KENTER HAGRO
KENTER HAGRO is a German regional wholesaler based in Leipheim that distributes floor cleaning machines, cleaning systems, and cleaning robots, and provides repair services to commercial and industrial customers across its territory.
- Company typePrivate
- Founded1999
- HeadquartersLeipheim, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What KENTER HAGRO does
KENTER HAGRO is a German wholesaler of commercial cleaning equipment, headquartered in Leipheim and founded in 1999. The company distributes floor cleaning machines, broader cleaning systems, and cleaning robots to commercial and industrial buyers, and operates an in-house repair service capability that supports the installed base across its territory. Its core offering combines equipment resale with aftermarket service — a hybrid distribution-plus-services model typical of regional B2B equipment dealers.
The business operates at small scale, with a workforce reported in the 11-50 employee range, consistent with a regional specialist wholesaler rather than a national distributor. Its product range overlaps with the catalog of Kärcher (a global leader in cleaning technology with 1,300+ patents and a family-company heritage of more than 90 years), positioning KENTER HAGRO within a recognized manufacturer-anchored distribution ecosystem for categories such as high-pressure cleaners, scrubber-driers, wet/dry vacuum systems, autonomous cleaning robots, and accessories/consumables.
KENTER HAGRO's revenue mechanics rest on two pillars: one-time equipment sales (machines, robots, accessories, and replacement parts) plus recurring service revenue from repair and maintenance contracts. Customer orientation is split between commercial/industrial users (the primary segment, requiring heavy-duty equipment and service support) and smaller accounts that purchase through the same channel. No pricing, contract-value, or named-customer data is publicly disclosed.
KENTER HAGRO firmographics
Firmographics- Name
- KENTER HAGRO
- Legal name
- Alfred Kärcher Vertriebs-GmbH
- Website
- https://kenter-hagro.de
- Company type
- Private
- Founded year
- 1999
- Headcount range
- 11–50 employees
- Short description
- KENTER HAGRO is a German regional wholesaler based in Leipheim that distributes floor cleaning machines, cleaning systems, and cleaning robots, and provides repair services to commercial and industrial customers across its territory.
- Ownership category
- akta.pro rank
KENTER HAGRO industry classification
Industry- Product category
- Industrial Cleaning Equipment
- SIC
- Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- Floor Care Equipment & Supplies Distribution (Buffers, Burnishers, Pads) (CRAOAGAE)
Keywords
Where KENTER HAGRO is headquartered
LocationHeadquarters
- HQ city
- Leipheim
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
KENTER HAGRO business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Product Sales - Home & Garden: Direct sales of cleaning equipment to private consumers through online shop and dealer network
- Product Sales - Professional: Sales of commercial-grade cleaning equipment to professional and industrial users via B2B channels
- Accessories and Replacement Parts: Original accessories and spare parts for existing equipment
- Rental Services: Rental equipment services for both large and small equipment for professional users
- Professional Services: Maintenance, repair services, extended warranties, and training services
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
KENTER HAGRO product offering
Product offeringCore offering
KENTER HAGRO is a German wholesaler based in Leipheim that distributes floor cleaning machines, cleaning systems, and cleaning robots. The company complements its equipment portfolio with repair services for cleaning machines and systems, supporting commercial and industrial customers over the equipment lifecycle.
Differentiator
Problem solved
Functional benefit
Brands
- Home & Garden App: Home & Garden App for smart robotics and garden cleaning products
- Battery Power
- Signature Line
- myKärcher Business
- Connected Cleaning
- Service für alle Marken
Products and services
- Floor cleaning machines (wholesale)
Companies that use KENTER HAGRO
Customer profileSegments2 records
Ideal customer profiles1 record
KENTER HAGRO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
KENTER HAGRO partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CLEAN PARK PartnerscoreCLEAN PARK partnership program allowing cleaning stations to be installed at partner locations, providing mutual visibility and service accessibility
Scale indicators2 records
Recent moves2 records
Expansion highlights3 records
KENTER HAGRO competitors and assessment
Company assessmentDirect peers
- Comac S.p.A. Italian manufacturer of professional floor cleaning machines (scrubber-driers, sweepers). Comparable to KENTER HAGRO as a competing European brand sold through the same type of specialist JanSan distribution channel.
- Bortek Industries: US-based distributor and service provider of commercial floor cleaning equipment and janitorial supplies. Comparable to KENTER HAGRO as a similarly positioned JanSan equipment distributor combining equipment sales with repair and maintenance services.
- IPC (IPC Group / Pulex): Italy-based cleaning equipment manufacturer offering professional scrubbers, sweepers, and vacuum cleaners. Comparable to KENTER HAGRO as a European JanSan OEM whose products reach end customers via regional cleaning equipment distributors.
- Hako: German manufacturer of industrial and municipal cleaning machines, sweepers, and grounds care equipment. Directly comparable to KENTER HAGRO as another German-headquartered cleaning equipment maker that relies on regional distributors to reach commercial and municipal end users.
- Tennant Company: US-based global manufacturer of floor cleaning equipment, including autonomous robotic scrubbers. Comparable to KENTER HAGRO because its products are distributed through independent dealer networks in Europe, and its push into robotic cleaning directly parallels KENTER HAGRO's stated robot distribution line.
- Nilfisk: Danish global manufacturer of professional cleaning equipment (floor scrubbers, vacuum cleaners, pressure washers). Comparable to KENTER HAGRO because its products are sold through independent distributors and dealers in Germany, directly competing for the same shelf space and end-customer relationships in the JanSan distribution channel.
Emerging players
- Brain Corp: US-based AI platform provider that powers autonomous commercial floor cleaning robots (e.g., Tennant, Minuteman, Kärcher). Comparable to KENTER HAGRO as an enabling technology layer in the autonomous floor cleaning category that the distributor already carries.
- Avidbots: Canadian manufacturer of autonomous commercial floor scrubbing robots (Neo). Comparable to KENTER HAGRO because its robots are sold through regional distribution and service partners, directly competing for the robotic floor-care shelf and service revenue.
Broad incumbents
- Diversey Holdings: Global provider of cleaning products, hygiene solutions, and floor care equipment (including the TASKI brand of floor machines). Comparable to KENTER HAGRO because it bundles equipment, chemicals, and service, raising competitive pressure on independent cleaning equipment distributors.
- Kärcher (Alfred Kärcher SE & Co. KG): World-leading German manufacturer of cleaning machines, accessories, and cleaning agents with both Home & Garden and Professional lines. Comparable to KENTER HAGRO as the dominant upstream brand whose equipment flows through specialist JanSan distributors like KENTER HAGRO, and whose own dealer network defines the competitive structure of the German market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
KENTER HAGRO social profiles
Digital presenceKENTER HAGRO financial estimates
Financial estimateRevenue estimate
Valuation estimate
KENTER HAGRO leadership team
Management profileNumber of profiles
KENTER HAGRO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KENTER HAGRO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KENTER HAGRO
What does KENTER HAGRO do?
KENTER HAGRO is a German wholesaler based in Leipheim that distributes floor cleaning machines, cleaning systems, and cleaning robots. The company complements its equipment portfolio with repair services for cleaning machines and systems, supporting commercial and industrial customers over the equipment lifecycle.
When was KENTER HAGRO founded?
KENTER HAGRO was founded in 1999. It employs 11 to 50 people.
Where is KENTER HAGRO based?
KENTER HAGRO is headquartered in Leipheim, Germany, in the Europe region.
How does KENTER HAGRO make money?
Five revenue lines are on record. Product Sales - Home & Garden is the primary driver. The others are product Sales - Professional, accessories and Replacement Parts, rental Services and professional Services.
Who are KENTER HAGRO's main competitors?
Direct peers on record are Comac S.p.A., Bortek Industries, IPC (IPC Group / Pulex), Hako, Tennant Company and Nilfisk. Emerging players are Brain Corp and Avidbots. Broad incumbents are Diversey Holdings and Kärcher (Alfred Kärcher SE & Co. KG).
Does KENTER HAGRO have an API?
No public API is recorded for KENTER HAGRO.
What industry is KENTER HAGRO in?
KENTER HAGRO's product category is Industrial Cleaning Equipment. Its primary akta.pro industry code is CRAOAGAE, Floor Care Equipment & Supplies Distribution (Buffers, Burnishers, Pads). Its SIC code is 5084.