Musicarte

What Musicarte does

Musicarte is a private arts and music education school founded in July 1997 in Timbó, Santa Catarina, Brazil. It delivers 100% in-person, personalized instruction across more than eight disciplines organized into categories of Artes (drawing and painting), Canto (voice), Cordas (violão, guitarra, contrabaixo, violino, ukulele, violoncelo), Percussão (bateria), Sopro (flauta doce, flauta transversal, saxofone), Teclas (piano, teclado, acordeão), and Musicalização Infantil. The school operates from a single headquarters at Rua Equador, 277, 2º andar, Centro, Timbó (occupied since April 2009), staffed by 14 named teachers, and serves students of all ages including a dedicated Escolinha de Arte program for children aged 5-10.

The business model is a recurring monthly tuition subscription for paid courses, complemented by the Musicarte Store (a physical retail outlet launched in July 2016 selling curated accessories and materials to students). Distribution is direct-to-consumer via a physical site with marketing and lead capture through WhatsApp, Instagram, Facebook, and a website; a GTM partnership with SISUFI provides tuition discounts (15% monthly / 10% installment) to its members. Free courses are offered through social projects funded under Brazil's Lei de Incentivo à Cultura (Lei Rouanet, Lei nº 8.313/1991). No technology platform, mobile app, API, or proprietary digital infrastructure exists; all instruction is delivered on-site with instruments, air-conditioned classrooms, and free didactic materials provided to students.

Name

Musicarte

Legal name

Musicarte

Website

https://musicarte.com.br

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Musicarte is a private, in-person music and arts education school founded in 1997 in Timbó, Santa Catarina, Brazil, offering personalized courses across instruments, voice, and visual arts to students of all ages, supplemented by a student retail store.

Ownership category

akta.pro rank

Product category

Arts and Music Education

NAICS

Fine Arts Schools (611610), Musical Instrument and Supplies Retailers (459140)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Music Instruction (Instrumental & Vocal) (EDAMAAAE)

akta.pro secondary industries

Private Music Lessons (Instrumental) (EDAMANAA), Music (Instruments, Voice, Music Theory) (EDAAAGAC)

Keywords

• Music education
• Arts education
• Instrument lessons
• Vocal training
• Visual arts classes

Headquarters

HQ city

Timbó

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Arts and Music Education Services: Revenue generated from paid tuition for music and arts courses including instruments (piano, guitar, violin, drums, saxophone, keyboard, accordion, ukulele, cello), voice training, drawing, and painting. Classes are 100% in-person and personalized. The school also operates Musicarte Store selling accessories and materials to students.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Musicarte is a music and arts education school offering 100% in-person, personalized courses across seven disciplines: Artes (Drawing and Painting), Canto (Voice), Cordas (Strings: Guitar, Bass, Violin, Ukulele, Cello), Musicalização Infantil (Children's Music), Percussão (Drums), Sopro (Wind: Recorder, Flute, Saxophone), and Teclas (Keyboard: Piano, Keyboard, Accordion). It also operates Musicarte Cultural (a space for artistic expression) and Musicarte Store (retail for student accessories), and runs free courses through Lei Rouanet social projects.

Product overview

Musicarte is a music and arts school founded in July 1997 in Timbó, Santa Catarina, Brazil. It operates as a unified educational institution offering multiple course categories: Artes (Arts with Drawing and Painting), Canto (Vocal/Singing), Cordas (String instruments including Guitar, Bass, Violin, Ukulele, Cello), Musicalização Infantil (Children's Music Education), Percussão (Drums), Sopro (Wind instruments including Recorder, Flute, Saxophone), and Teclas (Keyboard instruments including Piano, Keyboard, Accordion). The company expanded in July 2016 by creating Musicarte Cultural (a dedicated space for artistic expression) and Musicarte Store (student retail outlet for accessories and materials). Free courses are offered through Lei de Incentivo à Cultura (Rouanet Law) social projects. All instruction is conducted in-person with personalized attention, free teaching materials, and includes performance experiences through events, presentations, and exhibitions.

Differentiator

Problem solved

Functional benefit

Brands

• Musicarte Cultural: A space dedicated to receiving and celebrating all forms of artistic expression.
• Musicarte Store

Products and services

• Teclas (Keyboard) Courses Keyboard (Teclas) courses covering Teclado (Keyboard), Piano, and Acordeão (Accordion), including instrument characteristics, theoretical and technical foundations, physiology and positioning, melodic and rhythmic reading, scales, chord formation, harmony, harmonic field, modes, techniques, interpretation, repertoire, and stage presence. For students seeking keyboard instrument instruction.
• Canto (Singing/Voice) Course Singing (Canto) course covering voice characteristics, vocal physiology, specific techniques, tuning, vocal register, posture, breathing, vocal placement, articulation, resonance, perception, repertoire, stage presence, and vocal schemes. For students seeking vocal training.
• Percussão (Drums) Course

Quantifiable outcome

• Nearly 30 years of continuous operation since 1997

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Lei de Incentivo à Cultura (Lei Rouanet)coreStrategic or Co-development PartnerCultural Incentive Law (Law 8.313/1991) that enables Musicarte to direct resources for cultural development. Through this law, companies and individuals can support approved cultural projects, contributing part of their income tax due. This partnership allows Musicarte to offer free arts education programs and social projects, democratizing access to culture.
• SISUFIminorGTM or Marketing PartnerPartner offering discounts to their members: 15% discount on monthly tuition payments and 10% discount on installments for Musicarte courses.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• MasterClass: Premium online education platform with celebrity-taught music courses across instruments, vocals, and composition. Comparable to Musicarte as a music education alternative for adult learners, though positioned at a different price point and delivered digitally rather than in-person.
• Fender Play: Online guitar, bass, and ukulele instruction subscription from Fender, one of the world's largest instrument brands. Comparable to Musicarte's Cordas (strings) course category from a curriculum perspective, representing a major branded alternative to local schools.

Regional players

• Escola de Música do Estado de São Paulo (EMESP): Major Brazilian music education institution in São Paulo offering conservatory-style instruction. Comparable to Musicarte in offering multi-instrument and vocal education, though with a more formal, conservatory-oriented positioning versus Musicarte's community-focused model.
• Projeto Guri: State-sponsored social music education program in São Paulo offering free music instruction to children and youth. Comparable to Musicarte's free social projects under Lei Rouanet — both use public/cultural incentive funding to deliver arts education to underserved populations in Brazil.
• Instituto Baccarelli: São Paulo-based nonprofit music education institution serving underprivileged youth through orchestral and ensemble training. Comparable to Musicarte on the social impact and music education dimensions, particularly given Musicarte's Lei Rouanet-funded social projects.

Direct peers

• EM&T (Escola de Música e Tecnologia): One of Brazil's largest networks of music and technology schools, with multiple locations offering instrument, vocal, and music production courses. Directly comparable to Musicarte as a Brazilian private music education provider targeting hobbyists and aspiring musicians with structured, in-person curricula.
• Conservatório Villa-Lobos: Long-established music school in Rio de Janeiro offering instrumental, vocal, and music theory instruction across multiple disciplines. Comparable to Musicarte as a multi-discipline Brazilian music education institution serving students of all ages.

Emerging players

• Yousician: Global online music education platform offering app-based instrument lessons via subscription. Represents the digital alternative to Musicarte's in-person model; increasingly relevant to Brazilian learners seeking low-cost, self-paced instruction across instruments Musicarte also teaches.
• Simply Piano (by JoyTunes): App-based piano and keyboard instruction platform used globally. Comparable to Musicarte on the keyboard/piano curriculum, with a self-paced, gamified alternative that competes for beginner piano students who might otherwise enroll at a local school.

Others

• Sonica (digital platform): Brazilian digital platform that appears to power Musicarte's website, suggesting it serves as ecosystem/technology infrastructure for Brazilian music schools. Adjacent to Musicarte as a service provider in the same music education ecosystem rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/musicarte.musicaearte
• Instagraminstagram.com/musicarte.escola
• LinkedInlinkedin.com/company/musicarte-escola-de-m-sica-e-artes-ltda-me-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Musicarte