The Blueprint
The Blueprint is an international retained executive search firm, founded in 2006 by Gareth Moss, that places senior leaders at influential creative companies via offices in London, New York, and Singapore, positioning itself as a "talent scout" rather than a traditional recruiter.
- Company typePrivate
- Founded2006
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Blueprint does
The Blueprint Consultancy Group, operating as "The Blueprint" / "We Are The Blueprint," is an international executive search firm founded in 2006 by Gareth Moss and headquartered across three regional hubs in London, New York, and Singapore. The firm specializes in placing senior executives and transformative leaders for the world's most influential creative companies, including advertising agencies, design studios, and creative brands; a cited example is the search work conducted for JKR (Jones Knowles Ritchie). Positioning itself as "talent scouts" rather than traditional recruiters, The Blueprint conducts retained global searches targeting "changemakers" who can drive growth and transformation in the creative industries.
The firm operates a traditional retained executive search model, generating revenue through fees tied to completed senior placements at enterprise clients. Pricing and fee structures are not publicly disclosed. Go-to-market is exclusively high-touch, direct enterprise engagement — no intermediary channels, no transactional or self-serve motion — and brand visibility is built via founder-led thought leadership in trade publications such as Campaign UK and Little Black Book, plus a long-form video interview series ("The Truth About Talent - AI"). The firm also maintains a stated DE&I agenda that is publicly positioned as part of its candidate selection philosophy.
No proprietary technology, software products, AI/ML systems, patents, or APIs are disclosed; The Blueprint is a pure professional-services firm whose underlying assets are its partner relationships, candidate network, and brand reputation built over two decades. Recent operational moves include the March 2025 hire of Debra Sercy (ex-Grace Blue, 12 years) into the newly created USA Managing Partner role to cement an in-house agency and brand specialism, and a sustained 2025-2026 content push around AI-era creative leadership.
The Blueprint firmographics
Firmographics- Name
- The Blueprint
- Legal name
- The Blueprint Consultancy Group
- Website
- https://theblueprint.co.uk
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Blueprint is an international retained executive search firm, founded in 2006 by Gareth Moss, that places senior leaders at influential creative companies via offices in London, New York, and Singapore, positioning itself as a "talent scout" rather than a traditional recruiter.
- Ownership category
- akta.pro rank
The Blueprint industry classification
Industry- Product category
- Executive Search Services
- NAICS
- Executive Search Services (561312)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- C-Suite & Board Search (BPACAAAA)
- akta.pro secondary industry
- Confidential/Replacement & Succession Search (BPACAAAK)
Keywords
Where The Blueprint is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
The Blueprint business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Executive Search Services: The Blueprint generates revenue through retained executive search engagements, placing senior leaders and executives at influential creative companies. As a traditional executive search firm model, they likely charge retained fees for completed placements, focusing on high-value executive positions in the creative industries.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
The Blueprint product offering
Product offeringCore offering
The Blueprint is an international executive search firm that conducts retained global searches to identify and place exceptional senior leaders and C-suite executives at the world's most influential creative companies. Operating from London, New York, and Singapore, the firm positions itself as a talent scout focused on placing transformative leaders who shape the future of the creative industries, including advertising agencies, design studios, and creative brands.
Product overview
The Blueprint is an international executive search firm dedicated to driving growth and transformation for creative companies. The company operates as a talent scouting and executive placement service, identifying and placing exceptional modern leaders in the creative industries. Services include conducting rigorous global executive searches, with a presence in London, New York, and Singapore.
Differentiator
Problem solved
Functional benefit
Products and services
- Executive Search Services Retained executive search engagements placing senior leaders, C-suite executives, and transformative changemakers at the world's most influential creative companies, including advertising agencies, design studios, and creative brands. Conducted globally from offices in London, New York, and Singapore with rigorous international searches that go beyond traditional talent acquisition.
Companies that use The Blueprint
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
The Blueprint technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Blueprint partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
The Blueprint competitors and assessment
Company assessmentBroad incumbents
- Egon Zehnder: Egon Zehnder is a global executive search firm that places chairpersons, CEOs and senior leaders across industries including media and communications, overlapping with The Blueprint's senior creative placements.
- Korn Ferry: Korn Ferry is one of the largest executive search and talent advisory firms globally with a dedicated marketing officer practice that competes for senior creative and agency leadership placements.
- DHR International: DHR International is a global executive search firm with a marketing officer practice placing CMOs, CCOs and agency leaders, overlapping with The Blueprint's creative industry mandate focus.
- Odgers Berndtson: Odgers Berndtson is an international executive search firm operating across multiple sectors including media and creative industries, making it a comparable global competitor for senior creative placements.
- Heidrick & Struggles: Heidrick & Struggles is a large global executive search firm that runs CEO and board-level searches across industries including marketing services, directly competing for the same C-suite mandates that The Blueprint pursues in the creative segment.
- Russell Reynolds Associates: Russell Reynolds Associates is a global executive search firm serving consumer, media and marketing services clients, placing C-suite and functional leaders that overlap with The Blueprint's target mandate base.
- Spencer Stuart: Spencer Stuart is a global executive search and leadership advisory firm with significant marketing, media and creative practice area, routinely placing CMOs and creative leaders at large brand owners and agencies.
Direct peers
- Grace Blue: Grace Blue is the most direct competitor: an executive search firm dedicated to creative, marketing and communications industries. Debra Sercy joined The Blueprint after 12 years at Grace Blue, underscoring their head-to-head overlap in creative-industry C-suite placements.
- Major Players: Major Players is a recruitment firm dedicated to the creative, marketing, and communications industries, operating in the same talent pools and serving overlapping agency and brand-side clients as The Blueprint.
Regional players
- Aquent Studios: Aquent is a creative and marketing talent services firm with broader staffing offerings, providing an adjacent reference point for how creative-industry talent firms scale versus a pure retained-search boutique like The Blueprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Blueprint social profiles
Digital presenceThe Blueprint financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Blueprint leadership team
Management profileNumber of profiles
Profiles3 records
The Blueprint funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Blueprint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Blueprint
What does The Blueprint do?
The Blueprint is an international executive search firm that conducts retained global searches to identify and place exceptional senior leaders and C-suite executives at the world's most influential creative companies. Operating from London, New York, and Singapore, the firm positions itself as a talent scout focused on placing transformative leaders who shape the future of the creative industries, including advertising agencies, design studios, and creative brands.
Is The Blueprint a public or private company?
The Blueprint is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Blueprint founded?
The Blueprint was founded in 2006. It employs 11 to 50 people.
Where is The Blueprint based?
The Blueprint is headquartered in London, United Kingdom, in the Europe region.
How does The Blueprint make money?
One revenue line is on record: executive Search Services.
Who are The Blueprint's main competitors?
Broad incumbents on record are Egon Zehnder, Korn Ferry, DHR International, Odgers Berndtson, Heidrick & Struggles, Russell Reynolds Associates and Spencer Stuart. Direct peers are Grace Blue and Major Players. Aquent Studios is listed as a regional player.
Does The Blueprint have an API?
No public API is recorded for The Blueprint.
What industry is The Blueprint in?
The Blueprint's product category is Executive Search Services. Its primary akta.pro industry code is BPACAAAA, C-Suite & Board Search, with a secondary code of BPACAAAK, Confidential/Replacement & Succession Search. Its NAICS code is 561312 and its SIC code is 7361.