FUNS

What FUNS does

FUNS (株式会社FUNS) is a privately-held Japanese multi-service firm founded in 2008 and headquartered in Kazo City, Saitama Prefecture. The company operates four interrelated service lines targeting local small and medium enterprises and residents of the Kazo City and Kurihashi area: (1) "はなまる加須" (Hanamaru Kazo), a regional virtual town/community portal; (2) "社長の左腕コンサル" (President's Left-Hand Consulting), a data-driven management consulting franchise for SME owners supported by a blog, newsletter, and "もやもやスッキリシート" diagnostic worksheet; (3) DX support services implementing and reselling third-party software such as Cybozu groupware and Money Forward cloud accounting; and (4) FUNS Real Estate, a brokerage and management operation focused on Kazo City and Kurihashi area property transactions, vacant homes, and inheritance-related real estate matters.

FUNS operates without a proprietary technology platform. Its technology stack is composed of third-party SaaS tools and integrations rather than internally developed systems: Cybozu and Money Forward are resold and implemented for clients; FUNS Real Estate uses the Irelab Cloud real estate platform, At Home electronic contracts, and an AI-powered property appraisal system; customer communication runs through a LINE Official Account. The firm does not publish APIs, SDKs, mobile applications, or proprietary AI models, and holds no patents. All product offerings are delivered as professional services rather than software products.

The business model is primarily professional services and transaction-based fees across multiple small revenue streams. Consulting and DX implementation are sold on quote-based and project-based pricing with monthly billing cadence; real estate operates on commission, with salary-plus-incentive and full-commission structures for agents and individually negotiated commission rates. Go-to-market is direct-to-client through the Kazo City office, remote consultation, content marketing (blog and email newsletter), and free workshops. The company is part of the broader FUNS Group, which includes affiliated tax accounting, judicial scrivener, social insurance labor consulting, and web marketing entities that enable bundled cross-referral services.

Name

FUNS

Legal name

株式会社FUNS

Website

https://funs-inc.com

Company type

Private

Founded year

2008

Operating status

Operating

Short description

FUNS is a privately-held Japanese firm in Kazo City, Saitama Prefecture, operating a regional virtual town portal, SME management consulting, Cybozu/Money Forward DX implementation support, and a local real estate brokerage, serving small and medium enterprises and residents in the Kazo and Kurihashi area.

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Digital & Technology Transformation Consulting (BPAHACAH)

Keywords

• Management consulting services
• Digital transformation consulting
• SME business consulting
• Regional real estate brokerage
• Virtual town platform

Headquarters

HQ city

Kazo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. 経営コンサルティング事業 (Management Consulting): Provides business consulting services to small and medium enterprises under the '社長の左腕コンサル' ( president's left-hand consulting) brand. Focuses on scientific, data-driven approaches to improve business performance.
2. ＤＸ支援事業 (DX Support Services): Implements and supports enterprise software solutions including Cybozu and Money Forward for client businesses.
3. ファンズ不動産 (FUNS Real Estate): Real estate brokerage and management services specialized in Kazo City and Kuriki area of Saitama Prefecture. Operates on commission-based model with both salary-plus-incentive and full commission structures.

Pricing tiers

Distribution channels1 record

Marketing channels3 records

Core offering

FUNS delivers management consulting services to local small and medium enterprises under the 社長の左腕コンサル (President's Left-Hand Consulting) brand, using data-driven, scientific methods to improve business performance. It also provides digital transformation (DX) implementation support for third-party enterprise software such as Cybozu and Money Forward, and operates the FUNS Real Estate sub-brand offering brokerage and property management services focused on the Kazo City and Kurihashi area of Saitama Prefecture.

Product overview

FUNS is a multi-service company operating primarily in Kazo City, Saitama Prefecture, Japan. The company operates as a unified platform combining several distinct service offerings: (1) はなまる加須, a regional virtual town platform for local community engagement; (2) ＤＸ支援事業, providing digital transformation consulting including Cybozu and Money Forward implementation support; (3) 社長の左腕コンサル, a scientific-based management consulting service with accompanying tools like the もやもやスッキリシート; and (4) ファンズ不動産, a real estate sub-brand specializing in Kazo/Kuki Kurihashi area with integrated legal and tax advisory services. The company positions itself as part of the broader FUNS Group comprising tax accounting, judicial scrivening, social insurance labor consulting, and web marketing firms.

Differentiator

Problem solved

Functional benefit

Brands

• はなまる加須: Regional virtual town serving Kazo City, Saitama Prefecture.
• 社長の左腕コンサル

Products and services

• 社長の左腕コンサル (President's Left-Hand Consulting) Management consulting service that applies scientific, left-brain data-driven approaches to help SME owners improve business performance and profitability. Targets presidents and business owners seeking measurable improvements.
• ＤＸ支援事業 (DX Promotion Services) Digital transformation support services helping small and medium enterprises adopt and implement digital tools and solutions including groupware and cloud accounting software.
• サイボウズ導入支援 (Cybozu Implementation Support) Consulting and implementation support for Cybozu groupware and business management tools, helping SMEs deploy and use the platform effectively.
• マネーフォワード導入支援 (Money Forward Implementation Support) Consulting and implementation support for Money Forward cloud-based accounting and expense management solutions, helping SMEs deploy and use the platform effectively.
• ファンズ不動産 (FUNS Real Estate) Real estate brokerage and property management services specializing in Kazo City and the Kurihashi area of Saitama Prefecture, offering property sales, rentals, vacant home solutions, and inheritance-related real estate services with integrated tax and legal advisory support from the FUNS Group.
• はなまる加須 (Hanamaru Kazo) A regional virtual town platform based in Kazo City, Saitama Prefecture, providing local community services and information to residents as part of the FUNS Group's regional engagement initiative.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• 税理士法人・司法書士・社会保険労務士等专业事务所网络 (FUNS Group Professional Network)coreStrategic or Co-development PartnerFUNS is part of the FUNS Group which includes a tax accounting firm (税理士法人), judicial scrivener (司法書士), social insurance labor consultant (社会保险労務士), and web marketing company. This network enables comprehensive one-stop services for SME clients.
• 一般社团法人全国空き家アドバイザー协议会埼玉県加须支部 (National Vacant Home Advisor Association Saitama Kazo Chapter)minorStrategic or Co-development PartnerFUNS Real Estate partners with the National Vacant Home Advisor Association Saitama Kazo Chapter to provide vacant home management services and address regional vacant property issues in Kazo City area.

Recent moves6 records

Expansion highlights5 records

Others

• Cybozu K.K. Major Japanese groupware SaaS vendor whose products FUNS implements for SME clients. Comparable as a software platform partner whose adoption FUNS depends on for revenue.
• freee K.K. Japan-based cloud accounting/HR SaaS vendor (Money Forward competitor). Comparable as an ecosystem participant whose platform FUNS implements for clients, and as a channel partner for SME DX enablement.

Direct peers

• Lib Consulting (リブ・コンサルティング): SME-focused management consulting firm in Japan working with owners/CEOs on strategy, organization, and growth execution. Comparable customer profile (SME owner) and consulting-style engagement model.
• Funai Soken (船井総合研究所): Japan's largest SME-focused management consulting firm, providing business strategy, marketing, sales, and DX advisory to small and medium enterprises. Directly comparable in target customer and core consulting offering, though operating at significantly larger national scale.
• Tanabe Management Consulting (タナベ経営): Long-established Japanese SME management consulting firm with a national footprint across strategy, HR, and operational improvement. Closely comparable in service breadth and SME customer focus.
• Mirai Consulting (みらいコンサルティング): Japanese consulting firm focused on SMEs and mid-market companies, providing management advisory, accounting/tax support, and DX enablement. Highly comparable given its bundled professional-services and SME DX positioning.
• Celebrain (セレブレイン): Japanese SME-focused consulting firm offering management advisory, M&A support, and business succession services. Comparable in serving smaller Japanese enterprises with integrated advisory needs.

Emerging players

• Consulting Horizons (コンサルティングホライズン): Japanese consulting firm with a strong SME and mid-market management consulting practice. Comparable target market and consulting services, though typically focused on growth-stage and M&A-related engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FUNS