Barf and More

What Barf and More does

Barf and More GmbH is a Swiss specialty pet-food retailer founded in 2018 and headquartered in Matzingen, Switzerland (Frauenfelderstrasse 100, 9548). It sells biologically appropriate raw food (BARF) products for dogs and cats through two synchronized channels: a physical self-service retail store with on-site nutritional advisors, and a direct-to-consumer e-commerce shop at barf-and-more.webstores.ch that ships frozen and ambient goods across Switzerland and internationally via DHL cold-chain logistics (frozen orders shipped Monday through Wednesday with a 6 kg minimum).

The product portfolio combines proprietary own-brand lines — Sans Souci Complete (HACCP/ISO 9001-certified Alleinfuttermittel developed with nutritional consultant Christine Hechtl/CIBUSCANIS and produced by Futtermacher), Graf Barf, BARFGOLD and Vollwertmenü Plus — with curated third-party brands including NUTRIMENT, Futtermedicus, Barfers Wellfood, Pahema, DHN, Escapure, Lakefields, Chillydogs and DISC-O-BED. Supporting the core range are nutritional supplements, oils, chews, fruit and vegetable flakes, canned food, and pet accessories. Free BARF calculators (BARFRECHNER, barf-check.de) and remote consulting via CIBUSCANIS serve as content-led conversion tools.

The business model is direct-to-consumer transactional retail with pay-as-you-go unit pricing in Swiss Francs excluding VAT, payment via bank transfer, PayPal, credit card, PostFinance, cash in store, and invoice/installment via MF Group/PowerPay. International shipping and reseller ("Wiederverkäufer") distribution of the Sans Souci Complete line are noted as growth vectors. The technology stack is a third-party webstore platform (hosted by Cyon GmbH, Basel) with Google Analytics, reCAPTCHA, and ShareThis integrations; there is no proprietary AI/ML, mobile app, or API surface. The "BARF AND MORE" mark is a registered Swiss trademark and the company positions itself as "Der schweizer Barfshop."

Name

Barf and More

Legal name

Barf and More GmbH

Website

https://barf-and-more.webstores.ch

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Barf and More GmbH is a Swiss specialty retailer selling BARF raw pet food for dogs and cats through a physical store in Matzingen and a nationwide/international e-commerce shop, combining own-brand certified complete feeds with curated third-party brands and on-site nutritional consulting.

Ownership category

akta.pro rank

Product category

Raw Pet Food Retail

NAICS

Pet and Pet Supplies Retailers (45991), Dog and Cat Food Manufacturing (311111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Fresh & Refrigerated Pet Food (CRADAFAC)

akta.pro secondary industries

Wet/Canned & Pouch Food (Dog & Cat) (CRADAFAB), Pet Treats & Chews (AFADAFAF), Functional & Veterinary Diet Pet Food (CRADAFAF)

Keywords

• Raw pet food
• BARF feeding
• Pet nutrition
• Frozen pet food
• Pet supplements

Headquarters

HQ city

Matzingen

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (E-commerce & Retail): The primary revenue stream is the sale of BARF pet food products through the company's Swiss-based online shop and physical retail store in Matzingen. Products include frozen raw meat, complete menus, treats, supplements, accessories, and pet care items. Revenue is generated on a per-transaction basis with prices listed in Swiss Francs (CHF) excluding VAT.
2. Third-Party Brand Resale: The company resells products from multiple third-party brands including NUTRIMENT, Futtermedicus, Graf Barf, Barfgold, Barfers Wellfood, Pahema, DHN, Escapure, Lakefields, Chillydogs, and others, acting as a multi-brand distributor.
3. Nutritional Consulting Services: In-store nutritional consulting provided by trained advisors and remote consultation via Christl Hechtl (CIBUSCANIS), generating supplementary service revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Barf and More is a Swiss direct-to-consumer retailer specializing in BARF (Biologically Appropriate Raw Food) products for dogs and cats. The company sells frozen raw meat, certified complete raw meals, nutritional supplements, treats, and pet accessories through its own online shop and physical retail store in Matzingen, complemented by in-house nutritional consulting.

Product overview

Barf and More operates an online Swiss BARF shop (Biologisch Artgerechtes Rohes Futter — Biologically Appropriate Raw Food) selling raw, frozen, and complementary pet food products for dogs and cats. The portfolio is organized as a multi-brand online marketplace with its own sub-brands alongside curated third-party brands. Core offerings include frozen raw meat cuts (TK-FRISCHFLEISCH, BARFGOLD), complete raw meals (Sans Souci Complete — certified complete feed, Vollwertmenü Plus), gently cooked meals (NUTRIMENT Frischmenüs), and specialty frozen treats (NUTRIMENT Hundeeis). Nutritional supplements and therapeutic feeds are provided under Futtermedicus and its TDN/Optisolo/Optinature lines. Accessories include dog beds (DISC-O-BED), dog coats (Chillydogs), chew products, and canned foods (Escapure). A BARF calculator tool, gift vouchers, and care products round out the offering. The shop operates as both an e-commerce platform and a physical retail store in Matzingen, Switzerland.

Differentiator

Problem solved

Functional benefit

Brands

• Sans Souci Complete: Complete feed products for dogs, developed in collaboration with Christine Hechtl (CIBUSCANIS), offering complete balanced raw meals
• Graf Barf
• HundeEis

Products and services

• TK-FRISCHFLEISCH (Frozen Fresh Meat) Frozen raw meat and cuts for BARF feeding across multiple protein sources (beef, poultry, lamb, horse, rabbit, goat, fish, game), sold in various cuts and portions to pet owners practicing raw feeding.
• Sans Souci Complete Officially certified complete raw BARF meals (Alleinfuttermittel) developed with nutritional consultant Christine Hechtl (CIBUSCANIS). Available in beef and poultry formulations in 500g and 1000g portions for adult dogs.
• Vollwertmenü Plus Premium complete raw BARF meals in beef and poultry formulations sold in approximately 1kg portions for pet owners.
• Graf Barf Own-brand BARF products including bone products (lamb bones, beef breast bones), organ meat mixes, and specialty oil blends.
• BARFGOLD / Carnes Doggi Own-brand frozen raw meat and diced meat products in various animal protein varieties.
• NUTRIMENT Frischmenüs Gently cooked complete meals and fresh menus in various protein varieties including horse, chicken, pork, and fish, sourced from third-party brand NUTRIMENT.
• NUTRIMENT Hundeeis (Dog Ice Cream) Frozen ice treats for dogs in three flavors: Apple Banana Rosehip, Banana Peanut, and Hemp Blueberry, sold under the NUTRIMENT brand.
• Futtermedicus Nutritional Supplements Therapeutic and nutritional supplements for dogs and cats including Vitamin Optimix line (Cani Nature, Oxalat & Cystin, Cani Hepatic, Mummy), Optisolo products (Taurin, B-Komplex, Omega 3), and Optinature GelenkPlus.
• Ernährungszusätze (Nutritional Supplements & Oils) Wide range of nutritional supplements and oils including TDN brand products (Ashwaganda, Algenkalk Bio, Bierhefe, Nervennahrung, Fellfutter), oils (Graf Barf Spezial Öl, Pahema 3-6-9 Öl, DHN Barfers Omega 3-6-9 Öl, Pahema Algenöl), and fiber supplements (DHN Flohsamenschalen).
• Kauartikel (Chewing Products) Chew toys and natural chewing products including Goodies (meat training cubes), Schmatzies (dried muscle meat pieces), Mediterranean chewing roots, Kaffeebaumholz coffee tree chew roots, and dental chews.
• Chillydogs Dog Coats Dog coats and blankets in various colors (Alpin series, Microfleece) for outdoor protection, sourced from third-party brand Chillydogs.
• DOGBED DISC-O-BED Dog beds and sleeping systems in small and large sizes, sold as standalone beds.
• Canned Food (Dosen) Canned wet food products for dogs and cats, including Escapure brand canned food in various protein varieties and Futtermacher canned offerings.
• Obst-Gemüse Flocken (Fruit & Vegetable Flakes) Dried fruit and vegetable flake products used for BARF meal preparation.
• GUTSCHEIN (Gift Vouchers) Gift vouchers available for purchase in the online shop, redeemable against products.
• Out/Indoormatte Indoor and outdoor mats for pets, available in multiple colors.
• Nutritional Consulting Service In-store nutritional consulting provided by trained advisors plus remote consultation via Christl Hechtl (CIBUSCANIS), helping pet owners determine appropriate raw feeding rations.

Quantifiable outcome

• HACCP (ISO 9001) certified production standards ensuring food safety and quality consistency

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Christine Hechtl (CIBUSCANIS)coreStrategic or Co-development PartnerChristine Hechtl (CIBUSCANIS) collaborated with Barf and More to develop the Sans Souci Complete product line, officially certified complete BARF food (Alleinfuttermittel). She is a nutritional consultant providing formulation expertise for species-appropriate raw pet food products. She also provides remote nutritional consultation services for customers via the website.
• Nadine Wolf (BARF Check)minorGTM or Marketing PartnerNadine Wolf provides free BARF calculator tools (barf-check.de), see algae calculator, and a BARF blog (der-barf-blog.de). She also runs a YouTube video channel. Barf and More thanks her for providing various calculators and links to her free tools on their website.
• MF Group / PowerPayminorOthersMF Group / PowerPay is a Swiss payment service provider that handles invoice-based payments for Barf and More. They offer invoice payment and installment options (Teilzahlungsoption) for customers, managing receivables and billing. Barf and More uses them as a debtor management partner.
• DHL SwitzerlandminorChannel Partner/ Reseller/ DistributorDHL Switzerland is the primary logistics partner for home delivery of frozen and non-frozen products. Frozen goods are shipped in insulated styrofoam boxes. Delivery is available Monday-Wednesday only. DHL courier service handles both standard and express delivery within Switzerland.
• FuttermachercoreStrategic or Co-development PartnerFuttermacher collaborated with Barf and More on the production of the 'Alleinfuttermittel' (certified complete feed) product line. Barf and More states: 'In Zusammenarbeit mit #futtermacher' in reference to the Sans Souci Complete production. Futtermacher handles the official manufacturing of certified complete BARF products.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Wolfsblut / Wildes Land: Premium natural and raw-oriented dog food brand with broad European retail presence; comparable on product philosophy, premium pricing tier, and DACH market overlap.
• BARF-GOLD: Swiss BARF raw pet food producer carried by Barf and More. Direct peer on product category, geography (Switzerland), and customer type — competing head-to-head for the same raw-feeding pet owner.
• Terra Canis: German premium raw/natural pet food brand with a similar certified complete-menu positioning. Direct comparable on premium, consultant-endorsed BARF product mix targeting DACH pet owners.
• NUTRIMENT: UK-based raw pet food manufacturer whose products Barf and More actively resells; a leader in the European BARF category with its own DTC and B2B channels — the most direct comparable on assortment and customer.

Broad incumbents

• Fressnapf: Europe's largest specialty pet retailer with a strong Swiss footprint. Competes indirectly for raw-feeding pet owners via multi-category assortment and pricing scale rather than BARF specialization.
• Zooplus: Europe's largest online pet retailer. Comparable on e-commerce distribution of pet food to Swiss customers, but competes at a much wider assortment and price spectrum than Barf and More's BARF focus.
• Maxi Zoo: European mid-market pet retail chain active in Switzerland. Overlaps with Barf and More on broad pet-owner customers but competes via scale and generalist assortment rather than raw-feeding expertise.

Regional players

• Qualipet: Swiss pet supplies retailer with physical stores across Switzerland. Comparable on geography and core customer overlap, but broader assortment and lower specialization in BARF versus Barf and More.

Emerging players

• Butternut Box: UK fresh/cooked pet food subscription brand delivering portioned meals direct to consumer. Comparable on the fresh/whole-food positioning and potential to disrupt BARF via gentler cooked alternatives.
• Anifit: Direct-sales premium pet food brand with strong DACH presence, including Switzerland. Comparable on premium natural positioning and consultant-driven/relationship-led sales motion rather than the BARF-specific niche.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/barfandmore
• Facebookfacebook.com/Barf-and-more-359582364088894

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barf and More