Good Work Group

What Good Work Group does

Good Work Group is a privately-held, boutique communications and strategy consultancy founded in 2012 and headquartered in Minneapolis, Minnesota. The firm operates with a small team of 1-10 employees under the leadership of principal Molly Priesmeyer, delivering research-informed communications strategy to nonprofit, advocacy, and social-impact organizations. Its service offering is organized around three practice areas: Strategy, Advocacy, and Partnership, reflecting an integrated approach to narrative development, stakeholder mobilization, and coalition-building for mission-driven clients.

The firm's client roster spans a mix of regional anchor institutions and nationally recognized organizations. Regional partners include the Minnesota Education Equity Partnership (MnEEP), the Minnesota Nurses Association (MNA-NNU), Better Futures Minnesota, the Minnesota Office of Higher Education, and the University of Minnesota. At the national level, the firm maintains relationships with Feeding America and the W.K. Kellogg Foundation. Beyond client engagements, Good Work Group disseminates its equity-driven communications perspective through the Hear + Now podcast, positioning the firm as a thought leader within the progressive nonprofit and philanthropic space.

The business model is a traditional professional services consultancy: engagements are project or retainer-based, priced for nonprofit and foundation budgets, and delivered through a principal-led model that leans heavily on Priesmeyer's personal expertise, relationships, and network within the Minnesota social-impact ecosystem. There is no disclosed funding, no technology platform, and no indication of geographic expansion plans. The firm has been intentionally maintained as a small boutique practice rather than a scaling enterprise.

Name

Good Work Group

Legal name

Good Work Group

Website

https://goodworkgroup.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Good Work Group is a Minneapolis-based boutique communications and strategy consultancy serving nonprofits, advocacy groups, and social-impact organizations with research-informed strategy, advocacy, and partnership services led by principal Molly Priesmeyer.

Ownership category

akta.pro rank

Product category

Social Impact Consulting

NAICS

Management, Scientific, and Technical Consulting Services (5416), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

akta.pro secondary industries

Labor, Worker Rights & Employment Policy Advocacy (BPAGAFAH), Racial & Ethnic Justice Organizations (BPAGAFAC)

Keywords

• Systems change consulting
• Advocacy strategy services
• Policy advocacy consulting
• Nonprofit consulting
• Narrative strategy services

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Consulting Services: Professional consulting engagements with mission-driven organizations including nonprofits, coalitions, policymakers, and public sector leaders. Services include strategy development, advocacy campaigns, policy frameworks, narrative shift strategy, and organizational support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Good Work Group is a collaborative consultancy that helps mission-driven organizations design and execute strategies for racial, social, and economic justice. The firm offers three interconnected service lines: Strategy Services (qualitative research, strategic mapping, narrative shift strategy), Advocacy Services (policy frameworks, coalition building, advocacy campaigns, legislative communications), and Partnership Services (ongoing organizational support including content development, ghostwriting, white papers, fundraising narratives, and media relations). Engagements are customized and grounded in equity-driven frameworks, research-informed insights, and whole-systems thinking.

Product overview

Good Work Group is a collaborative consultancy offering three interconnected service offerings: Strategy Services (data-informed systems-change strategies and campaigns), Advocacy Services (policy advocacy, coalition building, and narrative change), and Partnership Services (ongoing organizational support including communications, storytelling, and digital campaigns). The company operates as a single integrated consultancy rather than a platform-plus-modules architecture, with all services grounded in equity-driven frameworks, research-informed insights, narrative strategy, and systems thinking.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services Collaborative, data-informed approach to building systems-change strategies and campaigns, providing qualitative research, in-depth inquiry and analysis, mission and vision development, strategic mapping and planning, and narrative shift strategy. Targeted at mission-driven organizations seeking to shape policy advocacy, engage stakeholders, and strengthen organizational capacity.
• Advocacy Services Policy advocacy and narrative change services for nonprofit leaders, policymakers, advocacy organizations, and institutions. Includes coalition building, policy frameworks, advocacy campaigns, key messaging, action toolkits, and legislative communications designed to deepen understanding, shift narratives, and increase grassroots support for critical campaigns and policies.
• Partnership Services Ongoing collaborations and organizational support for leading nonprofits and advocacy groups. Covers strategic planning, research, communications strategies, policy frameworks, issue advocacy, storytelling, digital campaigns, systems change narratives, content development, ghostwriting, white papers, annual reports, blogs, fundraising narratives, and media relations.

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Minnesota Educational Equity Partnership (MnEEP)coreStrategic or Co-development PartnerMnEEP is featured as a partner organization on Good Work Group's website, indicating collaborative work on educational equity initiatives in Minnesota.
• Minnesota Nurses Association (MNA-NNU)coreStrategic or Co-development PartnerFeatured as a partner organization working on healthcare policy advocacy and nursing workforce justice initiatives.
• Better Futures MinnesotacoreStrategic or Co-development PartnerPartner organization focused on improving outcomes for youth and families in Minnesota through systems change work.
• Minnesota Office of Higher EducationcoreStrategic or Co-development PartnerGovernment partner working on higher education policy and equity initiatives in Minnesota.
• University of MinnesotacoreStrategic or Co-development PartnerAcademic partner engaged in research and systems change initiatives related to social justice and equity.
• Feeding AmericacoreStrategic or Co-development PartnerNational food bank network partner working on food security and hunger relief systems change.
• W.K. Kellogg FoundationminorStrategic or Co-development PartnerFeatured on the partner logo page, indicating involvement in Kellogg Foundation-funded initiatives or programs.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• FSG: Social-impact strategy consulting firm advising foundations, nonprofits, and companies on systems change and equity initiatives. Direct peer to Good Work Group in delivering strategy and advocacy support for mission-driven clients.
• Big Duck: Communications and branding firm specializing in nonprofit and advocacy-sector clients. Direct peer to Good Work Group in delivering strategic communications, brand positioning, and messaging for mission-driven organizations.
• Spitfire Strategies: DC-based communications strategy consultancy focused on nonprofits, foundations, and advocacy groups. Closely comparable to Good Work Group in delivering narrative change, advocacy campaigns, and strategic communications for mission-driven organizations.
• Hattaway Communications: Strategic communications firm that helps nonprofits, foundations, and advocacy groups change public understanding on social issues. Closely comparable to Good Work Group in narrative strategy and audience engagement work.
• Burness: Communications and public-affairs firm supporting nonprofits, foundations, and social-impact brands. Direct peer to Good Work Group in media relations, narrative strategy, and stakeholder engagement for mission-driven clients.
• Hilltop Public Solutions: Public affairs and campaign consultancy working with nonprofits, advocacy organizations, and corporate clients on policy and narrative campaigns. Comparable to Good Work Group's advocacy and policy communications offerings.
• The Raben Group: Public affairs and advocacy strategy firm serving nonprofits, foundations, and corporate social-impact clients. Comparable to Good Work Group in providing policy advocacy, coalition building, and strategic communications for mission-driven clients.
• TCC Group: Consulting firm supporting nonprofit and philanthropic organizations on strategy, evaluation, and capacity building. Comparable to Good Work Group in serving mission-driven clients with strategic planning and organizational support.
• Seven Letter: Advocacy and narrative-strategy firm that helps foundations and nonprofits communicate effectively on social issues. Strongly comparable to Good Work Group's equity-driven narrative and advocacy work.

Broad incumbents

• The Bridgespan Group: Large strategy consulting firm serving nonprofits, philanthropists, and social-sector leaders. Broader incumbent to Good Work Group in the social-impact strategy consulting space, with wider practice areas and resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/goodworkgroup
• Facebookfacebook.com/GoodWorkGroup
• LinkedInlinkedin.com/company/good-work-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Work Group