Noleggio Design

What Noleggio Design does

Noleggio Design is an Italian event furniture rental company operated by Alpha Srl, founded in 2010 and headquartered in Rho (Milan), with additional operational locations in Turin and Vicenza. The company rents a catalog of approximately 17 furniture and equipment categories to event organizers across Northern Italy, including seating (chairs, armchairs, sofas, stools, poufs, benches), tables (standard, high, low, desks), bar counters and reception desks, catering equipment, lighting, table settings, umbrellas, vases and plants, coverings, and modular furniture sets. Its go-to-market is direct-to-consumer and direct-to-enterprise: customers browse the online catalog and request quotes, with delivery handled from the three regional hubs to event venues across the Nord Italia region.

The revenue model is a single transaction-fee rental stream on physical assets, with pricing delivered on a quote basis rather than published. The customer base skews to enterprise event clients, evidenced by a publicly displayed roster that includes Giorgio Armani, RAI, L'Oréal, BMW, Fiat, Abarth, Intesa San Paolo, Azimut, Lavazza, Martini, Dom Perignon, Fay, Meltin'Pot, and Gruppo 24 Ore, spanning fashion, automotive, banking, media, F&B, cosmetics, and luxury sectors. The primary use cases are corporate events (conferences, product launches, exhibitions, gala dinners), with private events (weddings, receptions) as a secondary segment.

The underlying technology is non-proprietary: the company runs on standard physical inventory management and last-mile logistics, with no disclosed software platform, AI, or data assets. In 2025, Noleggio Design entered a commercial partnership with Modo Rent, launching a joint rental portal at modorent.it, with the legacy noleggiodesign.com site flagged as no longer being updated. Ownership is private (founder/management-controlled Alpha Srl), with no disclosed venture capital, private equity, or institutional investment.

Name

Noleggio Design

Legal name

Alpha Srl

Website

https://noleggiodesign.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Noleggio Design, operated by Alpha Srl, rents furniture and event equipment across 17 categories from hubs in Milan, Turin, and Vicenza, serving corporate and private event clients throughout Northern Italy.

Ownership category

akta.pro rank

Product category

Event Furniture Rental

NAICS

Consumer Goods Rental (5322), Other Consumer Goods Rental (53228)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB)

akta.pro secondary industries

Corporate, Event & Staging Furniture Rental (Short-Term) (CRAIAOAG), Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI), Catering Equipment, Rentals & Setup (Non-decor) (HSACAGAL)

Keywords

• Event furniture rental
• Wedding furniture hire
• Corporate event rentals
• Party equipment rental
• Catering equipment hire

Headquarters

HQ city

Rho

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Furniture Rental: Rental of furniture and equipment for events including accessories, catering equipment, bar counters, sofas, lamps, table settings, umbrellas, armchairs, poufs, benches, chairs, stools, tables, desks, high tables, low tables, vases, plants, covers, and modular sets.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Noleggio Design rents furniture and equipment for events across Northern Italy, operating from three regional locations in Milan, Turin, and Vicenza. The offering covers a catalog of 17 rental categories including seating, tables, bar counters, lighting, table settings, catering equipment, decorative items, umbrellas, coverings, and modular furniture sets. Customers browse the catalog online and request quotes for short-term rentals used at corporate events, conferences, product launches, weddings, and private celebrations.

Product overview

Noleggio Design is a furniture and equipment rental service for events, offering a comprehensive catalog of 17 product categories including seating (chairs, armchairs, sofas, stools, poufs), tables (standard tables, high tables, low tables), decorative items (lamps, vases, plants), table settings (mise en place), bar equipment, catering supplies, outdoor items (umbrellas, coverings), and modular furniture sets. The company operates from locations in Milan, Turin, and Vicenza, serving the broader Northern Italy region for events including parties, conferences, and weddings. The offering is structured as a single unified rental service with a categorized product catalog rather than a modular platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Furniture Rental Service Unified furniture and equipment rental service for events across Northern Italy, delivered from three regional hubs in Milan, Turin, and Vicenza. Customers browse the online catalog of seating, tables, lighting, table settings, bar counters, catering equipment, decorative items, umbrellas, coverings, and modular sets, then request a quote for short-term rental used at corporate events, conferences, product launches, weddings, and private celebrations.

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Modo RentcoreStrategic or Co-development PartnerNoleggio Design and Modo Rent have collaborated on a new website portal for furniture and equipment rental for events. The new site is hosted at modorent.it. This is described as a joint effort between the two companies.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Hall Service Italia: Italian event rental provider offering furniture, tableware and accessories for corporate and private events; directly comparable offerings and target customer base within Italy.
• Modo Rent: Italian event furniture and equipment rental company; directly comparable as a peer in the same regional market and is currently Noleggio Design's strategic partner on the joint modorent.it portal.

Regional players

• Atelier Bombance: French event furniture and decor rental specialist serving luxury weddings and corporate events; comparable curated event-rental catalog and premium positioning in a neighboring European market.
• Carl Edmond: Swedish premium event furniture rental company serving corporate events and weddings in Scandinavia; directly comparable curated event-rental business model but operating in a different geography.

Emerging players

• Twelve Events Furniture: London-based event furniture rental company focused on premium corporate events and brand activations; comparable in product curation and event customer profile, though operating in the UK market.
• Honeywood Furniture Hire: UK event and wedding furniture hire company; comparable offering of curated event furniture (seating, tables, lounge) with a similar direct-to-customer rental model.
• Frieze Events Rental: European event furniture rental provider serving corporate launches and exhibitions; comparable B2B event-customer profile and multi-category rental catalog.

Broad incumbents

• AFR Furniture Rental: UK-based furniture and event rental provider with broad inventory across furniture, catering equipment and event accessories; comparable business model and event-customer profile, though operating at a significantly larger scale across multiple European markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/noleggiodesign
• Facebookfacebook.com/noleggiodesign
• LinkedInlinkedin.com/company/noleggio-design-srl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noleggio Design