Professor Ferretto

What Professor Ferretto does

Professor Ferretto Matematica, operating as FERRETTO CURSOS ON LINE LTDA, is a Brazilian online education company founded by mathematician Flavio Landim (a UFSC graduate with 20+ years of pre-vestibular teaching experience) and headquartered in Passo Fundo, Rio Grande do Sul. The company operates a subscription-based pre-vestibular platform targeting students preparing for the ENEM (Brazil's national high school equivalency exam) and traditional university entrance vestibulares, with particular emphasis on medical school admission. Its core product is a self-serve web platform combining 4,000+ video lessons, a proprietary bank of 25,000+ video-resolved practice questions (marketed as the largest in Brazil), personalized study schedules, mock-exam generators, flashcards, an AI-powered 24-hour tutor, and human-reviewed essay correction credits.

The platform is delivered through a freemium-to-paid funnel: free complete courses in Mathematics, Physics, and basic Chemistry act as lead magnets, with conversion into monthly (R$109.90) or 5-month subscription plans (R$34/month or R$387-408 upfront). Distribution is product-led and community-led, anchored by a strong organic footprint across YouTube (where Professor Ferretto runs the largest mathematics teaching channel in Brazil and affiliated teachers operate Brazil's largest Portuguese/education channel with 5M+ combined subscribers), Instagram, Facebook, Twitter, Telegram, and a high-traffic educational blog. Social proof is reinforced through a "Mural dos Aprovados" showcasing hundreds of student testimonials referencing admissions to top federal universities (USP, UNICAMP, UFRJ, UFPR, etc.). The company remains founder-led, privately held, bootstrapped, and domestic-only, with no disclosed venture funding, M&A activity, or institutional investment.

Name

Professor Ferretto

Legal name

FERRETTO CURSOS ON LINE LTDA

Website

https://professorferretto.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Professor Ferretto is a Brazilian online pre-vestibular platform offering subscription-based video courses, a 25,000+ video-resolved question bank, AI tutoring, and essay correction for students preparing for the ENEM and university entrance exams.

Ownership category

akta.pro rank

Product category

Online Test Preparation

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)

akta.pro secondary industries

Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.) (EDANAGAH), College-Level Core Subject Tutoring (Gen Ed: Math, Writing, Sciences, Humanities) (EDANAAAJ)

Keywords

• Online test preparation
• ENEM preparation
• Video course subscriptions
• Vestibular tutoring
• Study platform

Headquarters

HQ city

Passo Fundo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Access - Monthly: Monthly subscription providing full platform access including all video courses, question banks, AI tutor, essay correction credits, and personalized study plans. Billed monthly at R$ 109.90.
2. Subscription Access - Annual (5 Months): 5-month access plan at R$ 34.00/month (12x without interest) or R$ 387.60-408.00 upfront. Includes comprehensive course access plus 4 monthly essay correction credits, all platform features, and access to new Pro Platform features released during 2026.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Professor Ferretto runs a subscription-based online pre-vestibular platform that helps Brazilian students prepare for ENEM and university vestibulares through video lessons, a 25,000+ question bank, AI tutoring, expert essay correction, mock exams (simulados), flashcards, and personalized study schedules. Free courses and a blog serve as lead-generation entry points feeding a paid subscription that grants access to the full curriculum across multiple disciplines.

Product overview

The Plataforma do Professor Ferretto is a comprehensive online pre-vestibular preparation platform offering video courses for ENEM and vestibular exams. The core platform includes the Banco de Questões (25,000+ video-resolved questions), Cronograma Personalizado (AI-powered study scheduler), Tutor de IA 24h, Simulados, and Flashcards. Premium add-ons include Correção de Redação (essay correction with human reviewers), ENEM's Anatomy (exam incidence analysis), Foco na Questão, and regional vestibular preparation. The offering is complemented by the Blog do Professor Ferretto (free educational content) and Cursos Gratuitos (free foundational courses in math, physics, and chemistry). Students can subscribe to monthly (1 mês) or 5-month access plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Plataforma Professor Ferretto (paid subscription) Paid subscription product offering Brazilian students full access to the Professor Ferretto online pre-vestibular curriculum, including video lessons, a 25,000+ question bank, AI-assisted tutoring, expert essay correction, simulated exams (simulados), flashcards, and personalized study schedules for ENEM and university vestibular exams.
• Cursos Gratuitos (Free Courses) Free online courses offered by Professor Ferretto that act as a freemium entry point into the paid subscription, allowing prospective students to sample the platform's teaching style and content before purchasing.

Quantifiable outcome

• Students approved in 1st place at top Brazilian universities including USP, UNICAMP, UFRJ, and 15+ federal universities
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Me Salva!: Brazilian online pre-vestibular and K-12 platform offering video lessons, study plans, and simulated exams. Direct competitor in the same ENEM/vestibular subscription category.
• Descomplica: Largest online vestibular and ENEM preparation platform in Brazil. Competes head-on with Professor Ferretto on subscription pre-vestibular content, AI tutoring, and student outcomes marketing.
• ProEnem: ENEM-focused online preparation platform with course subscriptions, question banks, and simulated exams. Direct peer in the same narrow test-prep niche as Professor Ferretto's ENEM track.
• Estratégia Vestibulares e Militares: Online subscription platform offering video courses and PDF materials for vestibular and military exams (ITA, IME). Direct competitor in the high-stakes test prep category with a similar digital-only delivery model.

Broad incumbents

• Pitágoras (Cogna): Large traditional pre-vestibular and K-12 brand under Cogna Educação. Overlaps with Professor Ferretto on pre-vestibular course content but offers a much wider portfolio across higher education and basic education.
• Eleva Educação: Brazilian K-12 and pre-vestibular school group that has been expanding online course offerings. Comparable target audience and outcome, but operates from a school-network base rather than pure online.
• Cogna Educação: Major Brazilian education group (owns Pitágoras, Vasta, Somos, among others). Adjacent incumbent that bundles K-12, higher ed, and digital pre-vestibular offerings into multi-product relationships with schools and families.
• Curso Anglo: Long-established premium traditional cursinho now offering hybrid and online programs. Comparable in subject coverage and target outcome (top university placement), with broader portfolio and offline presence.

Emerging players

• Khan Academy Brasil: Free online learning platform with growing Portuguese content and Khanmigo AI tutor. Not a direct subscription competitor, but increasingly an alternative for Brazilian students preparing for ENEM and reinforcing K-12.
• Estudaqui: Smaller online vestibular platform targeting similar Brazilian students with subscription course access. Emerging player with partial overlap in features and audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/professorferretto
• Facebookfacebook.com/ProfessorFerretto
• Instagraminstagram.com/professorferretto
• Xx.com/prof_ferretto
• LinkedInlinkedin.com/company/professor-ferretto

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Professor Ferretto