Saddle Box
SaddleBox is a direct-to-consumer subscription service operated by Chomp, LLC that delivers curated monthly boxes of gourmet horse treats, tack, grooming tools, and equine gift items to horse owners across the United States, Canada, and the United Kingdom at $49.95 per month.
- Company typePrivate
- Founded2015
- HeadquartersElyria, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Saddle Box does
SaddleBox is a direct-to-consumer subscription e-commerce service operated by Chomp, LLC, headquartered at 7500 West Ridge Road in Elyria, Ohio. The company delivers curated monthly boxes containing gourmet horse treats, tack, grooming tools, shampoos, hygiene products, and gift items to horse owners across the United States, Canada, and the United Kingdom. The core product is the SaddleBox Subscription at $49.95/month, with first-box pricing of $24.97 (50% off via code "LOVEHORSES") and shipments going out via USPS (free U.S. shipping). Gift subscription tiers (1-month at $50, 3-month at $45/box, 6-month at $40/box, 12-month at $35/box) are one-time purchases that do not auto-renew. The underlying technology is a self-serve e-commerce storefront on saddlebox.net with no proprietary technology platform identified; the company's competitive layer is curation, supplier aggregation, and brand trust rather than software.
The business model is recurring subscription revenue with a promotional acquisition mechanism (50% first-box discount). SaddleBox has shipped over 500,000 boxes cumulatively across its ~10-year operating history (founded ~2015) and employs 11–50 people. Distinctive commercial elements include: a monthly Golden Ticket saddle giveaway tied to a randomly selected box, exclusive gourmet horse cookie recipes only available through the subscription, and a cause-marketing program embedding a rescue horse photo and story in each shipment supported by ~18 horse rescue organization partners. The company also operates a sub-brand, CoopCrate, a chicken/farm animal subscription box, indicating horizontal expansion into adjacent hobbyist verticals. Customer acquisition leans on content marketing (equine-care blog), organic social (Facebook, Instagram, YouTube), email marketing, and customer reviews/referrals. The company is privately held, has no disclosed institutional funding, no parent company, and no subsidiary structure, consistent with a bootstrapped, founder-operated small business.
Saddle Box firmographics
Firmographics- Name
- Saddle Box
- Legal name
- Chomp, LLC
- Website
- https://saddlebox.net
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SaddleBox is a direct-to-consumer subscription service operated by Chomp, LLC that delivers curated monthly boxes of gourmet horse treats, tack, grooming tools, and equine gift items to horse owners across the United States, Canada, and the United Kingdom at $49.95 per month.
- Ownership category
- akta.pro rank
Saddle Box industry classification
Industry- Product category
- Pet Subscription Boxes
- NAICS
- Pet and Pet Supplies Retailers (45991)
- akta.pro primary industry
- Equine Treats & Reward Products (AFADAEAH)
- akta.pro secondary industry
- Complete Equine Feeds (Pelleted/Extruded/Textured) (AFADAEAA)
Keywords
Where Saddle Box is headquartered
LocationHeadquarters
- HQ city
- Elyria
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Saddle Box business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales
Revenue model
- Monthly Subscription: Recurring monthly subscription service delivering horse treats, tack, and equine-related products. First box ships immediately upon signup; subsequent boxes ship monthly on the 15th. Subscriptions auto-renew with billing on the 3rd of each month. Gift subscriptions are one-time purchases that do not renew.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Subscription - First Box |
| Subscription | Pay-as-you-go | Gift 1-Month Plan |
| Subscription | Multi-year contract | Gift 3-Month Plan (Save 10%) |
| Subscription | Multi-year contract | Gift 6-Month Plan (Save 20%) - MOST POPULAR |
| Subscription | Multi-year contract | Gift 12-Month Plan (Save 30%) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Saddle Box product offering
Product offeringCore offering
SaddleBox operates a monthly subscription box service that delivers curated horse treats, tack, grooming tools, shampoos, hygiene products, and gift items to horse owners. The standard subscription auto-renews monthly at $49.95 (with a 50% first-box promotional discount) and includes exclusive gourmet horse cookies only available through the service. One-time gift subscription plans of 1, 3, 6, and 12 months are also sold.
Product overview
SaddleBox is a monthly subscription box service operated by Chomp, LLC, delivering curated equine products to horse owners. The core product is the SaddleBox Subscription at $49.95/month (first box at $24.97 with promotional code), featuring gourmet horse treats, tack, grooming tools, shampoos, and other horse-related items that change monthly. The company also offers gift subscription plans (1, 3, 6, and 12-month options) that do not renew. Unique offerings include exclusive gourmet horse treats only available through the subscription, the Golden Ticket saddle giveaway, and horse rescue photo features highlighting rescue organizations supported by the company. The SaddleBox Horse Blog provides educational content on horse care. All products are sourced from American companies and packed in Ohio, with free U.S. shipping.
Differentiator
Problem solved
Functional benefit
Brands
- CoopCrate: A farm box subscription service for chicken owners, mentioned by customers as another product from the same company.
Quantifiable outcome
- 500,000+ boxes shipped over 10 years
Companies that use Saddle Box
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
Saddle Box technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Saddle Box partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered minor.
- Red Bucket Equine RescueminorHorse rescue organization that SaddleBox has helped with free boxes and donations. Each SaddleBox includes a photo and story about a rescue horse the customer helped support through their purchase.
- Hearts of Horse HavenminorHorse rescue organization supported by SaddleBox through donations and free boxes.
- Voice for Horses Rescue NetworkminorHorse rescue network that SaddleBox supports with charitable giving.
- Harmony New Beginnings Animal RescueminorAnimal rescue organization receiving support from SaddleBox.
- The Wings Programs Inc.minorOrganization supported by SaddleBox with donations and free boxes.
- Canter Haven FarmminorHorse rescue farm receiving support from SaddleBox.
- The Right Horse InitiativeminorNational horse adoption initiative that SaddleBox supports through charitable contributions.
- The Horse Rescue.OrgminorHorse rescue organization listed among those helped by SaddleBox.
- Dust Devil Ranch Sanctuary for HorsesminorHorse sanctuary receiving donations from SaddleBox.
- Second Chances Equine RescueminorEquine rescue organization supported by SaddleBox.
- Edwards Animal RescueminorAnimal rescue organization receiving support from SaddleBox.
- Hosanna Horse HavenminorHorse rescue haven supported by SaddleBox donations.
- Toby's Legacy Equine RescueminorEquine rescue organization named in SaddleBox's supported rescues.
- Spirit Horse Equine RescueminorHorse rescue receiving support from SaddleBox.
- Artemis Farm RescueminorFarm rescue organization supported by SaddleBox.
- Gentle Spirit Horses Rescue & SanctuaryminorHorse rescue and sanctuary receiving donations.
- Howey Horse Haven RescueminorHorse rescue organization supported by SaddleBox.
- Hope For Hooves RescueminorHorse rescue organization included in SaddleBox's charitable giving program.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Saddle Box competitors and assessment
Company assessmentBroad incumbents
- FabFitFun: FabFitFun runs a seasonal/quarterly lifestyle subscription box. It is a broad incumbent comparable to SaddleBox as a curated-box subscription platform, though operating in a non-animal lifestyle category; useful for benchmarking DTC subscription unit economics.
- Tractor Supply Co. Tractor Supply is a multi-category rural-lifestyle retailer with deep equine assortment (tack, treats, grooming, supplements) across hundreds of stores. It is a broad incumbent overlapping with SaddleBox's product categories and rural horse-owner customer base.
- Ipsy: Ipsy is a beauty subscription box with monthly curated samples and full-size products. It is a broad incumbent comparable to SaddleBox on subscription mechanics, curated unboxing, and influencer/social-driven acquisition.
- Chewy: Chewy is a large online pet and animal supplies retailer offering autoship subscriptions for food, treats, and supplies. It is a broad incumbent that competes for the same horse-owner wallet share via convenience, breadth, and subscription fulfillment.
Direct peers
- KitNipBox: KitNipBox is a monthly subscription box for cat owners featuring curated toys, treats, and accessories. It is a direct peer to SaddleBox given its identical subscription-box business model in an adjacent companion-animal vertical.
- BarkBox: BarkBox operates a monthly subscription box for dog owners delivering curated treats, toys, and chews. It is the canonical direct peer to SaddleBox in the animal-owner subscription box category, sharing DTC e-commerce mechanics, recurring billing, and curated-box product strategy.
- State Line Tack: State Line Tack is a leading online retailer of equestrian tack, apparel, and horse care supplies. It is a direct peer given its DTC focus on equine products with overlapping SKUs (tack, grooming, treats) and a shared horse-owner buyer.
- Manna Pro: Manna Pro is a leading equine and livestock nutrition brand selling treats, supplements, and care products through retail and online channels. It is a direct peer because its horse treats and supplements overlap with the core SKUs SaddleBox curates into its boxes.
- SmartPak: SmartPak Equine sells supplements, tack, and horse care products direct to horse owners online, including a SmartPaks daily-supplement subscription program. It is a direct peer given its equine-specific DTC e-commerce and subscription-style fulfillment model overlapping SaddleBox's customer base.
- Jeffers Pet: Jeffers Pet (formerly Jeffers Livestock) is a long-standing mail-order and online equine and livestock supply retailer selling tack, grooming, treats, and health products. It is a direct peer in equine-specific DTC supply with a similar customer demographic to SaddleBox.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Saddle Box social profiles
Digital presenceSaddle Box financial estimates
Financial estimateRevenue estimate
Valuation estimate
Saddle Box leadership team
Management profileNumber of profiles
Saddle Box funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Saddle Box M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Saddle Box
What does Saddle Box do?
SaddleBox operates a monthly subscription box service that delivers curated horse treats, tack, grooming tools, shampoos, hygiene products, and gift items to horse owners. The standard subscription auto-renews monthly at $49.95 (with a 50% first-box promotional discount) and includes exclusive gourmet horse cookies only available through the service. One-time gift subscription plans of 1, 3, 6, and 12 months are also sold.
Is Saddle Box a public or private company?
Saddle Box is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Saddle Box founded?
Saddle Box was founded in 2015. It employs 11 to 50 people.
Where is Saddle Box based?
Saddle Box is headquartered in Elyria, United States, in the North America region.
How does Saddle Box make money?
One revenue line is on record: monthly Subscription.
Who are Saddle Box's main competitors?
Broad incumbents on record are FabFitFun, Tractor Supply Co., Ipsy and Chewy. Direct peers are KitNipBox, BarkBox, State Line Tack, Manna Pro, SmartPak and Jeffers Pet.
Does Saddle Box have an API?
No public API is recorded for Saddle Box.
What industry is Saddle Box in?
Saddle Box's product category is Pet Subscription Boxes. Its primary akta.pro industry code is AFADAEAH, Equine Treats & Reward Products, with a secondary code of AFADAEAA, Complete Equine Feeds (Pelleted/Extruded/Textured). Its NAICS code is 45991.