Krannert School of Management

What Krannert School of Management does

The Mitch Daniels School of Business at Purdue University — formerly known as the Krannert School of Management — is a public business school headquartered at 403 Mitch Daniels Boulevard in West Lafayette, Indiana. Founded in 1962 and rebranded under its current name following a major naming gift, the school is part of Purdue University, a public research institution established in 1869 and owned by the State of Indiana.

The school operates a comprehensive academic portfolio spanning undergraduate majors (Accounting, Business Analytics and Information Management, Economics, Finance, General Management, Integrated Business and Engineering, Marketing, Quantitative Business Economics, and Supply Chain and Operations Management), a master-level suite that includes one-year, online, and dual-degree MBA variants, six specialized master's programs, online master's degrees across multiple disciplines, doctoral programs across eight academic departments, dual-degree options pairing business with engineering, and graduate certificates. Delivery occurs across on-campus residential programs in West Lafayette, fully online formats, hybrid configurations including an Indianapolis Experience, and custom corporate engagements. Underlying infrastructure includes nine academic departments, dedicated research centers, Business Career Services, and the Office of Business Partnerships.

Revenue is generated through four primary streams: tuition and fees from undergraduate, graduate, and doctoral enrollment; research grants and funding from government agencies, foundations, and corporate sponsors; alumni giving and donations managed by a development office; and corporate partnerships and consulting through executive education, custom programs, and upskilling engagements. The school holds AACSB International accreditation and earns top-tier rankings across multiple programs, including #5 in Production/Operations Management (U.S. News 2025) and #1 in North America for both MS Accounting and MS Human Resource Management (Eduversal 2024).

Name

Krannert School of Management

Legal name

Mitch Daniels School of Business

Website

https://krannert.purdue.edu

Company type

Private

Founded year

1869

Operating status

Operating

Headcount range

10,001+ employees

Short description

The Mitch Daniels School of Business (formerly Krannert) is the AACSB-accredited business school at Purdue University offering undergraduate, MBA, specialized master's, online, PhD, and corporate executive education programs across nine academic departments in West Lafayette, Indiana.

Ownership category

akta.pro rank

Product category

Business Education / Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Business & Management Research Universities (EDAHABAE)

akta.pro secondary industries

Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA), Executive Education & Corporate Programs (Non-degree) (EDAHAHAN)

Keywords

• Business school education
• Graduate business programs
• Executive education programs
• Supply chain management
• Business analytics programs

Headquarters

HQ city

West Lafayette

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tuition and Fees: Revenue generated from undergraduate, graduate, and doctoral program tuition and associated fees for both in-state and out-of-state students.
2. Research Grants and Funding: Funding from government agencies, private foundations, and corporate sponsors for faculty research initiatives and centers.
3. Alumni Giving and Donations: Development office manages alumni donations, endowed chairs, and capital campaigns.
4. Corporate Partnerships and Consulting: Office of Business Partnerships generates revenue through corporate collaborations, executive education, custom programs, and upskilling initiatives for organizations.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Krannert School of Management (now Mitch Daniels School of Business) at Purdue University delivers business education across undergraduate majors, specialized master's degrees, MBA programs, PhD tracks, and non-degree certificates. Offerings span on-campus residential formats and online delivery, with additional corporate-facing executive education, custom training programs, and consulting through the Office of Business Partnerships. The portfolio spans nine academic departments covering Accounting, Economics, Finance, MIS, Marketing, OBHR, Quantitative Methods, Strategic Management, and Supply Chain and Operations Management.

Product overview

The Mitch Daniels School of Business at Purdue University offers a comprehensive portfolio of academic programs across undergraduate, graduate, and doctoral levels. The portfolio includes undergraduate majors in business disciplines (Accounting, Finance, Marketing, etc.), traditional and online MBA programs, specialized master's degrees (Accounting, Business Analytics, Finance, Supply Chain, HR, Marketing), online master's programs, doctoral degrees across eight disciplines, dual degree options (Engineering + Business), and graduate certificates. The institution operates as a single integrated business school with multiple delivery formats (on-campus, online, hybrid) serving diverse student populations.

Differentiator

Problem solved

Functional benefit

Products and services

• Undergraduate Academic Programs Undergraduate degree programs including Accounting, Business Analytics and Information Management, Economics, Finance, General Management, Integrated Business and Engineering, Marketing, Quantitative Business Economics, and Supply Chain and Operations Management, designed for prospective undergraduate students seeking foundational business education.
• Master of Business (MBA) Programs MBA offerings including One-Year MBA, Online MBA, and Master of Business and Technology (MBT) in both online and on-campus variants, targeted at professionals seeking general management and business technology leadership credentials.
• Specialized Master's Programs Specialized master's degrees including MS Accounting, MS Business Analytics and Information Management, MS Finance, MS Global Supply Chain Management, MS Human Resource Management, and MS Marketing for students seeking advanced discipline-specific expertise.
• Online Master's Programs Online delivery formats for MS Business Analytics, MS Economics, MS Global Supply Chain Management, MS Human Resource Management, and Online MBA, providing flexible remote access for working professionals and distance learners.
• PhD Programs Doctoral programs in Economics, Finance, Management Information Systems, Marketing, OBHR, Quantitative Methods, Strategic Management, and Supply Chain and Operations Management for aspiring academic researchers and faculty candidates.
• Dual Degree Programs Combined degree options including MS Engineering + MBA, MS Engineering + MBT, and the newly launched OMBA/MS Engineering dual degree, allowing students to earn credentials across engineering and business simultaneously.
• Graduate Certificates and Custom Programs Online graduate certificate programs for professional development and skill credentialing, plus custom corporate programs delivered through the Office of Business Partnerships for organizations seeking tailored executive education and upskilling initiatives.

Quantifiable outcome

• #5 Best Production/Operations Management - U.S. News & World Report (2025)
• +3 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Carlson School of Management (University of Minnesota): Public Big Ten business school offering the same combination of undergraduate, MBA, specialized master's, and PhD programs with strong corporate partnership infrastructure. Direct comparable on structure and target market.
• Gies College of Business (University of Illinois Urbana-Champaign): Top-ranked public Big Ten business school with strong online MBA and accounting programs. Directly comparable on public-research-university affiliation, online program scale, and specialization in accounting and supply chain.
• Questrom School of Business (Boston University): Comprehensive business school with undergraduate, MBA, specialized master's, and PhD programs plus online delivery. Comparable on portfolio breadth and AACSB-accredited professional school structure.
• Fisher College of Business (Ohio State University): Public Big Ten business school with comparable undergraduate, MBA, and specialized master's offerings and a strong operations/supply chain reputation. Similar institutional structure and target student segments.
• Kelley School of Business (Indiana University): Another leading public-university business school in Indiana with similarly broad undergraduate, MBA, online, and specialized master's portfolios. Highly comparable on geography, public-research-university affiliation, and online program strength, making it the closest direct competitor.
• Tepper School of Business (Carnegie Mellon University): Research-intensive business school known for quantitative methods and business analytics, mirroring Krannert/Daniels' Quantitative Methods and Business Analytics strengths. Comparable on research orientation and specialized master's depth.
• Ross School of Business (University of Michigan): Elite-tier public research business school with similar MBA, specialized master's, and undergraduate programs. Comparable on public-research-university model and corporate partnership orientation, though at a higher selectivity tier.
• Smeal College of Business (Penn State University): Large public-university business school offering similar undergraduate, MBA, and specialized master's programs with a focus on supply chain. Comparable scale, public-university affiliation, and corporate engagement model.
• Foster School of Business (University of Washington): Public research business school with comparable undergraduate, MBA, and specialized master's portfolios. Comparable on public-university model and corporate partnership orientation, though geographically distinct.
• Broad College of Business (Michigan State University): Public Big Ten business school with full undergraduate-through-PhD portfolio and notable supply chain strength, directly comparable to Krannert/Daniels on size, structure, and specialization overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/PurdueKrannert
• LinkedInlinkedin.com/company/purdue-krannert

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krannert School of Management