Ilektroxoros

What Ilektroxoros does

Ilektroxoros (ΗΛΕΚΤΡΟΧΩΡΟΣ Ο.Ε) is a Greek multi-channel retailer of electrical appliances, consumer electronics, and home goods, founded in 2002 and headquartered in Paralia Ofryniou, Kavala, with retail branches in Thessaloniki. The company operates a horizontal product catalog spanning major appliances (refrigerators, washing machines, cookers, dishwashers, ovens), small kitchen appliances, TVs and audio, HVAC equipment (air conditioners, heaters, heat pumps), mobile devices and computing accessories, bathroom and kitchen fixtures, lighting, home and garden products, automotive accessories, and personal care devices. Its storefront is a WordPress/WooCommerce e-commerce site (ilektroxoros.gr) layered onto a physical retail footprint of two Thessaloniki showrooms, supplemented by phone-based sales support in Athens and nationwide delivery via ACS Courier (parcels) and freight carriers (white goods).

The underlying technology stack is conventional e-commerce rather than proprietary: a WooCommerce storefront with integrated payment processing through Nexi e-Commerce / Alpha Bank (TLS 1.2, 128-bit SSL), customer communication by email and call center, and analytics via Google Analytics with remarketing. No APIs, mobile apps, or AI/ML components are exposed. The company is structured as a Greek general partnership (Ο.Ε. / Ομόρρυθμη Εταιρεία), indicating partner ownership with no limited liability protection and no disclosed external investors.

Ilektroxoros makes money through one-time retail sales of branded consumer goods (LG, Bosch, AEG, Beko, Samsung, Princess, etc.) priced per unit and distributed via its own online and physical channels, with optional installment financing mediated by tbi bank for purchases between €20 and €10,000 and cash-on-delivery up to €500. Its go-to-market is direct-to-consumer (with a secondary B2B portal for invoiced professional orders), and its primary segments are general consumer households across Greece and a smaller B2B/professional segment.

Name

Ilektroxoros

Legal name

ΗΛΕΚΤΡΟΧΩΡΟΣ Ο.Ε

Website

https://ilektroxoros.gr

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Ilektroxoros is a Greek multi-channel retailer selling electrical appliances, consumer electronics, HVAC equipment, and home goods to households nationwide via its WooCommerce e-commerce site and two Thessaloniki retail branches.

Ownership category

akta.pro rank

Headquarters

HQ city

Thessaloníki

HQ country

Greece

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail sales of electrical appliances and consumer electronics: The company generates revenue primarily through direct retail sales of a wide range of electrical appliances, consumer electronics, HVAC equipment, home goods, and furniture through its e-commerce website and physical store locations. Revenue is derived from one-time product sales at listed prices, with optional installment financing offered through a third-party bank partner (tbi bank) for larger purchases.
2. B2B / professional sales: A dedicated B2B login portal is available on the website, enabling business customers (professionals, businesses) to place orders, likely with invoicing and commercial terms.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Ilektroxoros (ΗΛΕΚΤΡΟΧΩΡΟΣ Ο.Ε.) is a Greek multi-channel retailer selling electrical appliances and consumer electronics through an e-commerce website (ilektroxoros.gr) and physical retail branches in Thessaloniki. Its product portfolio spans major home appliances, small kitchen appliances, air conditioning and heating, televisions and audio, mobile devices, computers, bathroom/kitchen fixtures, lighting, home and garden equipment, and automotive accessories. The company offers flexible payment options (cash, card, bank transfer, installment financing via tbi bank, cash on delivery up to €500) and ships across Greece via ACS courier and freight companies, with same-day delivery in Thessaloniki.

Product overview

Ilektroxoros (ΗΛΕΚΤΡΟΧΩΡΟΣ Ο.Ε) is a Greek e-commerce retailer and physical store chain selling electrical and electronic appliances. The business operates as a multi-category retail platform offering major home appliances (refrigerators, washing machines, cookers, dishwashers), small kitchen appliances, climate control products (air conditioners, heaters, fans), TVs and audio equipment, mobile devices, computers and accessories, bathroom and kitchen fixtures, lighting products, home and garden furniture/equipment, and automotive accessories. The company maintains physical store locations in Thessaloniki and Athens, with integrated online shopping, delivery, and financing services. It is not a technology product company but a consumer goods retailer.

Differentiator

Problem solved

Functional benefit

Products and services

• Major Home Appliances (Ηλεκτρικές Συσκευές) Major household appliances including refrigerators, freezers, washing machines, dryers, dishwashers, cookers, range hoods, built-in appliances, and ovens, sold to consumer households and B2B buyers across Greece.
• Small Kitchen & Household Appliances (Μικροσυσκευές) Kitchen and household small appliances including coffee machines, blenders, toasters, kettles, food processors, air fryers, and other kitchen gadgets, for consumer households.
• Air Conditioning & Heating (Κλιματιστικά & Θέρμανση) Climate control products including wall-mounted and portable air conditioners, fans, water heaters, heat pumps, dehumidifiers, air purifiers, and various heating solutions for residential and commercial use.
• TVs & Audio (Τηλεοράσεις & Ήχος) Television and audio equipment including TVs, decoders, Blu-Ray and DVD players, headphones, Hi-Fi systems, CD players, and speakers for consumer households.
• Mobile Phones & Navigation (Κινητά & Πλοηγοί) Mobile devices and accessories including smartphones, cell phones, baby monitors, cordless phones, smartwatches, and tablets for consumer households.
• Computers & Accessories (Ηλεκτρ. Υπολογιστές & Αναλώσιμα) Computing products including gaming headphones, keyboards, mice, mouse pads, power supplies, and computer accessories for consumer households.
• Bathroom, Kitchen & Lighting (Μπάνιο Κουζίνα & Φωτιστικά) Bathroom and kitchen fixtures plus lighting products including kitchen faucets, sinks, bathroom faucets, electric towel warmers, toilets, LED strips, LED lamps, and various lighting fixtures.
• Home & Garden (Σπίτι & Κήπος) Home and garden products including furniture, hand tools, garden equipment, generators, fitness equipment, ladders, and home décor.
• Automotive & Car Audio (Αυτοκίνητο & Ηχοσυστήματα) Car accessories and audio including battery chargers and car audio equipment.
• Personal Care Appliances (Προσωπική Φροντίδα) Personal care appliances including hair dryers, hair irons, hair straighteners, scales, clippers, shavers, and epilators.
• B2B / Professional Sales Portal Dedicated B2B portal enabling business customers (professionals, tradespeople, businesses) to place orders for appliances and electronics with invoicing. Products sold with VAT invoices carry a 12-month warranty.
• Installment Financing (via tbi bank) Buy-now-pay-later and installment financing option provided through tbi bank Greece. For purchases of €20–€300, customers receive 4 interest-free installments; for €300–€10,000, interest-bearing installment plans are available. Application processed in the bank's environment.
• Same-Day Delivery Service (Thessaloniki) Same-day delivery service available in Thessaloniki for orders placed before 11:00 on weekdays. Cash on delivery limit for same-day delivery is €499.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered core.

• ACS CouriercoreChannel Partner/ Reseller/ DistributorACS is the primary courier partner for standard parcel delivery across Greece. Ilektroxoros ships orders via ACS to home addresses or ACS pick-up points, with 1-3 working days delivery for Thessaloniki and Attica areas, and 4-7 working days for other Greek regions including hard-to-reach areas and islands.
• Alpha Bank / Nexi Payments Greece S.A.coreTechnology or IntegrationNexi e-Commerce (via Alpha Bank) processes all online credit and debit card payments on the Ilektroxoros website. The platform uses TLS 1.2 encryption and SSL for secure transaction handling. This is the exclusive payment gateway for card transactions.
• tbi bank (Branch Greece)coreChannel Partner/ Reseller/ DistributorIlektroxoros offers installment financing through tbi bank for purchases between €20 and €10,000. For purchases of €20–€300, customers receive a buy-now-pay-later option with 4 interest-free installments. For purchases of €300–€10,000, interest-bearing installment plans are available. The financing application is completed in the bank's environment.
• Freight Transport CompaniescoreChannel Partner/ Reseller/ DistributorFreight transport partners handle delivery of large home appliances (white goods, HVAC units). They deliver to the curb or building entrance within 1-3 working days for Athens/Thessaloniki and 4-7 working days for provincial areas.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kotsovolos: Greece's largest electrical appliance and consumer electronics retailer, owned by Dixons (Currys group). Operates an extensive national store network plus e-commerce, selling the same major-brand appliances (LG, Bosch, Samsung) as Ilektroxoros. Most direct head-to-head competitor at scale.
• Public: Major Greek consumer electronics, appliance, book, and entertainment retailer with strong e-commerce and physical stores nationwide. Sells an overlapping assortment of major and small appliances, TVs, audio, and mobile devices, and competes directly with Ilektroxoros on online appliance sales.
• Plaisio: Greek multi-category electronics, appliance, and office retailer with nationwide store coverage and a strong e-commerce platform. Directly comparable to Ilektroxoros on home appliance range, consumer electronics, and B2B segment.
• MediaMarkt Greece: Greek arm of Europe's largest consumer electronics retailer. Operates physical megastores across Greece plus e-commerce, competing in the same major appliance, TV, and small appliance categories as Ilektroxoros, with significant marketing and pricing advantages.
• Proton: Greek appliance and electronics retailer with stores in Thessaloniki and other major Greek cities. Closest geographically comparable competitor to Ilektroxoros, sharing the same Northern Greece customer base for major household appliances.
• Anestis: Greek appliance and electronics chain with stores across Northern and Central Greece. Sells major white goods, small appliances, and consumer electronics to retail and B2B customers — directly comparable assortment and customer overlap with Ilektroxoros.
• e-Pelekon / Pelekon: Greek appliance and electronics retailer with a long history, multiple stores across Greece, and an established e-commerce platform. Overlaps with Ilektroxoros on major appliances, HVAC, and consumer electronics for both retail and B2B customers.

Others

• Skroutz: Greece's dominant price-comparison and marketplace platform, listing thousands of merchants including appliance retailers. Ilektroxoros likely depends on Skroutz for product discovery traffic; Skroutz is a critical channel rather than a direct retail competitor.
• Germanos (Cosmote): Greek consumer electronics and telecom retailer, now part of the Cosmote/OTE group (Deutsche Telekom). Sells mobile devices, accessories, and a narrower electronics assortment; an adjacent competitor in mobile/small electronics but not a primary appliance rival.

Broad incumbents

• Euronics Greece: Greek arm of the pan-European Euronics buying group, aggregating independent electronics and appliance retailers. Operates as both a brand and an aggregated marketplace, competing with Ilektroxoros on appliance selection and pricing across Greece.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HLEKTROXOROS
• Facebookfacebook.com/ilektroxoros
• LinkedInlinkedin.com/company/ilektroxoros

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ilektroxoros