Kior

What Kior does

Kior is a direct-to-consumer e-commerce brand that designs, markets, and ships FDA-cleared home beauty and wellness devices globally through its Shopify-hosted storefront at kior.com. The company, legally organized as Go Efficiency Pte Ltd in Singapore with operational headquarters in New York, sells four core hardware products: a high-frequency ozone wand ($59.99-$129.99) for acne, wrinkles, and hair loss; an IPL-based laser hair removal device (from $189) with proprietary OPT technology; an FDA Class II 510(k)-cleared LED phototherapy mask (ILarva, $359) for acne and periorbital wrinkles; and an FDA-cleared wearable hands-free breast pump (from $59). Products are CE, FCC, and UL certified, use 110V-240V voltage compatibility, and ship to 190 countries with 11-language and multi-currency storefront support.

The underlying technology stack is electromechanical rather than software-driven: high-frequency electrical stimulation at 100,000-250,000 Hertz delivered through argon/neon glass electrodes; IPL light pulses absorbed by melanin in hair follicles; and narrow-spectrum LED chips (red, blue, green) for phototherapy. Kior generates revenue exclusively through one-time hardware sales with no subscription, consumables, or recurring model. Pricing is single-tier per SKU with promotional discounts (e.g., 54% off the high-frequency wand during sale), supported by a 30-day return policy and a 1-year global warranty.

The customer base is entirely long-tail individual consumers — men, women, and teenagers seeking at-home alternatives to salon or clinic treatments, plus nursing mothers for the breast pump SKU. Distribution is exclusively DTC via kior.com; the company does not appear to use marketplaces or third-party retailers. Marketing combines content (blog), email (KIOR10 newsletter), an affiliate program (Goaffpro), social media, and earned media placements in Vogue, GQ, Style, IO Donna, and The Cube. The company claims 50,000+ verified customers on its laser device with a 5-star Google rating.

Name

Kior

Legal name

Go Efficiency Pte Ltd

Website

https://kior.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Kior is a direct-to-consumer e-commerce brand selling FDA-cleared home beauty and wellness devices — including high-frequency wands, IPL hair removal, LED phototherapy masks, and wearable breast pumps — to individual consumers in 190 countries via its own Shopify storefront.

Ownership category

akta.pro rank

Product category

Consumer Beauty Electronics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Household Appliances (3630)

akta.pro primary industry

Skincare Devices (Cleansing Brushes, Microcurrent, LED, Dermaplaning) (CRABAKAI)

Keywords

• Home beauty devices
• IPL laser hair removal
• LED light therapy masks
• High frequency skincare
• Wearable breast pumps

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Hardware Product Sales: One-time purchase model for home beauty and wellness devices. Products include high-frequency wands, IPL laser hair removal devices, LED phototherapy masks, and wearable breast pumps. Revenue generated through direct e-commerce sales to consumers globally. No subscription or recurring revenue streams mentioned.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Kior designs and sells four direct-to-consumer home beauty and wellness hardware devices through its own e-commerce site: an Ozone High-Frequency wand for acne, anti-aging, and hair/scalp care, an IPL-based At Home Laser Hair Removal device, an FDA-cleared ILarva LED Light Therapy mask, and a wearable hands-free breast pump. The products are FDA-cleared/registered where applicable, CE/FCC/UL certified, and shipped globally to consumers in 190 countries at one-time retail price points.

Product overview

Kior is a direct-to-consumer home beauty and wellness device company offering four core products: the Kior Ozone High Frequency Device for acne, skin, and hair care; the At Home Laser Hair Removal Device for IPL-based permanent hair reduction; the ILarva LED Light Therapy mask for phototherapy skin treatments; and the KIOR Wearable Hands Free Breast Pump for nursing mothers. The product portfolio spans skincare, hair removal, and maternal health categories, unified by portable at-home device technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Kior Ozone High Frequency Device FDA-cleared handheld high-frequency skincare wand using ozone technology and glass electrodes (argon/neon) to address acne, rosacea, wrinkles, and hair loss by killing acne bacteria, reducing inflammation, and stimulating circulation; for individual consumers seeking at-home acne, anti-aging, and scalp treatments.
• At Home Laser Hair Removal Device by Kior Portable IPL (Intense Pulsed Light) hair removal device with OPT (Optimal Pulse Technology) for home use that targets melanin in hair follicles for permanent hair reduction across body areas; CE/FCC/UL certified; for individual consumers seeking clinic-quality hair removal without salon visits.
• ILarva LED Light Therapy Red Blue Light Device FDA-cleared Class II 510(k) LED phototherapy face mask with 150 narrow-spectrum chips emitting red light for periorbital wrinkle reduction and blue light for inflammatory acne treatment; hands-free home use; for individual consumers seeking medical-grade light therapy for acne and aging skin.
• KIOR Wearable Hands Free Breast Pump FDA-cleared cordless, in-bra wearable electric breast pump with 2 modes, 9 adjustable suction levels, LCD screen, memory function, 30-minute auto shut-off, anti-backflow design, and BPA-free soft silicone components; for breastfeeding mothers seeking discreet, hands-free, portable milk expression at home, work, or on-the-go.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Scale indicators7 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• NuFACE: DTC and spa-channel leader in FDA-cleared microcurrent skincare devices; directly comparable to Kior's high-frequency wand in product positioning, target demographic (women 30–55), and clinical-results marketing.
• Dr. Dennis Gross Skincare: Premium LED light therapy mask and skincare devices brand sold DTC and through Sephora/professional channels; competes with Kior's ILarva mask in the phototherapy-wrinkles-acne use case at the prestige end.
• Tria Beauty: Pioneer in FDA-cleared at-home IPL and diode laser hair removal devices, sold DTC at premium price points ($300–$450) with a clinical-results narrative — directly overlapping Kior's flagship hair-removal SKU.
• CurrentBody: Specialist online retailer and brand for at-home beauty devices including LED light therapy masks, microcurrent, and skincare tech — overlapping Kior's LED phototherapy and high-frequency categories with a similar DTC-led model.
• Momcozy: D2C maternal care brand specializing in wearable, hands-free breast pumps and baby products at aggressive price points ($50–$120); most direct head-to-head for Kior's wearable breast pump at the value end.
• Ulike: Leading at-home IPL hair removal brand (China-origin, global DTC) competing aggressively on price ($100–$150) and influencer-driven paid social; the most direct head-to-head for Kior's IPL device.
• Willow: Wear-able in-bra breast pump competitor (acquired by Elvie in 2024) operating in the same FDA-cleared, insurance-eligible niche as Kior's breast pump — overlapping target customer (nursing mothers, return-to-work use case).
• Elvie: Creator of the wearable, in-bra breast pump category; sells FDA-cleared maternal care hardware DTC globally, directly comparable to Kior's Wearable Hands-Free Breast Pump SKU.

Broad incumbents

• Braun (Silk-expert): P&G-owned personal care brand with the Silk-expert at-home IPL range and broader beauty devices portfolio; competes against Kior on hair removal using mass-retail distribution and brand-safety equity.
• Philips (Lumea / Norelco): Established global personal care appliances player with the Lumea at-home IPL line and broader shavers/groomers portfolio; competes against Kior's IPL device while offering credibility, retail distribution, and R&D scale that DTC natives lack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kiorofficial
• Instagraminstagram.com/kior_official
• Pinterestpinterest.com/kiorofficial
• Xx.com/kiorofficial
• LinkedInlinkedin.com/company/kior_2

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds5 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kior