What Prosperity Wealth Management does

Prosperity Wealth Management is an Australian boutique financial advisory firm headquartered in Mount Pleasant, Western Australia. The firm provides personalised financial advice to individual clients and families across life stages — young adults, midlife, pre-retirement, retirees, and aged care — covering retirement planning, investment management, superannuation, insurance, aged care, and estate planning. Director and Principal Adviser Les Hayward leads the firm, supported by a team with over 45 years of combined industry experience, and the firm itself has operated for more than 16 years.

The firm operates as a Corporate Authorised Representative of Millennium3 Financial Services Pty Ltd (AFSL 244252), sourcing its Australian Financial Services Licence through that partnership rather than holding its own. Internally, Prosperity Wealth Management has developed two proprietary digital tools: the Astute Wheel, used for client engagement and goal-setting conversations, and the I Fact Find, which streamlines client onboarding and data collection. It also maintains a Knowledge Centre of educational content that supports its content-led marketing approach. Director Les Hayward holds an Aged Care Professional Accreditation, a credential held by fewer than 10% of Australian financial advisers.

Prosperity Wealth Management generates revenue through three streams: Plan Preparation Fees, Advice Implementation Fees, and Insurance Commissions. Distribution is principally face-to-face advisory delivery supplemented by referral networks and content marketing. The firm has no external funding, no acquisitions, no patents, and no disclosed AI/ML capabilities, and operates with a headcount in the 1–10 employee range. Its strategic posture is that of a stable, relationship-driven regional advisory practice rather than a scaling technology platform.

Name

Prosperity Wealth Management

Legal name

Prosperity Wealth Management Pty Ltd

Website

https://prosperitywealth.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Australian boutique financial advisory firm providing retirement, investment, superannuation, insurance, aged care, and estate planning services to individuals and families across life stages, primarily in Western Australia.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)

akta.pro secondary industries

Hybrid Advice (Advisor + Digital) Platforms (FSAAAAAE), Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ), Private Wealth Planning (Tax, Estate & Succession) (FSAAABAE)

Keywords

• Financial advisory services
• Retirement planning advice
• Wealth management
• Aged care financial advice
• Investment and superannuation advice

Headquarters

HQ city

Mount Pleasant

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D

Revenue model

1. Plan Preparation Fee (PPF): Covers the cost of delivering initial advice including collation, research, analysis and assessment of personal information; preparation and presentation of recommended financial strategies; comparison and recommendation of associated products; and production and provision of the Statement of Advice (SOA).
2. Advice Implementation Fee (AIF): Covers costs for implementing advice including collation, processing, preparation and submission of documents, establishing online accounts, investment/superannuation/IDPS accounts, insurance policies and annuities, liaison with product providers and other professionals.
3. Insurance Commission: For insurance-only advice, the firm may receive commission from insurance providers. They may rebate all or part of the Plan Preparation Fee if the commission payment adequately covers the cost of providing advice.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Prosperity Wealth Management delivers personalised financial planning and advisory services to individuals across all life stages in Western Australia. The firm provides advice across budgeting, insurance, investments, superannuation, retirement planning, aged care, and estate planning, supported by proprietary digital engagement tools (Astute Wheel and I Fact Find). Services are delivered as a Corporate Authorised Representative of Millennium3 Financial Services Pty Ltd under AFSL 244252.

Product overview

Prosperity Wealth Management offers a comprehensive suite of financial advisory services under a unified financial planning framework. Core services include Managing Your Money, Insurance Advice (Personal, Business, SMSF), Investment Advice, Superannuation Advice, Retirement Advice, Aged Care Advice, and Estate Planning. The firm also provides Ongoing Services for continuous client relationship management. Supporting these services are client-facing digital tools including Astute Wheel (a secure financial health assessment platform) and I Fact Find (client intake questionnaire). The company is a Corporate Authorised Representative of Millennium3 Financial Services Pty Ltd (AFSL 244252).

Differentiator

Problem solved

Functional benefit

Products and services

• Managing Your Money (Budgeting and Cash Flow Modelling) Financial planning service focused on budgeting, cash flow analysis, and financial health assessment using the Astute Wheel questionnaire tool, designed for individuals wanting to establish strong financial foundations.
• Insurance Advice Comprehensive insurance advisory covering Personal Insurance, Business Insurance, and SMSF Insurance, including life, TPD, trauma, income protection, and key person coverage for individuals and business owners.
• Investment Advice Investment advisory services covering investment philosophy, process guidance, key investment concepts education, and portfolio management through managed funds, term deposits, direct shares, and model portfolios for individual investors.
• Superannuation Advice Superannuation advisory covering contribution strategies, salary sacrifice, SMSF setup (minimum $200,000), consolidation, and government incentive optimisation for individuals managing their retirement savings.
• Retirement Advice Retirement planning services including Transition to Retirement (TTR) strategies, retirement income planning, three stages of retirement modelling, retirement income assessment, and Centrelink/age pension optimisation.
• Aged Care Advice Specialist aged care financial planning including ACAT/age care assessment navigation, accommodation options, fee optimisation, Centrelink and pension optimisation, and family home decision support for clients and families navigating aged care transitions.
• Estate Planning Advice Estate planning advisory covering will preparation guidance, intestacy issues, testamentary trusts, and coordination with solicitors for wills and powers of attorney for individuals and families.
• Ongoing Services Ongoing financial advisory relationship including regular portfolio reviews, investment rebalancing, insurance reviews, and Centrelink management services to support clients across life stages.
• Astute Wheel Secure online engagement tool for financial health assessment covering six key areas (income management & budgeting, investments & superannuation, debts & liabilities, risk management & insurance, retirement planning, and estate planning), available 24/7 via secure client portal.
• I Fact Find Online financial health check and client onboarding questionnaire that collects financial information before consultation, enabling insights into financial position, progress towards goals, and how long money will last.
• Tools & Calculators Suite of hosted financial calculators including budget planner, savings goals, compound interest, income tax, super and pension age, reverse mortgage, account-based pension, retirement planner, managed funds fee, and margin loan calculators for prospective and existing clients.

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Millennium3 Financial Services Pty LtdcoreOthersProsperity Wealth Management is a Corporate Authorised Representative of Millennium3 Financial Services Pty Ltd (ABN 61 094 529 987, AFSL 244252), an Australian Financial Services Licensee. Through this licensee relationship, the firm accesses a wide range of approved investment research, platforms, Investment Providers, funds and portfolios to select and build appropriate investment portfolios for clients.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Insignia Financial (formerly IOOF): Large Australian wealth management group encompassing financial advice (Shadforth, RetireInvest, Lonsdale), superannuation, and platforms. Competes with Prosperity across retirement and aged care advice but at substantially larger scale and national footprint.
• Count Financial: Major Australian financial advice dealer group serving advisers and their clients with platforms, research, and licensee infrastructure. Overlaps with Prosperity's licensee-based operating model but at significantly larger national scale.
• Perpetual Limited: Australian wealth management group providing investment management, financial advice, and trustee services across wealth, retirement, and estate planning. Overlaps with Prosperity's advice categories at significantly larger scale.
• AMP Limited: One of Australia's largest wealth management and advice groups with broad retail advice, superannuation, and retirement income offerings. Represents the scaled incumbent model against which boutique practices like Prosperity differentiate.
• Ord Minnett: Australian private wealth manager offering investment advice, portfolio management, superannuation and retirement planning to individuals. Comparable wealth advisory categories but with broader national presence and institutional-grade platforms.

Direct peers

• Capstone Financial Planning: Australian boutique financial advice firm with a similarly broad service offering (investment, superannuation, retirement, estate planning) targeting mass-affluent individuals across life stages. Closely comparable boutique model, scale, and client engagement approach.
• Affinia Financial Advisers: Australian boutique advisory network serving mass-affluent and HNW clients with retirement, investment, and insurance advice through licensed adviser representatives. Comparable scale, licensee-representative structure, and holistic advice model.
• Shadforth Financial Group: Australian financial advisory firm providing retirement planning, investment, superannuation, and aged care advice to individuals. Comparable service mix and life-stage segmentation, with broader geographic reach than Prosperity.
• GPS Wealth: Australian financial advice and licensee group supporting boutique adviser practices with research, platforms, and product access — directly comparable to Prosperity's licensee-representative operating model.
• RetireInvest: Australian financial advice brand built around retirement, superannuation, and investment planning for individuals approaching or in retirement. Directly comparable service positioning and target demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/elders-financial-planning-perth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prosperity Wealth Management