YIWU TOP JEWELRY CO.

What YIWU TOP JEWELRY CO. does

Yiwu Top Jewelry Co., Ltd. is a privately held Chinese OEM/ODM manufacturer founded in 1998 by Ms. Chen Shimei in Yiwu, Zhejiang Province. The company specializes in custom-manufactured bags, jewelry, and accessories — including cosmetic bags and pouches, keychains, belly and waist chains, fashion jewelry, hair accessories, beauty tools, promotional gifts, and packaging and gift boxes — for global luxury, cosmetics, fashion, and entertainment brands. Its documented customer roster spans LVMH, L'Oréal (Kérastase, Armani, Lancôme, Kiehl's), Disney, Estée Lauder, Dior, Burberry, Givenchy, La Mer, Avon, Anna Sui, Thierry Mugler, FIFA World Cup, C&A, and GHD, with case studies emphasizing branded GWP (gift-with-purchase) and licensed merchandise programs.

Operationally, Top Jewelry runs a complete in-house production capability covering all manufacturing processes for accessories and bags from its 548 Qijiguang Road headquarters in Yiwu, supported by global logistics for international delivery. The company is differentiated by social compliance and quality credentials, including BSCI, Sedex, and ISO 9001 certifications, and reports conducting more than 20 Social Responsibility and QMS audits per year. It also positions itself on sustainability, stating that 50%+ of its bags are made from recycled materials and that 100% of raw materials are eco-friendly, and holds a women-owned business certification.

Commercially, the business runs on a B2B enterprise field sales motion targeting brand managers and procurement teams at luxury and premium houses, with quote-based custom manufacturing pricing, project-based one-time contracts, and direct contact via phone, email, and WhatsApp. There is no disclosed headcount, revenue, funding, or valuation, and the company shows no evidence of external institutional investment, parent-company structure, or M&A activity.

Name

YIWU TOP JEWELRY CO.

Legal name

Yiwu Top Jewelry CO., LTD

Website

https://top-jewelry.cn

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Yiwu Top Jewelry is a Chinese OEM/ODM manufacturer founded in 1998 that produces custom bags, jewelry, and accessories for global luxury, cosmetics, and entertainment brands including LVMH, L'Oréal, Disney, Dior, and Burberry.

Ownership category

akta.pro rank

Product category

Custom Promotional Accessories Manufacturing

NAICS

Jewelry and Silverware Manufacturing (339910), Jewelry and Silverware Manufacturing (33991), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Costume Jewelry & Novelties (3960), Jewelry, Silverware & Plated Ware (3910), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Fashion/Costume Jewelry Manufacturing (CRAKAIAB)

akta.pro secondary industries

Luxury Fashion Jewelry & Designer Accessories (Non-fine) (CRAAAFAM), Bag & Accessory Components/Hardware (Straps, Buckles, Zippers) (CRAAAJAJ)

Keywords

• Custom accessory manufacturing
• OEM ODM jewelry
• Promotional gift production
• Cosmetic bag manufacturing
• Luxury brand supplier

Headquarters

HQ city

Yiwu

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. OEM/ODM Manufacturing: Custom manufacturing of accessories and bags for luxury and premium brands under original design manufacturer (ODM) and original equipment manufacturer (OEM) models. Revenue generated through one-time project-based manufacturing contracts with global luxury and cosmetics brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Yiwu Top Jewelry Co. is a B2B manufacturer that designs and produces custom bags, jewelry, and accessories through OEM/ODM contracts for luxury and premium brands worldwide. Core product categories include cosmetic bags and pouches, keychains and keyrings, fashion jewelry, hair accessories, beauty tools, promotional gifts, and packaging/gift boxes. The company manages complete in-house production processes and serves global brands such as LVMH, L'Oréal, Disney, Dior, and Burberry.

Product overview

Yiwu Top Jewelry Co. is a manufacturer specializing in bags, jewelry, and accessories. The company offers a diverse product portfolio including cosmetic bags & pouches, keychains & keyrings, belly chains & waist chains, jewelry, hair accessories, beauty tools, promotional gifts, and packaging & gift boxes. They provide ODM/OEM manufacturing services and have collaborated with luxury brands including LVMH, L'OREAL, DISNEY, AVON, Giorgio Armani, Givenchy, Lancôme, Dior, Burberry, Estée Lauder, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Cosmetic Bags & Pouches
• Keychains & Keyrings Custom keychains and keyrings, including metal, plush, and branded promotional versions, manufactured for brand campaigns and licensed character merchandise such as Disney's Tinker Bell keychain.
• Belly Chains & Waist Chains Custom belly chains and waist chains produced as fashion jewelry accessories for brand collaborations and promotional lines.
• Fashion Jewelry Custom fashion jewelry including rings, necklaces, and bracelets manufactured for luxury brand collaborations and promotional merchandise such as Thierry Mugler bracelets.
• Hair Accessories Custom hair accessories produced for beauty and cosmetics brands, including custom-branded items for promotional campaigns.
• Beauty Tools Custom beauty tools and implements manufactured for cosmetics brands and promotional gift applications.
• Promotional Gifts Custom promotional gift items produced for brand marketing campaigns and corporate gifting programs.
• Packaging & Gift Boxes Custom packaging solutions and gift boxes produced for luxury and cosmetics brands, including branded packaging for beauty tools.

Quantifiable outcome

• 20+ Social Responsibility & QMS audits per year ensuring factory risk-free status
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• LVMHcoreOEM/ Whitelabel/ Licensing PartnerLVMH is a key customer of Top Jewelry, receiving custom jewelry and accessory manufacturing services. Top Jewelry manufactures products under LVMH brand licensing for their cosmetics and fashion divisions.
• L'OréalcoreOEM/ Whitelabel/ Licensing PartnerL'Oréal Group is a major customer with multiple brand divisions (Kérastase, Armani, Lancôme, Kiehl's) served through custom jewelry and promotional accessory manufacturing.
• DisneycoreOEM/ Whitelabel/ Licensing PartnerDisney licensing partnership for manufacturing character merchandise including Tinker Bell keychains and other licensed accessories.
• Estée LaudercoreOEM/ Whitelabel/ Licensing PartnerEstée Lauder Companies Inc. is served as a customer for custom promotional accessories under their beauty brand licensing.
• AvonminorOEM/ Whitelabel/ Licensing PartnerAvon receives promotional accessories and jewelry products through manufacturing partnership.
• FIFAcoreOEM/ Whitelabel/ Licensing PartnerFIFA World Cup licensing partnership for official merchandise including bracelets and posters for the World Cup events.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Topline Group: Hong Kong-based OEM/ODM manufacturer of promotional accessories and hardgoods for global brands. Closely comparable to Top Jewelry in business model, customer type (multinational brand licensors), and product categories (keychains, bags, jewelry-style accessories).
• Crystal Group International: Manufacturer of custom awards, recognition products, and metal accessories. Comparable as an OEM of branded metal accessories and gifts for global brand and corporate customers.
• HQC (Heng Qi Cheng): China-based OEM manufacturer of promotional products, bags, and accessories serving global brand customers. Closely comparable in geography (China manufacturing), business model (OEM/ODM), and product categories to Top Jewelry.

Broad incumbents

• Gemline: Large US-headquartered promotional products manufacturer and supplier serving brand customers with custom bags, accessories, and gifts. Comparable as a custom OEM/ODM accessory producer competing for similar global brand budgets, though with broader geographic and category reach.
• Polyconcept (PCNA): Parent of multiple promotional product brands (Leeds, Bullet, Journal Books) supplying custom bags, drinkware, and accessories to enterprise brand customers. Comparable as a large-scale custom promotional goods OEM serving multinational brand buyers.
• Swarovski: Global manufacturer of precision-cut crystal components and jewelry used by fashion, beauty, and luxury brands. Comparable as an upstream component and accessory supplier whose products appear inside other brands’ lines, including jewelry and promotional accessories.

Regional players

• Yiwu Commodity OEM Manufacturers (Yiwu Market Suppliers): Yiwu-based cluster of OEM/ODM accessory, bag, and fashion jewelry manufacturers competing in the same commodity categories (cosmetic bags, keychains, fashion jewelry) at similar price points and serving overlapping brand customers.

Others

• BDA (Bancroft Design Associates): Custom merchandise and packaging supplier to sports, entertainment, and consumer brands. Comparable as an adjacent service provider supporting licensed merchandise programs (similar to Top Jewelry’s Disney and FIFA work) though with a broader service scope.

Emerging players

• The Manufacturing Company: Custom promotional products manufacturer offering bags, accessories, and apparel for brand marketing campaigns. Comparable in B2B OEM/ODM model and product mix to Top Jewelry’s promotional gift and accessory categories.
• IMD (International Marketing & Design): US-based custom promotional products manufacturer with offshore production. Comparable as a contract manufacturer of branded accessories, gifts, and packaging for enterprise customers in beauty, fashion, and retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/toppromotionlimited
• Xx.com/topcordbracelet

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YIWU TOP JEWELRY CO.