Hales Marine Service

What Hales Marine Service does

Hale's Marine Service (legal name: Hale's Marine Services) is a privately held, single-location full-service marine repair, maintenance, and transport company founded in 1996 by Ed Hale in Phoenix, Arizona, after his ten years of service in the United States Coast Guard. The business operates from a state-of-the-art repair facility at 2101 West Williams Drive, Phoenix, and offers seven integrated service lines: mechanical repair for all makes and models of boats, cruisers, houseboats, and electric boats; professional boat transport (local to cross-country); mobile electric boat service for private communities with in-town lakes; trailer service (bearings, brakes, wiring, bunk boards); fiberglass and gel coat repair with color matching; secure paved boat storage for vessels up to 36 feet with 24-hour access; and authorized Suzuki marine parts and accessories sales.

The company has no proprietary software platform or disclosed technology stack; the underlying capability is skilled manual labor and specialized equipment (including a semi-truck and trailer for transport). All services are delivered through direct customer engagement, with quote requests captured through dedicated forms per service category on the company's Wix-hosted website, supplemented by a Facebook page and seasonal promotional offers.

Revenue is generated through three mechanics: professional service fees quoted per job (mechanical, transport, fiberglass, trailer, electric boat), hardware/parts sales as an Authorized Suzuki Center, and recurring subscription-style revenue from limited boat storage slots. The customer base is composed entirely of individual boat owners and small/individual consumers in the Phoenix metro and surrounding Arizona region, with mobile electric boat service extending into private lake communities. Hale's Marine Service is founder-owned, has 11-50 employees, has no institutional investment, no subsidiaries, and no M&A activity on record.

Name

Hales Marine Service

Legal name

Hale's Marine Services

Website

https://halesmarineservices.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Hale's Marine Service is a Phoenix-based, founder-owned full-service boat repair, transport, and storage company serving individual boat owners in Arizona since 1996, offering mechanical, fiberglass, trailer, electric boat, and marine transport services plus authorized Suzuki parts sales.

Ownership category

akta.pro rank

Product category

Marine Repair Services

NAICS

Ship Building and Repairing (336611)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Underwater Hull Inspection, Cleaning & Propeller Services (TLAKAKAJ)

Keywords

• Marine repair services
• Boat transport
• Electric boat service
• Fiberglass boat repair
• Boat storage facility

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Marine Repair and Service: Revenue from mechanical repairs, electrical boat service, fiberglass repair, trailer service, and general maintenance for boats, cruisers, houseboats, and pontoon boats. Services are quoted individually based on customer needs.
2. Suzuki Parts and Accessories Sales: Authorized Suzuki Center selling parts, accessories, and potentially complete outboard motors to boat owners. Revenue from Suzuki product sales including promotional seasonal offerings.
3. Boat Transport Services: Professional marine transport services for moving boats locally or across the country. Handles power boats, sailboats, houseboats, cruisers, and yachts from smallest pleasure boats to largest vessels.
4. Boat Storage: Limited storage sites for boats up to 36 feet with or without trailers. Fully paved facility with 24-hour access for customer storage needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Hales Marine Service is a full-service marine repair facility in Phoenix, Arizona, offering mechanical, fiberglass, trailer, and electric boat repair, as well as boat transport and secured storage. The company also operates as an authorized Suzuki marine parts and accessories dealer. Founded in 1996, the business serves both walk-in customers and provides mobile/marina-based service for electric boats.

Product overview

Hales Marine Service is a single-location, full-service boat repair and transportation company offering multiple interconnected marine services. The core offerings include Mechanical Service (comprehensive boat repair for all makes/models), Transport Service (professional boat transportation across town to across the country), Electric Boat Service (mobile service for electric boats in private lake communities), Trailer Service (repair and replacement of trailer components), Fiberglass Service (fiberglass and gel coat repair with color matching), Storage Service (boat storage up to 36 feet with 24-hour access), and Suzuki Center (authorized dealer for Suzuki marine parts and accessories). The company operates as a unified service provider where customers can access multiple marine services through a single provider, with quote request forms available for each service category.

Differentiator

Problem solved

Functional benefit

Products and services

• Mechanical Repair Service
• Boat Transport Service
• Electric Boat Service
• Trailer Repair Service
• Fiberglass Repair Service
• Boat Storage Service
• Authorized Suzuki Parts and Accessories Center

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Suzuki MarinecoreChannel Partner/ Reseller/ DistributorHale's Marine Service operates as an Authorized Suzuki Center, selling Suzuki parts, accessories, and promotional offers. They maintain a Suzuki catalog with access to the full 2025 Suzuki product line. The partnership includes access to seasonal promotions and rebates from Suzuki Marine.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• uShip: Online marketplace connecting shippers with transport carriers, including significant boat-transport volume. Comparable to Hale's marine transport service, which moves boats locally and cross-country similarly to listings on uShip.
• Freedom Boat Club: Membership-based boat club franchise with locations across the US including Arizona. Comparable to Hale's because both serve the Phoenix/Sun Belt recreational boater segment with overlapping service, parts, and storage needs for member vessels.

Broad incumbents

• MarineMax: Largest US recreational boat dealer with integrated service centers, parts, and storage. Comparable to Hale's as a full-service marine provider offering sales, service, and storage across multiple service categories.
• West Marine: Largest US marine parts and accessories retailer with services and pro-grade repair offerings across hundreds of locations. Comparable to Hale's as both sell marine parts/accessories and offer repair services to recreational boat owners.

Direct peers

• BoatMechanic.com: Mobile on-site boat repair service provider operating across multiple US regions. Comparable to Hale's through mobile/marina-call marine repair for boat owners, and is a direct functional substitute for the same customer need.
• BoatU.S. (Boat Owners Association of the United States): Provides marine services, towing, and repair dispatch for recreational boaters nationwide. Comparable to Hale's as a multi-service marine support organization targeting the same recreational boat-owner customer base.

Others

• Honda Marine: Outboard manufacturer with authorized dealer/service network analogous to Suzuki. Comparable to Hale's as another OEM whose authorized-service-partner network competes for the same independent marine repair shops and certified-parts dealer slots.
• Mercury Marine: Major outboard motor OEM with authorized dealer/service network globally. Comparable to Hale's through the authorized-service-partner ecosystem that Hale's Suzuki Center participates in for parts, warranty, and service work.
• Yamaha Marine: Major outboard motor manufacturer with authorized dealer/service center network. Comparable to Hale's through its authorized-partner model, where independent shops like Hale's become authorized service centers for Yamaha (parallel to Hale's Suzuki authorization).
• Boat Trader: Largest online boat marketplace serving buyers, sellers, and service providers. Comparable to Hale's because it represents the same Arizona recreational boating demand pool from which Hale's draws repair, transport, and storage customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HalesMarine
• Xx.com/halesmarine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hales Marine Service