Urbandale
- Company typePrivate
- Founded1958
- HeadquartersOttawa, Canada
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Urbandale does
Urbandale Corporation is a privately held, vertically integrated real estate development and property management company headquartered in Ottawa, Ontario, founded in 1959. The company owns and operates a diversified portfolio spanning four product lines: residential rentals across 8+ communities (Canterbury Square, Lord Halifax Place, The Seigniory, The Watergate, Bridlewood Garden Homes, Riverside Gate), commercial spaces across 15+ plazas and office buildings (100 Metcalfe, 360 Lisgar, Armstrong Plaza, Bridgestone Plaza, Kanata Lakes Plaza, and others), for-sale condominiums at Northwest One, and land development including the Riverside South Business Park offering 1.5 to 45 acre parcels.
The company's revenue model is built primarily on recurring subscription-style rental income (residential and commercial leases billed monthly), supplemented by episodic transaction revenue from condominium unit sales and one-time land sales to commercial developers. Residential rents range from approximately $1,835/month for a bachelor suite to $4,000/month for luxury 2-bedroom units at Riverside Gate, while condominium units at Northwest One sell from $409,900 to $449,900. The go-to-market motion is direct-to-consumer: Urbandale staffs on-site rental and management offices at each property, handles inquiries and applications through the corporate website (powered by Rentsync), and conducts direct commercial leasing through a named commercial contact. The company targets residential renters, condominium buyers, commercial tenants (from QSR and banking enterprises like McDonald's, Starbucks, BMO, RBC, and Scotiabank to SMB health and retail tenants), and land buyers/lessees for commercial development.
Urbandale operates exclusively within the Ottawa metropolitan area, with no disclosed geographic expansion plans beyond this market. The company has BOMA BEST certifications on its commercial office buildings, BBB accreditation, and partners with Rentsync for its technology platform. It is independently and privately owned with 51-100 employees, no parent company, no disclosed investors, and no public listing.
Urbandale firmographics
Firmographics- Name
- Urbandale
- Legal name
- Urbandale Corporation
- Website
- https://www.urbandalecorporation.com
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Urbandale industry classification
Industry- Product category
- Real Estate Development and Property Management
- NAICS
- Residential Property Managers (531311), Land Subdivision (2372), Lessors of Real Estate (5311), Rental and Leasing Services (532)
- SIC
- Operators Of Apartment Buildings (6513), Land Subdividers & Developers (No Cemeteries) (6552), Operators Of Nonresidential Buildings (6512), Lessors Of Real Property, Nec (6519)
- akta.pro primary industry
- Multifamily Apartment Property Management (BPAJAFAA)
- akta.pro secondary industry
- Urban & Regional Planning (Land Use, Zoning, Master Planning) (BPAIANAD)
Keywords
Where Urbandale is headquartered
LocationHeadquarters
- HQ city
- Ottawa
- HQ country
- Canada
- HQ region
- North America
Offices6 records
Markets served
Urbandale business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain
Revenue model
- Residential Rental Income: Revenue from leasing residential apartments and garden homes across multiple properties in Ottawa. Properties include Canterbury Square, Lord Halifax Place, The Seigniory, The Watergate, Riverside Gate, and Bridlewood Garden Homes. Units range from bachelor to 3+ bedroom suites with monthly rents.
- Commercial Space Leasing: Revenue from leasing retail and office spaces across 15+ commercial plazas in Ottawa and Gloucester. Includes retail plazas (Bridgestone Plaza, Armstrong Plaza, Portobello Plaza), office buildings (100 Metcalfe, 360 Lisgar), and mixed-use properties.
- Land Sales and Development: Revenue from selling and leasing land parcels in master-planned communities. Riverside South Business Park offers 1.5 to 45 acre lots for commercial development. Land development in communities including Riverside South, Kanata Lakes, Bridlewood, and Cowan's Grove.
- Condominium Sales: Revenue from selling condominium units at Northwest One, a luxury waterfront condominium development offering 2-bedroom units with views of the Ottawa skyline.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Residential Apartments - Bachelor to 3-bedroom units |
| Subscription | Monthly | Luxury Condominium Living - Riverside Gate |
| Subscription | Monthly | Lord Halifax Place - 1, 2, and 3-bedroom apartments |
| Subscription | Monthly | Bridlewood Garden Homes - 3-bedroom townhomes |
| Unit Pricing | Pay-as-you-go | Northwest One Condominiums - 2-bedroom units for sale |
| Subscription | Monthly | 100 Metcalfe Office Space |
| Subscription | Monthly | 360 Lisgar Office Space |
| Unit Pricing | Multi-year contract | Riverside South Business Park - Land parcels |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Urbandale product offering
Product offeringCore offering
Urbandale Corporation is a diversified real estate development and property management company that develops, owns, and manages residential rental apartments and garden homes, commercial retail plazas and office buildings, luxury condominiums, and developable land parcels across the Ottawa metropolitan area. The company operates a vertically integrated platform spanning land acquisition, master-planned community development, construction, leasing, and ongoing property management. Its portfolio includes 15+ commercial plazas, 8+ residential communities, and the Riverside South Business Park.
Product overview
Urbandale Corporation is a diversified real estate development and property management company offering residential rentals, commercial leasing, condominiums, and land development across Ottawa. The portfolio includes: (1) Residential Rentals at multiple properties including Canterbury Square, Lord Halifax Place, The Seigniory, The Watergate, Bridlewood Garden Homes, and Riverside Gate; (2) Commercial Spaces including office buildings at 360 Lisgar, 100 Metcalfe, and 2723 Lancaster, plus retail plazas such as Bridgestone Plaza, Armstrong Plaza, Kanata Lakes Plaza, Cowan's Grove Plaza, and others; (3) Condominiums at Northwest One; and (4) Land Development including the Riverside South Business Park. The company manages properties spanning from east to west across Ottawa, including Orleans, Hunt Club, Alta Vista, Village Green, Bridlewood, Cowan's Grove, Kanata Lakes, and Riverside South communities.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Rentals Rental apartments and garden homes across Ottawa, including bachelor to 3+ bedroom units at Canterbury Square, Lord Halifax Place, The Seigniory, The Watergate, Riverside Gate, and Bridlewood Garden Homes, with on-site management, 24-hour emergency service, and amenities such as pools and fitness centres.
- Commercial Spaces for Lease Office and retail spaces for lease across 15+ properties in Ottawa and Gloucester, including office buildings (360 Lisgar, 100 Metcalfe, 2723 Lancaster) and retail plazas (Bridgestone Plaza, Armstrong Plaza, Kanata Lakes Plaza, Cowan's Grove Plaza, Portobello Plaza, Stonehaven Plaza, and others).
- Northwest One Condominiums Maintenance-free luxury condominiums in Ottawa with 2-bedroom units (approximately 1,050 sq. ft.) starting at $409,900, featuring saltwater pool, exercise room, saunas, tennis courts, and proximity to the Ottawa River and NCC Parklands.
- Land Development Sale and lease of developable land parcels in master-planned Ottawa communities, including the Riverside South Business Park offering 1.5 to 45-acre lots located 1.8 km from the Limebank LRT station.
- 360 Lisgar Office Building 10-storey BOMA BEST certified office building in downtown Ottawa featuring 28,000 sq. ft., units from 4,607 sq. ft., full floors of 12,248 sq. ft., 150 parking spaces, 24-hour security, and high-speed fiber internet.
- 100 Metcalfe Office Building 18-storey BOMA BEST certified office tower in Ottawa's financial district with 62,000 sq. ft., 79 underground parking spaces, ground floor retail, and accessibility features. Full floors of 8,255 sq. ft. available for lease.
- Armstrong Plaza Four-story retail and office development in Riverside South at Earl Armstrong and Limebank Road with approximately 137,700 sq. ft., approximately 700 parking spaces, three drive-thru locations, and units starting at 1,149 sq. ft.
- Bridgestone Plaza Retail plaza in Kanata along Eagleson Road with 52,804 sq. ft., 240 parking spaces, six modern stand-alone buildings, one premium drive-thru opportunity, and retail units starting at 1,200 sq. ft.
- Kanata Lakes Plaza 40,871 sq. ft. retail plaza in Kanata Lakes with 174 parking spaces, five modern buildings with outdoor patio space, drive-thru capability, and tenants including Kowloon Supermarket.
- Cowan's Grove Plaza Commercial development in Ottawa's Findlay Creek neighbourhood near Bank Street with 160 parking spaces, featuring Starbucks, RBC, Crust & Crate, and other retail and medical tenants.
- Riverside South Business Park Land development opportunity with 1.5 to 45-acre lots for sale or lease located 1.8 km from the Limebank LRT station and adjacent to the Ottawa international airport.
Companies that use Urbandale
Customer profileNamed customers21 records
Segments4 records
Ideal customer profiles4 records
Urbandale technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Urbandale partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Urbandale competitors and assessment
Company assessmentDirect peers
- Minto Group: Ottawa-headquartered real estate developer and property manager with residential rental, condominium, and commercial operations across Ontario. Highly comparable vertically integrated platform with strong Ottawa presence and similar product breadth to Urbandale.
- Claridge Homes: Ottawa-based residential developer founded in 1954, building homes and condominiums across the Ottawa region. Closely comparable in founding era, Ottawa focus, and developer-operator profile to Urbandale.
- Richcraft Homes: One of Ottawa's largest homebuilders and developers, operating in residential construction, land development, and commercial real estate. Comparable Ottawa-centric developer profile with overlapping residential and land development activities.
- Brigil: Ottawa-based residential and commercial developer with a long track record of building homes, condominiums, and rental communities in the National Capital Region. Comparable developer-operator with overlapping product lines and geography.
- Tamarack Homes: Ottawa-area homebuilder and developer producing single-family homes, townhomes, and condominiums in master-planned communities. Comparable product mix and Ottawa region focus, though more builder-led than Urbandale's broader platform.
Broad incumbents
- Morguard Corporation: Canadian publicly-traded real estate company with diversified residential, retail, and office investments across Canada. Comparable in commercial property ownership and management but operates at much larger national scale than Urbandale.
- Dream Unlimited: Canadian real estate developer with operations in residential communities, commercial properties, and land development. Comparable business model in master-planned community development but at significantly larger national scale.
- Brookfield Property Partners: Global commercial real estate owner and operator with significant office and retail holdings. Comparable in commercial property ownership and management but vastly larger and more diversified than Urbandale's regional portfolio.
- Mattamy Homes: North America's largest privately-owned homebuilder, with land development and homebuilding operations across Canada including Ottawa. Comparable in residential development and land banking but at much greater scale and broader geographic reach.
Emerging players
- Domicile Developments: Ottawa-based boutique condominium developer focused on urban mid-rise projects. Comparable in Ottawa condominium development but with narrower product focus and smaller scale than Urbandale's diversified platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Urbandale social profiles
Digital presenceUrbandale financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urbandale leadership team
Management profileNumber of profiles
Urbandale funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urbandale M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urbandale
What does Urbandale do?
Urbandale Corporation is a diversified real estate development and property management company that develops, owns, and manages residential rental apartments and garden homes, commercial retail plazas and office buildings, luxury condominiums, and developable land parcels across the Ottawa metropolitan area. The company operates a vertically integrated platform spanning land acquisition, master-planned community development, construction, leasing, and ongoing property management. Its portfolio includes 15+ commercial plazas, 8+ residential communities, and the Riverside South Business Park.
Is Urbandale a public or private company?
Urbandale is a private company. It is classified as unknown and is currently operating.
When was Urbandale founded?
Urbandale was founded in 1958. It employs 51 to 100 people.
Where is Urbandale based?
Urbandale is headquartered in Ottawa, Canada, in the North America region.
How does Urbandale make money?
Four revenue lines are on record. Residential Rental Income is the primary driver. The others are commercial Space Leasing, land Sales and Development and condominium Sales.
Who are Urbandale's main competitors?
Direct peers on record are Minto Group, Claridge Homes, Richcraft Homes, Brigil and Tamarack Homes. Broad incumbents are Morguard Corporation, Dream Unlimited, Brookfield Property Partners and Mattamy Homes. Domicile Developments is listed as an emerging player.
Does Urbandale have an API?
No public API is recorded for Urbandale.
What industry is Urbandale in?
Urbandale's product category is Real Estate Development and Property Management. Its primary akta.pro industry code is BPAJAFAA, Multifamily Apartment Property Management, with a secondary code of BPAIANAD, Urban & Regional Planning (Land Use, Zoning, Master Planning). Its NAICS code is 531311 and its SIC code is 6513.