Ornamentum ex Medio

What Ornamentum ex Medio does

Ornamentum ex Medio is a German sole proprietorship (Kleinunternehmer under § 19 UStG) operating since 2000 from Rüting, Germany, under the legal name 'Lily Seedorna - Schmuckdesign und Freie Kunst.' The business is run by a single artisan-designer, Christiane Scheu (professionally known as Lily Seedorna), who designs and handcrafts every piece of jewelry herself using traditional goldsmithing techniques including lost-wax casting (Metallguss), in-house lapidary work, and enameling at 700–850°C, with metal casting outsourced to Schmuck- und Kunstgiesserei Udo Santo in Pforzheim. All pieces are made from 925 sterling silver alloy sourced from Pforzheimer refining houses, with allergy-friendly materials and no additives.

The product catalog spans gothic, fantasy, Vanitas, and dragon-themed rings, earrings, pendants, necklaces, and cufflinks organized into multiple collections (Drachenhort, Animalica, Meeres Träume, Dark Rainbow) and two sub-brands: Seebacher Design (floral/garden-inspired, founded 2000) and Die Schnitterringe (Vanitas rings based on author Markus Heitz's novel Oneiros, founded 2013). Production runs are structured as limited editions (typically 55, 69, 80, 84, or 500 pieces) or unique one-of-a-kind Unikate, with custom orders taking approximately 12 weeks and priced individually upon request (entry pieces from 149 EUR, premium Unikate up to 845 EUR, statement necklaces around 1,490 EUR).

The go-to-market is direct-to-consumer via the ornamentum-ex-medio.de website (no online checkout; orders placed via contact form and paid by Vorkasse bank transfer), supplemented by an event-driven festival circuit (Wave-Gotik-Treffen Leipzig, Mera Luna Hildesheim, Wacken Open Air, Ambiente/tendence Frankfurt, among others) and a permanent exhibition at My Black Style in Ettlingen through July 31, 2025. Sales and delivery are limited to Germany and Austria, with individually quoted international orders possible. The customer base consists of three small segments: gothic/alternative fashion enthusiasts, collectors of unique handcrafted jewelry, and fans of Markus Heitz's Oneiros novel seeking themed merchandise.

Name

Ornamentum ex Medio

Legal name

Lily Seedorna - Schmuckdesign und Freie Kunst

Website

https://ornamentum-ex-medio.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Ornamentum ex Medio is a German sole-proprietor artisan jewelry brand founded in 2000 by goldsmith Lily Seedorna, designing and handcrafting limited-edition gothic, fantasy, and Vanitas-themed 925 sterling silver jewelry for subculture consumers across Germany and Austria.

Ownership category

akta.pro rank

Product category

Handcrafted Silver Jewelry

NAICS

Jewelry and Silverware Manufacturing (33991)

SIC

Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Bespoke Fine Jewelry (Precious Metals & Gemstones) (CRAKAHAA)

akta.pro secondary industry

Artisan/Hand-Fabricated One-of-a-Kind Jewelry (CRAKAHAI)

Keywords

• Handcrafted silver jewelry
• Gothic fantasy jewelry
• Artisan jewelry design
• Sterling silver accessories
• Limited edition jewelry

Headquarters

HQ city

Neuenburg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Others

Revenue model

1. Handcrafted Jewelry Sales: One-time sales of handcrafted jewelry pieces including rings, earrings, pendants, necklaces, and cufflinks. Products are sold as limited editions (typically 55, 69, 80, 84, 500 pieces), individual unique pieces (Unikate), or small series. Custom orders for personalized pieces are available. The company operates as a Kleinunternehmer (small business) under § 19 UStG, meaning no VAT is charged.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Ornamentum ex Medio is a German artisan jewelry brand that designs and handcrafts gothic, fantasy, and alternative-style jewelry in 925 sterling silver with dragon, skull, Vanitas, and nature-inspired motifs. All pieces are individually designed and produced by sole proprietor Lily Seedorna (Christiane Scheu) using traditional goldsmithing techniques including lost-wax casting, enameling, and in-house lapidary work, sold as limited editions, one-of-a-kind pieces, and custom orders.

Product overview

Ornamentum ex Medio is a handcrafted gothic and fantasy jewelry brand operated by designer Lily Seedorna (Christiane Scheu) since 2000. The company produces jewelry in 925 sterling silver with various product lines: the main gothic collections (Drachenhort, Animalica, Meeres Träume, Dark Rainbow) and two sub-brands launched in 2000 and 2013 (Seebacher Design, Die Schnitterringe). Products include rings, pendants, earrings, necklaces, and cufflinks, featuring dragon motifs, Vanitas symbolism, organic sea-inspired forms, gemstone settings, and enamel work. All pieces are handmade with custom casting through a Pforzheim foundry. The company operates as a small business artisan workshop with approximately 12-week delivery times and ships within Germany and Austria.

Differentiator

Problem solved

Functional benefit

Brands

• Seebacher Design: Floral and garden-inspired jewelry collection featuring organic forms with Cubic Zirkonia in vibrant colors, designed with botanical and tree root motifs.
• Die Schnitterringe

Products and services

• Drachenhort Collection Gothic fantasy jewelry collection featuring dragon-themed pieces including rings, pendants, earrings, and cufflinks in 925 sterling silver with limited editions, designed for gothic and fantasy jewelry enthusiasts.
• Animalica Collection Bats and Beasts themed jewelry collection featuring animal-inspired designs in sterling silver, intended for alternative-fashion wearers.
• Meeres Träume Collection Sea-inspired organic jewelry collection featuring kelp and ocean-themed designs, including necklaces, rings, and pendants with enamel work, aimed at customers drawn to organic, nature-inspired motifs.
• Dark Rainbow Collection Gemstone jewelry collection featuring precious and semi-precious stones including opals, lapis lazuli, and quartz set in 925 sterling silver, targeted at gemstone jewelry collectors.
• Seebacher Design Sub-Brand Floral and garden-inspired jewelry line featuring flower and root-inspired designs with cubic zirconia in vibrant colors, including rings and pendants, offered as a sub-brand of Ornamentum ex Medio.
• Die Schnitterringe Sub-Brand Vanitas rings inspired by the novel Oneiros by Markus Heitz, featuring skull motifs and gothic symbolism, offered as a themed sub-brand for fantasy literature fans.
• Sparkle Collection Flower and sun-shaped jewelry with sparkling cubic zirconia and synthetic spinels in brilliant cut, with each model limited to 500 pieces, targeting customers seeking colorful, affordable floral jewelry.
• Roots & Colours Collection Tree root-inspired organic forms combined with colored gemstones including lapis lazuli, opals, and aquamarine, aimed at collectors of unique gemstone jewelry.
• RawPieces Collection Unique piece jewelry where silver grows around gemstones, resembling lichens and mosses colonizing stones in nature, sold as one-of-a-kind pieces for collectors.
• Opal Arrows Collection Spearhead pendants featuring Australian pipe opals and fine gold, paying homage to the wildness of Australia, intended for opal and gemstone jewelry collectors.
• Custom Jewelry Orders Bespoke jewelry service where customers can request individualized ring sizes, design adjustments, gemstone selections, engravings (e.g., names, dates), and optional gold versions; price quotes provided on request with approximately 12-week delivery time.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Schmuck- und Kunstgiesserei Udo Santo (Pforzheim)coreStrategic or Co-development PartnerPartnership for Edelmetallguss (precious metal casting). The casting partner produces the metal castings for the jewelry pieces in their workshop in Pforzheim, the gold city of Germany.
• Polierbetrieb Gerundt (Pforzheim)coreStrategic or Co-development PartnerPartnership for engraving and polishing services. The polishing partner handles finishing work on the cast jewelry pieces.
• My Black Style (Ettlingen)coreChannel Partner/ Reseller/ DistributorRetail exhibition partner displaying and selling jewelry pieces, drawings, and prints at their Ettlingen location. Permanent exhibition until July 31, 2025.
• Markus HeitzcoreStrategic or Co-development PartnerCollaboration with author Markus Heitz to create the SchnitterRinge (Reaper Rings) jewelry collection inspired by his novel 'Oneiros - Tödlicher Fluch' (Deadly Curse). The rings feature Vanitas symbols from the book and are sold with the author's permission.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Spiral Direct: UK gothic/alternative fashion and accessories retailer with its own jewelry line. Comparable on gothic-themed jewelry assortment and DACH/European gothic-festival customer base.
• Killstar: UK-based alternative fashion brand with a significant jewelry offering. Comparable gothic/dark-fantasy customer overlap, larger SKU breadth and price points; relevant as a scaled-up version of the Ornamentum ex Medio positioning.
• Restyle: Netherlands-based gothic, witchy and alternative jewelry brand. Directly comparable: similar gothic/occult aesthetic, sterling silver and pewter pieces, multi-channel DTC sales across DACH and wider Europe.
• Alchemy Gothic: UK-based gothic and alternative jewelry and accessories brand. Most directly comparable peer: serves the same gothic/fantasy customer base with dragon, skull, and Vanitas-themed pieces; operates via DTC and wholesale channels across Europe.
• Nialaya Jewelry: Los Angeles-based jewelry brand with gothic, edgy and luxury crossover aesthetic. Comparable in serving style-driven alternative consumers with sterling silver and gemstone pieces.

Others

• Etsy (gothic artisan jewelry sellers): Online marketplace hosting thousands of independent gothic/fantasy jewelry makers. Comparable as the dominant DTC channel where Ornamentum ex Medio's customer base already discovers and purchases similar artisan pieces.

Emerging players

• Tarina Tarantino: Los Angeles-based designer jewelry brand focused on whimsical, narrative-driven pieces. Comparable as a small-batch, designer-led jewelry label targeting a style-driven niche consumer.
• Blood Milk Jewels: Independent artisan jewelry maker specializing in dark, occult, and gothic-inspired pieces. Comparable on craft-driven, narrative-led gothic jewelry with limited editions and bespoke commissions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ornamentum-ex-medio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ornamentum ex Medio