Boris Berenstein

What Boris Berenstein does

Centro Diagnóstico Boris Berenstein is a regional diagnostic imaging operator headquartered in Recife, Pernambuco, Brazil, delivering a comprehensive range of imaging examinations including ultrasound, mammography, magnetic resonance imaging (MRI), computed tomography (CT), X-ray, bone densitometry, and Doppler studies. The company operates six physical units distributed across the Greater Recife metropolitan area (Recife, Olinda, Paulista, Jaboatão dos Guararapes, and Cabo de Santo Agostinho), with units co-located in shopping centers and offering parking, metro/train access, and PCD accessibility. Its technology stack centers on the Acelerador RM (Accelerated MRI) hardware that reduces scan time by 30-50% while maintaining image quality, complemented by an enlarged gantry opening to accommodate claustrophobic patients. The digital layer is provided by the Nav Dasa platform, which enables online appointment scheduling, exam results access, and integration with the parent Dasa network's unified patient records.

The company generates revenue through a multi-stream model combining pay-as-you-go fees for individual examinations (ranging from R$ 147 for thyroid ultrasound to R$ 662 for pelvis MRI), health insurance contracts (convênios) with 10+ providers including Allianz, Amil, Bradesco Saúde, Hapvida, Unimed Recife, Sulamérica, Notre Dame Intermédica, Cassi, Postal Saúde, and Saúde Caixa, and the Dasa +Saúde subscription card with monthly fees starting at R$ 9.90. The customer base spans individual patients (both insured and private-pay), physicians and medical professionals served via the Nav Pro platform and Núcleo de Assessoria Médica, and corporate enterprise clients routed through Dasa's enterprise health services. Boris Berenstein is a subsidiary of Dasa (Diagnósticos das Américas), Brazil's leading diagnostic medicine company, and the founding family remains involved operationally through Dr. Leon Berenstein (CRM 15903) as the responsible technical officer. The company has consistently been recognized as the best in the 'Exames por imagem' category in Pernambuco state awards conducted by major communication vehicles.

Name

Boris Berenstein

Legal name

Centro Diagnóstico Boris Berenstein

Website

https://boris.com.br

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

251–500 employees

Short description

Centro Diagnóstico Boris Berenstein is a regional diagnostic imaging operator with six units across the Greater Recife metropolitan area, offering MRI, CT, ultrasound, mammography, X-ray, and bone densitometry to insured and private-pay patients as a subsidiary of Dasa.

Ownership category

akta.pro rank

Product category

Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB)

Keywords

• Diagnostic imaging services
• Medical radiology exams
• MRI and CT scans
• Mammography and ultrasound
• Diagnostic medicine center

Headquarters

HQ city

Derby

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Diagnostic Imaging Services: Revenue generated from providing various diagnostic imaging examinations including ultrasound, mammography, MRI, CT scans, X-rays, and bone densitometry to patients. Services are paid through health insurance plans (convênios) or out-of-pocket (particular).
2. Private/Particular Patient Services: Direct payment from patients without health insurance coverage. Offers flexible payment options with installment plans without interest.
3. Health Insurance (Convênio) Services: Revenue from health insurance providers for covered diagnostic services. Coverage varies by insurance plan.
4. Dasa +Saúde Card Membership: Subscription membership program offering real discounts on exams, vaccines, consultations, and medications. Monthly plans starting at R$ 9.90 with national coverage and up to 4 dependents without extra fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Boris Berenstein is a diagnostic imaging center operating 6 physical units in the Greater Recife metropolitan area, providing a comprehensive range of imaging exams including MRI, ultrasound, mammography, CT scans, X-ray, bone densitometry, and Doppler studies. Services are delivered through the Nav Dasa digital platform for online scheduling and results access, with revenue generated from direct patient payments, health insurance (convênio) coverage, and the Dasa +Saúde membership program.

Product overview

Boris Berenstein Centro Diagnóstico is a medical diagnostic imaging center operating as part of the Dasa network (Diagnósticos da Américas), providing image diagnostic services in Recife and the Metropolitan Region of Pernambuco. The core offering consists of diagnostic imaging exams (ultrasound, mammography, MRI, CT, X-ray, bone densitometry) supported by the Nav Dasa digital platform for online scheduling and results access. Specialized offerings include the Acelerador RM (accelerated MRI) technology for faster, more comfortable scans, dedicated women's health services (Espaço da Mulher), private patient services with flexible payment options, and pre-registration services to streamline the patient experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Exames de Imagem (Diagnostic Imaging Exams)

Quantifiable outcome

• Exams can be completed 30-50% faster with accelerated MRI technology
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Dasa (Diagnósticos das Américas S.A.)flagshipStrategic or Co-development PartnerBoris Berenstein is part of Dasa, Brazil's leading diagnostic medicine company. Through this partnership, Boris provides diagnostic imaging services with access to Dasa's digital platforms (Nav Dasa, Nav Pro), the Núcleo de Assessoria Médica (NAM) for physician support, Dasa Educa for medical education, and the Dasa +Saúde discount card program. The partnership enables integrated patient records across the Dasa network.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cerpe Diagnósticos: Pernambuco-based clinical analysis brand within the Dasa group, formally linked from Boris's website. Comparable geographic footprint, shared patient base, and joint scheduling infrastructure.
• Sabin Diagnósticos e Saúde: Mid-to-large Brazilian diagnostic chain offering imaging and clinical analysis across multiple states. Directly comparable in modality mix, payer mix (convênios + particular), and digital scheduling model.
• Hermes Pardini: Brazilian diagnostic medicine group with strong imaging and laboratory footprint. Comparable target customer (physicians, health plans, self-pay) and similar multi-modality positioning.
• Delboni Auriemo: Diagnostic medicine brand within the Dasa group serving São Paulo and other states. Operates under the same parent as Boris with overlapping imaging catalog and digital platforms (Nav Dasa).
• Fleury: One of Brazil's largest diagnostic medicine chains operating imaging and laboratory services nationwide. Highly comparable to Boris in modality mix (MRI, CT, ultrasound, X-ray) and physician-referral model, though at materially greater national scale.
• Alliar: Brazilian diagnostic imaging-focused chain with multi-state presence. Comparable service catalog (MRI, CT, ultrasound, mammography) and similar mix of physician-referred and self-pay patients.

Broad incumbents

• Hospital Santa Joana Recife — Imagem: Recife hospital offering outpatient imaging on a broader general-medicine platform. Overlaps with Boris on MRI, CT, and ultrasound, but embedded in a hospital ecosystem rather than a retail-shopping-center format.
• Einstein Diagnósticos: Diagnostic imaging arm of Hospital Israelita Albert Einstein in São Paulo. Broader incumbent with premium positioning; comparable premium technology adoption and physician-referral model, though at much greater scale and outside Recife.

Regional players

• Instituto de Radiologia de Pernambuco: Long-standing Recife-area imaging provider offering MRI, CT, and conventional radiology. Direct local competitor sharing the same physician referral network in the Recife metro.
• Real Hospital Português — Serviço de Imagem: Hospital-based imaging department in Recife serving both inpatient referrals and outpatient imaging. Competes for the same referring physicians and convênio patients in Greater Recife.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sigaoboris

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boris Berenstein