AFIC
AFIC is a Dutch financial services intermediary specializing in automotive financing and insurance for consumers and businesses, with deep expertise in exclusive and classic vehicles. Operating under Alpina Group, it serves the Netherlands and Belgium from offices in Leeuwarden and Breda.
- Company typePrivate
- Founded2010
- HeadquartersLeeuwarden, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What AFIC does
AFIC is a Dutch financial services intermediary based in Leeuwarden, Netherlands, specializing in automotive financing and insurance for private individuals and businesses across the Netherlands and Belgium. Founded in 2010, the company operates from its headquarters in Leeuwarden and a branch in Breda opened in October 2019, and has functioned as a subsidiary of Alpina Group since the June 2021 merger of Heilbron Group (AFIC's prior parent) with Voogd & Voogd Group. Alpina Group operates 65+ locations across the Netherlands and Belgium serving more than 3,000 independent advisors.
The company's product portfolio is bifurcated into financing and insurance. Financing products include financial lease, operational lease, equipment lease, and personal consumer credit for vehicle purchases, with AFIC acting as an intermediary arranging credit from partner funders. Insurance products include auto insurance, Porsche-specific insurance, classic/collector car insurance (with agreed-value coverage, qualifying for Porsches from 8 years old and other marques from 10 years), and per-day circuit/track-day insurance, distributed through carrier partnerships with Lloyd's of London, Zurich Insurance, and Turien & Co. Assuradeuren. A web-based financing calculator provides self-service monthly payment estimates. The technology stack is non-proprietary: no platforms, APIs, SDKs, or AI/ML systems are disclosed; the calculator is a simple rule-based tool hosted on the WordPress-based afic.nl site.
Revenue is generated through insurance commissions on placed policies and transaction/intermediary fees on financing arrangements, with personalized pricing based on customer risk profile, vehicle specification, and financing term. GTM is sales-led via telephone (058-767 65 70), email ([email protected], [email protected], [email protected]), field representatives (buitendienst), and the website, supplemented by an online financing calculator, social media presence on Instagram/Facebook/LinkedIn, an email newsletter, and event sponsorships (Dutch Porsche Drivers Day, PUUR Porsche Treffen). The company is regulated by the Dutch Authority for the Financial Markets (AFM license 12040139) and registered with the KIFID financial services complaints institute (300.014590).
AFIC firmographics
Firmographics- Name
- AFIC
- Legal name
- AFIC | Financieringen en Verzekeringen
- Website
- https://afic.nl
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AFIC is a Dutch financial services intermediary specializing in automotive financing and insurance for consumers and businesses, with deep expertise in exclusive and classic vehicles. Operating under Alpina Group, it serves the Netherlands and Belgium from offices in Leeuwarden and Breda.
- Ownership category
- akta.pro rank
AFIC industry classification
Industry- Product category
- Automotive Financing and Insurance
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Auto & Vehicle Loan Brokerage (FSAEAEAK)
- akta.pro secondary industries
- Umbrella Insurance (FSAJAMAK), Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL)
Keywords
Where AFIC is headquartered
LocationHeadquarters
- HQ city
- Leeuwarden
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
AFIC business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Auto Insurance: AFIC earns commissions from insurance products including auto insurance, Porsche-specific insurance, classic car insurance, and circuit insurance. They work with top insurers including Lloyd's, London, and Zürich.
- Automotive Financing: Revenue from financial lease, operational lease, equipment lease, and personal/business financing products. The company acts as an intermediary arranging financing solutions for vehicle purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Customized insurance and financing products with personalized pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
AFIC product offering
Product offeringCore offering
AFIC is a Dutch financial services intermediary that arranges automotive financing (personal financing, financial lease, operational lease, and equipment lease) and specialized vehicle insurance (auto, Porsche, classic car, circuit/track day, and combined total packages) for both private consumers and business customers in the Netherlands. The company leverages partnerships with top-tier international insurers (Lloyd's of London, Zurich) and operates under the Alpina Group umbrella, providing personalized advisory service and customized coverage/pricing for standard, luxury, classic, and motorsport vehicles.
Product overview
AFIC is a specialized automotive financing and insurance provider offering a comprehensive portfolio of financial services for both private individuals and businesses. The core offering consists of financing solutions (personal financing, financial lease, operational lease, equipment lease) and insurance products (auto insurance, Porsche insurance, classic/collector car insurance, circuit/track day insurance). The company also provides a financing calculator tool and acts as intermediary for insurance claims. AFIC operates under the Alpina Group (Heilbron Groep) umbrella, which resulted from a 2021 merger with Voogd & Voogd Groep.
Differentiator
Problem solved
Functional benefit
Products and services
- Financieringen (Personal Financing) Personal consumer financing solution for purchasing a vehicle, providing flexible credit terms and competitive interest rates for individual buyers. Available to Dutch private customers.
- Financial Lease
- Operational Lease
- Equipment Lease
- Autoverzekering (Auto Insurance)
- Porsche Insurance
- Klassiekerverzekering (Classic Car Insurance)
- Circuitverzekering (Circuit Insurance)
- Totaalpakket (Total Insurance Package)
Companies that use AFIC
Customer profileSegments5 records
Ideal customer profiles4 records
AFIC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AFIC partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- Alpina GroupflagshipAlpina Group is the parent company formed through fusion of Heilbron Groep (where AFIC belonged) with Voogd & Voogd Groep on June 8, 2021. Alpina Group operates more than 65 locations in Netherlands and Belgium, serving over 3000 independent advisors. AFIC operates under the Alpina Group umbrella.
- Lloyd's, LondoncoreInternational insurer partner providing specialized coverage for circuit and race insurance products. AFIC leverages Lloyd's global network for comprehensive racing coverage.
- Zurich InsurancecoreGlobal insurance provider partnered with AFIC for specialized automotive coverage including circuit and track day insurance.
- LoJack BeneluxcoreTechnology partnership for theft recovery systems. AFIC offers LoJack peilzender (tracking devices) to customers in partnership with Turien & Co. Assuradeuren for vehicle security.
- Turien & Co. AssuradeurencoreInsurance intermediary providing classic car and premium auto insurance products through AFIC. Offers specialized classic car policies with extended coverage options.
- GP EliteminorEvent organizer for Dutch Porsche Drivers Day. AFIC sponsors and participates in this annual circuit event organized by GP Elite.
- Lobster LawyersminorLegal partner co-organizing Dutch Porsche Drivers Day event with AFIC.
- PUUR Porsche MagazineminorPorsche lifestyle magazine organizing PUUR Porsche Treffen, an annual event where AFIC maintains a presence.
Scale indicators1 record
Recent moves8 records
Expansion highlights4 records
AFIC competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
AFIC social profiles
Digital presenceAFIC financial estimates
Financial estimateRevenue estimate
Valuation estimate
AFIC leadership team
Management profileNumber of profiles
Profiles12 records
AFIC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AFIC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AFIC
What does AFIC do?
AFIC is a Dutch financial services intermediary that arranges automotive financing (personal financing, financial lease, operational lease, and equipment lease) and specialized vehicle insurance (auto, Porsche, classic car, circuit/track day, and combined total packages) for both private consumers and business customers in the Netherlands. The company leverages partnerships with top-tier international insurers (Lloyd's of London, Zurich) and operates under the Alpina Group umbrella, providing personalized advisory service and customized coverage/pricing for standard, luxury, classic, and motorsport vehicles.
Is AFIC a public or private company?
AFIC is a private company. It is classified as corporate owned and is currently operating.
When was AFIC founded?
AFIC was founded in 2010. It employs 11 to 50 people.
Where is AFIC based?
AFIC is headquartered in Leeuwarden, Netherlands, in the Europe region.
How does AFIC make money?
Two revenue lines are on record. Auto Insurance is the primary driver. The others are automotive Financing.
Does AFIC have an API?
No public API is recorded for AFIC.
What industry is AFIC in?
AFIC's product category is Automotive Financing and Insurance. Its primary akta.pro industry code is FSAEAEAK, Auto & Vehicle Loan Brokerage, with a secondary code of FSAJAMAK, Umbrella Insurance. Its NAICS code is 524210 and its SIC code is 6411.