OdourPro

Name

OdourPro

Legal name

Bulbeck Group

Website

https://odourpro.com.au

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Industrial Wastewater Treatment Equipment

SIC

Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Odor, Corrosion & Air Emissions Control (H2S/VOC) (EUANADAK)

akta.pro secondary industry

Adsorption & Taste/Odor Control (GAC/PAC, Air Stripping) (EUANABAF)

Keywords

• Odour control systems
• Wastewater treatment equipment
• Oil water separators
• Wash bay solutions
• Industrial water recycling

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Equipment Sales: Sale of wastewater treatment and odour control equipment including oil water separators, wash bays, recycling systems, and odour control units. Both off-the-shelf and custom-built units available.
2. Installation Services: Installation and commissioning services for wastewater systems provided by expert fitting team.
3. Service and Maintenance: Regular scheduled services, maintenance and repair to ensure systems remain regulation-compliant.
4. Equipment Hire: Short-term equipment rental for temporary sites requiring wastewater treatment equipment on a temporary basis.
5. Equipment Finance: Financing options available for equipment purchases.
6. Water Treatment Consultancy: Expert consulting services for businesses unsure where to begin with wastewater management.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

OdourPro is an Australian brand under CleanaWater that manufactures and supplies industrial odour control and wastewater treatment equipment. Its product line includes chemical dosing systems, carbon filters, and odour neutralising technologies designed to ensure compliance with local water authority standards. The broader CleanaWater offering sold through the same channel spans oil water separators, wash bays, water recycling and harvesting systems, and first flush diversion units, with end-to-end design, manufacturing, installation, and maintenance services.

Product overview

OdourPro is a brand/product line under CleanaWater focused specifically on odour control solutions. CleanaWater operates as a comprehensive wastewater treatment and management company offering multiple product categories: Oil Water Separators (with coalescing plate separators), Wash Bays (portable and permanent variants for vehicles including cars, buses, trucks, heavy machinery, RVs, and motorcycles), Recycling and Harvesting systems (water recycling, rainwater/stormwater harvesting, water treatment, pH control), First Flush Diversion systems, and Odour Control (the OdourPro branded products including chemical dosing, carbon filters, and odour neutralising). OdourPro integrates with CleanaWater's broader end-to-end service offering including design, manufacturing, installation, and maintenance.

Differentiator

Problem solved

Functional benefit

Brands

• OdourPro: Odour control solutions including chemical dosing systems, carbon filters, and odour neutralising products for industrial and municipal applications.

Products and services

• Oil Water Separators
• Wash Bay Solutions
• Recycling and Harvesting Systems
• First Flush Diversion Systems
• Odour Control Solutions (OdourPro)
• Other Industrial Solutions

Quantifiable outcome

• Capacities ranging from 1,000L to 50,000L per hour for oil water separators

Named customers10 records

Segments10 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Bulbeck Groupparent companyOthersParent company of CleanaWater/OdourPro brand. Bulbeck Group encompasses multiple industrial brands including SpillPro (spill containment) and Ovesco (odour control), providing diversified industrial solutions portfolio.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• SUEZ Water Technologies & Solutions: Major global water treatment solutions provider serving industrial and municipal customers. Directly comparable technology stack (separation, filtration, chemical treatment) and customer overlap with OdourPro's industrial wastewater and odour control portfolio.
• Trojan Technologies: UV and water treatment solutions provider (part of Danaher). Comparable to OdourPro on the industrial water treatment equipment side, particularly for municipal and industrial customers requiring advanced treatment to meet regulatory discharge standards.
• Xylem Inc. Global water technology company offering pumps, treatment, and wastewater solutions. After acquiring Evoqua, Xylem competes across virtually all of OdourPro's product categories (oil/water separation, filtration, odour-related water treatment) and serves overlapping industrial and municipal customers.
• Veolia Water Technologies: Global water and wastewater treatment technology and services provider. Highly comparable to OdourPro as it supplies industrial and municipal wastewater treatment equipment and operates across similar end-markets (mining, food & beverage, municipal), though at vastly larger scale.
• Alfa Laval: Industrial separation and heat-transfer equipment manufacturer. Comparable to OdourPro on the oil/water separation side — both serve industrial customers with separation technology — though Alfa Laval operates across a much broader industrial portfolio.

Direct peers

• Parkson Corporation: US-based supplier of water and wastewater treatment equipment for industrial and municipal applications. Closely comparable to OdourPro as a specialized mid-sized equipment manufacturer targeting similar end-customers with separation, filtration, and odour-related treatment systems.

Regional players

• Hydroflux Pty Ltd: Australian industrial wastewater treatment solutions provider. Direct regional peer to OdourPro, serving overlapping Australian industrial customers (mining, food processing, manufacturing) with similar treatment equipment and engineering services.
• Envirotech Australia: Australian wastewater and environmental treatment equipment specialist. Closely comparable to OdourPro in terms of geography, customer verticals (mining, industrial, municipal), and product focus on packaged treatment systems and odour control.

Emerging players

• Organica Biotech: Specialist in biological odour control and wastewater treatment solutions using microbial formulations. Comparable to OdourPro's odour neutralising technology line, representing an alternative bio-based approach to the same industrial odour compliance problem.
• Aquatec Group: Provider of water treatment and odour control solutions. Comparable niche positioning to OdourPro as a specialist in industrial water treatment and odour management, though with a broader geographic footprint including European and Middle Eastern markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OdourPro