Nottinghamshire Wildlife Trust

What Nottinghamshire Wildlife Trust does

Nottinghamshire Wildlife Trust is a registered charity (number 224168) founded in 1963 and headquartered at The Old Ragged School, Nottingham. It is one of 46 local Wildlife Trusts in the UK federation and operates as the county's leading conservation charity, managing multiple nature reserves (including flagship sites at Attenborough and Idle Valley), two visitor centres, and programmes covering natural flood management, species recovery (water voles, beavers, dormice, farmland birds), urban greening, and youth engagement (Wildlife Watch for ages 8-12, Young Rangers for 13-18, Keeping it Wild for 13-25).

The Trust's "products" are predominantly physical and programmatic rather than technological: nature reserves with free public access, fee-based school and community programmes, room hire at Attenborough Nature Centre, an online shop, a Peregrine Falcon webcam, the Wilder Nottinghamshire community action network, and the EMEC Ecology subsidiary which provides professional ecology consultancy services. Underlying technology is minimal — a standard web platform, a live-streaming webcam, and basic e-commerce — with no proprietary systems, APIs, or AI/ML capabilities disclosed.

Revenue is generated through a diversified charity model: individual/family membership subscriptions, donations and fundraising appeals, lottery funding (People's Postcode Lottery and National Lottery Heritage Fund), government/agency grants (Environment Agency for Natural Flood Management), corporate partnerships (Severn Trent Water, Center Parcs), legacies, venue hire, and shop sales. The Trust serves the general public across Nottinghamshire, schools, youth audiences, farmers and landowners (via nature-friendly farming pilots), and corporate CSR partners, while acting as a statutory consultee on planning and environmental matters via established local-authority relationships.

Name

Nottinghamshire Wildlife Trust

Legal name

Nottinghamshire Wildlife Trust

Website

https://nottinghamshirewildlife.org

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wildlife Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Nature Parks and Other Similar Institutions (71219), Nature Parks and Other Similar Institutions (712190), Zoos and Botanical Gardens (71213)

akta.pro primary industry

Biodiversity & Habitat Conservation (BPAGAGAA)

akta.pro secondary industries

Wildlife Conservation & Species Protection (BPAGAGAB), Biodiversity Conservation & Habitat Banking (AFAMAMAC), Zoos, Aquariums & Botanical Gardens (Educational Collections) (THAJADAL)

Keywords

• Wildlife conservation
• Nature reserve management
• Environmental education
• Habitat restoration
• Species recovery

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership subscriptions: Individual and family memberships that provide ongoing support and benefits including wildlife watch magazine for children, parking at Attenborough, and other member perks.
2. Donations and fundraising appeals: One-time and recurring donations through various campaigns including Water Vole Recovery Appeal, Action for Wildlife Appeal, Attenborough Works Bridge Appeal, Ancient Woodlands Appeal, and general fundraising.
3. Lottery funding: Funding from players of People's Postcode Lottery supporting youth engagement programs, family activities, and visitor centre events.
4. National Lottery Heritage Fund: Major funding through the National Lottery Heritage Fund for various conservation and community projects.
5. Room hire and events: Venue rental at Attenborough Nature Centre for conferences and events, and paid activities for schools and community groups.
6. Shop sales: Online shop selling books, games, toys, and gifts with proceeds supporting the charity's work.
7. Corporate partnerships: Business partnerships including Wild Away Days (corporate conservation volunteering), with partners like Center Parcs and Severn Trent Water.
8. Legacies and wills: Gifts in wills as a significant source of long-term support.
9. Government and agency grants: Funding from Environment Agency for Natural Flood Management projects and other government bodies for specific conservation initiatives.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels12 records

Core offering

Nottinghamshire Wildlife Trust is a registered conservation charity that manages a network of nature reserves and visitor centres across Nottinghamshire, delivers environmental education and youth engagement programmes, runs habitat restoration and species recovery projects (including water voles, beavers, and dormice), and operates community-led conservation activities supported by membership subscriptions, donations, and grants.

Product overview

Nottinghamshire Wildlife Trust operates a portfolio of visitor facilities (Attenborough Nature Centre and Idle Valley Visitor Centre), manages nature reserves across the county, and delivers youth engagement programs (Wildlife Watch for ages 8-12, Keeping it Wild for ages 13-25, and Young Rangers for ages 13-18). The Trust also offers a Peregrine Falcon Webcam live streaming service, runs the Wilder Nottinghamshire community action network, produces podcasts, and operates a membership program with benefits including the Wildlife Watch children's magazine. Its subsidiary EMEC Ecology provides professional ecology consultancy services.

Differentiator

Problem solved

Functional benefit

Brands

• EMEC Ecology: Subsidiary ecology consultancy providing environmental services
• Attenborough Nature Centre
• Idle Valley Visitor Centre & Nature Reserve
• Keeping it Wild
• Young Rangers
• Wildlife Watch

Products and services

• Membership Program

Quantifiable outcome

• 115 leaky dams created and 2,428 trees planted in Natural Flood Management project
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

15 partnerships are on record, tiered core, major, supporting and minor.

• Nottingham City CouncilcoreStrategic or Co-development PartnerCollaborative partnership on Nottingham City Vision 2050 and Broad Marsh redevelopment. The Trust helped shape the nature-first design for the award-winning Green Heart, working with the council on urban regeneration that puts wildlife and green space at the heart of city development.
• Homes EnglandmajorStrategic or Co-development PartnerGovernment body that owns the Broad Marsh site and is consulting on future phases of the regeneration. Has embraced the Master Plan incorporating natural greenspaces, street planting, green walls, and green roofs inspired by the Green Heart.
• Derbyshire Wildlife TrustmajorStrategic or Co-development PartnerPartner in the Natural Flood Management project, working across county borders to deliver catchment-level solutions for flood risk reduction.
• Nottinghamshire County CouncilmajorStrategic or Co-development PartnerKey project partner in Natural Flood Management scheme, providing support and political backing. Supportive of innovative NFM solutions that reduce flood risk while enhancing green spaces.
• University of East LondonsupportingStrategic or Co-development PartnerAcademic partner in the Natural Flood Management project, contributing research expertise and technical knowledge.
• Rotherham Metropolitan Borough CouncilsupportingStrategic or Co-development PartnerPartner supporting NFM project delivery, particularly at sites affecting the River Ryton catchment area.
• Anston Parish CouncilminorStrategic or Co-development PartnerLocal council partner supporting NFM project implementation in the Anston area.
• Explore ManufacturingminorStrategic or Co-development PartnerPrivate landowner in Worksop supporting NFM projects at Darfoulds Brook that benefit the wider community.
• Bassetlaw District CouncilmajorStrategic or Co-development PartnerPartner in Natural Flood Management project, welcoming the progress and supporting landowners in the Ryton catchment area.
• Severn Trent WatercoreStrategic or Co-development PartnerBusiness partner supporting farmers to enhance wildlife habitats across Nottinghamshire through the appointment of a Farming and Wildlife Officer and complementary farm-focused initiatives.
• Nottinghamshire Wildlife Trust EMEC EcologycoreOthersThe Trust's subsidiary ecology consultancy provides professional ecological services and was instrumental in shaping the nature-first design for the Green Heart project.
• Nottingham City of LiteraturesupportingStrategic or Co-development PartnerPartnership to establish Nottingham's first Nature Poet Laureate, with Cara Thompson appointed for 18 months to inspire people to connect with nature through poetry and creative writing.
• Center ParcsminorStrategic or Co-development PartnerBusiness partner where Keeping it Wild volunteers conduct work parties as part of corporate social responsibility engagement.
• People's Trust for Endangered Species (PTES)supportingStrategic or Co-development PartnerPartner in hazel dormice reintroduction project, working with Nottinghamshire Dormouse Group to release endangered species into undisclosed woodland locations.
• JS Wright & SonsminorOthersWorld's largest and oldest supplier of cricket bat willow that harvests willows from Farndon Willow Holt nature reserve, continuing a multi-generational relationship with the site.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• National Trust: UK's largest conservation charity operating heritage properties and nature landscapes. Comparable in operating visitor centres, membership model, and conservation delivery, but focuses on heritage sites alongside nature reserves.
• Woodland Trust: UK charity focused on woodland creation and conservation. Comparable in tree planting, reserve management, and youth engagement programmes, though specialises in woodland rather than broader habitat types.
• RSPB (Royal Society for the Protection of Birds): UK's largest wildlife conservation charity with overlapping species protection, reserve management, and advocacy missions. Cited alongside NWT in joint criticism of the Planning Bill. National scale gives broader reach but similar nonprofit funding model.
• The Wildlife Trusts (Royal Society of Wildlife Trusts): Umbrella federation of 46 local Wildlife Trusts including Nottinghamshire. Directly comparable as the parent network providing shared advocacy, brand, and resources, though operating at national scale rather than county level.

Others

• People's Postcode Lottery: Lottery funding partner providing core programme support to NWT. Not a peer competitor but an enabler and revenue source comparable to the funding ecosystem that supports all UK Wildlife Trusts.
• Severn Trent Water: Water utility partner supporting NWT's Farming and Wildlife Officer role and farmland conservation programmes. Adjacent enabler relationship demonstrating how corporates fund nature-based solutions through NWT.

Direct peers

• Derbyshire Wildlife Trust: Sister Wildlife Trust operating in adjacent Derbyshire county. Directly comparable in mission, model, and member services; NWT and Derbyshire WT actively partner on the cross-border Natural Flood Management project.
• Lincolnshire Wildlife Trust: Neighbouring county Wildlife Trust operating in Lincolnshire. Directly comparable in size, structure, and reserves model; member of the same 46-trust network and operating in adjacent East Midlands geography.
• People's Trust for Endangered Species (PTES): UK conservation charity partnered with NWT on dormouse reintroduction. Directly comparable in species recovery focus and grant-making activity, though operates nationally without a reserve network.

Emerging players

• Buglife (The Invertebrate Conservation Trust): UK charity specialising in invertebrate conservation. Comparable as a specialist conservation nonprofit with similar funding model, but narrower species focus (insects) and no county-based reserve network.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nottswildlife
• YouTubeyoutube.com/user/NottsWildlifeTrust
• Facebookfacebook.com/NottinghamshireWildlifeTrust
• LinkedInlinkedin.com/company/nottinghamshire-wildlife-trust
• Instagraminstagram.com/nottinghamshirewildlife

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nottinghamshire Wildlife Trust