Angels of Joy

What Angels of Joy does

Angels of Joy is a Greek civil non-profit company that delivers arts-based psychosocial support to vulnerable populations, including children in hospitals, elderly residents in care units, and people with disabilities in special education centers. The organization was founded in 2011 and formally registered as a legal entity in 2014. Its core services combine professionally trained performing artists — including certified music therapists who apply techniques such as Rhythmic Entrainment — with original theatrical productions, puppetry, dance, interactive audiovisual content, and clown-therapy programs. Programming is delivered through weekly visits to 116 institutional facilities across Greece, supplemented by a digital program ('Planet of Love') that was launched during the COVID-19 pandemic and continues alongside in-person delivery.

The organization produces its own original repertoire rather than licensing third-party content, building a proprietary library of compositions, scripts, and interactive audiovisual productions tailored to its beneficiary populations. Delivery is structured around consistent, recurring presence rather than one-off events, with multidisciplinary artist teams working alongside facility staff. In December 2023, the organization secured a partnership with the Stavros Niarchos Foundation that funded the construction of a purpose-built space and supported further programming expansion.

As a registered non-profit, Angels of Joy does not sell services; its funding model relies on institutional grants from Greek philanthropic foundations (Stavros Niarchos Foundation, Konstantakopoulos Foundation, Athina I. Martinou Foundation), corporate sponsorships, individual donations, and crowdfunding through platforms such as YouBeHero. The organization also maintains a dedicated donations department to coordinate fundraising. With a staff in the 11–50 range and cumulative reach reported at 8,440 children, 4,910 elderly, and 1,350 disabled beneficiaries, the organization's operating scale places it among the larger Greek NGOs in the arts-therapy category, though no audited financial statements are publicly available in the source material.

Name

Angels of Joy

Legal name

Άγγελοι της Χαράς Αστική Μη Κερδοσκοπική Εταιρία

Website

https://angelsofjoy.gr

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Angels of Joy is a Greek non-profit that delivers arts-based psychosocial support — including music, theater, puppetry, and clown therapy — to children in hospitals, elderly in care units, and people with disabilities across 116 facilities in Greece.

Ownership category

akta.pro rank

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Corporate Sponsorships: Companies and organizations provide financial support and in-kind donations in exchange for association with the organization's charitable mission.
2. Foundation Grants: Major philanthropic foundations such as Stavros Niarchos Foundation (SNF), Konstantakopoulos Foundation, and Athina I. Martinou Foundation provide grants to fund specific programs.
3. Individual Donations: Direct monetary contributions from individuals via PayPal, credit/debit card, or bank transfer.
4. Memorial Donations: Donations made in memory of deceased loved ones as an alternative to funeral wreaths.
5. YouBeHero Platform Donations: Online shopping donations through the YouBeHero platform where a percentage of purchases is redirected to the organization.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Angels of Joy is a Greek nonprofit organization that delivers arts-based psychosocial support programs to hospitalized children, elderly people in care units, and people with disabilities. Its core offerings include weekly in-person theatrical performances, music therapy sessions, Care Clown visits, storytelling, music-dance programs, and adapted interactive programs delivered by trained professional artists and therapists in hospitals, elderly care units, and disability institutions across Greece. The organization also produces and delivers digital audiovisual programs (such as Bygone Athens, Planet of Love, Fairytale Land, and A Christmas Carol) to extend its reach beyond the Attica region.

Product overview

Angels of Joy (Άγγελοι της Χαράς) is a nonprofit arts-for-social-good organization that offers a portfolio of in-person and digital programs delivering psychosocial support through arts. The core offerings include theatrical performances, music therapy, and audiovisual productions delivered by professional artists (actors, musicians, therapists, clowns) to children in hospitals, elderly people in care units, and people with disabilities. Programs include: Theatrical Performances, Music Therapy, Psychoeducational Art Programs, Angel Clown (clown therapy), Music-Dance Performances, Storytelling, Celtic Harp and Storytelling, Audiovisual Productions, Adapted Theatrical Performances for disabilities, Music Intervention, and digital programs such as Bygone Athens, Planet of Love, Fairytale Land, and A Christmas Carol. All programs are delivered by trained human artists and volunteers, not software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Theatrical Performances (Θεατρικές Παραστάσεις) Musical-theatrical performances based on original stories and music, performed in children's hospitals and institutions since 2011 by professional artists of Angels of Joy.
• Music Therapy (Μουσικοθεραπεία) Research-based music therapy programs implemented in various departments of Children's Hospitals of Athens, including Child Psychiatry, Oncology, Intensive Care, and Neonatal ICU units, delivered by certified music therapists.
• Psychoeducational Art Programs (�υχοεκπαιδευτικά καλλιτεχνικά προγράμματα) Group programs based on theatre, music, dance, and painting that help children express themselves creatively and build self-confidence through art, delivered in child protection institutions and Special Education facilities.
• Angel Clown Weekly visits by Care Clowns to elderly care units and institutions for people with disabilities, using humor, music, and dance to bring joy and connection to vulnerable populations.
• Audiovisual Productions (Οπτικοακουστικές Παραγωγές) Audiovisual productions that travel and can be projected in various facilities, designed to stimulate memory, encourage sharing, and promote communication among elderly people and hospitalized children.
• Music-Dance Performances (Μουσικοχορευτικές Παραστάσεις) Interactive music and dance programs for elderly people that aim to break monotony and bring back memories through Greek songs and dances.
• Storytelling (Αφήγηση Παραμυθιών) Storytelling sessions by talented artists that bring beloved fairy tales to life for hospitalized children.
• Celtic Harp and Storytelling (Άρπα και παραμύθι) Weekly harp and storytelling sessions in elderly care units that create calming soundscapes to help older adults relax and feel safe.
• Adapted Theatrical Performances (Προσαρμοσμένες Θεατρικές Παραστάσεις) Theatrical performances tailored for people with disabilities, including autism, mobility issues, and visual disabilities, with interactive elements.
• Music Intervention (Μουσική Παρέμβαση) Programs designed to expand communication through music, boost self-confidence, encourage initiative, and foster creative expression for people with disabilities.
• Bygone Athens (Παλιά Αθήνα) Interactive music and dance program for elderly people that brings back memories of old Athens through Greek songs and dances.
• Planet of Love (Πλανήτης της Αγάπης) Educational digital audiovisual production inspired by The Little Prince, combining theater, cinema, and art for children in SOS Children's Villages.
• Angel Clown for People with Disabilities Care Clown visits adapted for institutions serving people with disabilities, including autism, mobility issues, and visual disabilities.

Quantifiable outcome

• Served 8,440 children in hospitals and institutions
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SOS Children's Villages GreececoreStrategic or Co-development PartnerCollaboration on educational programs including 'Planet of Love' and celebration events at SOS Villages in Vari, Plagiari Thessaloniki, and Crete.
• Athens LabminorOthers
• OPANDAminorOthers
• Megaro Mousikis AthinonminorOthers
• LeapminorOthers
• The Piano ProjectminorOthers

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Dream Doctors: Israeli nonprofit pioneering medical clowning in hospitals, including pediatric wards, oncology, and intensive care. Directly comparable to Angels of Joy's Care Clown program targeting hospitalized children and elderly.
• Hearts & Minds: UK charity delivering professional artists into healthcare settings (hospitals, hospices, care homes) to improve wellbeing of patients, older adults, and people with dementia. Directly comparable in mission, beneficiary segments, and artist-in-residence delivery model.
• Musicians Without Borders: International nonprofit using music to bridge divides and support communities affected by war, conflict, and displacement, including people with disabilities. Comparable in music-based psychosocial intervention methodology.
• Live Music Now: UK charity delivering live music performances in care homes, hospitals, and special schools by trained musicians. Comparable in using professional musicians to serve elderly, disabled, and hospitalized populations.
• Music in Hospitals & Care: UK charity providing live music programmes for people in hospitals, care homes, and hospices. Comparable in delivering arts-based therapeutic interventions to hospitalized children, elderly, and people with disabilities through trained musicians.
• Clowns Without Borders: International nonprofit sending professional clowns to perform for children living in crisis, refugee camps, hospitals, and difficult conditions. Comparable in clown-therapy mission to vulnerable children and psychosocial support through performance.
• Nordoff Robbins: International music therapy charity delivering individualized music therapy to vulnerable people including children with disabilities and older adults in care. Closely comparable in certified music therapist model and NICU/special-needs focus.

Emerging players

• The Red Nose Foundation: International organization training medical clowns and supporting hospital clowning programs globally, including in Europe. Comparable to Angels of Joy's Care Clown methodology and hospital clowning specialization.

Regional players

• SOS Children's Villages: Global NGO operating children's villages and family-strengthening programs; Angels of Joy already partners with SOS Children's Villages Greece on Planet of Love and celebration events. Comparable as a beneficiary institution and adjacent service provider for children in protection settings.

Others

• Stavros Niarchos Foundation (SNF): Major Greek philanthropic foundation funding health, education, and arts initiatives, including Angels of Joy's Music Therapy Programs. Comparable as an ecosystem funder/partner in the Greek nonprofit and arts-health space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/angelsofjoy.gr

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Angels of Joy