Karen Claffey Koller

What Karen Claffey Koller does

Karen Claffey-Koller Interior Design is a privately held, founder-owned interior design practice established in 1985 by Karen Claffey-Koller in Madison, Wisconsin. The firm provides full-service interior design for residential homeowners (primary) and commercial clients, with offerings spanning space planning, bath design, lighting and electrical planning with reflected ceiling plans, furniture design, kitchen design, and color, material, and fabric coordination. The design philosophy emphasizes distinctive contemporary and eclectic interiors that integrate architecture, art, furniture, and textures, with each project tailored to the client's habits, lifestyle, and personal tastes.

The firm operates on a professional services revenue model, generating income through consulting fees determined via consultation based on project scope, size, and complexity. Pricing is quote-based and not publicly disclosed. Go-to-market is sales-led and direct, with the firm engaging clients through personalized in-person consultations, site visits, and ongoing project management from concept through completion. Marketing is centered on the firm's website, which showcases an extensive portfolio of residential projects across nine residences, plus bath and miscellaneous spaces, alongside credentials, awards, and a list of services. The principal marketing channel is the online portfolio, serving as a top-of-funnel asset for attracting Wisconsin-area clients.

The practice is led solely by founder Karen Claffey-Koller, who holds Member ASID and Florida Registered Interior Designer credentials and dual formal education in Interior Design (University of Wisconsin–Madison) and Fashion Design (Mt. Mary College–Milwaukee). The firm has accumulated multiple industry recognitions, including ASID-WI Gold awards (2002, 2005–2009), an ASID-WI Platinum award (2009), and a 'Designer of Distinction' designation from Miromar Design Center in Florida (2012). A single headquarters operates in Madison, Wisconsin, with the Florida-registered designation and award indicating some reputational and operational reach into that state. There is no disclosed headcount, no funding, no parent company, and no technology products — the firm is a boutique, service-only practice.

Name

Karen Claffey Koller

Legal name

Karen Claffey-Koller Interior Design

Website

https://karenclaffeykoller.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Karen Claffey-Koller Interior Design is a privately held, founder-owned interior design practice based in Madison, Wisconsin, founded in 1985. It provides full-service residential and commercial interior design — including space planning, kitchen, bath, lighting, and furniture design — through quote-based consulting engagements.

Ownership category

akta.pro rank

NAICS

Interior Design Services (54141)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industries

Space Planning & Workplace Design (BPAHAKAI), Kitchen Permitting, Design & Project Management (HSAPAAAK)

Keywords

• Residential interior design
• Commercial interior design
• Space planning services
• Kitchen and bath design
• Lighting design

Headquarters

HQ city

Naples

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Interior Design Services: Professional interior design services for residential and commercial clients, including space planning, bath design, lighting design, furniture design, and kitchen design. Revenue generated through consulting fees for design services from concept through completion.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Karen Claffey-Koller Interior Design is a Madison, Wisconsin-based interior design practice offering full-service residential and commercial design. Services include space planning, bath design, lighting and electrical design with reflected ceiling plans, furniture design, kitchen design, and color/material/fabric coordination. The firm guides clients through thousands of design decisions from concept to finish, emphasizing simplicity, craftsmanship, texture, light, form, color, volume, and space.

Product overview

Karen Claffey-Koller Interior Design is a single, unified interior design service offering. The firm provides comprehensive design services encompassing space planning, bath design, kitchen design, lighting and electrical design with reflected ceiling plans, furniture design, and color/material/fabric coordination. The firm serves both residential and commercial clients, creating distinctive contemporary and eclectic designs that integrate architecture, art, furniture, and textures around the client's lifestyle and personal tastes.

Differentiator

Problem solved

Functional benefit

Segments2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights1 record

Broad incumbents

• CannonDesign: Architecture and design firm with interior design offerings across healthcare, education, and commercial sectors; broader incumbent serving similar end-client needs at meaningfully larger scale.
• SmithGroup: Integrated architecture, engineering, and planning firm with interior design services across workplace, health, and education; comparable broad incumbent in the same design category.
• NBBJ: Global architecture and design firm with strong interior design practices in healthcare, corporate, and sports; comparable as a broad incumbent in the same industry with similar residential and commercial capability.
• Perkins&Will: Global architecture and design firm with extensive interior design practices across healthcare, education, and commercial sectors; comparable as a broad incumbent offering interior design within broader architectural engagements.
• Gensler: Largest global architecture and design firm with deep interior design practices across commercial, residential, hospitality, and retail; relevant as a broad incumbent in the same interior design category though vastly larger scale and corporate orientation.
• HOK: Global design, architecture, and engineering firm with substantial interior design capabilities; broader portfolio player serving similar end-client needs in the same industry category.

Direct peers

• Nate Berkus Associates: Boutique interior design practice led by a high-profile designer serving residential and select commercial clients; directly comparable as a designer-led boutique firm with similar branding, portfolio-led marketing, and full-service design offering.
• Elkus Manfredi Architects: Boutique architecture and interior design firm with strong residential, hospitality, and retail portfolios; comparable as a design-led boutique serving similar high-end clients with an integrated architecture-and-interiors practice.
• IA Interior Architects: Specialist interior design firm focused on workplace, hospitality, and retail interiors; the most directly comparable peer as an interior-design-specialized practice with similar service scope and project-led delivery model.
• Martyn Lawrence Bullard Design: Celebrity-led boutique interior design practice specializing in high-end residential and hospitality projects; directly comparable as a personality-driven boutique firm with a similar service model and brand-led marketing approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Karen Claffey Koller