Amplify

What Amplify does

Amplify operates a service-based capital discovery and recovery intermediary branded as "Community Capital Projects powered by Amplify Experts." The organization connects municipalities, healthcare entities, local businesses, nonprofits, and tribal nations with a vetted network of capital recovery experts who identify and pursue unclaimed or underutilized capital on the client's behalf. The offering is structured as a service intermediary rather than a licensed-software product; no proprietary technology stack, model component, or integrated product surface is described in the available material.

The business model is contingency-based: clients incur no upfront fee, and Amplify is compensated only when capital is successfully recovered. Distribution is community-led, executed through a network of "Community Capital Project Leaders" who onboard organizations locally rather than via conventional direct sales, demand generation, or paid marketing channels. A related instrument, the "Community Impact Fund," is referenced as a sub-brand that reinvests a portion of recovered capital into community initiatives, but specific treasury mechanics, fund capitalization, and reinvestment rules are not disclosed.

Customer segments explicitly named include municipalities, healthcare providers, local businesses, nonprofits, and tribal nations. No case studies, named customer logos, contract values, headcount, funding history, revenue figures, owner-operator identities, or geographic expansion beyond a U.S. operating footprint are disclosed in the source material. Operating status is active based on a 2026 website copyright notice; scale, stage, ownership structure, and any M&A or partnership activity cannot be determined from the available data.

Name

Amplify

Legal name

Community Capital Projects

Website

https://amplifyexperts.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Amplify operates Community Capital Projects, a contingency-based capital discovery and recovery intermediary that connects municipalities, healthcare entities, nonprofits, local businesses, and tribal nations with a vetted network of capital recovery experts via community-led distribution.

Ownership category

akta.pro rank

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Contingency-Based Capital Recovery Services: The company operates on a contingency basis, meaning no upfront cost to organizations. Capital recovery efforts are pursued with payment contingent upon successful recovery of hidden capital. This model aligns incentives between the company and client organizations. The specific fee structure or percentage is not publicly disclosed.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Amplify (through its Community Capital Projects initiative powered by Amplify Experts) operates a community-by-community capital discovery and recovery service that helps municipalities, healthcare organizations, local businesses, tribal nations, and nonprofits identify hidden capital, reimbursements, and optimization opportunities. The company connects organizations with vetted capital recovery specialists across areas such as public funding, healthcare reimbursements, environmental services, employer-based benefits, tax credit optimization, and capital optimization. Engagements typically begin with a short pre-qualification form and a 15-minute discovery conversation, after which qualified clients are introduced to specialists who pursue recovery on a contingency basis with no upfront cost in many cases.

Product overview

Community Capital Projects is a service-based initiative powered by Amplify Experts, not a software product platform. The offering consists of Community Capital Projects as the main service, supplemented by Capital Discovery Services (expert evaluation and execution), a Pre-Qualification Process for initial intake, and a network of Community Capital Project Leaders who serve as local ambassadors. The service helps organizations discover hidden capital across six key areas: Public & Municipal Funding, Healthcare Reimbursements, Environmental Services, Employer-Based Benefits, Tax Credit & Incentive Optimization, and Capital Optimization.

Differentiator

Problem solved

Functional benefit

Brands

• Impact Fund: A component of the Community Capital Projects initiative focused on community impact.

Products and services

• Community Capital Projects A community-by-community initiative that helps cities, counties, public entities, healthcare organizations, local businesses, tribal nations, and nonprofits discover hidden capital, reimbursements, and optimization opportunities through vetted capital recovery experts across six areas (Public & Municipal Funding, Healthcare Reimbursements, Environmental Services, Employer-Based Benefits, Tax Credit & Incentive Optimization, and Capital Optimization).
• Capital Discovery Services Expert-led evaluation and execution services that assess eligibility and pursue capital recovery across areas including public funding, healthcare reimbursements, environmental services, employer-based benefits, and tax credit optimization. For municipalities, healthcare organizations, local businesses, tribal nations, and nonprofits.
• Community Capital Project Leaders Program A network of respected local business owners and community influencers who introduce the Community Capital Projects initiative to organizations that may benefit, connecting local communities with capital recovery opportunities and serving as local ambassadors for the program.
• Impact Fund A component of the Community Capital Projects initiative focused on directing a portion of recovered capital toward community impact, supporting the company's narrative that recovered capital stays local to strengthen organizations, people, and public good.

Quantifiable outcome

• Organizations have recovered seven figures in their first year through hidden capital discovery.
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• PMMC: PMMC provides healthcare revenue cycle management and underpayment recovery services for hospitals and health systems, directly overlapping with Amplify's Healthcare Reimbursements capital area.
• Kelmar Associates: Kelmar specializes in unclaimed property identification and capital recovery for government and corporate clients. It directly competes in the niche of finding 'hidden capital' for organizations.
• HdL Companies: HdL provides sales tax, property tax, and other revenue recovery services for municipalities and public agencies. It is one of the closest comparables to Amplify's Public & Municipal Funding and Tax Credit & Incentive Optimization offerings.
• MuniServices (an ADP company): MuniServices delivers revenue discovery and audit services for cities and counties, including sales tax and utility revenue recovery. It is a directly comparable municipal capital recovery provider.

Emerging players

• Springbuk: Springbuk is an employer-focused health benefits analytics platform that helps employers identify cost savings and unused benefits. It overlaps with Amplify's Employer-Based Benefits and health plan capital optimization offerings.
• PeopleKeep (by Bennie): PeopleKeep provides benefits administration and tax credit recovery services (notably for small businesses seeking the WOTC and similar credits). It overlaps with Amplify's Employer-Based Benefits and Tax Credit verticals.

Broad incumbents

• Plante Moran: Plante Moran provides audit, tax, and consulting services with a strong municipal and healthcare client base. Its public sector advisory practice competes for many of the same recovery and optimization engagements.
• Baker Tilly: Baker Tilly is a national advisory firm with deep public sector and tax credit practice areas. Its consulting breadth and municipal client base make it a broad incumbent competing for similar capital recovery engagements.
• Husch Blackwell Strategies: Husch Blackwell Strategies provides public affairs, grant strategy, and funding discovery services for municipalities and tribal nations, with overlap to Amplify's Public & Municipal Funding recovery work.
• Cloudmed (an R1 RCM company): Cloudmed specializes in healthcare revenue optimization, underpayment recovery, and reimbursement analytics for health systems. It is a larger, more established incumbent in Amplify's healthcare reimbursement vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amplify