AGS Global

What AGS Global does

AGS Global Araştırma Danışmanlık Ticaret AŞ is a Turkey-based B2B market research and strategic consulting firm founded in 2011 by Ahmet Güler and Abdülkadir Sıcakyüz, headquartered in Istanbul with an additional research-technology office at Bilişim Vadisi (Gebze, Kocaeli) and a confirmed Berlin branch. The company specializes in supporting Turkish brands pursuing international expansion, with deep credentials in the Turquality and E-Turquality government branding programs; it is an accredited Turquality management consulting firm, an HİB-credentialed management consultancy service exporter (since 2023), and a TÜAD corporate member since 2017.

Its core offering is a portfolio of bespoke research services delivered through eight modules — brand health tracking, Turquality market research, brand awareness and perception studies, customer satisfaction and NPS, advertising and media effectiveness, global market research, B2B research, and corporate reputation/sustainability research — supported by advisory deliverables including Turquality consultancy and Market Entry Project preparation. The underlying technical layer centers on the proprietary AGSSphere global market research platform, combined with field research capabilities across 150+ countries; the company also runs original research publications such as the 'İş Dünyası Duygu Barometresi' (Business Sentiment Barometer) and 'Jeopolitik Fay Hatlarında İş Dünyası' to drive thought leadership.

AGS Global generates revenue through project-based professional services engagements with enterprise clients across automotive, FMCG, tourism, logistics, healthcare, banking and financial services, real estate, technology, and government sectors. Named customers include BİM, CarrefourSA, Likit, Kristal, Mado, Tat, TUKAS, Eker, Crocs, Sinangil, and Medicana, alongside an undisclosed long tail of 'hundreds of brands.' Go-to-market is sales-led and event-driven: direct enterprise engagement with brand managers, export directors, and C-level executives; referrals through the Turquality program; and extensive media presence on Bloomberg HT, A Para, and ST Endüstri Radyo. The firm is privately held by its two founders with no external investors and 11–50 employees, transitioning to a joint-stock company (AŞ) structure in 2022.

Name

AGS Global

Legal name

AGS Global Araştırma Danışmanlık Ticaret AŞ

Website

https://agsglobal.com.tr

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

AGS Global is a Turkey-based B2B market research and strategic consulting firm that helps Turkish brands expand internationally through Turquality-accredited research and advisory services across 150+ countries, serving enterprise clients in FMCG, automotive, tourism, healthcare, and industrial sectors.

Ownership category

akta.pro rank

Product category

Market Research Services

akta.pro industry

PRIMARYBPAHALAL

ESG, Sustainability & Impact Research

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Research, Analytics & Expert Services

SECONDARYBPAHACAK

Sustainability & ESG Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting

SECONDARYBPAHAFAJ

ESG Governance, Sustainability Reporting & Assurance Advisory

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Risk, Compliance & Governance Advisory

Keywords

• Market research services
• Turquality consulting
• Brand tracking research
• Global market intelligence
• Strategic consulting

Headquarters

HQ city

Istanbul

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Market Research and Consulting Services: Project-based market research engagements including Turquality market research, brand tracking studies, brand awareness and perception research, satisfaction and NPS research, B2B research, and strategic consulting for Turkish brands seeking global expansion.
2. Strategic Planning and Branding Consulting: Strategic planning services for Turkish firms' international expansion, including target market research and Turquality research across 150+ countries, providing strategic roadmaps for market entry and retention.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

AGS Global is a Turkey-based research and consulting firm that delivers insight-driven market research and strategic advisory services for Turkish brands pursuing global expansion. The firm conducts Turquality program market research, brand health tracking, awareness and perception studies, customer satisfaction/NPS research, advertising effectiveness, B2B research, and corporate reputation studies across 150+ countries, complemented by Market Entry Project consultancy and Turquality strategic consulting.

Product overview

AGS Global is a research and consulting firm offering a portfolio of insight-driven research solutions and strategic advisory services for Turkish brands pursuing global expansion. The core offering includes eight distinct research service modules covering brand health tracking, Turquality market research, brand awareness and perception studies, customer satisfaction and NPS measurement, advertising effectiveness, global market research, B2B research, and corporate reputation research. These services are complemented by advisory offerings including Turquality consulting and Market Entry Project consultancy. The company operates across 150+ countries with operations spanning Istanbul (headquarters), Berlin, and Bilişim Vadisi, serving diverse sectors including automotive, banking, retail, FMCG, fashion, industrial products, media, e-commerce, and public services.

Differentiator

Problem solved

Functional benefit

Products and services

• Turquality Market Research State-supported Turquality branding program market research conducted in 150+ countries, providing strategic roadmaps for Turkish brands' market entry and retention in target markets.
• Brand Health Tracking Research Tracking research that monitors brand health metrics including demand, image, consumer profile, loyalty patterns, and competitive positioning to measure the impact of strategic decisions.
• Brand Awareness and Perception Research Research measuring brand awareness and perception across B2B and B2C sectors in Turkey and 150+ target markets worldwide.
• Satisfaction and NPS Research Customer, dealer, and supplier satisfaction research measuring preferences, criticism, and recommendations to create brand ambassadors and inform short, medium, and long-term planning.
• Advertising and Media Research Advertising effectiveness research including pre-test and post-test analysis to help brands achieve perfection in their marketing communications.
• Global Market Research Comprehensive market research across 150+ countries for exporters in all sectors, analyzing target market needs with a 360-degree holistic approach and developing strategic roadmaps.
• B2B Research Business-to-business research covering supply chain transformation, supplier network analysis, and B2B market opportunity identification globally.
• Corporate Reputation and Sustainability Research Research on corporate reputation and sustainability performance, measuring stakeholder perceptions and ESG-related metrics.
• Market Entry Project Consulting Accredited management consulting for Market Entry Project preparation, helping SMEs succeed in international target markets.
• Turquality Consulting Service Strategic consultancy preparing brands for the global champions league through complex audit processes and strategic planning stages, converting them into growth opportunities.

Quantifiable outcome

• 130+ Turquality projects completed across 130+ target markets
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• HİB (Hizmet İhracatçıları Birliği)coreStrategic or Co-development Partner · 1 January 2023Membership in the Service Exporters Association as an accredited management consulting service exporter since 2023. Supports the company's positioning in the Turquality ecosystem.
• Bilişim Vadisi (Technology Valley)coreTechnology or Integration · 1 January 2022Establishment of research technology ventures at Turkey's innovation hub. Located at Muallimköy Mahallesi, Deniz Caddesi No: 143/8, C1 Blok, Z01, Gebze, Kocaeli. Represents commitment to technological infrastructure development.
• MÜSİADminorStrategic or Co-development Partner · 1 January 2018Collaboration through MÜSİAD Education and Consultancy Sector group visits to Export General Directorate. Partnership in initiatives for the globalization and branding of the domestic consultancy sector.
• TÜAD (Türkiye Araştırmacılar Derneği)coreStrategic or Co-development Partner · 1 January 2017Corporate membership achieved after successfully completing Trustworthy Research Standards audit process. Active participation in industry association events and awards including the Baykuş Awards.
• Bloomberg HTcoreGTM or Marketing PartnerRegular media appearances by founder Ahmet Güler on Bloomberg HT's '60 Dakika' program discussing geopolitical impacts on business, AI adoption, and Turquality topics.
• A ParaminorGTM or Marketing PartnerAppearances on A Para's 'Değişim Zamanı' and 'Ekonomi Notları' programs discussing green exports and Turquality.
• ST Endüstri RadyominorGTM or Marketing PartnerRegular appearances on ST Endüstri Radyo's 'İşte Bunu Konuşalım' and 'Reel Piyasalar' programs discussing business sentiment, Turquality, and export topics.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• GEAR Araştırma: Turkish market research firm serving enterprise clients with brand tracking, consumer insights, and international research. Directly comparable boutique competitor to AGS Global within the Turkish research industry, including TÜAD member overlap.
• AK Araştırma (AKAM): Turkish research firm offering quantitative and qualitative research, brand tracking, and customer satisfaction studies. Comparable to AGS Global's core offerings and enterprise client positioning within the Turkish market research industry.
• DORinsight: Turkey-based research and insights consultancy offering brand tracking, consumer behavior, and international market research. Closely comparable to AGS Global in service mix and mid-market Turkish enterprise client base.
• Barem Araştırma: One of Turkey's leading independent market research firms offering consumer, retail, and B2B research. Closely comparable to AGS Global in service portfolio (tracking, brand awareness, customer satisfaction) and Turkish enterprise client focus.

Broad incumbents

• Ipsos: Global market research firm with established operations in Turkey. Competes with AGS Global across brand health tracking, B2B, advertising effectiveness, and customer satisfaction research, but with broader geographic reach and larger panel assets.
• NielsenIQ: Global consumer intelligence firm with deep Turkey operations. Overlaps with AGS Global in FMCG, retail, and brand performance measurement, particularly for Turkish manufacturers and retailers seeking market expansion insights.
• Roland Berger: Global management consultancy with Turkey presence and recognized Turquality consulting expertise. Comparable to AGS Global on the strategic consulting side (Market Entry Project, Turquality advisory), though with much broader industry coverage and scale.
• Kantar: One of the world's largest market research and insights firms with a strong Turkey presence. Directly comparable to AGS Global's brand tracking, awareness, and consumer research offerings, but operates at global scale with much broader service portfolio.
• GfK (Consumer Intelligence): Global consumer research firm active in Turkey serving consumer durables, FMCG, and retail sectors. Comparable to AGS Global's brand tracking, global market research, and B2B research modules, though with significantly larger scale.
• Deloitte Turkey (Consulting): Big Four consulting firm with significant Turkey operations including Turquality-eligible consulting and market entry advisory. Comparable to AGS Global on enterprise consulting mandates for Turkish multinationals, though with substantially broader service portfolio and global footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ags_global

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AGS Global