Devarpan Foods
- Company typePrivate
- Founded2017
- HeadquartersKashipur, India
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Devarpan Foods firmographics
Firmographics- Name
- Devarpan Foods
- Legal name
- Devarpan Foods Private Limited
- Website
- https://devarpanfoods.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Devarpan Foods industry classification
Industry- Product category
- Packaged Indian Snacks and Sweets (FMCG Namkeen)
- NAICS
- Snack Food Manufacturing (31191), Other Snack Food Manufacturing (311919), Food Manufacturing (311), Cookie and Cracker Manufacturing (311821), Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090), Bakery Products (2050)
- akta.pro primary industry
- Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)
- akta.pro secondary industry
- Shelf-Stable Ready-to-Eat Meals & Meal Kits (Packaged) (CRADAAAJ)
Keywords
Where Devarpan Foods is headquartered
LocationHeadquarters
- HQ city
- Kashipur
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Devarpan Foods business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Food Products Sales: Devarpan Foods generates revenue through the manufacture and sale of namkeen, chips, snacks, sweets, and gift packs under the Devarpan brand. Products are sold in various pack sizes ranging from Rs.5 to 1kg at multiple price points to serve different consumer segments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single-serve affordable packs |
| Unit Pricing | Pay-as-you-go | Family-size packs |
| Unit Pricing | Pay-as-you-go | Premium sweets and gift packs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Devarpan Foods product offering
Product offeringCore offering
Devarpan Foods manufactures and sells a wide range of Indian savory snacks (namkeen, bhujia, mixtures, sticks, noodles, pasta, rings, wheels, popcorn), potato chips (fried and baked), traditional Indian sweets (soan papdi, gulab jamun, rasgulla, ladoos), and festive gift packs under the Devarpan brand. Products are offered in pack sizes from single-serve Rs.5 packs to 1kg family packs, sold through retail stores and paan shops in India. The company also provides contract manufacturing services for other FMCG brands.
Product overview
Devarpan Foods is a food manufacturing company that produces Indian namkeen (savory snacks), chips, sweets, sticks, snacks, and baked goods under the Devarpan brand. The product portfolio is organized into six main categories: Chips (including Cream & Onion, Tangy Tomato, Plain Salted, and Masala Munch), Namkeen (traditional savory Indian snacks including Khatta Meetha, Aloo Bhujia, Marwadi Bhujia, Moong Dal, and various mixtures), Sticks (extruded and fried stick snacks in various flavors), Snacks (including noodles, pasta, puffs, rings, wheels, and popcorn), Baked (including Baked Potato Crisps and Rusks), and Sweets (including Soan Papdi, Gulab Jamun, Rasgulla, and various ladoos). The company also offers Gift Packs that combine namkeen and sweets for festive occasions. Products are distributed in various pack sizes ranging from single-serve Rs.5 packs to family-size 1kg packs.
Differentiator
Problem solved
Functional benefit
Products and services
- Namkeen (Savory Indian Snack Range) Broad range of traditional Indian savory snacks including Khatta Meetha, Aloo Bhujia, Marwadi Bhujia, Mazedaar Mixture, Papdi, Hing Chana, Punjabi Tadka, Navrattan, Moong Dal, Salty Nuts, Naughty Nuts, Lite Diet, Jhatpat Bhel, Boondi (Masala & Salted), All-In-One, Kashmiri Mixture, and Cornflakes Mixture. Offered across pack sizes from Rs.5 / Rs.10 / Rs.20 single-serve to 200gm, 400gm and 1kg family packs for everyday Indian snacking.
- Chips (Fried Potato Chips) Potato chips in Cream & Onion, Tangy Tomato, Plain Salted, and Masala Munch flavors, sold in Rs.5 and Rs.10 single-serve packs for mass-market Indian consumers.
- Sticks (Extruded Stick Snacks) Stick-style savory snacks including Tikhae Sticks, Chatpate Sticks (Masala Munch and Tomato Munch variants), Salted Pipe, Karaari Tomato Sticks, Karaari Masala Sticks, and Big Daddy Sticks for Indian snack consumers.
- Snacks (Pellets, Noodles, Pasta, Rings, Wheels, Popcorn) Fried/extruded snack range including Noodles, Noodles Crispy & Crunchy, Instant Noodles, Jungle Dhamal, Katori (Tomato and Masala), Wheels Mast (Tomato and Masala), Green Chilly Pasta, Pasta Masala, Pasta Tomato, Puff Snacks Mast (Masala and Tomato), Scoory Rings Mast (Masala and Tomato), Pop Corn Butter Salted, Fun Rings, and Pasta. Available primarily in Rs.5 and Rs.10 single-serve packs.
- Baked (Baked Potato Crisps and Rusks) Baked (not fried) potato crisps in Tomato flavor, plus traditional Indian Rusks and Cardamom-flavored Rusk Elaichi in Rs.20 and Rs.40 packs, targeted at health-conscious snack consumers.
- Sweets (Traditional Indian Sweets) Traditional Indian sweets including Premium Soan Papdi (250g, 450g, 900g), Classic Soan Papdi, Soan Papdi (200g, 480g, 900g), Gulab Jamun (500g, 1kg), Rasgulla (500g, 1kg), Rajbhog (1kg), Besan Ladoo (400g), Panjeeri Ladoo, and Atta Ladoo, sold through Indian retail for celebrations and gifting.
- Gift Packs (Festive Combos) Curated festive gift packs combining namkeen and sweets: Sweet Celebrations, Shubh Mangalam, Chatpate Rishtey, Meetha bhi Namkeen bhi, and Badhaiyan Dil se — designed for celebrations, festivals, and corporate gifting.
- Contract Manufacturing for FMCG Brands White-label / contract manufacturing service for other FMCG brands, producing namkeen, chips, and related snack products under partner brand names at Devarpan's Kashipur plant. Partner brand logos are displayed on the company page.
Quantifiable outcome
- No artificial colors, flavors, or ingredients used in any product
Companies that use Devarpan Foods
Customer profileSegments1 record
Ideal customer profiles2 records
Devarpan Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Devarpan Foods partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Contract Manufacturing PartnersminorDevarpan Foods provides contract manufacturing services to other FMCG brands. The company page displays logos of partner companies, indicating they manufacture products under other brand names. This is part of their business model diversification beyond their own Devarpan brand products.
Scale indicators3 records
Recent moves8 records
Expansion highlights6 records
Devarpan Foods competitors and assessment
Company assessmentBroad incumbents
- Parle Products: Parle Products (Parle Wafers, Parle G) is a broad incumbent in Indian biscuits and snacks with deep national retail penetration, competing for the same low-price-point impulse-purchase consumer that Devarpan targets with Rs.5 packs.
- ITC Foods (Bingo!): ITC's Bingo! brand covers potato chips, extruded snacks, and namkeen. As a large diversified FMCG incumbent, ITC brings significantly greater distribution and marketing scale that Devarpan must compete against in overlapping categories.
- PepsiCo India (Frito-Lay): PepsiCo's Frito-Lay India division markets Lay's, Kurkure, and Uncle Chipps — direct competitors to Devarpan's chips and extruded sticks lines with vastly superior distribution and advertising spend.
Direct peers
- Bikanervala: Bikanervala is a North-Indian namkeen, sweets, and snacks brand with overlapping bhujia, mixture, and gift-pack categories. Comparable regional heritage and store-rollout strategy to Devarpan's Kashipur base.
- Bikaji Foods International: Bikaji is a publicly listed Indian namkeen, sweets, and snack manufacturer with overlapping SKU breadth (bhujia, mixtures, rasgulla, gift packs) and a comparable regional-to-national distribution trajectory.
- Balaji Wafers: Balaji Wafers is one of India's largest potato chips and snack manufacturers, primarily Western India. Devarpan's chips and extruded-snack lines are directly comparable in product format and mass-market positioning.
- Jabsons Foods: Jabsons is an Indian manufacturer of packaged namkeen, chips, and snack mixes with similar small-pack and family-pack distribution. It competes with Devarpan in the traditional Indian savory-snack category across price tiers.
- Prataap Snacks (Yellow Diamond): Prataap Snacks sells the Yellow Diamond brand of potato chips and extruded snacks in similar Rs.5/10/20 pack formats. It is a closely comparable mass-market snack manufacturer competing for the same single-serve consumer occasion.
- Haldiram's: Haldiram's is India's largest snack and namkeen manufacturer with a comprehensive portfolio of bhujia, chips, sweets, and gift packs across all price points — the dominant direct peer against which Devarpan competes in identical categories.
Regional players
- Laxmi Snacks: Laxmi Snacks is a regional North-Indian namkeen manufacturer focused on traditional bhujia and mixtures. Comparable in product format and Indian regional positioning to Devarpan's core namkeen lines.
Market position
Strengths4 records
Weaknesses2 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Devarpan Foods social profiles
Digital presenceDevarpan Foods compliance and trust
Trust signalCompliance4 records
Devarpan Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Devarpan Foods leadership team
Management profileNumber of profiles
Profiles3 records
Devarpan Foods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Devarpan Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Devarpan Foods
What does Devarpan Foods do?
Devarpan Foods manufactures and sells a wide range of Indian savory snacks (namkeen, bhujia, mixtures, sticks, noodles, pasta, rings, wheels, popcorn), potato chips (fried and baked), traditional Indian sweets (soan papdi, gulab jamun, rasgulla, ladoos), and festive gift packs under the Devarpan brand. Products are offered in pack sizes from single-serve Rs.5 packs to 1kg family packs, sold through retail stores and paan shops in India. The company also provides contract manufacturing services for other FMCG brands.
Is Devarpan Foods a public or private company?
Devarpan Foods is a private company. It is classified as corporate owned and is currently operating.
When was Devarpan Foods founded?
Devarpan Foods was founded in 2017. It employs 51 to 100 people.
Where is Devarpan Foods based?
Devarpan Foods is headquartered in Kashipur, India, in the Asia region.
How does Devarpan Foods make money?
One revenue line is on record: food Products Sales.
Who are Devarpan Foods's main competitors?
Broad incumbents on record are Parle Products, ITC Foods (Bingo!) and PepsiCo India (Frito-Lay). Direct peers are Bikanervala, Bikaji Foods International, Balaji Wafers, Jabsons Foods, Prataap Snacks (Yellow Diamond) and Haldiram's. Laxmi Snacks is listed as a regional player.
Does Devarpan Foods have an API?
No public API is recorded for Devarpan Foods.
What industry is Devarpan Foods in?
Devarpan Foods's product category is Packaged Indian Snacks and Sweets (FMCG Namkeen). Its primary akta.pro industry code is CRADABAM, Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified), with a secondary code of CRADAAAJ, Shelf-Stable Ready-to-Eat Meals & Meal Kits (Packaged). Its NAICS code is 31191 and its SIC code is 2000.