People's Action for Clean Energy

Name

People's Action for Clean Energy

Legal name

People's Action for Clean Energy

Website

https://pacecleanenergy.org

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Clean Energy Advocacy and Education Services

akta.pro primary industry

Sector-Specific Net-Zero Pathways & Benchmarking (hard-to-abate methodologies) (EUABAKAI)

akta.pro secondary industries

Sustainability Engagement, Training & Behavior Change Programs (On-site) (BPABALAK), Scope 1–3 GHG Inventory Strategy, Data Governance & Controls (advisory) (EUABAKAD), Carbon Neutrality/Claims Strategy & Communications (claims substantiation, greenwashing risk) (EUABAKAK)

Keywords

• Clean energy advocacy
• Municipal energy planning
• Solar canopy siting
• Heat pump outreach
• Community energy education

Headquarters

HQ city

West Simsbury

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations: PACE accepts donations from individuals and organizations to support their clean energy advocacy and education programs. Donate page available at pacecleanenergy.charityproud.org/Donate.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

People's Action for Clean Energy (PACE) is a non-profit organization that provides clean energy education, outreach, and advocacy services to Connecticut municipalities and residents. Its core offerings include the 100PercentCT statewide initiative for transitioning towns to 100% renewable energy, geospatial Solar Canopy Siting analysis identifying 8,300+ potential sites, the proprietary Town Energy Model developed with Synapse Energy, the Clean Energy Action Center online planning dashboard, HeatSmart CT community heat-pump campaigns, the NiCER grassroots movement platform, and TEN4CT thermal energy network promotion.

Product overview

People's Action for Clean Energy (PACE) offers a portfolio of advocacy programs, data services, and community engagement tools focused on transitioning Connecticut to 100% clean energy. The core offerings include the 100PercentCT Project (a statewide renewable energy transition initiative), the Clean Energy Action Center (an online planning and tracking platform), NiCER Hub (a grassroots movement platform), and TEN4CT (promoting thermal energy networks). Supporting services include the HeatSmart Connecticut campaign for heat pump adoption, Town Energy Model analysis, Solar Canopy Siting geospatial data, and the Path to 100 Handbook guidebook. PACE also provides town energy reports, a Clean Energy Plan Builder tool, community choice aggregation support, and digital media services for municipalities. The organization functions as an educational and advocacy entity rather than a traditional software product company.

Differentiator

Problem solved

Functional benefit

Brands

• 100PercentCT: A statewide initiative to help individual towns and the State of Connecticut transition to 100% renewable energy.
• NiCER Hub
• TEN4CT
• CEAC
• HeatSmart

Products and services

• 100PercentCT Project Statewide initiative that helps Connecticut towns and the State of Connecticut develop viable energy transition plans to move toward 100% renewable energy; pairs towns with data, planning tools, and clean energy task force support.
• Clean Energy Action Center (CEAC) Online dashboard and platform that helps Connecticut towns track clean energy standing, build custom action plans, and connect with local clean energy teams.
• NiCER Hub (New Clean Energy Revolution) Grassroots movement platform providing resources, action toolkits, campaign participation opportunities, and community engagement tools for residents and partner organizations working on Connecticut's clean energy transition.
• TEN4CT (Thermal Energy Networks for CT) Initiative promoting community-led Thermal Energy Networks (TENs) in Connecticut, including a web-based resource repository and monthly convenings for communities exploring networked geothermal systems.
• HeatSmart Connecticut Community-based outreach and education program that works with town groups to conduct campaigns promoting energy efficiency and heat pump technology adoption across Connecticut.
• Solar Canopy Siting Data service providing geospatial analysis and interactive mapping of potential solar canopy sites across Connecticut parking lots, identifying degraded land suitable for solar installations and the electricity generation potential of each site.
• Town Energy Model Data and analysis service co-developed with Synapse Energy that provides municipalities with assessments of total energy consumption, building types, fuel sources, vehicle use, and renewable potential at the town level.
• PACE Town Energy Report Custom energy reports for Connecticut municipalities that include total energy consumption analysis, building stock data, vehicle fleet analysis, and greenhouse gas emissions estimation.
• Clean Energy Plan Builder Interactive online tool that guides Connecticut towns through building a custom clean energy plan by selecting and tracking actions across efficiency, electrification, transportation, and renewable energy categories.
• Community Choice Aggregation (CCA) Program Program supporting Connecticut towns in implementing Community Choice Aggregation, allowing municipalities to pool energy procurement to secure cleaner energy options for residents.

Quantifiable outcome

• 37% of CT electricity can be produced by solar canopies on identified sites
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• CT Energy Network (CTEN)coreStrategic or Co-development PartnerPartnership with CT Energy Network for joint webinars and educational programming. CTEN is a coalition of clean energy advocates that PACE works with to deliver monthly webinars and coordinate statewide advocacy efforts.
• CT Green BankcoreStrategic or Co-development PartnerCollaboration with Connecticut Green Bank on financing programs including Smart-E Loans, C-PACE, and Solar MAP+. PACE promotes these financing options to municipalities and residents as part of clean energy transitions.
• Sierra Club ConnecticutcoreStrategic or Co-development PartnerLong-standing partnership with Sierra Club Connecticut for advocacy and campaigns. Jointly organizing educational forums and working on issues including pipeline opposition and clean energy legislation.
• Save the SoundcoreStrategic or Co-development PartnerPartnership with Save the Sound on shared solar initiatives and climate resiliency work. Save the Sound provides Shared Solar Toolkit resources that PACE promotes.
• Clean Water ActioncoreStrategic or Co-development PartnerMonthly webinar sponsorship and co-presentation with Clean Water Action on clean energy topics. Joint efforts on energy efficiency and advocacy programming.
• CT Energy NetworkcoreGTM or Marketing PartnerCT Energy Network is a network of clean energy advocates that PACE partners with for presentations and programming, co-presenting monthly webinars on various energy topics.
• Synapse EnergysupportingTechnology or IntegrationPACE developed its Town Energy Model with technical assistance from Synapse Energy Economics. The model provides comprehensive energy consumption analysis for Connecticut municipalities.
• Municipal Clean Energy Task Forces (Various)coreChannel Partner/ Reseller/ DistributorNetwork of municipal clean energy commissions and task forces including Branford Clean Energy Committee, Brookfield Energy Advisory Board, Middletown Clean Energy Task Force, and 40+ other local organizations working with PACE on community clean energy initiatives.
• NiCER Partner OrganizationscoreChannel Partner/ Reseller/ DistributorOver 50 partner organizations in the NiCER (New Clean Energy Revolution) coalition including environmental groups, municipal committees, faith-based organizations, and advocacy coalitions working together on Connecticut clean energy transition.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Acadia Center: Acadia Center is a Northeast-focused clean energy advocacy organization working on climate, clean energy, and equity policy across New England. Both PACE and Acadia Center pursue state-level clean energy advocacy, public engagement, and policy reform with overlapping audiences (municipalities, state agencies, climate advocates).
• Connecticut Green Bank: Connecticut Green Bank is a state-level green finance institution that finances residential, commercial, and municipal clean energy in CT. It is explicitly a PACE partner (Smart-E Loans, C-PACE, Solar MAP+) and serves the same CT clean energy transition market through complementary (financing vs. advocacy) functions.
• Sierra Club Connecticut: Sierra Club Connecticut is the state chapter of Sierra Club focused on environmental advocacy in CT, including pipeline opposition and clean energy legislation. PACE has a long-standing mutual partnership with this organization, and both share grassroots mobilization, coalition-building, and educational programming for CT clean energy issues.
• Energize CT: Energize CT is the state-branded energy efficiency and clean energy program in Connecticut (administered by Eversource and UI). Both PACE and Energize CT promote heat pumps, weatherization, and energy efficiency to CT residents and municipalities, making Energize CT a direct functional peer in the same geography.
• CT Energy Network: CT Energy Network is a coalition of CT clean energy advocates that co-presents monthly webinars with PACE. Both organizations operate in the CT clean energy advocacy space with overlapping audiences, missions, and educational programming for state-level clean energy transitions.

Regional players

• Mass Save: Mass Save is the Massachusetts statewide energy efficiency program offering rebates, home assessments, and heat pump incentives. It is functionally similar to PACE's HeatSmart CT energy efficiency outreach but operates in a different New England state.
• Massachusetts Clean Energy Center (MassCEC): MassCEC is a Massachusetts state economic development agency dedicated to accelerating clean energy growth. Both PACE and MassCEC operate at the intersection of state-level clean energy economic development, but MassCEC operates in MA with greater programmatic funding and scope.
• NYSERDA: NYSERDA is New York State's energy research and development authority driving NY's clean energy transition through programs, incentives, and policy. It serves as a comparable state-level clean energy authority to the combination of PACE's advocacy + CT Green Bank's financing role, but in a much larger geography.
• Conservation Law Foundation: Conservation Law Foundation is a Northeast environmental advocacy organization using legal, policy, and community engagement to advance clean energy and climate action. It shares PACE's regional footprint and community engagement model for clean energy, though with a broader environmental scope and law/policy emphasis.

Broad incumbents

• RMI (Rocky Mountain Institute): RMI is a global clean energy think tank producing research, tools, and analysis on energy transition. It is comparable to PACE in that both focus on clean energy acceleration through research and data-driven frameworks, but RMI operates globally with significantly more resources and breadth than PACE's CT-focused advocacy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCFM8STKUTpBdzihOLdWmGZA
• Facebookfacebook.com/pacecleanenergy
• LinkedInlinkedin.com/company/10996519
• Instagraminstagram.com/nicerct

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about People's Action for Clean Energy