Aida Partners

What Aida Partners does

Aida Partners is an independent Italian communication and public relations agency founded in 1995 and headquartered in Milan (Via Rutilia 10/8). The firm operates as a full-service communication boutique offering thirteen core service modules: PR and media relations, crisis communication, digital and social media management, strategic marketing consulting, CSR and circular economy advisory, event organization, HoReCa consulting, public affairs, corporate and brand communication, personal branding, internal communication, training programs, and right-to-be-forgotten consulting. Its client base of 41 brands spans food and beverage (Bialetti, Lavazza, Müller, Birrificio Angelo Poretti, Bonduelle, McCain, Motta, Salov/Filippo Berio), home appliances (BSH — Bosch, Siemens, NEFF, Gaggenau), automotive and mobility services (easyJet, Carglass), agriculture (Syngenta, Bayer), energy and industrial services (Saipem, Sodexo), and retail (Carrefour, Gruppo VéGé). The agency maintains a 4-year average client retention and is led by three long-tenured owners: Alessandro Paciello (President), Gianna Paciello (Vice President), and Marco Delle Donne (CEO). It previously operated as "Aida Partners Ogilvy PR" before transitioning to its current independent identity.

The business model is a classic B2B professional services structure: project-based and retainer fee arrangements with enterprise clients, delivered primarily through the Italian market with limited international reach for multinational accounts. Go-to-market is driven by direct client engagement, an extensive case-study portfolio showcased on the company website, and partnerships with complementary agencies (notably the 2024 strategic alliance with Jesurum Leoni Comunicazione targeting public-private sector relations). Revenue is not publicly disclosed, and there is no indication of external funding, parent-company ownership, or subsidiary structures.

Name

Aida Partners

Legal name

Aida Partners S.r.l.

Website

http://www.aidapartners.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Aida Partners is an independent Milan-based communication and public relations agency founded in 1995, serving 41 enterprise brands across food & beverage, home appliances, automotive, agriculture, and retail with PR, crisis communication, digital media, events, and CSR advisory services.

Ownership category

akta.pro rank

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels5 records

Core offering

Aida Partners is a Milan-based communication and public relations advisory firm that provides PR and media relations, crisis communication, digital and social media management, strategic marketing consulting, CSR and circular economy advisory, event organization, public affairs, and corporate and brand communication services. It serves approximately 41 brands across food and beverage, home appliances, automotive, energy, agriculture, and institutional sectors, with an average client retention of 4 years and 29 years of operation.

Product overview

Aida Partners is a communication and public relations agency based in Milan, Italy, offering a comprehensive suite of services organized around core communication disciplines. The portfolio consists of thirteen distinct service modules covering the full communication spectrum: PR and Media Relations, Crisis Communication, Digital and Social Media Management, Strategic Marketing Consulting, CSR and Circular Economy, Event Organization, HoReCa Consulting, Public Affairs and Networking, Corporate and Brand Communication, Personal Branding, Internal Communication, Training Programs, and Right to be Forgotten Consulting. The agency serves major international and Italian brands across food, beverage, design, and institutional sectors, positioning itself as a full-service communication partner rather than a software product company.

Differentiator

Problem solved

Functional benefit

Products and services

• PR, Media Relation e Ufficio Stampa

Named customers20 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Jesurum Leoni ComunicazionecoreStrategic or Co-development PartnerStrategic partnership announced in 2024 to strengthen presence in public-private sector relations. Result of years of mutual knowledge, esteem, and trust. Combines complementary structures for lasting success. Aims to implement projects that improve public-private relationships.
• BSH ElettrodomesticicoreGTM or Marketing PartnerItalian subsidiary of Europe's largest home appliance manufacturer selected Aida Partners for media relations for Bosch, Siemens, and NEFF brands in Italy. Strategic partnership for PR services.
• Jesurum Leoni ComunicazionecoreStrategic or Co-development PartnerStrategic partnership to strengthen public-private presence. Combines complementary structures with shared values of integrity, innovation, and commitment to excellence.

Scale indicators3 records

Recent moves5 records

Expansion highlights8 records

Direct peers

• Community (Publicis): Italian strategic communications and PR agency, now part of Publicis Groupe. Comparable to Aida Partners as a Milan-based full-service communications firm offering media relations, crisis communication, events, and digital services to enterprise clients.
• SEC Newgate Italia: Italian arm of global SEC Newgate communications group, headquartered in Milan. Comparable to Aida Partners as a multi-disciplinary PR and public affairs firm serving corporate clients in Italy with similar service portfolio.
• Barabino & Partners: Long-standing Italian independent communications and public relations firm based in Milan and Rome. Directly comparable to Aida Partners as a mid-sized Italian PR agency serving corporate and institutional clients with media relations, crisis communication, and public affairs services.
• Image Building: Independent Italian PR and communications agency headquartered in Milan. Directly comparable to Aida Partners as a similarly sized Italian independent firm offering media relations, event management, and corporate communications.

Broad incumbents

• Edelman Italy: Italian subsidiary of global Edelman PR network. Comparable to Aida Partners as a corporate PR and communications provider, but operating at significantly larger scale with multinational client servicing capabilities.
• BCW (Burson Cohn & Wolfe) Italy: Italian operations of global BCW communications network. Comparable to Aida Partners through overlapping service lines (PR, crisis, public affairs), though operating as part of a global WPP-owned network with much broader resources.
• Havas PR Milan: Italian arm of Havas PR, the global public relations network. Comparable to Aida Partners as a PR and corporate communications agency serving Italian enterprise clients, though embedded in a larger global holding.
• Weber Shandwick Italy: Italian office of Weber Shandwick, an Interpublic Group-owned global PR firm. Comparable to Aida Partners as a provider of corporate PR, media relations, and crisis communication in the Italian market.
• FleishmanHillard Italy: Italian operations of Omnicom-owned global PR network. Directly comparable to Aida Partners through PR, public affairs, and corporate communications services, though operating at global network scale.
• MSL Italy: Italian arm of Publicis-owned MSL global PR network. Comparable to Aida Partners as a corporate communications and public relations agency serving Italian enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AidaPartners

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aida Partners