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AFIC

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uuid0039o8i

Namestring
AFIC
Legal namestring
AFIC | Financieringen en Verzekeringen
Websiteurl
afic.nl
Company typeenum
Private
Founded yearint
2010
Descriptiontext

AFIC is a Dutch financial services intermediary based in Leeuwarden, Netherlands, specializing in automotive financing and insurance for private individuals and businesses across the Netherlands and Belgium. Founded in 2010, the company operates from its headquarters in Leeuwarden and a branch in Breda opened in October 2019, and has functioned as a subsidiary of Alpina Group since the June 2021 merger of Heilbron Group (AFIC's prior parent) with Voogd & Voogd Group. Alpina Group operates 65+ locations across the Netherlands and Belgium serving more than 3,000 independent advisors.

The company's product portfolio is bifurcated into financing and insurance. Financing products include financial lease, operational lease, equipment lease, and personal consumer credit for vehicle purchases, with AFIC acting as an intermediary arranging credit from partner funders. Insurance products include auto insurance, Porsche-specific insurance, classic/collector car insurance (with agreed-value coverage, qualifying for Porsches from 8 years old and other marques from 10 years), and per-day circuit/track-day insurance, distributed through carrier partnerships with Lloyd's of London, Zurich Insurance, and Turien & Co. Assuradeuren. A web-based financing calculator provides self-service monthly payment estimates. The technology stack is non-proprietary: no platforms, APIs, SDKs, or AI/ML systems are disclosed; the calculator is a simple rule-based tool hosted on the WordPress-based afic.nl site.

Revenue is generated through insurance commissions on placed policies and transaction/intermediary fees on financing arrangements, with personalized pricing based on customer risk profile, vehicle specification, and financing term. GTM is sales-led via telephone (058-767 65 70), email ([email protected], [email protected], [email protected]), field representatives (buitendienst), and the website, supplemented by an online financing calculator, social media presence on Instagram/Facebook/LinkedIn, an email newsletter, and event sponsorships (Dutch Porsche Drivers Day, PUUR Porsche Treffen). The company is regulated by the Dutch Authority for the Financial Markets (AFM license 12040139) and registered with the KIFID financial services complaints institute (300.014590).

Short descriptiontext

AFIC is a Dutch financial services intermediary specializing in automotive financing and insurance for consumers and businesses, with deep expertise in exclusive and classic vehicles. Operating under Alpina Group, it serves the Netherlands and Belgium from offices in Leeuwarden and Breda.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersLeeuwarden, Netherlands
HQ citystring
Leeuwarden
HQ countrystring
Netherlands
HQ regionstring
Europe
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
automotive financing services, vehicle insurance brokerage, financial lease solutions, classic car insurance, circuit track insurance
Industry3 codes
1Auto & Vehicle Loan Brokerage
CodeFSAEAEAKPrimaryYes
2Umbrella Insurance
CodeFSAJAMAKPrimaryNo
3Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans)
CodeFSAKADALPrimaryNo
NAICS code2 codes
  • Insurance Agencies and Brokerages524210
  • Agencies, Brokerages, and Other Insurance Related Activities5242
SIC code2 codes
  • Insurance Agents, Brokers & Service6411
  • Fire, Marine & Casualty Insurance6331
Product category
Automotive Financing and Insurance
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Auto Insurance
TypeSubscription Recurring
Description

AFIC earns commissions from insurance products including auto insurance, Porsche-specific insurance, classic car insurance, and circuit insurance. They work with top insurers including Lloyd's, London, and Zürich.

afic.nl
2Automotive Financing
TypeTransaction Fee
Description

Revenue from financial lease, operational lease, equipment lease, and personal/business financing products. The company acts as an intermediary arranging financing solutions for vehicle purchases.

afic.nl
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Pricing details1 tier
1Customized insurance and financing products with personalized pricing
ModelOtherBilling cadenceAnnual
Notes

Premiums and rates are calculated based on individual risk profiles, vehicle specifications, and financing terms. No standard pricing tiers are publicly listed.

afic.nl
GTM typeB2B and B2C
B2B and B2C
Offering typeServices
Services
Core offering1 text field

AFIC is a Dutch financial services intermediary that arranges automotive financing (personal financing, financial lease, operational lease, and equipment lease) and specialized vehicle insurance (auto, Porsche, classic car, circuit/track day, and combined total packages) for both private consumers and business customers in the Netherlands. The company leverages partnerships with top-tier international insurers (Lloyd's of London, Zurich) and operates under the Alpina Group umbrella, providing personalized advisory service and customized coverage/pricing for standard, luxury, classic, and motorsport vehicles.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

AFIC is a specialized automotive financing and insurance provider offering a comprehensive portfolio of financial services for both private individuals and businesses. The core offering consists of financing solutions (personal financing, financial lease, operational lease, equipment lease) and insurance products (auto insurance, Porsche insurance, classic/collector car insurance, circuit/track day insurance). The company also provides a financing calculator tool and acts as intermediary for insurance claims. AFIC operates under the Alpina Group (Heilbron Groep) umbrella, which resulted from a 2021 merger with Voogd & Voogd Groep.

Product and service9 records
1Financieringen (Personal Financing)
CategoryPersonal Automotive Financing
Description

Personal consumer financing solution for purchasing a vehicle, providing flexible credit terms and competitive interest rates for individual buyers. Available to Dutch private customers.

2Financial Lease
3Operational Lease
4Equipment Lease
5Autoverzekering (Auto Insurance)
6Porsche Insurance
7Klassiekerverzekering (Classic Car Insurance)
8Circuitverzekering (Circuit Insurance)
9Totaalpakket (Total Insurance Package)
Scale indicator1 record

Each record includes

Type, Value, Description, Source

Partnership8 partners
Strategic tierFlagshipTypeStrategic or Co-development PartnerAnnounced on2021-06-08
Description

Alpina Group is the parent company formed through fusion of Heilbron Groep (where AFIC belonged) with Voogd & Voogd Groep on June 8, 2021. Alpina Group operates more than 65 locations in Netherlands and Belgium, serving over 3000 independent advisors. AFIC operates under the Alpina Group umbrella.

Strategic tierCoreTypeTechnology or Integration
Description

International insurer partner providing specialized coverage for circuit and race insurance products. AFIC leverages Lloyd's global network for comprehensive racing coverage.

Strategic tierCoreTypeTechnology or Integration
Description

Global insurance provider partnered with AFIC for specialized automotive coverage including circuit and track day insurance.

Strategic tierCoreTypeTechnology or Integration
Description

Technology partnership for theft recovery systems. AFIC offers LoJack peilzender (tracking devices) to customers in partnership with Turien & Co. Assuradeuren for vehicle security.

Strategic tierCoreTypeTechnology or Integration
Description

Insurance intermediary providing classic car and premium auto insurance products through AFIC. Offers specialized classic car policies with extended coverage options.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Event organizer for Dutch Porsche Drivers Day. AFIC sponsors and participates in this annual circuit event organized by GP Elite.

7Lobster Lawyers
Strategic tierMinorTypeGTM or Marketing Partner
Description

Legal partner co-organizing Dutch Porsche Drivers Day event with AFIC.

afic.nl
8PUUR Porsche Magazine
Strategic tierMinorTypeGTM or Marketing Partner
Description

Porsche lifestyle magazine organizing PUUR Porsche Treffen, an annual event where AFIC maintains a presence.

afic.nl
Recent move8 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Market position
Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles12 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

AFIC

Automotive Financing and Insuranceafic.nl

AFIC is a Dutch financial services intermediary specializing in automotive financing and insurance for consumers and businesses, with deep expertise in exclusive and classic vehicles. Operating under Alpina Group, it serves the Netherlands and Belgium from offices in Leeuwarden and Breda.

What AFIC does

AFIC is a Dutch financial services intermediary based in Leeuwarden, Netherlands, specializing in automotive financing and insurance for private individuals and businesses across the Netherlands and Belgium. Founded in 2010, the company operates from its headquarters in Leeuwarden and a branch in Breda opened in October 2019, and has functioned as a subsidiary of Alpina Group since the June 2021 merger of Heilbron Group (AFIC's prior parent) with Voogd & Voogd Group. Alpina Group operates 65+ locations across the Netherlands and Belgium serving more than 3,000 independent advisors.

The company's product portfolio is bifurcated into financing and insurance. Financing products include financial lease, operational lease, equipment lease, and personal consumer credit for vehicle purchases, with AFIC acting as an intermediary arranging credit from partner funders. Insurance products include auto insurance, Porsche-specific insurance, classic/collector car insurance (with agreed-value coverage, qualifying for Porsches from 8 years old and other marques from 10 years), and per-day circuit/track-day insurance, distributed through carrier partnerships with Lloyd's of London, Zurich Insurance, and Turien & Co. Assuradeuren. A web-based financing calculator provides self-service monthly payment estimates. The technology stack is non-proprietary: no platforms, APIs, SDKs, or AI/ML systems are disclosed; the calculator is a simple rule-based tool hosted on the WordPress-based afic.nl site.

Revenue is generated through insurance commissions on placed policies and transaction/intermediary fees on financing arrangements, with personalized pricing based on customer risk profile, vehicle specification, and financing term. GTM is sales-led via telephone (058-767 65 70), email ([email protected], [email protected], [email protected]), field representatives (buitendienst), and the website, supplemented by an online financing calculator, social media presence on Instagram/Facebook/LinkedIn, an email newsletter, and event sponsorships (Dutch Porsche Drivers Day, PUUR Porsche Treffen). The company is regulated by the Dutch Authority for the Financial Markets (AFM license 12040139) and registered with the KIFID financial services complaints institute (300.014590).

AFIC firmographics

Firmographics
Name
AFIC
Legal name
AFIC | Financieringen en Verzekeringen
Website
https://afic.nl
Company type
Private
Founded year
2010
Operating status
Operating
Headcount range
11–50 employees
Short description
AFIC is a Dutch financial services intermediary specializing in automotive financing and insurance for consumers and businesses, with deep expertise in exclusive and classic vehicles. Operating under Alpina Group, it serves the Netherlands and Belgium from offices in Leeuwarden and Breda.
Ownership category
akta.pro rank

AFIC industry classification

Industry
Product category
Automotive Financing and Insurance
NAICS
Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
SIC
Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)
akta.pro primary industry
Auto & Vehicle Loan Brokerage (FSAEAEAK)
akta.pro secondary industries
Umbrella Insurance (FSAJAMAK), Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL)

Keywords

  • Automotive financing services
  • Vehicle insurance brokerage
  • Financial lease solutions
  • Classic car insurance
  • Circuit track insurance

Where AFIC is headquartered

Location

Headquarters

HQ city
Leeuwarden
HQ country
Netherlands
HQ region
Europe

Offices2 records

Markets served

AFIC business model

Business model
GTM type
B2B and B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

  1. Auto Insurance: AFIC earns commissions from insurance products including auto insurance, Porsche-specific insurance, classic car insurance, and circuit insurance. They work with top insurers including Lloyd's, London, and Zürich.
  2. Automotive Financing: Revenue from financial lease, operational lease, equipment lease, and personal/business financing products. The company acts as an intermediary arranging financing solutions for vehicle purchases.

Pricing tiers

ModelBillingPrice
OtherAnnualCustomized insurance and financing products with personalized pricing

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

AFIC product offering

Product offering

Core offering

AFIC is a Dutch financial services intermediary that arranges automotive financing (personal financing, financial lease, operational lease, and equipment lease) and specialized vehicle insurance (auto, Porsche, classic car, circuit/track day, and combined total packages) for both private consumers and business customers in the Netherlands. The company leverages partnerships with top-tier international insurers (Lloyd's of London, Zurich) and operates under the Alpina Group umbrella, providing personalized advisory service and customized coverage/pricing for standard, luxury, classic, and motorsport vehicles.

Product overview

AFIC is a specialized automotive financing and insurance provider offering a comprehensive portfolio of financial services for both private individuals and businesses. The core offering consists of financing solutions (personal financing, financial lease, operational lease, equipment lease) and insurance products (auto insurance, Porsche insurance, classic/collector car insurance, circuit/track day insurance). The company also provides a financing calculator tool and acts as intermediary for insurance claims. AFIC operates under the Alpina Group (Heilbron Groep) umbrella, which resulted from a 2021 merger with Voogd & Voogd Groep.

Differentiator

Problem solved

Functional benefit

Products and services

  • Financieringen (Personal Financing) Personal consumer financing solution for purchasing a vehicle, providing flexible credit terms and competitive interest rates for individual buyers. Available to Dutch private customers.
  • Financial Lease
  • Operational Lease
  • Equipment Lease
  • Autoverzekering (Auto Insurance)
  • Porsche Insurance
  • Klassiekerverzekering (Classic Car Insurance)
  • Circuitverzekering (Circuit Insurance)
  • Totaalpakket (Total Insurance Package)

Companies that use AFIC

Customer profile

Segments5 records

Ideal customer profiles4 records

AFIC technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

AFIC partnerships and signals

Strategic signal

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

  • Alpina GroupflagshipStrategic or Co-development Partner · 8 June 2021Alpina Group is the parent company formed through fusion of Heilbron Groep (where AFIC belonged) with Voogd & Voogd Groep on June 8, 2021. Alpina Group operates more than 65 locations in Netherlands and Belgium, serving over 3000 independent advisors. AFIC operates under the Alpina Group umbrella.
  • Lloyd's, LondoncoreTechnology or IntegrationInternational insurer partner providing specialized coverage for circuit and race insurance products. AFIC leverages Lloyd's global network for comprehensive racing coverage.
  • Zurich InsurancecoreTechnology or IntegrationGlobal insurance provider partnered with AFIC for specialized automotive coverage including circuit and track day insurance.
  • LoJack BeneluxcoreTechnology or IntegrationTechnology partnership for theft recovery systems. AFIC offers LoJack peilzender (tracking devices) to customers in partnership with Turien & Co. Assuradeuren for vehicle security.
  • Turien & Co. AssuradeurencoreTechnology or IntegrationInsurance intermediary providing classic car and premium auto insurance products through AFIC. Offers specialized classic car policies with extended coverage options.
  • GP EliteminorGTM or Marketing PartnerEvent organizer for Dutch Porsche Drivers Day. AFIC sponsors and participates in this annual circuit event organized by GP Elite.
  • Lobster LawyersminorGTM or Marketing PartnerLegal partner co-organizing Dutch Porsche Drivers Day event with AFIC.
  • PUUR Porsche MagazineminorGTM or Marketing PartnerPorsche lifestyle magazine organizing PUUR Porsche Treffen, an annual event where AFIC maintains a presence.

Scale indicators1 record

Recent moves8 records

Expansion highlights4 records

AFIC competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

AFIC social profiles

Digital presence

AFIC financial estimates

Financial estimate

Revenue estimate

Valuation estimate

AFIC leadership team

Management profile

Number of profiles

Profiles12 records

AFIC funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

AFIC M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AFIC

What does AFIC do?

AFIC is a Dutch financial services intermediary that arranges automotive financing (personal financing, financial lease, operational lease, and equipment lease) and specialized vehicle insurance (auto, Porsche, classic car, circuit/track day, and combined total packages) for both private consumers and business customers in the Netherlands. The company leverages partnerships with top-tier international insurers (Lloyd's of London, Zurich) and operates under the Alpina Group umbrella, providing personalized advisory service and customized coverage/pricing for standard, luxury, classic, and motorsport vehicles.

Is AFIC a public or private company?

AFIC is a private company. It is classified as corporate owned and is currently operating.

When was AFIC founded?

AFIC was founded in 2010. It employs 11 to 50 people.

Where is AFIC based?

AFIC is headquartered in Leeuwarden, Netherlands, in the Europe region.

How does AFIC make money?

Two revenue lines are on record. Auto Insurance is the primary driver. The others are automotive Financing.

Does AFIC have an API?

No public API is recorded for AFIC.

What industry is AFIC in?

AFIC's product category is Automotive Financing and Insurance. Its primary akta.pro industry code is FSAEAEAK, Auto & Vehicle Loan Brokerage, with a secondary code of FSAJAMAK, Umbrella Insurance. Its NAICS code is 524210 and its SIC code is 6411.

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