NSBA

What NSBA does

NSBA (North Saskatoon Business Association) is a private, member-driven non-profit business association headquartered in Saskatoon, Saskatchewan, Canada. Founded in 1997, it serves approximately 700 member businesses across the broader Saskatoon region, providing four core service lines: (1) advocacy at municipal, provincial, and federal government levels, including formal relationships with the City of Saskatoon, the Government of Saskatchewan, the federal government, and the Greater Saskatoon Chamber of Commerce; (2) educational programming delivered via ~12 Network Series events per year, signature events such as the Business Builder Awards (running annually since 1998), the Golf Classic, the Lessons I've Learned panel, and the Popcorn & Entrepreneurship Series; (3) networking that connects members with decision-makers across the Saskatoon business community; and (4) sustainability/ESG services including a Carbon Calculator, a Sustainability Series, and curated resources. The organization has no proprietary technology product; it operates a standard MemberZone membership platform and a Carbon Calculator as service tools, with no APIs, SDKs, or AI/ML capabilities disclosed.

NSBA generates revenue through three primary streams: recurring membership dues from its ~700 member businesses, event sponsorships (with flagship presenting sponsors including Nutrien at the Business Builder Awards, KPMG at the Saskatoon Popcorn Series, Deloitte at the Regina Popcorn Series, Saskatoon Co-op at the Annual Cookout, and The Bays on Diefenbaker at the Golf Classic), and event registration fees (e.g., Network Series breakfasts at $29-$40, Business Builder Awards at $125-$250, Golf Classic at $185). It also receives modest grant funding from the federal PrairiesCan regional development agency. The customer base spans diverse industries (telecom, insurance, manufacturing, gaming, education, government, aviation), and the organization markets through a multi-channel mix of events, social media (Facebook, LinkedIn, Instagram, YouTube), email newsletters, and earned media. NSBA is led by Executive Director Keith Moen and governed by a Board of Directors composed of member representatives. In 2017 it rebranded from "North Saskatoon Business Association" to "NSBA" to reflect its expanded geographic reach, and in 2026 it extended programming to Regina — the first material expansion outside the Saskatoon core market.

Name

NSBA

Legal name

North Saskatoon Business Association

Website

https://nsbasask.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

NSBA (North Saskatoon Business Association) is a member-driven non-profit business association founded in 1997, serving ~700 businesses in the Saskatoon, Saskatchewan region with advocacy at three government levels, networking and educational events, and sustainability/ESG resources.

Ownership category

akta.pro rank

Headquarters

HQ city

Saskatoon

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: NSBA operates as a membership-based business association. Businesses join as members to access networking opportunities, advocacy representation, educational programming, and member benefits including visibility through event sponsorships and promotions in NSBA media.
2. Event Sponsorships: NSBA generates revenue through event sponsorships across its signature events and Network Series. Sponsors receive brand visibility through social media, website, print materials, signage, and face-to-face activations with attendees. Benefits include complimentary tickets for client entertainment and employee engagement.
3. Event Registration Fees: NSBA charges registration fees for its events including Network Series breakfasts/luncheons, signature events, and the Golf Classic. Ticket prices vary for members versus non-members.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

NSBA is a member-driven, non-profit business association serving Saskatoon-area businesses. It delivers tiered membership packages, hosts signature networking and recognition events (Business Builder Awards, Golf Classic, Network Series, Lessons I've Learned, Popcorn & Entrepreneurship Series, Annual Cookout), and provides advocacy at municipal, provincial, and federal government levels along with sustainability programming that includes an online Carbon Calculator.

Product overview

NSBA (North Saskatoon Business Association) is a business membership organization that provides advocacy, education, and networking services to businesses in Saskatoon, Saskatchewan. The organization does not offer a traditional technology product; rather, it delivers member services through programming such as the Network Series (breakfasts and luncheons), signature events (Business Builder Awards, Golf Classic, Lessons I've Learned, Popcorn & Entrepreneurship Series), sustainability resources including a Carbon Calculator, and membership management via the MemberZone platform. These offerings are service-based programs rather than software products.

Differentiator

Problem solved

Functional benefit

Products and services

• NSBA Membership Tiered annual membership packages for Saskatoon-area businesses, providing access to advocacy representation, networking events, education programming, sustainability resources including the Carbon Calculator, and member-only event pricing.
• Network Series Recurring networking breakfast events for Saskatoon business professionals, priced per event with member and non-member ticket tiers.
• NSBA Golf Classic Annual signature golf tournament event hosted by NSBA, offering individual and foursome registration with sponsorship packages available to member and non-member businesses.
• Business Builder Awards NSBA's flagship annual business recognition event recognizing local Saskatoon businesses, with award categories and sponsorship opportunities for members and the broader business community.
• Lessons I've Learned

Quantifiable outcome

• NSBA hosts approximately 12 Network Series events per year attracting ~800 attendees
• +1 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, minor and flagship.

• City of SaskatooncoreStrategic or Co-development PartnerNSBA engages with the City of Saskatoon on advocacy issues affecting local businesses including budget submissions, transportation projects, land development, and economic development initiatives.
• Saskatchewan GovernmentcoreStrategic or Co-development PartnerNSBA maintains ongoing advocacy relationships with the provincial government on issues including taxation, labour laws, regulation, and provincial budget priorities.
• Federal GovernmentcoreStrategic or Co-development PartnerNSBA advocates to federal government on issues including trade agreements (CUSMA), taxation policy, and national business policy affecting Saskatoon businesses.
• Greater Saskatoon Chamber of CommercecoreStrategic or Co-development PartnerNSBA collaborates with the Greater Saskatoon Chamber of Commerce as Saskatoon's two largest business advocacy groups on shared priorities including federal budget responses and business policy positions.
• Saskatchewan Mining AssociationminorStrategic or Co-development PartnerNSBA partners with the Saskatchewan Mining Association during Mining Week to present the Mining Week Breakfast, an industry-focused event for NSBA members.
• NutrienflagshipGTM or Marketing PartnerNutrien is the presenting sponsor of the Business Builder Awards, NSBA's flagship annual event. Nutrien has been associated with this event since PotashCorp (which merged with Agrium to form Nutrien).
• KPMGflagshipGTM or Marketing PartnerKPMG is the presenting sponsor of the Saskatoon Popcorn & Entrepreneurship Series. KPMG provides support for this signature event showcasing local entrepreneurs.
• Saskatoon Co-opcoreGTM or Marketing PartnerSaskatoon Co-op is the presenting sponsor of the Annual NSBA Cookout, a casual summer networking event for members.
• The Bays on DiefenbakercoreGTM or Marketing PartnerThe Bays on Diefenbaker is the presenting sponsor of the NSBA Golf Classic, one of Saskatoon's premier business golf tournaments.
• GrahamcoreGTM or Marketing PartnerGraham is the presenting sponsor of the Mining Week Breakfast, replacing the regular Network Series during Mining Week.
• Travelodge Hotel SaskatoonminorGTM or Marketing PartnerTravelodge Hotel Saskatoon is the presenting sponsor of the Lessons I've Learned event.
• DeloitteflagshipGTM or Marketing PartnerDeloitte is the presenting sponsor of the Regina Popcorn & Entrepreneurship Series.
• Muskeg Lake Cree NationcoreStrategic or Co-development PartnerNSBA has expressed support for negotiations between the City of Saskatoon and Muskeg Lake Cree Nation regarding the Downtown Event and Entertainment District development.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Greater Saskatoon Chamber of Commerce: Saskatoon's other major business membership association, directly competing with NSBA for the same local member businesses, sponsorship dollars, and government advocacy mandate. The two organizations formally collaborate on shared priorities but fundamentally serve overlapping markets.
• Business Council of Saskatchewan: Provincial business advocacy organization representing Saskatchewan CEOs and senior executives. Comparable in its member-driven advocacy and policy engagement model, though oriented toward larger enterprise members rather than NSBA's broader business mix.
• Saskatoon Regional Economic Development Authority (SREDA): Saskatoon-focused economic development organization that, like NSBA, convenes business and government stakeholders to advance local economic priorities. SREDA focuses on investment attraction and sector development while NSBA focuses on member advocacy and networking — closely complementary but partially overlapping.

Broad incumbents

• Canadian Federation of Independent Business (CFIB): National small and mid-sized business advocacy organization. While operating nationally and representing a narrower segment than NSBA, it competes for the same Saskatchewan SMB membership dollars and shares NSBA's advocacy-to-government operating model.
• Canadian Chamber of Commerce: National umbrella organization for Canadian chambers of commerce and business associations. Represents the broader incumbent network in which NSBA participates, providing policy influence and scale advantages at the federal level that NSBA accesses through partnership rather than ownership.

Regional players

• Winnipeg Chamber of Commerce: Prairie-region business association serving Winnipeg with advocacy, networking, and event programming. Similar size and member composition to NSBA, making it a useful comparable for membership economics and event-driven revenue models.
• Toronto Region Board of Trade: Large Canadian metropolitan business association delivering advocacy, programming, and member services. While serving a very different scale of market, the operational model (signature events, policy advocacy, sponsor-driven programming) closely mirrors NSBA's approach.
• Regina & District Chamber of Commerce: Saskatchewan's other major metropolitan business association, based in Regina. Directly relevant given NSBA's recent expansion of Popcorn & Entrepreneurship Series into Regina — the Regina Chamber represents both a potential peer benchmark and an in-market collaboration or competitive presence.
• Calgary Chamber of Commerce: Prairie-region business association serving Calgary, comparable in structure and member services model to NSBA but operating in a much larger metro market. Useful as a scale benchmark for what NSBA's programming and revenue could look like with geographic expansion.
• Greater Vancouver Board of Trade: Western Canadian business association with comparable advocacy, networking, and event programming structure. Useful as a benchmark for how regional Canadian business associations scale programming and sponsorship ecosystems beyond their core metro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCPF3oyXVJaEH0EDophfczVw
• Facebookfacebook.com/NSBASask
• LinkedInlinkedin.com/in/nsbasask
• Instagraminstagram.com/nsbasask/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NSBA