BijDeHand Kinderopvang

What BijDeHand Kinderopvang does

gro-up kinderopvang is a private Dutch childcare organization operating in the Rotterdam and The Hague metropolitan regions, delivering an integrated family-services portfolio that includes Kinderdagverblijf (daycare for children aged 0-4), Peuteropvang (toddler care for ages 2-4), and Buitenschoolse Opvang (after-school care). Beyond core childcare, the company extends into Kraamzorg (postnatal maternity care) under the Gruppet sub-brand, Jeugdhulp (youth assistance), and Buurtwerk (neighborhood community work), positioning itself as a multi-vertical family-services provider in the Randstad urban corridor. The organization is headquartered in Berkel, Netherlands, with reported headcount of 101-250 employees, and maintains a direct-to-consumer model targeting working parents with children aged 0-12.

The company's primary digital platform is the Ouderportaal (parent portal), which provides enrolled families with access to news updates, vacation schedules, study day information, themes and newsletters, photos of children (with consent), contract details, and invoices. The portal functions as a post-sale communication and administrative layer rather than an AI-driven system. The company also operates a dedicated recruitment microsite (werkenbijgro-up.nl) for hiring pedagogical staff, indicating an active workforce-expansion posture.

Business model is subscription-based and recurring, with monthly billing tied to each family's situation and usage hours. Customer acquisition runs through the corporate website (with online enrollment forms, facility-tour booking, and a pricing calculator), phone-based sales (010 286 27 77), and in-person tours. Pricing is not publicly disclosed as a fixed schedule but is family-specific and supported by a calculator tool. Revenue streams are diversified across daycare, toddler care, after-school care, vacation care, and maternity care, with no disclosed enterprise or institutional customers and no public listing.

Name

BijDeHand Kinderopvang

Legal name

gro-up kinderopvang

Website

https://kov-bijdehand.nl

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

gro-up kinderopvang is a Dutch childcare organization offering daycare, toddler care, and after-school care services in the Rotterdam and The Hague regions, plus adjacent maternity, youth assistance, and neighborhood community services to local families.

Ownership category

akta.pro rank

Product category

Childcare Services

NAICS

Child Care Services (624410), Child Care Services (6244), Child Care Services (62441)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Home-Based Infant & Toddler Care (Family Daycare) (EDACAGAD)

akta.pro secondary industry

Weekend & Short-Term Babysitting (HSAAAAAB)

Keywords

• Childcare services
• Daycare services
• After-school care
• Toddler education
• Maternity care

Headquarters

HQ city

Berkel

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Kinderdagverblijf (Daycare) Services: Daycare services for children aged 0-4 years, charged on a recurring basis. Pricing is calculated based on the family's situation and childcare usage hours.
2. Peuteropvang (Toddler Care) Services: Toddler care for children aged 2-4 years, providing early childhood education foundation. Pricing determined per family situation.
3. Buitenschoolse Opvang (BSO/After-school Care) Services: Before and after school care services. Families can choose between contracts including vacation care or school weeks only.
4. Vakantieopvang (Vacation Childcare): Special vacation childcare services. Daycare operates regular hours during holidays; BSO offers full-day programs during vacation periods.
5. Kraamzorg (Maternity Care): Postnatal maternity care services, including services under the Gruppet brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

BijDeHand Kinderopvang (gro-up kinderopvang) operates a portfolio of childcare services in the Netherlands including Kinderdagverblijf daycare for children aged 0-4, Peuteropvang toddler care for ages 2-4, and Buitenschoolse Opvang (BSO) before- and after-school care, plus Kraamzorg postnatal maternity care, Jeugdhulp youth assistance, and Buurtwerk neighborhood community work. Services are delivered through physical facilities in Rotterdam and Den Haag and supported by a centralized Ouderportaal parent portal for communication and administration.

Product overview

gro-up is a childcare organization offering a portfolio of integrated services including Kinderdagverblijf (daycare for ages 0-4), Peuteropvang (toddler care for ages 2-4), and Buitenschoolse Opvang (after-school care). The company also provides Kraamzorg (maternity care), Jeugdhulp (youth assistance), and Buurtwerk (neighborhood community work). All services are supported by a central Ouderportaal (parent portal) that serves as the unified digital interface for parents to access important information, news, and administrative documents.

Differentiator

Problem solved

Functional benefit

Brands

• Gruppets: Gruppets setting for web - part of gro-up gruppets website for kinderopvang

Products and services

• Kinderdagverblijf (Daycare) Daycare services for children aged 0 to 4 years, providing a safe and warm environment for play, peer socialization, and learning under trained pedagogical staff.
• Peuteropvang (Toddler Care) Toddler care for children aged 2 to 4 years, providing structured early childhood education to lay the foundation for school preparation. Note: closed during school vacations.
• Buitenschoolse Opvang (After-school Care / BSO) Before and after-school care and supervision with activities for school-age children. During vacation periods, full-day programs are provided. Families can choose between contracts covering vacation care or school weeks only.
• Kraamzorg (Postnatal Maternity Care) Postnatal maternity care services for new parents, including services offered under the Gruppets brand. Available in Rotterdam and Den Haag.
• Jeugdhulp (Youth Assistance) Youth assistance services including ambulante jeugdhulp (ambulatory youth support) and day programs for young children in the Rotterdam region.
• Buurtwerk (Neighborhood Community Work) Neighborhood-level community work and activities for local residents, with dedicated service offerings for commissioning authorities (opdrachtgevers).

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Expansion highlights4 records

Direct peers

• SKAR Kinderopvang: Rotterdam-based childcare provider offering daycare, toddler care, and after-school care in the same Randstad market. Direct regional competitor with similar service mix and target customers.
• KinderRijk: Dutch regional childcare provider in the Amsterdam area offering KDV and BSO services. Comparable regional operator serving working parents with similar core offerings.
• Nummereen Kinderopvang: Regional Dutch childcare organization operating daycare, after-school care, and toddler care programs. Comparable mid-sized regional peer with similar service breadth.
• Eigen&Wijzer Kinderopvang: Mid-sized Dutch childcare organization with daycare, toddler care, and after-school care services. Comparable as a regional multi-service childcare operator in the Netherlands.
• Berend Botje Kinderopvang: Regional Dutch childcare operator providing KDV, BSO, and peuteropvang across North Holland with comparable multi-service model. Closely aligned as a similarly sized multi-site regional childcare provider.

Broad incumbents

• Partou: One of the largest national childcare organizations in the Netherlands, operating KDV, BSO, and peuteropvang across many regions including the Randstad. Directly comparable as a multi-service institutional childcare competitor serving the same customer segments.
• Bright Horizons Family Solutions: Large international operator of employer-sponsored and community-based childcare centers. Comparable as a multi-region institutional childcare platform, illustrating the category's potential scaling dynamics and consolidation patterns.
• KidsFoundation (Kids & Co): Large Dutch childcare chain providing daycare, after-school care, and toddler care nationally. Comparable as a multi-region institutional operator offering the same core services as BijDeHand/gro-up.
• Kindergarden: Premium Dutch childcare chain with multiple locations and a strong digital parent platform. Comparable as a multi-region Dutch institutional childcare provider emphasizing quality and digital parent engagement.
• Humankind Kinderopvang: Major Dutch childcare and youth services organization combining childcare with broader youth and community services, similar to gro-up's integrated KDV/BSO/jeugdhulp/buurtwerk portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kovbijdehand
• Facebookfacebook.com/KinderopvangBijDeHand
• LinkedInlinkedin.com/company/kinderopvang-bijdehand-b.v.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BijDeHand Kinderopvang