suppliers and crisis-affected firms. The entity is classified as a government state entity, not a venture or PE-style commercial enterprise, and has no equity, M&A, or funding-round activity in the input data.

Name

Erhvervshus Midtjylland

Legal name

Erhvervshus Midtjylland

Website

https://erhvervshusmidtjylland.dk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Erhvervshus Midtjylland is a publicly funded regional business development center in Central Denmark that delivers free, independent advisory services to entrepreneurs and SMEs across all 19 municipalities of the Midtjylland region.

Ownership category

akta.pro rank

Product category

Business Development Consulting

NAICS

Administrative Management and General Management Consulting Services (541611), Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Enterprise Risk Management (ERM) Advisory (BPAHAFAA)

akta.pro secondary industry

Enterprise Risk Management (ERM) (HDADAIAC)

Keywords

• Business development consulting
• SME advisory services
• Entrepreneurship guidance
• Export consulting
• Sustainability advisory

Headquarters

HQ city

Aarhus

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Public Funding: As a Danish business promotion organization, Erhvervshus Midtjylland is publicly funded and provides services free of charge to businesses. No commercial revenue generation model.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Erhvervshus Midtjylland is a publicly funded regional business development center providing free, independent consulting and guidance services to entrepreneurs and established companies in the Central Denmark Region (Midtjylland). Its offerings span five thematic areas: getting started (startup guidance, strategy, financing), business optimization (AI, digitalization, cybersecurity), product/service creation (innovation, IPR), sales growth (export, marketing), and sustainability (ESG, circular economy), plus specialized services such as crisis support, defense supplier onboarding, ownership transition, and industry-specific consulting.

Product overview

Erhvervshus Midtjylland is a publicly-funded business development organization (erhvervshus) providing free, independent consulting and guidance services to businesses in Central Denmark. The organization operates as a service-based consultancy rather than a software product company. Its core offering consists of multiple thematic service areas: (1) Kom godt fra start for entrepreneurs covering startup guides, strategy, financing and business models; (2) Optimér din forretning for business optimization including AI, digitalization, automation and cybersecurity; (3) Skab nye produkter og services for product development, innovation and IPR; (4) Øg dit salg for export, marketing and sales support; and (5) Investér i bæredygtighed for sustainability, ESG and circular economy guidance. Additional specialized services include crisis management, defense supplier support, ownership transitions, and industry-specific consulting. The organization covers all 19 municipalities in the Central Denmark Region through offices in Aarhus, Herning, and Horsens, and provides access to networking opportunities, events, knowledge resources, and direct consultation with over 30 business development specialists.

Differentiator

Problem solved

Functional benefit

Products and services

• Kom godt fra start (Getting Started) Free business development guidance for entrepreneurs covering startup guides, strategy, financing, and business model development.
• Optimér din forretning (Optimize Your Business) Business optimization services covering AI, digitalization, automation, cybersecurity, and qualified workforce development.
• Skab nye produkter og services (Create New Products and Services) Product and service development guidance including product development, innovation, intellectual property rights (IPR), and financing support.
• Øg dit salg (Increase Your Sales) Sales growth services covering export, marketing, and direct sales support for businesses.
• Investér i bæredygtighed (Invest in Sustainability) Sustainability consulting including sustainability checks, ESG guidance, supply chain management, and circular business development.
• Kriseramt virksomhed (Crisis-Affected Business Support) Guidance and support services for businesses experiencing crisis situations.
• Bliv leverandør til Forsvaret (Become a Defense Supplier) Support for businesses seeking to become suppliers to the Danish Armed Forces.
• Ejerskifte (Ownership Transition) Guidance and support for business owners going through ownership transition processes.
• Din branche (Industry-Specific Advisory) Industry-specific guidance and support services tailored to different business sectors.
• Digital omstilling (Digital Transformation Advisory) Guidance on digital business transformation, automation, and AI adoption for businesses.
• Eksport (Export Advisory) Export consulting including market analysis, international expansion, and export subsidy guidance.
• Kapital (Capital Advisory) Financing and capital guidance for business development and growth.
• Cybersikkerhed (Cybersecurity Advisory) Cybersecurity guidance and support including digital security assessments and vulnerability identification.
• Gratis sparring (Free Consultation) Free, independent expert consultation for businesses with no costs or hidden interests.

Quantifiable outcome

• 30+ specialist consultants available for direct business support

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Erhvervsstyrelsen (Danish Business Authority)coreStrategic or Co-development PartnerAs part of the official Danish business promotion system (Erhvervsfremmeplatformen), Erhvervshus Midtjylland operates under coordination with the Danish Business Authority. This includes data sharing agreements for targeting guidance and services to businesses.
• Other Public Authorities and Business Promotion ActorscoreStrategic or Co-development PartnerPart of the broader Erhvervsfremmeplatformen ecosystem with information sharing and coordination among Danish public business promotion entities.
• Erhvervshus SjællandminorStrategic or Co-development PartnerCollaborates with Erhvervshus Sjælland on joint events such as webinars on intellectual property rights (patents and trademarks).

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Erhvervsstyrelsen (Danish Business Authority): The parent authority under the Danish Ministry of Business; coordinates the Erhvervsfremmeplatformen and provides overall governance, funding, and policy direction to Erhvervshus Midtjylland. Not a competitor but the funding source and strategic overseer.

Broad incumbents

• Dansk Erhverv: Danish Chamber of Commerce representing a broad cross-section of businesses; offers advisory, networking, and policy advocacy services to members that overlap thematically with erhvervshus offerings (export, sustainability, digitalization), but as a paid membership body rather than free public service.

Regional players

• Almi Företagspartner: Swedish state-owned company providing financing and business development advisory to SMEs; operates as a Nordic analogue to Denmark's erhvervshus system with similar government mandate to support entrepreneurship, growth, and innovation. Functionally and structurally comparable but serving Sweden.
• Business Finland: Finnish government organization for innovation funding, trade, investment, and travel promotion; provides SME advisory and growth services that mirror the erhvervshus mandate, though with a stronger innovation/internationalization tilt. Nordic regional peer.
• Innovasjon Norge: Norwegian government agency providing innovation funding, advisory, and internationalization support to Norwegian SMEs; closest Nordic structural peer to Erhvervshus Midtjylland with matching public mandate, specialist advisors, and free business development services.

Direct peers

• Erhvervshus Sydjylland: South Denmark regional erhvervshus; same free advisory mandate under the national business promotion system covering Southern Denmark municipalities. Direct structural peer with overlapping service portfolio in a different geography.
• Erhvervshus Sjælland: One of Denmark's other regional erhvervshuse under the same Erhvervsfremmeplatformen mandate; offers the same free advisory services across the Zealand Region. Identical service portfolio, governance model, and funding structure, making it the closest comparable peer.
• Erhvervshus Nordjylland: North Denmark regional erhvervshus with identical Erhvervsfremmeplatformen mandate; provides free SME advisory across the 11 municipalities of North Jutland. Same service taxonomy, public funding model, and Erhvervsstyrelsen oversight as Midtjylland.
• Erhvervshus Hovedstaden: Regional erhvervshus serving the Capital Region of Denmark; operates the same free, publicly-funded SME advisory model with specialist consultants covering strategy, digitalization, sustainability, and export. Directly mirrors Erhvervshus Midtjylland's mandate and structure in a different geography.

Emerging players

• Væksthus Hovedstaden (legacy): Predecessor regional business development entity in the Capital Region prior to the erhvervshus reorganization; representative of the legacy Danish regional advisory ecosystem that has been consolidated into the current erhvervshus model under Erhvervsstyrelsen oversight.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/erhvervshusmidtjylland
• LinkedInlinkedin.com/company/erhvervshusmidtjylland
• Instagraminstagram.com/erhvervshus_midtjylland
• Xx.com/erhvervshusmidt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Erhvervshus Midtjylland