The Master’s Program for Women

What The Master’s Program for Women does

Priority Living, Inc. operates The Master's Program (including the dedicated women's track "The Master's Program for Women"), a 501(c)(3) Christian non-profit founded in 1998 by Bob Shank and headquartered in Tustin, California. The organization delivers a cohort-based life coaching and mentorship program to high-performing Christian business and ministry leaders, with gender-specific cohorts (the women's track led by National Director Nadya Dickson). The program offers three pricing tiers—a Virtual Gold track at $8,000 per year, an in-person Platinum track at $10,000 per year, and the premium Founder's Diamond Cohort at $10,000 per year with direct engagement from founder Bob Shank—delivered over 12 months (virtual, bi-monthly via Zoom) or 18 months (in-person, quarterly) and supported by alumni-led Huddle Group peer accountability.

Revenue is generated primarily through non-refundable enrollment deposits of $2,000–$2,500 plus annual program fees, plus tax-deductible donations to the parent ministry. Distribution combines direct website registration with coach-led consultations and free introductory briefings in major US metros (Dallas/Fort Worth, Houston, Newport Beach, San Diego, Charlotte, Orlando, Santa Monica, Del Mar), supplemented by the Leveraging Success podcast, Point of View and Insider Journal blogs, the free LifeMastery Masterclass, and the annual Priority Gathering event. The organization has produced over 1,000 graduates across 27+ years, with leadership transitioning in 2022 from founder Bob Shank to former Edwards Lifesciences (NYSE:EW) executive Jeff Gerhardt. The technology stack is limited to commodity third-party platforms (Zoom, Kajabi, ScoreApp) with no proprietary software or AI components.

Name

The Master’s Program for Women

Legal name

Priority Living, Inc.

Website

https://priorityliving.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Priority Living, Inc. operates The Master's Program, a 501(c)(3) Christian ministry offering cohort-based life coaching and mentorship to high-performing Christian business and ministry leaders through gender-specific in-person and virtual tracks priced at $8,000–$10,000 per year.

Ownership category

akta.pro rank

Product category

Christian Leadership Coaching

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)

akta.pro secondary industry

Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL)

Keywords

• Christian leadership coaching
• Life coaching services
• Executive mentorship programs
• Spiritual formation programs
• Women's leadership development

Headquarters

HQ city

Tustin

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Program Enrollment Fees: The primary revenue stream comes from paid program enrollment. The Master's Program charges annual fees ranging from $8,000 to $10,000 depending on the track (virtual, in-person, or Founder's Cohort). A non-refundable deposit ($2,000-$2,500) is required at enrollment. The organization states that 90% of payment is tax-deductible as it is a 501(c)(3) nonprofit ministry.
2. Donations and Charitable Contributions: As a 501(c)(3) organization, Priority Living accepts tax-deductible donations to support the ministry's mission of preparing Christian leaders. The organization operates a donation portal on its website.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

The Master's Program for Women is a Christ-centered life coaching and leadership development program run by Priority Living, Inc. that helps individual Christian professionals and women leaders discover their unique Kingdom Calling, achieve life balance, and pursue eternal significance. It is delivered through cohort-based formats (virtual and in-person) with structured curricula spanning 12–18 months, supported by Huddle Group peer accountability. Program enrollment fees range from $8,000 to $10,000 annually, with a non-refundable deposit ($2,000–$2,500) required at signup.

Product overview

The Master's Program (TMP) is a Christian executive life coaching and mentorship program operated by Priority Living, Inc. The program offers three main delivery tracks: the Virtual MasterMind (Gold) for digital-only participation, the In-Person MasterMind (Platinum) for quarterly live sessions, and the Founder's Cohort (Diamond) featuring direct engagement with founder Bob Shank. The core program spans 12 quarterly sessions over 18 months (in-person) or 12 months (virtual) and includes Huddle Group peer accountability. Supporting offerings include the free LifeMastery Masterclass (introductory video series), the Life Balance Assessment (scoring tool), DreamMaster Retreats (couples experiences), the annual Priority Gathering event, the Leveraging Success Podcast, Insider Journal blog, and Point of View blog. The program is designed for both men and women, with gender-specific cohorts.

Differentiator

Problem solved

Functional benefit

Brands

• LifeMastery: A framework for achieving balance and mastery in life covering ten areas of responsibility including body, mind, spirit, soul, marriage, parenting, finances, and career, as part of The Master's Program curriculum.
• LifeMission
• DreamMaster
• Life Balance Assessment

Products and services

• The Master's Program (TMP) A Christ-centered life coaching and mentorship program designed to help Christian business and ministry leaders discover their unique Kingdom Calling, achieve life balance, and maximize their potential for eternal significance. Delivered through three tiered tracks (Virtual MasterMind/Gold, In-Person MasterMind/Platinum, Founder's Cohort/Diamond) with Huddle Group peer accountability; program spans 12 monthly sessions virtual or 18 months in-person. Pricing: $8,000–$10,000 annually with $2,000–$2,500 non-refundable deposit; 90% tax-deductible.
• LifeMastery Masterclass A free introductory video masterclass that teaches participants how to fully engage in their true purpose by covering eight key areas: mind, body, spirit, soul, marriage, parenting, finances, and career. The self-paced video series is hosted on Kajabi and is designed to introduce participants to LifeMastery principles before enrolling in the full Master's Program.
• Life Balance Assessment A free 15-minute self-assessment tool that evaluates participants across the Ten Commitments of LifeMastery. Delivered via ScoreApp, it generates a customized life-balance score with personalized action steps for improvement based on user responses.
• DreamMaster Retreats A retreat program for couples who want to dream together to see what God might have in store for them for the Kingdom, hosted at the DM Ranch retreat center near McKinney, Texas. Co-led by Jeff and Heather Gerhardt as a separate offering from the main Master's Program coaching cohorts.
• Priority Gathering An annual intensive gathering event (not a conference) focused on sharpening leadership, fostering community, and aligning participants' lives with eternal impact. Features coaching-focused sessions, speaker presentations, and networking opportunities for TMP alumni and potential participants.

Quantifiable outcome

• Participants report experiencing 30x, 60x, and 100x greater results compared to their investment in the program (though individual outcomes vary)
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• Edwards LifesciencesminorOthersJeff Gerhardt, CEO of Priority Living and The Master's Program, is a former IT Executive at Edwards Lifesciences (NYSE:EW). He worked there for 20+ years and served as an expat in Switzerland, leading major change programs in the US, Middle East and Asia. This is a former employment relationship, not an active partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Halftime Institute: Faith-based leadership development organization helping Christian professionals navigate mid-career transitions toward greater Kingdom impact. Directly comparable as a Christ-centered, cohort-driven leadership program targeting similar Christian executive buyer profiles.
• C12 Group: Christian peer advisory and CEO roundtable organization serving business leaders integrating faith and work. Comparable in serving Christian marketplace executives through cohort-based, accountability-driven engagement models.
• Faith Driven Entrepreneur: Faith-based community and content platform for Christian entrepreneurs and executives. Comparable target buyer and faith-integrated leadership development content, though delivered primarily through media and events versus paid cohort programs.
• Kingdom Advisors: Network and certification community for Christian financial advisors and wealth professionals pursuing biblical stewardship. Comparable as a faith-based professional formation organization serving high-capacity Christian professionals.
• Catalyst: Leadership development movement focused on equipping Christian leaders, with strong programming for next-generation and women leaders. Comparable faith-based executive development target market, including dedicated women's initiatives.
• Christian Leadership Alliance: Association providing training, certification, and resources for Christian nonprofit and ministry leaders. Comparable as a faith-based professional formation community serving executives in ministry and nonprofit contexts.

Broad incumbents

• Patrick Lencioni / The Table Group: Organizational health consulting and executive team coaching firm rooted in a faith-informed worldview. Comparable as a leadership development provider serving executives, with overlap in organizational health and team coaching.
• Michael Hyatt & Company: Leadership coaching and productivity platform serving Christian executives and high achievers. Comparable as a faith-informed executive development brand with cohort programs and content-driven marketing.
• Dallas Willard Center / Renovaré: Christian spiritual formation organization offering resources, retreats, and training programs for deeper discipleship and leadership. Comparable faith-based formation programming, though more focused on spiritual formation than executive coaching.

Emerging players

• BetterUp: Enterprise-scale coaching and leadership development platform with broad corporate customer base. Comparable as an executive coaching delivery model with virtual cohort mechanics, though secular rather than faith-based.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mastersprogramonline

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Master’s Program for Women