Joinville Esporte Clube

What Joinville Esporte Clube does

Joinville Esporte Clube (JEC) is a Brazilian multi-sport club founded in 1976 and headquartered at Arena Joinville in Joinville, Santa Catarina. The club operates professional football (JEC Campo, competing in Campeonato Brasileiro Série D, Copa do Brasil, and Campeonato Catarinense), a futsal subsidiary (JEC/Krona Futsal), a youth development program (Categorias de Base at Sub-15, Sub-17, and Sub-20 via Instituto JEC), and historically has fielded basketball and American football teams. Infrastructure includes the Arena Joinville stadium (capacity 17,515, European-inspired design, inaugurated 2004, modernized 2018) and the CT Vilson Florâncio training center (inaugurated 1995, located in the Morro do Meio neighborhood, with 26 rooms, gym, physiotherapy, medical department, cafeteria, and two football fields).

JEC monetizes through six revenue streams: sponsorships (core front sponsor GirosBet contracted through December 2027, alongside Segurobet, Volt, Krona, Banlek, Nick Multimarcas, and Univille), match-day ticketing (R$50 full price at Arena Joinville), a recurring Sócio membership program (via login.minhaentrada.com.br), official merchandise sales (JEC Store at lojadojec.com.br), brand licensing through partner Destra, and episodic player transfer and loan fees (e.g., Antony's loan to Corinthians with a 70% economic rights sale option). Marketing and distribution are executed through owned digital channels (Instagram, Facebook, YouTube, LinkedIn, TikTok, Threads, X), the JEC News portal, the weekly JEC Report transparency newsletter, and a Public Transparency Portal (Portal da Transparência) publishing financial statements, assembly minutes, and judicial recovery documentation.

The club operates under judicial recovery (recuperação judicial) since 2023. The 2025 JEC Report – Edição Especial Balanço disclosed consolidated revenue of R$17.21 million against expenses of R$25.69 million, producing a R$8.48 million deficit across JEC Campo (Matriz) and JEC Futsal (Filial). The president, Darthanhan de Oliveira, has been on extended leave through December 31, 2026. Multiple player contract rescissions and loans out (Dudu, Pablo Dias, João Victor, Garrinsha, Rigley, Mike, Ian Barreto, Keké, Pedro Botelho, Pedro Arthur), as well as technical staff departures (Serginho Braga, Hugo Almeida), indicate ongoing cost-side restructuring alongside the club's transparency and governance initiatives.

Name

Joinville Esporte Clube

Legal name

Joinville Esporte Clube

Website

https://www.jec.com.br

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

Joinville Esporte Clube (JEC) is a Brazilian multi-sport football club based in Joinville, Santa Catarina, operating professional football, futsal, and youth academy programs, monetizing through sponsorships, match-day tickets, Sócio memberships, merchandise, brand licensing, and player transfers for fans and members in the Santa Catarina region.

Ownership category

akta.pro rank

Product category

Professional Football Club & Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Spectator Sports (7112)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

Keywords

• Professional football club
• Sports entertainment services
• Youth athlete development
• Sports merchandise sales
• Brand licensing programs

Headquarters

HQ city

Joinville

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Sponsorships: Front sponsor (patrocinadora frontal) and other commercial sponsorships including Segurobet, Volt, Krona, Banlek, Nick Multimarcas, Univille. GirosBet contract extends until December 2027.
2. Ticket Sales: Revenue from match attendance at Arena Joinville, with tickets priced at R$ 50,00 full price.
3. Player Transfers: Revenue from player transfers and loans, such as Antony loan to Corinthians with 70% economic rights sale option.
4. Merchandise Sales: JEC Store selling official merchandise including jerseys and apparel through lojadojec.com.br.
5. Membership Program (Sócio): Monthly membership program allowing fans to become official members of the club.
6. Brand Licensing: Licensing of JEC brand to third parties through Destra company.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Joinville Esporte Clube is a Brazilian multi-sport club that fields professional football teams in national and state competitions (Série D, Copa do Brasil, Campeonato Catarinense), operates a youth academy (Instituto JEC, Sub-15/17/20), runs a futsal subsidiary (JEC/Krona), and supports basketball and American football programs. The club sells match tickets, official merchandise through JEC Store, and recurring memberships (Sócio), and licenses its brand through partner Destra. It is supported by infrastructure including Arena Joinville (17,515-seat stadium) and CT Vilson Florêncio training center.

Product overview

Joinville Esporte Clube is a Brazilian football club offering a multi-tiered sports portfolio centered on professional football (JEC Campo), youth development (Instituto JEC and Categorias de Base), and futsal (JEC Futsal as subsidiary). The club operates through dedicated infrastructure including CT Vilson Florêncio training center and Arena Joinville stadium, complemented by commercial operations through JEC Store and brand licensing via Destra. JEC maintains governance transparency through JEC Report publications and Portal da Transparência, covering financial statements, assembly minutes, and judicial recovery documentation. The organization competes in Série D, Copa do Brasil, and Catarinense championships, with youth teams participating in official state and national youth competitions.

Differentiator

Problem solved

Functional benefit

Brands

• Instituto JEC: Centro Instituto JEC de Formação de Atletas - a non-profit association dedicated to promoting sport, social and cultural activities, focused on youth athlete development in football.
• JEC/Krona

Products and services

• JEC Campo (Professional Football Team) Professional football team competing in Série D, Copa do Brasil, and Campeonato Catarinense. Trains at CT Vilson Florêncio and plays home matches at Arena Joinville. For fans and supporters of the club.
• Instituto JEC (Youth Academy) Non-profit athlete formation center developing youth athletes through Sub-15, Sub-17, and Sub-20 categories with a pedagogical approach and community engagement focus. For youth athletes aged 13-20 and their families.
• JEC Futsal (Futsal Team) Futsal (indoor football) team operating as subsidiary of Joinville Esporte Clube, competing in state and national futsal championships under the JEC/Krona brand. For fans of futsal and indoor sports.
• JEC Store (Official Merchandise) Official online merchandise store selling JEC branded products including official uniforms, training gear, and fan merchandise. For club supporters and fans.
• JEC Brand Licensing Program Brand licensing program managed through partner Destra, allowing companies to license the JEC trademark for product development. For manufacturers and brand partners.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• GirosBetcoreGTM or Marketing Partner · 1 January 2027GirosBet is the front sponsor (patrocinadora frontal) of JEC with a contract extending until December 2027. This is a significant commercial partnership strengthening the club's marketing and branding front.
• SegurobetminorGTM or Marketing PartnerSponsor logo displayed on club website indicating commercial partnership.
• VoltminorGTM or Marketing PartnerSponsor logo displayed on club website. Volt is the manufacturer of official JEC jerseys as seen in JEC Store.
• KronaminorGTM or Marketing PartnerSponsor logo displayed on club website. Krona appears as sponsor for JEC/Krona futsal team.
• BanlekminorGTM or Marketing PartnerSponsor logo displayed on club website.
• Nick MultimarcasminorGTM or Marketing PartnerSponsor logo displayed on club website.
• UnivilleminorGTM or Marketing PartnerSponsor logo displayed on club website. Partnership includes educational initiatives like 'Gol de Letra' campaign for book donation to Univille.
• DestracoreChannel Partner/ Reseller/ DistributorDestra is the exclusive licensing partner for JEC brand products. Companies interested in licensing the JEC brand must contact Destra with company description, market time, and product portfolio.
• OAB JoinvilleminorStrategic or Co-development PartnerPartnership with OAB (Order of Attorneys of Brazil) Joinville section for events on combating domestic violence and racism in football.
• Espaço Junior Centro Especializado em AutismominorStrategic or Co-development PartnerPartnership for World Autism Pride Day action at Arena Joinville, promoting inclusion and integration.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Criciúma Esporte Clube: Santa Catarina–based professional football club that has moved between Série B and lower national divisions. Directly comparable to JEC as a same-state, similar-tier competitor competing in the Catarinense and national Brazilian leagues with a comparable multi-sport and youth-development footprint.
• Avaí FC: Florianópolis-based professional football club competing in Brazilian national divisions and the Catarinense state championship. Comparable to JEC as a Santa Catarina state rival with a similar fan-base-driven, multi-revenue-stream operating model.
• Figueirense: Florianópolis-based professional football club that has operated across multiple tiers of Brazilian football. Comparable to JEC in state-level rivalry, lower-tier competition, and reliance on match-day, membership, and sponsorship revenues.
• Brusque FC: Santa Catarina club from Brusque that has competed in Série B/C/D of the Brazilian football pyramid. Comparable to JEC as a same-state, similar-sized club with a modest stadium and a recent history of moving between national tiers.
• Chapecoense: Santa Catarina club based in Chapecó that has played across Série A, B, and lower tiers of Brazilian football. Comparable to JEC in state rivalry and operational structure, though currently operating at a higher sporting tier.
• Operário Ferroviário: Ponta Grossa (Paraná)-based football club competing in Brazilian national divisions (Série B and below) and the Campeonato Paranaense. Comparable to JEC as a similarly sized lower-tier national-league competitor with a member-driven business model.
• Paysandu Sport Club: Belém-based football club with a historic supporter base that has competed across Brazilian national divisions. Comparable to JEC as a regional Brazilian club reliant on match-day revenue, membership, and sponsorships across national and state competitions.
• Botafogo-PB: João Pessoa-based football club competing in Brazilian national divisions and Campeonato Paraibano. Comparable to JEC as a similarly tiered club balancing state-level dominance with national-league competition and diversified commercial operations.

Broad incumbents

• Clube Atlético Mineiro: Major Brazilian multi-sport club based in Belo Horizonte with a large arena (Arena MRV), academy, and operations across football and other sports. Comparable to JEC as a multi-sport Brazilian club with owned infrastructure, academy programs, and brand licensing — though at far greater scale.
• Grêmio Foot-Ball Porto Alegrense: Porto Alegre-based multi-sport club (football, futsal, basketball, and more) with a major arena and a strong academy-to-first-team pipeline. Comparable to JEC in multi-sport structure and youth-development model, though at substantially larger commercial scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/jec_online
• YouTubeyoutube.com/@JECPlay1976
• Facebookfacebook.com/JECoficial
• LinkedInbr.linkedin.com/company/joinville-esporte-clube
• Instagraminstagram.com/jec_oficial
• TikToktiktok.com/@jec_oficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joinville Esporte Clube