Woodbine Manufacturing Co.

What Woodbine Manufacturing Co. does

Woodbine Manufacturing Company is a family-owned hydraulic liftgate manufacturer founded in 1965 by Delbert "Bus" Brown in Woodbine, Iowa, and now led in its third generation by CEO TJ Blandford. The company designs, engineers, and builds vehicle-mounted hydraulic liftgates for commercial trucking, delivery, and service fleets, offering dozens of liftgate models under its flagship Tommy Gate brand, which is positioned as the industry standard. Its core technology is an original hydraulic lift architecture developed by the founder, with manufacturing and assembly still performed at a single, continuously modernized facility on the original Woodbine site.

The business operates a multi-brand portfolio: Tommy Gate serves as the core U.S. and global product line; Anteo USA, added in 2018, provides premium lightweight liftgates originally engineered in Italy; and Genuine Liftgate Parts (GLP) is a direct-to-customer U.S. e-commerce platform selling genuine OEM replacement parts for both product lines. Woodbine sells new liftgates through a global network of more than 1,000 distributors covering every major region, while aftermarket parts are fulfilled directly to U.S. customers via GLP. Customers consist primarily of commercial fleet operators and independent truck owners needing reliable cargo-loading equipment and ongoing maintenance support, with revenue generated from one-time hardware sales and recurring parts purchases. The company remains privately held with no disclosed institutional investors, no public revenue figures, and no significant recent restructurings beyond the documented leadership succession.

Name

Woodbine Manufacturing Co.

Legal name

Woodbine Manufacturing Company

Website

https://woodbinemfg.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

51–100 employees

Short description

Woodbine Manufacturing Co. is a family-owned Iowa manufacturer of hydraulic liftgates for commercial vehicles, selling Tommy Gate and Anteo products through 1,000+ global distributors and OEM parts direct via its GLP e-commerce store.

Ownership category

akta.pro rank

Product category

Commercial Vehicle Hydraulic Liftgates

NAICS

Fluid Power Pump and Motor Manufacturing (333996)

akta.pro primary industry

Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)

Keywords

• Hydraulic liftgates
• Commercial vehicle equipment
• OEM replacement parts
• Liftgate manufacturing
• Cargo handling equipment

Headquarters

HQ city

Woodbine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Liftgate Product Sales: Sale of Tommy Gate and Anteo branded hydraulic liftgates through a global distributor network of 1000+ distributors. Products range across dozens of liftgate models.
2. Genuine Liftgate Parts (GLP): Online store for ordering replacement parts for Tommy Gate and Anteo liftgates. Ships genuine OEM products directly to customers in the United States.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Woodbine Manufacturing Co. designs, engineers, and builds hydraulic liftgates for commercial vehicles under its Tommy Gate and Anteo USA brands, sold through a global network of more than 1,000 distributors. The company also operates Genuine Liftgate Parts (GLP), an online store that ships OEM replacement parts for Tommy Gate and Anteo liftgates directly to customers in the United States. Every Tommy Gate lift is manufactured and assembled on the same piece of land in Woodbine, Iowa that the company has occupied since 1965.

Product overview

Woodbine Manufacturing Co. is a family-owned manufacturer of hydraulic liftgates for commercial vehicles. The company operates a multi-brand portfolio consisting of Tommy Gate (the original core product line established in 1965), Anteo USA (a premium brand of lightweight liftgates acquired in 2018), and Genuine Liftgate Parts (GLP), an online store selling OEM replacement parts for both Tommy Gate and Anteo products. Tommy Gate serves as the primary brand and industry standard, while Anteo USA expands the portfolio with premium offerings, and GLP provides aftermarket support and parts fulfillment across the United States.

Differentiator

Problem solved

Functional benefit

Brands

• Tommy Gate: Industry standard liftgate brand that designs, engineers, and builds liftgates. Known for high quality, advanced engineering, and customer service.
• Anteo USA
• Genuine Liftgate Parts (GLP)

Products and services

• Tommy Gate Liftgates Tommy Gate is Woodbine Manufacturing's core brand of hydraulic liftgates for commercial vehicles, designed, engineered, and built by the company and positioned as the industry standard for liftgate quality and reliability. The line spans dozens of liftgate models and is sold through more than 1,000 distributors worldwide.
• Anteo USA Liftgates Anteo USA is Woodbine Manufacturing's premium brand of lightweight, efficient, and modern hydraulic liftgates, originally engineered in Italy. Decades of dedicated engineering make Anteo liftgates suited for a variety of vehicle applications worldwide, complementing the Tommy Gate line at the premium end of the market.
• Genuine Liftgate Parts (GLP) Genuine Liftgate Parts (GLP) is Woodbine Manufacturing's online store for ordering genuine OEM replacement parts for Tommy Gate and Anteo liftgates. Parts are sourced from the manufacturers of Tommy Gate and Anteo and are shipped directly to customers within the United States.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Anteo (Italy)coreOEM/ Whitelabel/ Licensing Partner · 1 January 2018In 2018, Woodbine Manufacturing added Italian-made Anteo liftgates to their portfolio, expanding into the premium liftgate segment and establishing global reach beyond the United States. Anteo brings decades of dedicated engineering for lightweight, efficient liftgate solutions suited for various vehicle applications worldwide.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Thieman Tailgates: Thieman manufactures hydraulic and electric liftgates for commercial trucks and trailers, directly competing with Tommy Gate in the medium-duty truck and trailer segment.
• Dhollandia: Dhollandia is a European-based global manufacturer of tail lifts and liftgates, directly competing with Tommy Gate and Anteo in international commercial vehicle markets.
• Palgate: Palgate is a UK-based manufacturer of tail lifts for commercial vehicles, directly competing with Tommy Gate and Anteo in the European commercial vehicle lifting equipment market.
• Anthony Liftgates: Anthony Liftgates produces hydraulic liftgates for medium- and heavy-duty trucks, directly competing with Tommy Gate and Anteo in the U.S. commercial vehicle aftermarket.
• Waltco Lift Corp: Waltco is a long-established U.S. liftgate manufacturer producing railgates, tuckaway, and platform liftgates, directly competing with Tommy Gate for OEM and aftermarket commercial fleet customers.
• Maxon Lift Corp: Maxon Lift is a major U.S. manufacturer of liftgates for trucks and trailers, directly competing with Tommy Gate across commercial vehicle segments including rail, retail, and last-mile delivery.
• Bär Cargolift: Bär Cargolift is a leading German manufacturer of tail lifts for commercial vehicles, directly competing with Anteo in the European and global premium liftgate segment.
• Leyma Liftgates: Leyma designs and manufactures hydraulic liftgates for light-, medium-, and heavy-duty trucks, directly competing with Tommy Gate in the U.S. commercial vehicle market.

Broad incumbents

• Vestil Manufacturing: Vestil is a broad industrial manufacturer of material handling equipment including lift tables, dock equipment, and lifting accessories, offering adjacent products that overlap with portions of Woodbine's liftgate ecosystem.
• Liftmaster / Overhead Door (LiftMaster Industrial): Overhead Door corporation's industrial division offers loading dock equipment and material handling solutions that are thematically adjacent to Woodbine's commercial vehicle liftgate business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/woodbine-manufacturing-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodbine Manufacturing Co.