Beeston Hockey Club

What Beeston Hockey Club does

Beeston Hockey Club is a private, member-based field hockey club founded in 1907 and headquartered at Nottingham Hockey Centre in the United Kingdom. The club operates 14 senior teams (Men's 1st–9th XI and Women's 1st–6th XI, plus additional sides), with both 1st XIs competing in the England Hockey Premier League, and a junior section spanning 14 age groups from U6 to U18 for boys and girls — collectively serving approximately 750+ members. It also runs an inclusive Flyerz programme for players with Down's Syndrome in partnership with Notts Down's Syndrome Support Group.

The club's operational platform centres on Nottingham Hockey Centre, which comprises 2 water-based pitches and 3.5 sand-based pitches (funded in 2002 via Sport England and the National Lottery), a pavilion, the Stick & Pitcher Bar, and on-site catering (Griff Coffee, Field of Fries). Supporting digital infrastructure includes the Beehive Hockey Store e-commerce site (beehive.hockey), the Bee TV YouTube channel for match coverage, the ClubBuzz members-only management portal, Stripe-integrated live coaching booking, and a tiered online join/enquiry system.

Revenue is generated through match-volume-based adult membership subscriptions (£265–£445 this season, payable in 1/3/6 instalments), age-tiered junior memberships (£150–£280 annually), structured sponsorship packages (£200–£10,000 across player, team, and banner tiers), matchday ticket sales via Beehive Hockey Store, official Adidas merchandise sales, 1:1 and group coaching with 1st team players (£40–£60/session), and the newer Beeston+ premium add-on subscriptions covering virtual GP/physio/dietitian services (£14.99/month), strength and conditioning (£149/month in-person or £74.50/month online), and a U12 Junior Academy (£10/session). The club is operated for member benefit rather than shareholder return and was incorporated as a limited company in May 2014; no venture, private equity, or institutional investment is identified.

Name

Beeston Hockey Club

Legal name

Beeston Hockey Club

Website

https://beestonhockeyclub.com

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

11–50 employees

Short description

Beeston Hockey Club is a Nottingham-based member hockey club (founded 1907) operating 14 senior teams and 14 junior age groups at Nottingham Hockey Centre, serving 750+ members with both 1st XIs in the England Hockey Premier League and generating revenue from memberships, sponsorship, merchandise, coaching, and Beeston+ add-on services.

Ownership category

akta.pro rank

Product category

Sports Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Team & Club Coaching (seasonal team coaching) (HSADAEAF), Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD), Recreational & Intramural Sports Programs (MPAKACAG)

Keywords

• Field hockey club
• Amateur hockey training
• Junior hockey development
• Hockey league membership
• Premier league hockey

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Adult Membership Fees: Core membership revenue from adult players. Pricing is match-volumes-based, with three tiers rewarding committed players who play more matches. Membership includes training, league/cup/friendly matches, Nottingham Hockey Centre access, bar/shop discounts, and a meal after home games.
2. Junior Membership Fees: Annual and monthly fee-based memberships for junior players (U6–U18), with age-group differentiated pricing. Covers all training sessions and membership. Additional match tax of £7 per match and £7 per extra training session.
3. Matchday Tickets: Revenue from ticket sales for Men's 1st Team home fixtures at Nottingham Hockey Centre, sold via the Beehive Hockey Store and potentially on the door for selected events.
4. Sponsorship Packages: Player sponsorships (£200–£1,000 per player), team sponsorships (£2,000–£10,000), and banner advertising (£1,000 per End Fence or Sideline banner) for Men's 1st Team and Main Club. Packages include matchday visibility, Bee TV, social media, and hospitality.
5. Beehive Hockey Store (Merchandise): Official online and on-site store selling club kit, apparel, and merchandise (Adidas black and gold home kit, away kit, accessories) through beehive.hockey.
6. Coaching Sessions: 1:1 and small-group coaching sessions with Men's and Women's 1st team players and performance coaches, priced £40–£60 per session, booked via the club's live coaching system.
7. Beeston+ Add-on Services: Optional member-paid services separate from core membership: Virtual GP/Physio/Dietitian at £14.99/month; Strength & Conditioning at £149/month (Evolve Wednesdays) or £74.50/month (online); U12 Junior Academy at £10/session.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Beeston Hockey Club operates field hockey membership, coaching, and competitive league programmes for juniors (U6-U18), adults (Men's 1st-9th XI, Women's 1st-6th XI), and inclusive Flyerz participants. Core offerings include tiered match-volume-based adult and junior memberships, 1:1 and small-group coaching with performance coaches, Beeston+ premium add-on services (virtual GP/physio/dietitian, strength & conditioning), matchday tickets, and official merchandise via the Beehive Hockey Store.

Product overview

Beeston Hockey Club operates a multi-layered sports club offering with its hockey teams (Men's and Women's 1st XI competing in England Hockey Premier Division, plus 2nd-9th XI senior teams and junior U6-U18 sections) as the core product. The club differentiates through Beeston+ add-on services including 1:1 and group coaching with performance coaches, virtual healthcare (GP, physio, dietitian via Wait Less Time), and strength & conditioning programmes. Supporting offerings include Bee TV YouTube content platform, Beehive Hockey Store for official Adidas merchandise, match ticketing, sponsorship packages, and Nottingham Hockey Centre facilities. The club utilises ClubBuzz for membership management and Stripe for payment processing.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Membership
• Junior Membership (U6-U18)
• Matchday Tickets (Men's 1st Team)
• Beehive Hockey Store (Official Merchandise)
• 1:1 and Small-Group Coaching Sessions
• Beeston+ Member Add-on Services
• U12 Junior Academy
• Sponsorship Packages
• Awards 2026 Event Tickets

Quantifiable outcome

• 750+ members across junior and senior sections
• +5 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Notts Down's Syndrome Support GroupcoreStrategic or Co-development PartnerSince 2018, the Notts Down's Syndrome Support Group has provided constant weekly support to Beeston HC's Flyerz programme — inclusive hockey sessions held every Monday evening (5:00pm–6:00pm) at Pitch 3 (Pepsi Pitch). Approximately 20 children and young adults with Down's Syndrome attend weekly. The partnership enables special taster sessions on World Down's Syndrome Day, mascot walkouts with 1st team players, and half-time pitch appearances.
• Sport England / National LotterycoreOthersSport England and the Lottery Fund provided substantial financial aid for major pitch and facility upgrades at Nottingham Hockey Centre. Three new pitches (including a water-based surface) were laid and the clubhouse was re-modelled with Sport England/Lottery funding, with the facility opening completed in 2002.
• Nottingham UniversityminorStrategic or Co-development PartnerA partnership with Nottingham University was planned for the construction of an additional water-based pitch, with development intended for the start of the 2015/16 season. This would expand pitch capacity at Nottingham Hockey Centre.
• Everlast Gym (West Bridgford)minorOthersAdult members of Beeston HC receive discounted gym membership at Everlast Gym in West Bridgford as part of the membership benefits package. This provides members with access to supplementary fitness training.
• Griff CoffeeminorOthersOn-site vendor operating at Nottingham Hockey Centre. Open until just after half time of Men's 1st team games and on Sunday mornings during junior training. Provides refreshments for members and matchday attendees.
• Field of FriesminorOthersOn-site street food vendor at Nottingham Hockey Centre operating during match events and junior sessions. Open until 8:00pm on event days (weather permitting). Provides loaded fries for members and spectators.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/officialbeehc
• YouTubeyoutube.com/channel/beetv
• Facebookfacebook.com/beestonhockeyclub
• Instagraminstagram.com/beestonhockey
• LinkedInlinkedin.com/company/beeston-hockey-club-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beeston Hockey Club