What Evli does

Evli Oyj is a Helsinki-based Nordic wealth manager founded in 1985 and listed on Nasdaq Helsinki under the ticker EVLI. The company manages approximately €21.5 billion in client assets (exceeding the €20B milestone in Q3 2025) across roughly 300 employees and is the third-largest fund company in Finland. It operates from offices in Helsinki and Stockholm, serving private banking clients with €300,000+ in investable assets, institutional clients such as pension funds and insurance companies, and self-directed retail investors. Full-year 2025 comparable operating profit grew approximately 30% year-over-year, and Q1 2026 net revenue and operating profit continued to grow on the back of fund management fees and performance-based fees.

The product set spans four wealth management tiers (Private Banking, Institutional Asset Management, Digital Wealth Management / Evli Digital from €10,000, and Aurator), investment funds (equity, fixed income, balanced, real estate, plus Enhanced index funds launched February 2026), alternative funds (private equity, real estate, forest, loan, infrastructure), structured investment solutions, corporate finance advisory, and incentive plan administration (via wholly-owned subsidiaries Evli Awards Management and Alexander Incentives). The proprietary client-facing technology stack comprises the My Evli web portal with iOS and Android mobile apps, the Evli Digital full-mandate platform, Bloomberg-based market data infrastructure, and integrated ESG analysis tools. Distribution combines direct relationship-based sales for HNW and institutional clients with self-service digital onboarding for retail and mass-affluent segments.

The business model is overwhelmingly recurring, fee-based revenue from assets under administration, supplemented by performance-linked fees, structured product revenues, and episodic corporate finance advisory income (e.g., transaction advisor role on the Tecnotree tender offer). The customer base is segmented by tier rather than industry: wealthy private individuals, institutional investors (pension funds, insurance companies, foundations, corporations), and self-directed retail investors. Evli completed a statutory absorption merger with EAB Group Plc in October 2022, acquired a majority stake in Zenito Oy in 2023–2024 to extend fund distribution, and discontinued its equity research subsidiary (Evli Research Partners) in May 2026 to refocus on core wealth management.

Name

Evli

Legal name

Evli Oyj

Website

https://evli.com

Company type

Public

Founded year

1985

Operating status

Operating

Headcount range

251–500 employees

Short description

Evli is a Helsinki-based, publicly listed Nordic wealth manager founded in 1985, managing approximately €21.5 billion across private banking, institutional, and retail investor segments in Finland and Sweden.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910)

SIC

Investment Advice (6282)

akta.pro primary industry

Hybrid Advice (Advisor + Digital) Platforms (FSAAAAAE)

akta.pro secondary industries

International/Ex-U.S. Developed Equity (Active) (FSAAAIAE), Digital/Hybrid Robo-Wealth & Retirement Advisory (FSAEABAK)

Keywords

• Wealth management
• Asset management
• Private banking
• Institutional investment
• Fund management

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Asset Management Fees: Recurring management fees charged on assets under administration. Evli reported strong growth in fund management fees and performance-based fees in Q1 2026, driven by increased AUM and market appreciation.
2. Performance Fees: Tuottosidonnaiset palkkiot (performance-linked fees) tied to fund investment returns, adding variable revenue on top of base management fees.
3. Corporate Finance Advisory: Corporate Finance services including M&A advisory, transactions, and capital markets services, serving as transaction advisor on deals such as the Tecnotree tender offer.
4. Incentive Scheme Design: Palkitseminen ja kannustinjärjestelmät (compensation and incentive system design services) offered to corporate clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Evli is a Nordic wealth manager offering personalized private banking for clients with EUR 300,000+ in investment assets, customized institutional asset management for pension funds, insurance companies, and foundations, and digital wealth management (Evli Digital) starting from EUR 10,000. The firm also distributes actively managed investment funds (equity, fixed income, balanced, real estate), alternative funds, structured products, and corporate finance advisory services, all accessed through the proprietary My Evli digital platform.

Product overview

Evli is a Nordic wealth manager offering a multi-product, multi-tier service model. At its core, Evli provides wealth management services differentiated by client segment and investment size: Private Banking (EUR 300k+), Institutional Asset Management, Digital Wealth Management (from EUR 10k), and Aurator. The product portfolio spans actively managed investment funds (equity, bond, balanced, real estate), alternative funds (private equity, real estate, forest, loan, infrastructure), structured investment solutions, and Corporate Finance advisory. Evli recently added Enhanced index funds (launched February 2026) combining passive and active approaches. All client-facing activity is managed through the My Evli digital platform (web and mobile iOS/Android). The company manages approximately EUR 21.5 billion in client assets across roughly 300 employees.

Differentiator

Problem solved

Functional benefit

Brands

• My Evli: Digital wealth management platform for clients to manage their investments
• Private Banking
• Evli Hannibal
• Evli Digital
• Evli Silver and Gold
• Aurator
• Evli Research Partners

Products and services

• Private Banking
• Institutional Asset Management (Instituutiovarainhoito)
• Digital Wealth Management (Digitaalinen varainhoito / Evli Digital)
• Investment Funds (Sijoitusrahastot)
• Alternative Funds (Vaihtoehtorahastot)
• Evli Enhanced Funds
• Structured Investment Solutions (Strukturoidut sijoitusratkaisut)
• Corporate Finance Services

Quantifiable outcome

• AUM exceeded 20 billion euros in Q3 2025 and reached 21.5 billion euros, marking a new record.
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• White & Case LLPminorImplementation/ SI/ Consulting Partner · 1 April 2026White & Case LLP served as legal counsel to Resilience Investment Holdings Ltd alongside Evli's advisory role in the Tecnotree tender offer.
• Burson Finland OyminorImplementation/ SI/ Consulting Partner · 1 April 2026Burson Finland Oy acted as communication advisor to Resilience Investment Holdings in the Tecnotree tender offer, alongside Evli's transaction advisory role.
• EAB Group PlccoreOthers · 1 October 2022EAB Group Plc merged into Evli Plc on October 1, 2022 through a statutory absorption merger under Finnish law. EAB shareholders received new Evli shares and cash as merger consideration. The merger combined two Nordic asset managers to create a larger combined entity.
• John Nurmisen Säätiö (John Nurminen Foundation)minorStrategic or Co-development PartnerEvli partners with the John Nurminen Foundation to support the Baltic Sea environment. The partnership enables concrete conservation actions and is part of Evli's broader responsible investment and ESG strategy.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Regional players

• SEB: Swedish universal bank with a major private wealth and institutional asset management arm across the Nordics. Competes with Evli in Swedish institutional and HNW mandates but operates from a much larger banking and AUM base.
• Swedbank: Baltic-Nordic universal bank with private banking and asset management across the Nordics. Competes in Swedish and Finnish private wealth; larger scale and integrated banking services versus Evli.
• Handelsbanken: Swedish universal bank with strong private banking and asset management operations across the Nordics and UK. Comparable private wealth and institutional offerings; larger scale and broader geographic footprint than Evli.

Direct peers

• eQ Asset Management: Finnish asset manager focused on institutional and private wealth, including real estate and alternative funds. Closely comparable to Evli in segment focus (institutional + HNW), product set, and listed mid-cap status on Nasdaq Helsinki.
• Aktia Bank: Finnish bank with a sizable wealth management, private banking, and asset management division competing directly for the same HNW and institutional clients Evli serves. Smaller balance sheet than Nordea/OP, making it a close size-tier comparable.
• Taaleri: Finnish listed wealth and asset manager with Private Banking, institutional asset management, and alternative fund strategies. Highly comparable in product mix and Nordic/Finnish focus, and similar mid-cap scale.

Broad incumbents

• Nordea: Leading Nordic universal bank with extensive wealth and asset management operations across the Nordics. Competes with Evli in institutional mandates and HNW segments, particularly in Finland and Sweden, while offering broader balance-sheet and global capabilities.
• Danske Bank: Pan-Nordic universal bank with large wealth management and asset management operations. Overlaps with Evli in Finnish and Swedish institutional mandates, with broader geographic and balance-sheet capabilities.
• OP Financial Group: Finland's largest financial group with integrated asset management, private banking, and institutional services. Direct competitor to Evli in Finnish Private Banking and fund management, but operates at much larger scale as a banking-led conglomerate.

Emerging players

• Nordnet Bank: Nordic digital broker and savings platform with growing fund offering. Competes with Evli Digital for self-directed retail and mass-affluent investors in Finland and Sweden, but lacks bespoke Private Banking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/evlitweet
• YouTubeyoutube.com/@evlioyj
• Facebookfacebook.com/vaurastumisen.akatemia
• LinkedInlinkedin.com/company/10666
• Instagraminstagram.com/evli.oyj

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evli