Engers Lefsebakeri
Engers Lefsebakeri is a traditional Norwegian bakery in Gjøvik producing lefse and lompe (potato flatbreads), serving retail grocery stores across Innlandet and parts of neighboring counties via its own delivery fleet, plus a webshop for direct-to-consumer postal orders. The company is a 30-FTE subsidiary of Mustad Industrier AS at 68M NOK revenue.
- Company typePrivate
- Founded1954
- HeadquartersGjøvik, Norway
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Engers Lefsebakeri does
Engers Lefsebakeri AS is a traditional Norwegian bakery founded in 1954 (with roots dating to 1936) and headquartered in Gjøvik, Norway, specializing in lefse and lompe — soft potato flatbreads that are staples of Norwegian cuisine. The company operates a vertically integrated production process that handles the entire potato supply chain in-house — washing, cooking, peeling, and mashing — using potatoes sourced from local contract farmers, combined with modern automated German baking lines that allow continuous adjustment of thickness, flour dusting, baking time, and temperature. The product portfolio spans core SKUs (Gjøvik Lompe, Gjøvik Lefse), specialty variants (Sportslompe with oat protein, Glutenfri Lompe, Gjøvik Speltlompe), and seasonal products (Lefserull av Mandelpotet, Gjøvik Lefserull, Festlefse fra Åslendet).
The company employs 30 full-time equivalents and generates approximately 68 million NOK in annual revenue. It is a wholly-owned subsidiary of Mustad Industrier AS, a diversified Norwegian industrial group. Business model is direct-to-retail distribution via the company's own delivery fleet, with night baking enabling next-morning fresh delivery to grocery stores across Innlandet county and parts of Romerike and Buskerud. A secondary direct-to-consumer channel operates through the lompe.no webshop for postal delivery of cartons (e.g., 330 NOK for a carton of 10 lefse, 320 NOK for 10 lompe, all-in pricing including shipping and VAT). The company serves two primary customer segments: retail grocery consumers using lefse and lompe for breakfast, lunch, dinner, holidays, and snacks, and retail/grocery stores as stocking partners. Secondary segments include health-conscious/active consumers and gluten-intolerant consumers (estimated 7-8% of Norway's population).
Engers Lefsebakeri firmographics
Firmographics- Name
- Engers Lefsebakeri
- Legal name
- Engers Lefsebakeri AS
- Website
- https://lompe.no
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Engers Lefsebakeri is a traditional Norwegian bakery in Gjøvik producing lefse and lompe (potato flatbreads), serving retail grocery stores across Innlandet and parts of neighboring counties via its own delivery fleet, plus a webshop for direct-to-consumer postal orders. The company is a 30-FTE subsidiary of Mustad Industrier AS at 68M NOK revenue.
- Ownership category
- akta.pro rank
Engers Lefsebakeri industry classification
Industry- Product category
- Traditional Norwegian Bakery Products
- NAICS
- Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)
- akta.pro secondary industry
- Bread & Rolls Manufacturing (AFAKAAAA)
Keywords
Where Engers Lefsebakeri is headquartered
LocationHeadquarters
- HQ city
- Gjøvik
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Engers Lefsebakeri business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail store distribution: Fresh lefse and lompe products are distributed directly to retail stores across Innlandet and surrounding counties via the company's own delivery vehicles. Products are sold as fresh goods through grocery retail channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Lefse — Kartong á 10 pk. |
| Unit Pricing | Pay-as-you-go | Lompe — Kartong á 10 pk. |
| Unit Pricing | Pay-as-you-go | Speltlompe — Kartong á 10 pk. |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Engers Lefsebakeri product offering
Product offeringCore offering
Engers Lefsebakeri is a traditional Norwegian bakery established in 1954, specializing in the production of lefse and lompe (potato-based Scandinavian flatbreads). The company manufactures these heritage products on modern, partly-automated production lines and distributes them to Norwegian retail chains, grocery stores, and directly to consumers via its own webshop. The product range includes classic varieties as well as gluten-free options.
Product overview
Engers Lefsebakeri is a traditional Norwegian bakery specializing in lompe (soft potato flatbread) and lefse (potato-based flatbread with wheat and rye flour). The core product line includes Gjøvik Lompe and Gjøvik Lefse, supplemented by specialty variants including Sportslompe (protein-enriched for athletes), Glutenfri Lompe (gluten-free), and Gjøvik Speltlompe (made with spelt flour). Seasonal and celebration products include Lefserull av Mandelpotet and Gjøvik Lefserull (lefse rolls for Christmas and Easter), and Festlefse fra Åslendet (a premium celebration lefse inspired by the original 1954 recipe). Products are baked fresh nightly and distributed directly to stores the next morning, primarily throughout the Innlandet region of Norway.
Differentiator
Problem solved
Functional benefit
Products and services
- Lefse Soft, thin, traditional Norwegian flatbread made from potatoes, flour, and milk/fat; sold to grocery retailers and direct consumers. A staple accompaniment in Norwegian meals.
- Lompe Small, round potato flatbread used in Norway as a wrap for hot dogs and other fillings; a complement to the bakery's lefse range.
- Gluten-free lefse and lompe Gluten-free version of the company's traditional lefse and lompe, targeting consumers with gluten intolerance or celiac disease while preserving the classic taste.
- Webshop direct-to-consumer sales Direct online ordering of lefse, lompe, and gluten-free variants to individual consumers, with delivery via the bakery's own vehicles.
Quantifiable outcome
- 30 full-time equivalent employees (årsverk)
Companies that use Engers Lefsebakeri
Customer profileSegments4 records
Ideal customer profiles2 records
Engers Lefsebakeri technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Engers Lefsebakeri partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mustad Industrier AScoreMustad Industrier AS is the parent company of Engers Lefsebakeri AS. Engers Lefsebakeri is a wholly owned subsidiary of Mustad Industrier AS. Mustad is a Norwegian industrial company, and the acquisition made Engers Lefsebakeri part of a larger industrial group.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Engers Lefsebakeri competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Engers Lefsebakeri social profiles
Digital presenceEngers Lefsebakeri financial estimates
Financial estimateRevenue estimate
Valuation estimate
Engers Lefsebakeri leadership team
Management profileNumber of profiles
Engers Lefsebakeri funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Engers Lefsebakeri M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Engers Lefsebakeri
What does Engers Lefsebakeri do?
Engers Lefsebakeri is a traditional Norwegian bakery established in 1954, specializing in the production of lefse and lompe (potato-based Scandinavian flatbreads). The company manufactures these heritage products on modern, partly-automated production lines and distributes them to Norwegian retail chains, grocery stores, and directly to consumers via its own webshop. The product range includes classic varieties as well as gluten-free options.
Is Engers Lefsebakeri a public or private company?
Engers Lefsebakeri is a private company. It is classified as corporate owned and is currently operating.
When was Engers Lefsebakeri founded?
Engers Lefsebakeri was founded in 1954. It employs 11 to 50 people.
Where is Engers Lefsebakeri based?
Engers Lefsebakeri is headquartered in Gjøvik, Norway, in the Europe region.
How does Engers Lefsebakeri make money?
One revenue line is on record: retail store distribution.
Does Engers Lefsebakeri have an API?
No public API is recorded for Engers Lefsebakeri.
What industry is Engers Lefsebakeri in?
Engers Lefsebakeri's product category is Traditional Norwegian Bakery Products. Its primary akta.pro industry code is AFAKAAAG, Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused), with a secondary code of AFAKAAAA, Bread & Rolls Manufacturing. Its NAICS code is 311812 and its SIC code is 2050.