Laser Vision
Laser Vision SA is a privately-held Adelaide ophthalmology practice led by Dr Graham Fraenkel, offering laser vision correction (SMILE Pro, LASIK, PRK), PRESBYOND, and ICL procedures to self-referring consumer patients on a fee-per-eye basis.
- Company typePrivate
- Founded2014
- HeadquartersAdelaide, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Laser Vision does
Laser Vision SA is a privately-held ophthalmology practice based in Adelaide, South Australia, specialising in laser vision correction and lens implant surgery. Founded and led by Medical Director Dr Graham Fraenkel, the practice offers a menu of refractive procedures including SMILE Pro, LASIK, PRK, PRESBYOND laser blended vision, and Implantable Collamer Lens (ICL) surgery, with per-eye pricing ranging from approximately $2,500 to $5,500. Dr Fraenkel's career procedure volume exceeds 35,000, including over 6,000 SMILE treatments, positioning him as the highest-volume SMILE surgeon in Australia and New Zealand.
The practice operates on a Zeiss-centred technology platform, utilising the Visumax 800 femtosecond laser, MEL 90 excimer laser, and the OcuLign computer-assisted cyclotorsion alignment system. Laser Vision was the first South Australian practice to introduce SMILE technology (2014) and has since been appointed by Zeiss as a reference centre for SMILE Pro hyperopic treatments. The practice holds ISO 9001 quality management accreditation and supplements clinical services with online patient tools (suitability assessment, treatment cost calculator) and Medipay patient financing.
The business model is a direct-to-consumer, fee-for-service medical practice with no disclosed enterprise contracts, subscription revenue, or third-party payor relationships beyond individual patient financing. Revenue is generated one procedure at a time from self-referring patients, with operating capacity bounded by surgeon throughput at the single Adelaide location. Complementary charity partnerships with the Fred Hollows Foundation and Sight For All support broader ophthalmology access but are not material revenue contributors.
Laser Vision firmographics
Firmographics- Name
- Laser Vision
- Legal name
- Laser Vision SA
- Website
- https://laservisionsa.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Laser Vision SA is a privately-held Adelaide ophthalmology practice led by Dr Graham Fraenkel, offering laser vision correction (SMILE Pro, LASIK, PRK), PRESBYOND, and ICL procedures to self-referring consumer patients on a fee-per-eye basis.
- Ownership category
- akta.pro rank
Where Laser Vision is headquartered
LocationHeadquarters
- HQ city
- Adelaide
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Laser Vision business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Laser Vision Correction Procedures: One-time surgical procedures including SMILE Pro, LASIK, PRK, and PRESBYOND. Revenue generated from per-eye pricing with procedures lasting approximately 10 minutes. Includes pre-operative assessment, procedure, post-operative care, and enhancement guarantees.
- Lens Implant Procedures: Intraocular procedures including ICL (Implantable Collamer Lens) and Clear Lens Extraction (CLE). These are surgical alternatives for patients not suitable for laser correction or seeking lens replacement.
- Medipay Payment Plans: Third-party financing option allowing patients to spread procedure costs over time. Laser Vision SA receives no financial commission from Medipay.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | PRK - First generation surface laser vision correction |
| Unit Pricing | Pay-as-you-go | LASIK - Flap-based laser correction |
| Unit Pricing | Pay-as-you-go | SMILE Pro - Minimally invasive flapless procedure |
| Unit Pricing | Pay-as-you-go | PRESBYOND - Blended vision for over 40s |
| Unit Pricing | Pay-as-you-go | ICL - Implantable Collamer Lens |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Laser Vision product offering
Product offeringCore offering
Laser Vision SA is an Adelaide-based ophthalmology practice that performs laser vision correction and lens implant procedures for patients with refractive errors. The practice offers three generations of laser correction (PRK, LASIK, SMILE Pro) along with lens-based options (ICL, IOL, Clear Lens Extraction) and adjuncts such as OcuLign for astigmatism. Procedures are performed in-house at a single Adelaide clinic by Dr. Graham Fraenkel and bundled with pre-operative assessment, post-operative care, and enhancement guarantees.
Product overview
Laser Vision SA is an ophthalmology practice offering a comprehensive suite of laser vision correction and lens implant procedures. The core offerings include three generations of laser vision correction: PRK (first-generation surface ablation), LASIK (second-generation flap-based), and SMILE Pro (third-generation minimally invasive flapless). These are complemented by lens-based options including IOLs, ICL, and Clear Lens Extraction for patients not suitable for laser procedures. Add-on technologies like OcuLign enhance astigmatism correction precision. Supporting tools include an online suitability test and financial saver calculator. Pricing ranges from $2,500/eye (PRK) to $5,500/eye (ICL), with PRESBYOND at $3,800/eye for presbyopia patients.
Differentiator
Problem solved
Functional benefit
Products and services
- SMILE Pro Third-generation minimally invasive, flapless laser vision correction using the Zeiss Visumax 800 femtosecond laser. A small corneal lenticule is extracted through a 2mm incision; suitable for myopia, hyperopia, and astigmatism with fast 1-2 day recovery and lower risk of dry eye. Priced at $3,400 per eye.
- LASIK Second-generation flap-based laser vision correction using femtosecond and excimer lasers. A corneal flap is created, underlying tissue is reshaped, and the flap is repositioned. Suitable for myopia, hyperopia, and astigmatism with 2-7 day recovery. Priced at $3,200 per eye.
- PRK (Photorefractive Keratectomy) First-generation surface-based laser vision correction where the thin outer corneal layer is gently removed before the excimer laser reshapes the cornea. Best option for patients with thin corneas or active lifestyles at risk of corneal injuries. Priced at $2,500 per eye.
- PRESBYOND Laser Vision Correction Blended vision laser correction designed for patients over 40 experiencing age-related reading vision changes (presbyopia). Restores clear near, intermediate, and distance vision. Priced at $3,800 per eye.
- Intraocular Lens Implants (IOLs / Phakic IOLs) Phakic intraocular lenses (internal contact lenses) surgically implanted behind the pupil. The only completely reversible vision correction procedure, suitable for patients who may not be candidates for laser vision correction.
- Clear Lens Extraction (CLE) Refractive lens exchange procedure similar to cataract surgery in which the natural ageing lens behind the pupil is replaced with a permanent artificial IOL to improve distance and/or near vision.
- Implantable Collamer Lens (ICL) Advanced thin clear lens surgically implanted behind the pupil, functioning like a permanent internal contact lens. Ideal for myopia, hyperopia, and/or astigmatism in patients under 45 not suitable for laser vision correction. Priced at $5,500 per eye.
Quantifiable outcome
- 90-95% success rate for laser vision correction procedures
- +3 more outcomes
Companies that use Laser Vision
Customer profileSegments3 records
Ideal customer profiles3 records
Laser Vision technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Laser Vision partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Fred Hollows FoundationminorDr Graham Fraenkel worked alongside and supported the Fred Hollows Foundation and their endeavors in Vietnam. The partnership supports the Foundation's mission to end avoidable blindness in developing countries.
- Sight For AllminorLaser Vision SA supports Sight For All, a charity focused on eye health initiatives. The practice logo appears alongside Sight For All branding.
- ZEISScoreZEISS is the manufacturer of the Visumax laser used for SMILE and SMILE Pro procedures, and MEL 90 laser for LASIK. Laser Vision SA is one of only 16 clinics worldwide appointed by Zeiss for SMILE Pro hyperopic treatments. Zeiss reports over 1.5 million SMILE procedures completed worldwide.
Scale indicators9 records
Recent moves5 records
Expansion highlights3 records
Laser Vision competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Customer concentration
Laser Vision social profiles
Digital presenceLaser Vision compliance and trust
Trust signalCompliance1 record
Laser Vision financial estimates
Financial estimateRevenue estimate
Valuation estimate
Laser Vision leadership team
Management profileNumber of profiles
Profiles1 record
Laser Vision funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Laser Vision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Laser Vision
What does Laser Vision do?
Laser Vision SA is an Adelaide-based ophthalmology practice that performs laser vision correction and lens implant procedures for patients with refractive errors. The practice offers three generations of laser correction (PRK, LASIK, SMILE Pro) along with lens-based options (ICL, IOL, Clear Lens Extraction) and adjuncts such as OcuLign for astigmatism. Procedures are performed in-house at a single Adelaide clinic by Dr. Graham Fraenkel and bundled with pre-operative assessment, post-operative care, and enhancement guarantees.
Is Laser Vision a public or private company?
Laser Vision is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Laser Vision founded?
Laser Vision was founded in 2014. It employs 1 to 10 people.
Where is Laser Vision based?
Laser Vision is headquartered in Adelaide, Australia, in the Oceania region.
How does Laser Vision make money?
Three revenue lines are on record. Laser Vision Correction Procedures are the primary driver. The others are lens Implant Procedures and medipay Payment Plans.
Does Laser Vision have an API?
No public API is recorded for Laser Vision.