Wild Bill’s

What Wild Bill’s does

Wild Bill's (operating as Wild Bills LLC) is a privately held, Portland-metro event entertainment and rental company founded in 1982 by Rick Walker around casino-themed parties. The offering centers on professionally staffed casino nights using authentic equipment and trained dealers — typically play-money for entertainment, with DOJ-licensed real-money variants for nonprofit fundraisers — and expands into an extensive adjacent catalogue: portable carnival rides, inflatable attractions, photo booths, arcade games and virtual reality, DJ and karaoke services, murder-mystery and game-show productions, audio/video rentals (including outdoor movie and drive-in setups), wedding rentals, school field-day programming, and themed holiday events. The company combines with Portland Partyworks to claim the largest event-rental inventory in the Pacific Northwest and can execute more than 15 simultaneous events on a single night, serving clients across Oregon, Washington, and Idaho.

The revenue model is event-driven and primarily quote-based, with unit pricing for individual rental items on a 4-hour base (for example, carnival rides from $595 to $2,595, audio/video movie packages from $2,195 to $10,995, arcade and sports rentals from $50 to $2,290, LED dance floors starting at $3,500), supplemented by separate billing for delivery, setup, professional staffing, and event-planning consultation. Go-to-market runs through the website (wildbills.com) with quote-request functionality, plus phone and email inquiries routed to in-house event planners who design custom packages against guest count, venue, and budget; marketing leverages Facebook, Instagram, Google Reviews (4.9 out of 5.0 on 16 reviews), blog content ("Party Posts"), and NACPO co-founder/member standing. Customer segmentation is vertical: corporate events, schools and universities, weddings and milestone celebrations, community/nonprofit organizations, and fundraisers.

Around 2018, founder Rick Walker retired and transferred ownership to Casey and Jesse Zegar while retaining the existing team, and the company remains a private Oregon LLC with no disclosed institutional investment, parent company, or M&A activity. Headcount is reported at 51–100 employees plus a substantial seasonal/part-time workforce of returning high-school and college students and retirees, with an active "Now Hiring" portal on a Paycom applicant tracking system signaling ongoing recruitment. The company has no app, no public API, and no disclosed certifications, and its principal intangible assets are the Wild Bill's trademark and NACPO association standing.

Name

Wild Bill’s

Legal name

Wild Bills LLC

Website

https://wildbills.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

Wild Bill's is a Portland-metro event entertainment and rental company founded in 1982, providing casino parties, carnival rides, photo booths, DJs, and full event production to corporate, education, wedding, nonprofit, and community clients across Oregon, Washington, and Idaho.

Ownership category

akta.pro rank

Headquarters

HQ city

Clackamas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rentals: Rental of event equipment including casino tables, carnival rides, arcade games, inflatables, photo booths, audio/video equipment, and carnival games. Pricing varies by item type, duration, and staffing requirements. Multi-day and multi-week rental options available with volume discounts.
2. Professional Event Services: Professional dealers, DJs, entertainers, and event staff provided for events. Includes setup, delivery, and teardown services. Staffing costs are typically separate from base rental pricing.
3. Event Planning Consultation: Custom event planning services where experienced coordinators help design packages tailored to customer needs, venue requirements, and budget constraints.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Wild Bill's is an event rental and entertainment company that rents equipment and provides professional staffing for events. Its core offering is casino party rentals featuring authentic casino equipment and professionally trained dealers, augmented by carnival rides, photo booths, DJs/karaoke, inflatables, arcade games, audio/video systems, and murder mystery and game show productions. Services include custom event planning, delivery, setup, and teardown, with packages tailored to guest count, venue, and budget.

Product overview

Wild Bill's is a Portland, Oregon-based event rental and entertainment company founded in 1982, offering a comprehensive portfolio of rental equipment and professional entertainment services. The core product offering centers on casino party rentals featuring authentic casino equipment with professionally trained dealers. The company operates as a platform-plus-modules business, with casino parties, carnival rides, photo booths, and DJ services serving as primary product categories, augmented by an extensive catalog of add-on modules including Extreme Fun inflatables, arcade games, carnival games, audio/video equipment, carnival themes, wedding rentals, and corporate event planning. Combined with Portland Partyworks, the company claims the largest inventory of event rentals in the region. Services span from single-item rentals to turnkey event production including delivery, setup, staffing, and professional entertainment.

Differentiator

Problem solved

Functional benefit

Products and services

• Casino Party Rentals

Quantifiable outcome

• Can handle over 15 events on any given night with their large inventory
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Portland PartyworkscoreStrategic or Co-development PartnerPortland Partyworks is combined with Wild Bill's to create the largest inventory of event rentals in the region. This partnership provides significant scale advantages, allowing the combined company to handle over 15 events simultaneously and serve as a one-stop shop for comprehensive event entertainment needs.
• National Association of Casino Party Operators (NACPO)coreStrategic or Co-development PartnerWild Bill's is a cofounder and member of NACPO, an association of professionals specializing in casino parties, casino night fundraisers, and casino themed events. NACPO is dedicated to promoting high ethical and quality standards in the casino party industry. Working with a NACPO member ensures customers are working with a reputable company that understands applicable laws and regulations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mobile Game Theater: Mobile gaming theater bringing multiplayer video game setups to parties and events. Comparable as a mobile on-site entertainment operator serving similar customer segments (parties, schools, corporate).
• Amusement Source: Provider of carnival game, midway, and amusement rentals for corporate events, fairs, and festivals. Comparable as a provider of carnival-style game and ride rentals to corporate and community events.
• Portland Partyworks: Direct strategic partner and combined-inventory operator in the Portland area offering event rentals (tents, tables, inflatables, carnival rides). Directly comparable as Wild Bill's combined with this entity claims the largest event rental inventory in the region.
• Casino Party Events: National casino party operator providing casino tables, professional dealers, and themed entertainment. Closely comparable as a direct competitor offering casino night rentals to corporate, fundraiser, and private-event customers.
• GameTruck: Mobile video game and entertainment service bringing console gaming directly to events. Comparable as a mobile, on-demand event entertainment operator serving parties, schools, and corporate events with tech-driven experiences.
• 123Jump Inflatable Rentals: Inflatable and bounce house rental operator serving parties, school events, and corporate gatherings. Comparable in offering inflatable/extreme-fun rentals overlapping with Wild Bill's product line.

Regional players

• Great Gatherings: Event rental and party service company operating in regional US markets with tents, tables, and entertainment offerings. Comparable as a regional full-service event rental competitor with overlapping inventory.

Emerging players

• Photo Booth Marketing: Photo booth rental and event activation provider for weddings, corporate events, and parties. Comparable as an event-rental competitor focusing on photo booth and guest-engagement experiences.
• Big Bounce America: Large-format inflatable attraction provider offering touring and event-based bounce experiences. Comparable in offering inflatable/extreme-fun entertainment for events, festivals, and community gatherings.
• Let's Play Events: Event entertainment company specializing in game shows, casino nights, and team-building experiences. Comparable in offering overlapping products (casino tables, game shows) targeted at corporate and private events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WildBillsNW
• Instagraminstagram.com/wildbillsgambling

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wild Bill’s