Sosh Design
Sosh Design is a Mumbai-based, founder-led branding and graphic design agency founded in 2008 that delivers brand identity, packaging, web design, and BTL activation services. The 9-person firm serves fashion, F&B, retail, industrial, and technology clients across 850+ brand projects globally.
- Company typePrivate
- Founded2008
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Sosh Design does
Sosh Design is a Mumbai-based, founder-led branding and graphic design agency founded in 2008 that delivers brand strategy, identity design, packaging, web design, wall graphics, marketing collateral, and below-the-line (BTL) activation services. The firm is operated by co-founders Surfraaz Gola (Founder & Creative Head) and Eddna Samuel (Founder) with a stated team of nine professionals spanning graphic design, web development, and marketing functions, headquartered at Nagpada in central Mumbai. Over 18 years the agency has built a portfolio of 850+ brands globally, with named engagements including McDonald's India (retail branding for 75+ stores via Hardcastle Restaurants), Being Human, Reid & Taylor, Nayara Energy, Multichem, GB Global, Mashroo, Vidhya Saree, Redesyn, and Ardra Innovation, spanning fashion/apparel, food & beverage, retail, chemical/industrial, energy, and technology sectors.
The company's core technology is professional creative services delivered through manual design workflows; no proprietary software, platform, or AI tooling is disclosed. Service offerings are listed across 11 categories on the company website, and delivery is executed directly by the in-house team rather than through a scalable productized platform. Revenue is generated via project-based professional services fees, with publicly visible budget tiers ranging from INR 50,000 for entry-level projects to INR 300,000+ for premium engagements, and final pricing determined per project scope through quote-based engagement.
Sosh Design operates a sales-led, portfolio-driven go-to-market model: client acquisition runs through the company's website, email ([email protected]), phone, WhatsApp, and case-study-driven referrals, with no self-serve product or PLG motion. The firm claims a global footprint anchored in India with opportunistic international engagements (e.g., Formation Capital/USA), and is privately held with no external funding rounds, no parent company, and no public listing. Operating status is active as of the latest data, with the company celebrating 18 years of brand-building work.
Sosh Design firmographics
Firmographics- Name
- Sosh Design
- Legal name
- Sosh Design
- Website
- https://soshdesign.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sosh Design is a Mumbai-based, founder-led branding and graphic design agency founded in 2008 that delivers brand identity, packaging, web design, and BTL activation services. The 9-person firm serves fashion, F&B, retail, industrial, and technology clients across 850+ brand projects globally.
- Ownership category
- akta.pro rank
Sosh Design industry classification
Industry- Product category
- Brand Design & Visual Identity Services
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN)
Keywords
Where Sosh Design is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Sosh Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Branding and Design Services: Project-based professional services including brand strategy, logo design, brand identity, packaging design, graphic design, web design, marketing collateral, and BTL activities. Revenue is generated through one-time project fees and ongoing client relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Entry-level branding projects starting at 50K INR |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Sosh Design product offering
Product offeringCore offering
Sosh Design is a Mumbai-based branding and graphic design agency that delivers end-to-end brand creation and identity services for businesses. Its core services include brand naming, brand identity design, brand development, packaging design, logo design, web design, wall graphics, marketing collaterals, social media branding, photography art direction, and below-the-line (BTL) marketing activities. Engagements are project-based, with work delivered directly to enterprise, mid-market, and startup clients across sectors such as fashion, retail, hospitality, chemicals, food & beverage, and corporate.
Product overview
Sosh Design is a Mumbai-based branding agency offering a comprehensive suite of creative and branding services including Brand Naming, Brand Identity, Brand Development, Brand Packaging, Graphic Design, Wall Graphic Design, Marketing Collaterals, Web Design, Photography Art Direction, Social Media Branding, and BTL Activities. Founded in 2008, the agency has worked on 850+ brands worldwide, serving clients across fashion, food & beverage, retail, chemical, hospitality, and other industries. Their portfolio includes logo and branding projects for notable clients such as McDonald's India, Being Human, Reid & Taylor, Nayara Energy, Multichem, GB Global, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Naming Creative service that creates unique, memorable, and meaningful brand names capturing a business's essence and resonating with target audiences.
- Brand Identity Design Design service creating a cohesive visual and verbal identity that defines how a brand looks, feels, and communicates across touchpoints.
- Brand Development Strategic service helping businesses build and evolve their brand strategy to keep it stronger, more recognizable, and more relevant over time.
- Brand Packaging Design Design service creating attractive, functional, and market-ready packaging that protects products while elevating their appeal on retail shelves.
- Graphic Design Visual design service crafting designs for print and digital media to communicate messages and strengthen brand presence.
- Wall Graphic Design Design service creating impactful wall graphics and murals that transform spaces — used in retail and restaurant environments such as 75+ McDonald's stores across India.
- Marketing Collaterals Design service developing brochures, flyers, presentations, and other marketing materials aligned with the brand's voice and vision.
- Web Design Design service creating modern, responsive, and user-friendly websites that showcase brands and deliver digital experiences.
- Photography Art Direction Service conceptualizing and guiding photoshoots to ensure every image reflects a brand's personality and visual style.
- Social Media Branding Design and curation service for engaging social media visuals and content strategies that help brands shine online.
- BTL Activities Planning and execution service for Below-The-Line marketing activities that create direct, impactful connections with target audiences (e.g., FIA Road Safety Week campaigns 2013–2016 with WIAA).
Quantifiable outcome
- 850+ brands built globally over 18 years
- +3 more outcomes
Companies that use Sosh Design
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles5 records
Sosh Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sosh Design partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Western India Automobile Association (WIAA)corePartnership with WIAA for FIA Road Safety Week campaigns from 2013-2016, focusing on promoting safe driving practices across India through on-ground activities, workshops, and media campaigns.
- EnvatominorCollaborated with Envato on the Ardra Innovation brand identity project to create a visually striking and engaging brand identity aligned with core values.
- Hardcastle RestaurantscoreLong-term partnership with McDonald's India franchise operator Hardcastle Restaurants, designing environmental graphics, store branding, and marketing collateral for 75+ McDonald's stores across India.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
Sosh Design competitors and assessment
Company assessmentDirect peers
- Pentagram: Global partner-led design consultancy with offices in major cities, specializing in brand identity, packaging, and graphic design. Comparable as a founder/partner-led model where senior principals are the brand, mirroring Sosh's founder-driven positioning.
- Happy Creative Services: Chennai- and Bengaluru-based Indian branding and advertising agency with a comparable service mix spanning brand identity, packaging, and integrated marketing. Comparable as a founder-led Indian boutique serving enterprise and FMCG clients across India.
- Sagmeister & Walsh (now &Walsh): Renowned design studio specializing in brand identity, packaging, and graphic design with a strong founder-driven creative reputation. Comparable as a founder-led creative studio whose brand is built on principal reputation, similar to Sosh's positioning.
- Idiom (now Part of WPP): India-based branding and design consultancy offering brand identity, packaging, and retail design. Comparable as an Indian boutique competing for the same enterprise brand identity and packaging mandates.
- Elephant Design: Mumbai-based Indian branding and design agency founded in 1989, offering brand identity, packaging, and communication design for enterprise clients. Directly comparable as an India-rooted boutique with a similar full-service branding portfolio and marquee Indian client base.
- Turtle Design: Mumbai-based Indian design consultancy offering brand strategy, packaging design, and graphic design services. Directly comparable as an India-based boutique serving similar enterprise verticals including FMCG and consumer brands.
- Ray+Keshavan | the Brand Union (now Superunion): Heritage Indian branding consultancy (formerly Ray+Keshavan) now part of Superunion/WPP. Comparable as a brand identity specialist with deep Indian enterprise credentials and similar heritage-brand engagements.
Broad incumbents
- Landor & Fitch: Global brand consulting and design firm (WPP) covering brand strategy, identity, and experience design. Comparable as a broader incumbent in the same brand identity and packaging design space, with enterprise clients across F&B, energy, and fashion.
- Interbrand: Global brand consultancy offering brand strategy, identity design, and brand valuation services. Comparable in delivering enterprise brand identity work for global corporates, though at a much larger scale and broader service scope.
- LPK: Global brand design consultancy with strong packaging design heritage serving FMCG and consumer brands. Comparable as a brand identity and packaging specialist serving enterprise clients across multiple verticals including food and beverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Sosh Design social profiles
Digital presenceSosh Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sosh Design leadership team
Management profileNumber of profiles
Profiles7 records
Sosh Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sosh Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sosh Design
What does Sosh Design do?
Sosh Design is a Mumbai-based branding and graphic design agency that delivers end-to-end brand creation and identity services for businesses. Its core services include brand naming, brand identity design, brand development, packaging design, logo design, web design, wall graphics, marketing collaterals, social media branding, photography art direction, and below-the-line (BTL) marketing activities. Engagements are project-based, with work delivered directly to enterprise, mid-market, and startup clients across sectors such as fashion, retail, hospitality, chemicals, food & beverage, and corporate.
Is Sosh Design a public or private company?
Sosh Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sosh Design founded?
Sosh Design was founded in 2008. It employs 11 to 50 people.
Where is Sosh Design based?
Sosh Design is headquartered in Mumbai, India, in the Asia region.
How does Sosh Design make money?
One revenue line is on record: branding and Design Services.
Who are Sosh Design's main competitors?
Direct peers on record are Pentagram, Happy Creative Services, Sagmeister & Walsh (now &Walsh), Idiom (now Part of WPP), Elephant Design, Turtle Design and Ray+Keshavan | the Brand Union (now Superunion). Broad incumbents are Landor & Fitch, Interbrand and LPK.
Does Sosh Design have an API?
No public API is recorded for Sosh Design.
What industry is Sosh Design in?
Sosh Design's product category is Brand Design & Visual Identity Services. Its primary akta.pro industry code is BPAHAKAN, Wayfinding, Signage & Environmental Graphic Design. Its NAICS code is 541430 and its SIC code is 7310.