La Cámara Nacional de Turismo de Costa Rica

Name

La Cámara Nacional de Turismo de Costa Rica

Legal name

Asociación Cámara Nacional de Turismo

Website

https://canatur.org

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

San José

HQ country

Costa Rica

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Membership dues: Tourism businesses and associations pay membership fees to join Canatur and access benefits including training, advocacy, networking, and promotional opportunities.
2. Pura Vida Arrival Service: Canatur operates a passenger reception and assistance service at Juan Santamaría International Airport, providing arriving tourists with guidance through immigration, baggage, and customs, then connecting them with their transportation providers.
3. Event participation fees: The Congreso Nacional de Turismo and similar events generate revenue through registration fees charged to attendees, with tiered pricing for members, non-members, indirect affiliates, and students.
4. Bingotur lottery event: Canatur organizes Bingotur, a fundraising bingo event where participants purchase cards (e.g., ₡13,000 per card) to win prizes donated by sponsors and the organization itself.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

La Cámara Nacional de Turismo de Costa Rica (Canatur) is a private non-profit trade association founded in 1974 that represents Costa Rica's tourism industry through tiered membership for tourism businesses and associations. Its core deliverables include professional training, advocacy and policy representation, networking events such as the annual Congreso Nacional de Turismo and Bingotur fundraising event, the Pura Vida Arrival Service at Juan Santamaría International Airport, exclusive scholarship programs for member employees, and the weekly Explorando travel guide newsletter.

Product overview

La Cámara Nacional de Turismo de Costa Rica (Canatur) is a private-sector tourism chamber founded in 1974 that operates as a membership organization rather than a technology product company. Its service portfolio includes the Pura Vida Arrival Service (airport passenger reception), Bingotur (annual fundraising bingo event), Congreso Nacional de Turismo (annual industry congress), Explorando newsletter (travel guide publication), Sistema de Reservas (member reservation platform), Conocer Costa Rica (destination promotion), professional training programs, and exclusive scholarship benefits for members. The organization does not offer AI-powered products or developer APIs.

Differentiator

Problem solved

Functional benefit

Brands

• Pura Vida Arrival Service: Airport reception and passenger assistance service at Juan Santamaría International Airport
• Bingotur
• Congreso Nacional de Turismo
• Explorando - Tu Guía de Viaje

Products and services

• Canatur Membership
• Pura Vida Arrival Service
• Congreso Nacional de Turismo
• Bingotur
• Capacitaciones y Talleres
• Becas Exclusivas
• Explorando - Tu Guía de Viaje

Quantifiable outcome

• Tourism represents nearly 10% of Costa Rica's GDP, nearly 600,000 jobs (mostly women in rural areas), and receives over 3 million international visitors annually.
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Instituto Costarricense de Turismo (ICT)coreStrategic or Co-development PartnerThe ICT is Costa Rica's official tourism promotion institute. Canatur maintains a close working relationship with ICT as a key government counterpart for tourism policy, promotion, and development initiatives. Canatur has called for strengthening ICT's role and works with it on training programs and security protocols.
• Formato Educativo / European University Gasteiz (Euneiz)minorStrategic or Co-development PartnerCanatur partnered with Format Educativo (a business school) and Euneiz to offer 50 exclusive scholarships (with up to 69% funding) for virtual and semi-presential master's programs to employees and first-degree relatives of member companies. Programs cover business administration, marketing, technology, public management, and other areas.
• DeloitteminorImplementation/ SI/ Consulting PartnerCanatur collaborated with Deloitte's Tax and Legal Services experts to deliver a seminar on 2024 income tax declarations specifically for the tourism sector, covering practical cases and sector-specific tax considerations.
• Organización Mundial del Turismo (OMT/WTO)minorStrategic or Co-development PartnerCanatur aligns with and references the positions and data of the UN World Tourism Organization, particularly during the COVID-19 pandemic, quoting Secretary General Zurab Pololikashvili's 'Stay home, travel later' message as part of its crisis advocacy.
• Cámara Costarricense de Hoteles (CCH)coreChannel Partner/ Reseller/ DistributorCCH is one of Canatur's key affiliated associations representing the hotel sector. CCH collaborates on advocacy initiatives and provides member data (e.g., 8,000+ hotel nights cancelled during COVID-19) that informs Canatur's policy positions.
• Instituto Nacional de Aprendizaje (INA)minorStrategic or Co-development PartnerCanatur references the INA as a training partner for tourism professionals, promoting its professional development courses as part of its member benefits.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Facebookfacebook.com/CR.CANATUR
• Xx.com/canaturcr

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Cámara Nacional de Turismo de Costa Rica