Sri Adhikari Brothers (SAB Group)

What Sri Adhikari Brothers (SAB Group) does

Sri Adhikari Brothers Television Network Ltd. (SAB Group) is a publicly listed Indian media company headquartered in Mumbai with approximately four decades of operating history in television broadcasting and content production. Historically focused on Hindi-language television content, the company has operated as a legacy broadcaster and content producer under founder Markand Adhikari, with Markand Adhikari as Co-Founder/Chairman and Managing Director and Manav Dhanda as Group CEO.

The company's revenue model centres on television broadcasting and content licensing/royalties, though Q2 FY26 standalone revenue collapsed 97% year-on-year to Rs 0.03 crore, indicating that the legacy operating business is at a near-de minimis run-rate while Q2 FY26 reported a standalone net profit of Rs 14.1 crore (an 83-fold year-on-year increase), suggesting non-operating or one-time items are driving bottom-line results rather than recurring operations. The business is small by headcount (51–100 employees).

In early 2026, SAB executed a series of strategic repositioning moves: a 1:10 stock split (January 2026), enhanced borrowing powers of up to Rs 500 crore, a leadership change with Srivatsava Sunkara appointed Chairperson, a co-production partnership with STAGE OTT to deliver premium original series across five regional dialects targeting Bharat's mobile-first audiences, and a non-binding MoU with MBuzz Technologies (an NVIDIA AI Factory Partner) to explore AI solutions and AI-ready hyperscale data centre infrastructure across India and the Middle East. Together these moves indicate a strategic pivot from a declining traditional television business toward digital OTT content and AI/data-centre infrastructure adjacencies.

Name

Sri Adhikari Brothers (SAB Group)

Legal name

Sri Adhikari Brothers Television Network Ltd.

Website

https://adhikaribrothers.com

Company type

Public

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Television Broadcasting and Content Production: Sri Adhikari Brothers Television Network operates as a television network with four decades of broadcasting excellence. The company produces and distributes premium content across television and OTT platforms.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Sri Adhikari Brothers (SAB Group) is a media company primarily engaged in television content production and broadcasting, producing Hindi and regional entertainment programming distributed across TV channels and, via a partnership with the STAGE OTT platform, digitally to dialect-based regional audiences. The company is also pursuing technology infrastructure expansion through an MoU with MBuzz Technologies covering AI and data center projects.

Product overview

Sri Adhikari Brothers Television Network Ltd. (SAB Group) is a legacy television media institution with four decades of industry experience. The company operates as a television broadcasting and production network, historically focused on Hindi-language television content. Recent activities indicate strategic exploration of digital expansion through partnerships with OTT platforms (notably STAGE for dialect-based content) and technology collaborations in AI and data center infrastructure. The company also holds investments and has undertaken corporate restructuring actions including a 1:10 stock split in January 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• SAB TV Content Library and Programming Catalogue Long-running Hindi television content portfolio produced and licensed for broadcast on television channels in India, including well-known formats such as the crime anthology "Crime Patrol" and the supernatural anthology "Aahat," targeted at Hindi-speaking television audiences.
• Regional Dialect-based OTT Content via STAGE Partnership Regional, dialect-based entertainment content produced for distribution on the STAGE OTT streaming platform, extending SAB Group's catalogue from traditional television into digital streaming audiences across India's regional-language market.
• AI and Data Center Infrastructure Services (MBuzz Technologies MoU) Strategic MoU-based initiative with MBuzz Technologies covering AI and data center infrastructure projects, representing SAB Group's expansion beyond media production into technology infrastructure services.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• STAGEcoreStrategic or Co-development Partner · 27 May 2026STAGE, India's leading dialect-based OTT platform, and Sri Adhikari Brothers announced a landmark partnership to co-produce premium original series across five distinct regional dialects. The collaboration builds on the success of their previous hit series MahaPunarjanam, with SAB significantly expanding its production footprint on STAGE's platform. Both companies aim to capitalize on growing demand for high-quality, hyper-local content among Bharat's mobile-first audiences.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Zee Entertainment Enterprises: One of India's largest TV broadcasting networks and content producers operating Hindi and regional channels plus OTT (Zee5). Directly comparable to SAB as a publicly-listed Indian broadcaster producing content across languages and genres.
• Balaji Telefilms: Long-established Indian television content production house producing Hindi and regional shows, also operating ALTBalaji OTT. Closely comparable to SAB in content production focus and Indian TV heritage.
• Network18 Media & Investments: Indian media conglomerate operating news and entertainment TV channels plus digital platforms (including JioCinema). Comparable to SAB as a publicly-listed Indian broadcaster across multiple content verticals.
• Eros International (Eros STX): Indian motion picture production and distribution company with a large Bollywood content library distributed across television and digital channels. Comparable to SAB as an Indian-listed media content producer and licensor.
• Tips Industries: Indian entertainment company with film production and music/content distribution operations across TV and digital. Comparable to SAB as a smaller publicly-listed Indian content producer with licensing-based revenue.
• Shemaroo Entertainment: Indian media company specializing in film and content distribution across TV, OTT, and digital channels with a strong content library. Comparable to SAB as a publicly-listed Indian content production and licensing business.
• Sun TV Network: Leading Indian regional-language TV broadcasting network with strong content production capabilities across South Indian markets. Comparable to SAB as a publicly-listed broadcaster with regional content focus.

Others

• STAGE (STAGE OTT): India's leading dialect-based OTT platform and SAB's strategic co-production partner. Included as an ecosystem participant whose platform economics and content strategy directly determine SAB's digital revenue trajectory.

Broad incumbents

• Viacom18 / JioCinema: Mumbai-based Indian media conglomerate operating major entertainment TV channels and the JioCinema OTT platform with vastly greater scale and budget than SAB. Comparable as a broad incumbent in Indian broadcast and OTT content.

Emerging players

• ALTBalaji: Subscription-based Indian OTT platform focused on original Hindi and regional premium content. Comparable as an emerging player targeting the same regional/dialect OTT opportunity that SAB is pursuing via its STAGE partnership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sri-adhikari-brothers-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sri Adhikari Brothers (SAB Group)