SEILA

What SEILA does

SEILA (Syndicat de l'Emballage Industriel et de la Logistique Associée) is a French employers' professional organization constituted in 1951 under the law of 21 March 1884. It represents companies engaged in industrial packaging, wooden crate and pallet manufacturing, art packaging, and associated industrial logistics services. The organization federates approximately 130 member companies across five European countries (France, Belgium, Italy, Luxembourg, and the Netherlands), collectively representing roughly 7,000 jobs and €750M in combined annual turnover. SEILA holds the legally recognized monopoly on employers' representation in the French mechanical wood processing branch (IDCC 0158) at 36.31% weight.

SEILA's core offerings are non-software in nature. The primary intellectual property consists of two publications — the "Spécifications techniques des méthodes d'emballages des matériels industriels" (priced at €150 for the French paper/electronic edition and €180 for the English edition) and the "Guide technique" (€80 per copy) — plus the operation of the sei quality certification mark, registered at INPI and EUIPO. The sei mark is granted to approved packers (Emballeurs agréés) who pass multi-stage audits against SEILA's specifications and is recognized by manufacturers and insurance companies as proof of compliant industrial packaging. SEILA itself does not produce, distribute, or manufacture physical packaging; it sets standards, certifies member compliance, and represents the sector.

The organization's business model rests on two revenue streams: recurring membership dues (non-publicly disclosed, paid across three member categories: Emballeurs agréés, Caissiers affiliés, Correspondants) and one-time publication sales via its online shop. Distribution is direct to enterprise members through regional delegations and a national governance structure (Bureau, Direction Council, Marque sei Committee), supported by content marketing (website, YouTube, LinkedIn, Facebook), events (regional/national meetings, ALL4PACK trade show participation), and a member extranet. SEILA participates as a full member in FEFPEB (European Federation), AFNOR (H08F packaging commission), FCBA, France Bois Forêt, ADEME, and the Pôle Emballage Bois cluster. Leadership comprises President Thierry Godard, Délégué Général Sélim Denoyelle, Technical Advisor P. Grenier, Administrative Assistant Aurélie Lopez, and Secretary General Véronique Vlahakis (retiring 30 April 2026).

Name

SEILA

Legal name

seila - Syndicat de l'Emballage Industriel et de la Logistique Associée

Website

https://seila.fr

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

1–10 employees

Short description

SEILA (Syndicat de l'Emballage Industriel et de la Logistique Associée) is the French employers' professional organization founded in 1951 that represents roughly 130 member companies in industrial packaging, wooden crate manufacturing, and associated logistics across five European countries. It operates the sei quality certification mark, publishes technical specifications, and holds legally recognized employers' representation in the French mechanical wood processing branch.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: SEILA generates revenue through membership fees from its approximately 130 member companies across three categories: Emballeurs agréés, Caissiers affiliés, and Correspondants
2. Publications and Technical Documentation Sales: Sale of technical specifications manuals and guides (150 EUR for specifications, 80 EUR for technical guide) in French and English, available in paper and electronic formats

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

SEILA is a professional employers' organization (syndicat professionnel) that represents and federates companies in industrial packaging, wooden crate and pallet manufacturing, art packaging, and associated industrial logistics in France and neighboring countries. Its sellable offerings include published technical specifications and guides, the sei quality certification mark, and structured member services including training, representation, and networking.

Product overview

SEILA is a professional organization (syndicat professionnel) for industrial packaging and associated logistics, not a software product company. The organization offers two main publications: the 'Spécifications techniques' (technical specifications) at €150-180 as a paper and electronic reference document, and the 'Guide technique' (technical guide) at €80 for member training and reference. SEILA also operates the 'sei' certification mark program, which grants approved packers (emballeurs agréés) the right to use the sei mark on their packaging after passing multi-stage audits, certifying compliance with the organization's technical standards.

Differentiator

Problem solved

Functional benefit

Brands

• sei: Quality certification mark for approved industrial packaging manufacturers, owned by SEILA and registered at INPI (France) and EUIPO (international).

Products and services

• Spécifications techniques des méthodes d'emballages des matériels industriels et applications diverses (Technical Specifications Manual) A comprehensive reference document that defines packaging methods for industrial equipment, incorporating French and European standards. It establishes requirements for packaging, logistics, handling, transport, and storage operations, and is recognized by manufacturers and insurance companies. Available in French (€150) and English (€180), in paper and electronic formats.
• Guide technique de l'emballage des matériels industriels et applications diverses (Technical Guide) A technical guide that supplements the SEILA specifications, providing in-depth knowledge tools and information on technical and regulatory developments for SEILA members and the wider industrial packaging community. Sold at €80 per copy.
• Marque sei (sei Certification Mark) A quality certification mark granted by SEILA to approved packers (emballeurs agréés) who meet the technical specifications and pass independent audits. The sei mark certifies that industrial packaging conforms to SEILA's established methods and is recognized by manufacturers and insurance companies. The mark is registered at INPI (France) and EUIPO (international).

Quantifiable outcome

• Near 130 member companies representing 7,000 jobs
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• France Bois Forêt (FBF)coreStrategic or Co-development PartnerNational interprofessional organization representing the French forest-wood sector. SEILA participates as an active member representing industrial packaging interests.
• FEFPEB (Fédération Européenne des Fabricants de Palettes et Emballages Bois)coreStrategic or Co-development PartnerEuropean Federation of Pallet and Wood Packaging Manufacturers. SEILA is a full member enabling exchange with national homologues across Europe.
• FCBA (Institut technologique)coreTechnology or IntegrationTechnology institute for the wood and furniture sector. SEILA participates in the pallets and wood packaging professional commission.
• ADEME (Agence de la transition écologique)minorStrategic or Co-development PartnerFrench ecological transition agency. SEILA collaborates on environmental and sustainability initiatives related to wood packaging.
• AFNOR (Association française de normalisation)coreTechnology or IntegrationFrench standardization association. SEILA participates in the AFNOR/H08F packaging commission.
• Pôle Emballage Bois (PEB)coreStrategic or Co-development PartnerWood Packaging Cluster grouping SEILA with Commission Palettes (ex SYPAL) and Commission Emballage Léger (ex SIEL) of FNB under a common banner to promote wood as a packaging material.
• Fédération Nationale du Bois (FNB) - Commissions Palettes et Emballage LégercoreStrategic or Co-development PartnerNational Wood Federation with specialized commissions for pallets and light wood packaging. SEILA collaborates through the PEB structure.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Others

• FCBA (Institut Technologique Forêt Cellulose Bois-Construction Ameublement): French wood-sector technology institute where SEILA participates in the pallets and wood packaging professional commission. Comparable as a technical standards partner supporting the same industrial packaging ecosystem.

Broad incumbents

• AFNOR (Association Française de Normalisation): French national standards body in whose H08F packaging commission SEILA participates. Comparable as a standards-issuing organization, though operating across all industries rather than specializing in packaging.
• CEPI (Confederation of European Paper Industries): European confederation for the paper industry, covering upstream pulp and paper producers that supply packaging converters. Adjacent comparable as a continental packaging materials trade body.
• WPO (World Packaging Organisation): Global packaging industry umbrella organization promoting packaging standards and best practice worldwide. Comparable as a packaging industry association, though operating at much broader scope than SEILA's wood-packaging niche.

Direct peers

• France Bois Forêt (FBF): French national interprofessional organization for the forest-wood sector, of which SEILA is an active member. Comparable as a sector-wide representative body, though operating further upstream in forestry.
• CITPA (International Confederation of Paper and Board Converters in Europe): European trade association representing paper and board packaging converters. Comparable as a regional packaging industry body, though focused on fibre-based rather than wood-based packaging.
• Fédération Nationale du Bois (FNB): French national wood federation housing the Commissions Palettes and Emballage Léger that co-form the Pôle Emballage Bois cluster with SEILA. Directly comparable as a national employer body for the wood/packaging value chain.
• Pôle Emballage Bois (PEB): Wood Packaging Cluster grouping SEILA with FNB's pallet and light packaging commissions to promote wood as a packaging material. Directly comparable as a packaging-focused industry consortium with overlapping membership.
• FEFPEB (Fédération Européenne des Fabricants de Palettes et Emballages Bois): European federation of pallet and wood packaging manufacturers; SEILA is a full member. FEFPEB performs the same trade-association function at the EU level that SEILA performs in France, making it the closest direct peer.

Regional players

• FEVE (European Container Glass Federation): European federation representing the container glass packaging industry. Comparable as a European packaging trade association for a different packaging substrate (glass vs. wood), useful as a structural peer for sector dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@leseila6426
• Facebookfacebook.com/SEILASyndicat
• LinkedInlinkedin.com/company/seila-syndicat

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEILA