Coldwell Banker Select Real Estate

Name

Coldwell Banker Select Real Estate

Legal name

Coldwell Banker Select Real Estate

Website

https://livinglaketahoe.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Luxury Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Luxury real estate brokerage
• Residential property sales
• Lake Tahoe real estate
• Buyer agent services
• Property listing services

Headquarters

HQ city

Incline Village

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Transaction Commissions: Traditional real estate brokerage revenue through commissions on property sales. Agent works with buyers and sellers through the full transaction lifecycle including financing, escrow, and closing coordination.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Coldwell Banker Select Real Estate is a luxury residential real estate brokerage operating in Incline Village and Crystal Bay on the Nevada side of Lake Tahoe. It provides buyer representation, seller listing services, property valuation, and full transaction coordination from qualification through financing, escrow, and closing. The brokerage is operated by a single lead broker, Alvin Steinberg, with 30+ years of local market experience.

Product overview

Coldwell Banker Select Real Estate, through agent Alvin Steinberg, offers a comprehensive suite of real estate services for the Incline Village and Crystal Bay luxury markets. The product portfolio centers on property sales and search tools including Featured Properties, Property Search, Open Houses Search, and specialized listings for lakefront, championship golf course, and Eastern Slope properties. Supporting services include Email Alerts for new listing notifications, a Property Organizer Login for client account management, a Valuation Request Form for seller inquiries, a Mortgage Calculator for buyer financial planning, and a Blog/Market Insights platform providing market analysis and investment guidance. The company focuses exclusively on the Nevada-side Lake Tahoe market, serving buyers and sellers of luxury homes, ski-in/ski-out properties, golf course residences, and investment properties in Incline Village and Crystal Bay.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer Representation Services Full-service buyer representation for luxury residential properties in Incline Village and Crystal Bay, covering buyer qualification, property selection, showings, negotiation, financing coordination, escrow, and closing. Targeted at affluent individuals and families purchasing primary residences, second homes, or investment properties in the Lake Tahoe market.
• Seller Listing Services Listing and marketing of luxury residential properties for sale in Incline Village and Crystal Bay, including featured listing promotion, MLS exposure, and full transaction negotiation and closing coordination. Targeted at owners of lakefront estates, golf course homes, mountain view properties, and other luxury residences in the Lake Tahoe market.
• Property Valuation Request Service Service for homeowners to request a property value estimate for their Incline Village or Crystal Bay home, supporting seller-side listing decisions.
• Winter Property Monitoring Service No-charge winter property monitoring service provided to brokerage clients, particularly out-of-state owners, to protect Lake Tahoe properties during the winter season.

Quantifiable outcome

• Q1 2026 home sales increased 55% year-over-year in the market

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• eXp Realty: Cloud-based brokerage model with low-overhead agent structure and national reach. Increasingly attracts independent luxury agents, representing a structural alternative to the traditional franchise-brokerage model this company operates under.
• Redfin: Tech-enabled residential brokerage with growing luxury exposure and consumer-direct digital tools. Represents the disruptive model this traditional solo-agent firm has not adopted, competing for the same buyer-side attention via different delivery.

Broad incumbents

• Sotheby's International Realty: Global luxury real estate brand whose network includes luxury Lake Tahoe affiliates. Comparable in luxury-segment positioning and brand-driven buyer routing, but functions as a global network rather than a local boutique.
• Compass: Large national luxury-leaning residential brokerage with proprietary technology platform and significant presence in luxury resort markets. Overlaps in target customer (HNW buyers) and product category (luxury residential), but operates at far broader scale and across many geographies.
• Coldwell Banker (Anywhere Real Estate network): Parent brand and franchise network under which this brokerage operates. Provides the brand recognition, technology infrastructure, and referral flow referenced in the company's value proposition; relevant as the incumbent platform shaping the brokerage's go-to-market.
• Berkshire Hathaway HomeServices: Large national residential brokerage network with luxury-segment presence and franchise model similar to Coldwell Banker. Comparable in residential brokerage product and franchise-driven local autonomy, but operates at national scale.

Direct peers

• Engel & Völkers Lake Tahoe: Luxury real estate franchise serving Lake Tahoe, including Nevada-side North Shore properties. Targets the same HNW and second-home buyer segments with a comparable concierge-style service approach.
• Tahoe Mountain Realty: Independent Lake Tahoe brokerage focused on resort and luxury residential sales in Incline Village and surrounding areas. Closely comparable in customer segment, local-market focus, and transaction-based commission model.
• Sierra Sotheby's International Realty: Affiliated luxury brokerage serving the Lake Tahoe region including Incline Village and Nevada-side communities. Competes for the same luxury buyer pool with similar high-touch service model and lakefront / ski-property specialization.
• Chase International: Luxury-focused residential brokerage with deep presence in the Lake Tahoe / Truckee market, including Incline Village and the North Shore. Directly comparable in product (luxury single-family and lakefront representation), customer base (HNW buyers and second-home owners), and geographic overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/steinbergalvin
• Facebookfacebook.com/AlvinSteinbergRealtor

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker Select Real Estate