agaSAAT

What agaSAAT does

agaSAAT GmbH is a family-owned German supplier of premium baking seeds, spices, and sprouting seeds, headquartered in Neukirchen-Vluyn, North Rhine-Westphalia. The company sources seeds through contract cultivation programs spanning approximately 43,000 ha across Kazakhstan, Romania/Danube Delta, Netherlands, Belgium, Luxembourg, France, and Eastern Germany, with on-the-ground quality oversight from sowing through harvest. Its customer base consists of professional bakers, confectioners, wholesale distributors (Fachgroßhändler), industrial food manufacturers across Germany and Europe, and private households served via a direct-to-consumer channel.

The core product offering is organized across both conventional and certified organic (DE-ÖKO-001) lines, with proprietary sub-brands including agaDAMPFMOHN (steam-treated poppy seed with six-month shelf life without chemical additives), agaGOLDFLAX (linseed and linseed flour), agaBLUE (blue poppy seed with controlled morphine content of max 4 mg/kg), sunBACK (sunflower seeds), and SuZanne (brown linseed). Underlying the catalog is an in-house processing stack comprising the proprietary veraLUX germ reduction system, NIR/Sortex color sorting, CO2 pressure disinfestation approved for organic products, AI-supported foreign body detection on a combined cleaning/mixing line, and a Farmer Passport traceability system that links each batch to the originating contracted farmer via control numbers and GMO certificates.

Revenue is generated through one-time product sales of branded and unbranded seeds to B2B buyers and consumers, plus professional processing services (fine cleaning, color sorting, germ reduction, mixing, roasting, storage, just-in-time transport, and packaging). Pricing is B2B and quote-based with no public pricing, governed by payment terms of 14 days from invoice date per the company's AGB. The go-to-market is sales-led, combining direct B2B field sales, trade show participation, an owned website and e-commerce storefront for households, a Mailchimp newsletter, and an active content program (kernEXPRESS news platform, recipe database) supported by Facebook, YouTube, Xing, and LinkedIn presences.

Name

agaSAAT

Legal name

agaSAAT GmbH

Website

https://agasaat.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

agaSAAT GmbH is a German family-owned B2B supplier of premium conventional and organic baking seeds, spices, and sprouting seeds, serving professional bakers, confectioners, wholesale distributors, industrial food manufacturers, and private households across Germany and Europe through proprietary processing technology and direct contract cultivation in multiple countries.

Ownership category

akta.pro rank

Product category

Wholesale Seed and Spice Distribution

NAICS

Soybean and Other Oilseed Processing (311224), Oilseed and Grain Farming (1111)

SIC

Food And Kindred Products (2000), Agricultural Services (700)

akta.pro primary industry

Starches, Flours & Milling Products Trading/Wholesale (AFAIAKAH)

akta.pro secondary industry

Other Specialty & Industrial Crop Farming (Emerging/Regional Specialty Crops) (AFAGAGAO)

Keywords

• Baking seeds wholesale
• Spice distribution
• Sprouting seeds supply
• Organic food ingredients
• Seed processing services

Headquarters

HQ city

Neukirchen-vluyn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Seed and Spice Products (Conventional & Organic): B2B and B2C sales of premium quality seeds, spices, and grains including baking seeds, spices, sprouting seeds, and seed mixtures in both conventional and organic quality. Supplies bakers, confectioners, wholesale distributors, private households, and industry throughout Germany and Europe.
2. Processing Services: Contract processing services including fine cleaning, color sorting, germ reduction, mixing, roasting, storage, transport, and packaging for food ingredients. Services are customized to customer requirements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

agaSAAT is a German wholesale supplier and processor of premium baking seeds, spices, and sprouting seeds in both conventional and organic qualities. The company sources seeds through contract cultivation across multiple European and Central Asian countries and processes them at its Neukirchen-Vluyn facility using proprietary technologies (veraLUX germ reduction, NIR/Sortex color sorting, CO2 disinfestation, AI foreign body detection). It sells branded seed products (agaDAMPFMOHN, agaGOLDFLAX, agaBLUE, SuZanne, sunBACK) and offers contract processing services (cleaning, sorting, germ reduction, mixing, roasting, storage, packaging, transport) to bakers, confectioners, wholesale distributors, industrial manufacturers, and private households.

Product overview

agaSAAT® is a German family business specializing in premium quality baking seeds, spices, and sprouting seeds. The company offers a comprehensive portfolio spanning both organic and conventional product lines, including proprietary brands like agaDAMPFMOHN® (steamed poppy seed), agaGOLDFLAX® (linseed products), agaBLUE® (blue poppy seed), SuZanne® (brown linseed), and sunBACK® (sunflower seeds). Products are sourced through global contract cultivation and processed at their facility in Neukirchen-Vluyn, Germany. The company provides value-added services including fine cleaning, NIR color sorting, germ reduction (veraLUX®), CO2 pressure disinfestation, custom mixtures, roasting, storage, transportation, and packaging. A notable AI capability is the KI-gestützte Fremdkörpererkennung (AI-supported foreign body detection) integrated into their combined cleaning and mixing lines.

Differentiator

Problem solved

Functional benefit

Brands

• agaDAMPFMOHN®: Ready-to-bake steam-treated poppy seed product, 100% natural with 6-month shelf life without chemical additives. Available in both conventional and organic quality.
• agaGOLDFLAX®
• sunBACK®
• agaBLUE®
• SuZanne®
• agaVITAL-BOX

Products and services

• agaDAMPFMOHN® (Steam-treated Poppy Seed) Ready-to-bake steam-treated blue poppy seed product with a six-month shelf life without chemical additives, sold in conventional and organic qualities to professional bakers and confectioners.
• agaBLUE® (Organic Blue Poppy Seed) Organic blue poppy seed brand cultivated under contract in Flanders, France and Eastern Germany, with a mild taste and maximum morphine content of 4 mg/kg.
• agaGOLDFLAX® (Golden Yellow Linseed) Golden yellow linseed brand including whole linseed and linseed flour products, available in organic quality with testing for swelling capacity, GMOs, and cadmium values.
• SuZanne® (Organic Brown Linseed) Organic brown linseed variety cultivated under contract and traceable to individual farmers via the Farmer Passport system.
• sunBACK® (Pumpkin and Sunflower Seeds) Sunflower and pumpkin seed product brand for baking and food applications, offered in conventional and organic qualities.
• Backsaaten (Baking Seeds) Range of baking seeds available in both organic and conventional quality for professional and industrial bakery production.
• Gewürze (Spices) Range of spice products available in organic and conventional quality for professional, industrial, and consumer use.
• Keimsaaten (Sprouting Seeds) Sprouting seed products in organic quality for fresh consumption and home sprouting.
• Backsaatenmischungen (Baking Seed Mixtures) Custom baking seed mixtures in individual packaging units available in organic and conventional quality.
• Feinreinigung (Fine Cleaning Service) Fine cleaning service for maximum food safety, providing additional purity and quality of seeds and food ingredients.
• Farbsortierung / NIR / Sortex (Color Sorting Service) Color sorting service using NIR (near-infrared) technology combined with Sortex systems to ensure highest purity of seeds and grains.
• Keimreduzierung (Germ Reduction Service) Germ reduction service using the proprietary veraLUX® system to gently but effectively reduce microbiological germ content in seeds.
• Druckentwesung (CO2 Pressure Disinfestation) CO2 pressure disinfestation service for pest control in food raw materials including grains, spices, nuts, seeds, and oilseeds, without chemical residues; approved for organic products.
• Mischungen (Custom Mixtures) Custom baking, sprouting, or spice mixtures in individual packaging units tailored to customer requirements.
• Röstung (Roasting Service) Roasting service for enhanced aroma and flavor development in individual quantities and packaging.
• Lagerung (Storage Service) Modern food-grade high-bay warehouse storage facilities for seeds and food ingredients.
• Transport (Transportation Service) Just-in-time transportation and in-house commissioning services for seed and food ingredient orders.
• Verpackung (Packaging Service) Packaging services for seeds and related products in various unit sizes.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Contract Farmers in Multiple RegionscoreStrategic or Co-development PartneragaSAAT operates contract cultivation programs with farmers in Kazakhstan (25,000 ha), Romania including Danube Delta UNESCO World Heritage Site (18,000 ha), Netherlands, Belgium, Luxembourg, France, and Eastern Germany. Each batch is accompanied by GMO certificates and Farmer Passport traceability linking to individual farmers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• McCormick & Company, Inc. Global spice and seasoning leader with a broad product portfolio across consumer and industrial channels—operates at vastly larger scale in the same category as agaSAAT, but across a much wider geographic and product footprint.
• Symrise AG: Global flavors and food ingredients manufacturer with overlapping capabilities in taste, nutrition, and food ingredient processing—a much larger incumbent serving B2B food customers including bakery and savory applications.
• Archer-Daniels-Midland Company (ADM): Global food and ingredient processor with significant oilseed processing capabilities that parallel agaSAAT's linseed and oilseed handling—operates at vastly larger scale across multiple ingredient categories with full upstream-to-downstream integration.
• Döhler GmbH: German-headquartered global ingredient supplier for food and beverages—broader portfolio and global reach than agaSAAT, but comparable in serving B2B food and bakery customers with ingredient solutions.

Regional players

• Paulig Group: Finnish family-owned food company with seasonings and food ingredients operations comparable to agaSAAT's category—primarily serves Nordic and Baltic markets with similar B2B and consumer spice and ingredient offerings.
• Orkla ASA: Nordic branded consumer goods conglomerate with food ingredients and seasonings operations—including spice brands—primarily serving Scandinavian and Northern European markets in comparable bakery and culinary ingredient categories.

Direct peers

• AVO-Werke August Beisse GmbH: German manufacturer of food ingredients including spice mixes, seasonings, and sauces—comparable in size and customer profile with B2B food industry focus across Germany and Europe.
• RAPS GmbH & Co. KG: German food ingredient company specializing in spices, seasonings, and functional ingredients—directly comparable in terms of B2B food industry customer base, processing capabilities, and ingredient categories served.
• Gewürzmühle Brecht GmbH: German spice mill and processor with a similar B2B focus on industrial food customers and professional bakers—operates in the same spice processing category with comparable service offerings and customer profile.
• Fuchs Gewürze GmbH & Co. KG: German B2B spice and food ingredient company with a comparable customer base of professional bakers, confectioners, and food industry clients—the most direct peer to agaSAAT in the German-speaking market for spices and baking ingredients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/agasaat
• Facebookde-de.facebook.com/agaDAMPFMOHN
• LinkedInde.linkedin.com/company/agasaat-gmbh
• Xx.com/agasaatbenelux

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about agaSAAT