Military Shop Chemnitz

What Military Shop Chemnitz does

Military Shop Chemnitz (operating as Splinter-Store) is a German military surplus retailer founded in 2001, operated as a sole proprietorship by Marco Hecker. The business combines a physical retail showroom at Zwickauer Straße 340 in Chemnitz with a JTL-Shop e-commerce storefront, selling new and used Bundeswehr, NVA (East German), US Army, Russian, and French military clothing and equipment, plus WWI/WWII reproductions, tactical gear, weapons accessories (crossbows, ammunition boxes), and security industry equipment. Product prices range from approximately €1 to €130 per item, with German VAT included and shipping via DHL/GLS throughout Germany and to Switzerland.

The customer base spans individual soldiers (Bundeswehr, KSK, SEK operators), security companies, survival trainers, dealers and retailers (wholesale), and film production / reenactment companies seeking WWI/WWII reproductions. Distribution is dual-channel: physical in-store purchases plus nationwide and Swiss e-commerce delivery, with online order pickup available at the Chemnitz location. Revenue is generated through one-time product transactions at retail and a wholesale-to-dealers stream; the website explicitly lists German VAT-inclusive pricing and weight-based shipping tiers (€8.99 DHL/GLS domestic; €149.99 large freight; €29.90-€54.90 Switzerland).

The underlying technology is a standard JTL-Shop e-commerce platform with no proprietary features, AI capabilities, or APIs disclosed. Supplier partnerships include Sturm Handels GmbH (Mil-Tec), Herkules-Schuh GmbH, A. Blöchl Großhandels GmbH, Hans Buchner Großhandel, and Leo Köhler. The company is independently owned, has no parent, no subsidiaries, and no disclosed funding, M&A, or leadership changes.

Name

Military Shop Chemnitz

Legal name

Military Shop Chemnitz

Website

https://xn--militrshop-chemnitz-kwb.de

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Military Shop Chemnitz is a German military surplus retailer operating a Chemnitz showroom and JTL-Shop e-commerce store, founded in 2001, serving soldiers, security firms, reenactors, dealers, and outdoor customers across Germany and Switzerland.

Ownership category

akta.pro rank

Product category

Military Surplus Retail

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Historical & Military Collectibles Retail (CRALAGAM)

akta.pro secondary industry

Uniforms & Workwear Specialty Department Stores (CRAGAGAH)

Keywords

• Military surplus retail
• Tactical equipment
• Outdoor survival gear
• Security uniforms
• Armed forces apparel

Headquarters

HQ city

Chemnitz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail product sales: Direct sales of military surplus, Bundeswehr products, NVA items, US Army gear, and military reproductions to individual consumers and security firms. Revenue generated through one-time product transactions with prices ranging from approximately €1 to €130 per item.
2. Wholesale to dealers: Sells products in bulk to selected dealers and retailers across Germany who resell to end customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Military Shop Chemnitz (Splinter-Store) is a German military surplus retailer that sells new and used Bundeswehr, NVA, US Army, Russian, and French Army clothing and equipment, as well as WWI and WWII reproductions and security/tactical gear, through a physical store in Chemnitz and a nationwide e-commerce shop. Product prices range from about €1 for small items (e.g., US P38 can opener) to over €130 for higher-end items such as winter boots, with unit-pricing per item and flat shipping rates via DHL/GLS.

Product overview

Military Shop Chemnitz (operating as Splinter-Store) is a German military surplus e-commerce retailer established in 2001, offering a comprehensive portfolio of military, outdoor, and security equipment. The store provides new and used Bundeswehr products, NVA (East German Army) items, US Army equipment, Russian and French military gear, as well as WWI and WWII reproductions. The product portfolio is organized into core categories including Bundeswehr Bekleidung (military clothing), Militärausrüstung (military equipment), Gebrauchte Militärbekleidung (used clothing), Gebrauchte Militärausrüstung (used equipment), Repro & Original Militaria (WWI/WWII reproductions), Waffen & Zubehör (weapons & accessories), and Security & Sicherheit (security equipment). The store operates both as an online shop and a physical retail location in Chemnitz, Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Bundeswehr Bekleidung (Bundeswehr clothing) Military surplus clothing from the German armed forces including field shirts, jackets, pants, combinations, rain protection, sweaters, socks, shoes, and children's camouflage clothing; sold to military personnel, enthusiasts, and security firms.
• Militärausrüstung (Military equipment) Military equipment including bags, backpacks, tents and camping gear, eating and cooking equipment, sleeping gear, fire and warmth items, toiletries, camouflage materials, tools, badges, and fastening supplies.
• Gebrauchte Militärbekleidung (Used military clothing) Used/decommissioned military clothing including jackets, pants, rain protection, and socks from various military sources.
• Gebrauchte Militärausrüstung (Used military equipment) Used military equipment including carrying equipment, backpacks, tents, nets, and camping gear.
• Repro & Original Militaria (WWI/WWII reproductions and originals) WWI and WWII reproductions and original militaria including German field clothing, equipment, and NVA/DDR Police MfS items; targeted at film productions and reenactment groups.
• Waffen & Zubehör (Weapons and accessories) Legal weapons and accessories including crossbows, weapon care, ammunition boxes, carrying straps, and air gun accessories.
• Security & Sicherheit Ausrüstung (Security equipment) Security industry clothing and equipment for security personnel and door staff, including tactical shirts, fleece jackets, sweatshirts, ties, belts, knit caps, and cut-resistant gloves.

Named customers5 records

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Sturm Handels GmbH (Mil-Tec)coreTechnology or IntegrationPrimary supplier of Mil-Tec branded tactical and military equipment products sold through the store. Products include field shirts, tactical jackets, ammunition boxes, and various military surplus items.
• Herkules-Schuh GmbHcoreTechnology or IntegrationGerman manufacturer of traditional leather boots and felt boots supplied to the store. Products include winter boots, work boots, and military-style footwear made in Germany with over 128 years of experience.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• BW-Bekleidung: Specialist German retailer of original and reproduction Bundeswehr clothing. Direct overlap in Bundeswehr-focused SKUs and German surplus customer base.
• Bundeswehr-Versand: German online retailer specializing in surplus Bundeswehr clothing, equipment, and accessories. Closest like-for-like competitor in catalog, price range, and target audience of German military surplus buyers.
• Sturm Handels GmbH (Mil-Tec): Primary supplier to Military Shop Chemnitz and operator of the Mil-Tec brand, also selling directly through its own retail channels. Comparable because it produces and distributes the same tactical/military product lines and shares customer overlap.
• Armeeshop.de: German online military surplus retailer with overlapping catalog (Bundeswehr, NVA, US Army items) and similar consumer/professional customer mix. Direct competitor for German military surplus shoppers.
• ASMC (Alles fürs Militär- und Camping): One of Germany's largest military surplus and outdoor retailers, operating both an extensive online store and physical presence. Directly comparable product categories (Bundeswehr, tactical, outdoor) and customer base, but at significantly larger scale.

Broad incumbents

• 5.11 Tactical: US-origin tactical apparel and gear brand with established European retail distribution. Comparable as a tactical/security apparel incumbent but serves a more professional and law-enforcement-skewed audience.
• Pentagon Tactical: Greek-origin tactical apparel brand with wide European distribution. Overlapping customer base in security and tactical enthusiast segments, though more focused on branded tactical apparel than surplus.

Emerging players

• Helikon-Tex: Polish tactical and military apparel brand with growing European retail presence. Comparable because it serves the same tactical/military enthusiast and security personnel segments with branded apparel and gear.
• Survival-Shop / Bushcraft-Laden: German specialty retailer focused on bushcraft, survival, and outdoor gear. Comparable on the outdoor/survival portion of Military Shop Chemnitz's catalog, particularly for civilian outdoor and survival enthusiasts.

Others

• AliExpress Military Surplus Marketplace: Global online marketplace that has become a major channel for low-priced military surplus and tactical-inspired apparel. Relevant as the dominant price-driven competitive threat in the same product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/protein-store

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Military Shop Chemnitz