Tom&Josette
Tom&Josette operates a French network of micro-crèches for children aged 0–3 implanted inside EHPAD and senior residences, running structured intergenerational encounters with elderly residents and monetizing via family fees, employer co-financing and host-operator partnerships.
- Company typePrivate
- Founded2019
- HeadquartersParis, France
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Tom&Josette does
Tom&Josette (legal entity: Tom et Josette SAS, Paris) is a French for-profit operator founded in 2019 by HEC Entrepreneurs graduates Astrid Parmentier and Pauline Faivre, building what the company describes as the first dedicated network of intergenerational micro-crèches in France. The core product is a licensed micro-crèche (capacity up to 12 children aged 0–3, staffed by 4 early-childhood professionals) implanted inside EHPAD or senior residences, where children ('Tom') participate in structured intergenerational encounters with elderly residents ('Josette') several times per week. The pedagogical backbone — a formal Projet d'établissement per site — blends Montessori-inspired free-choice learning with an intergenerational programme supported by a scientific committee of child psychologists and social-impact researchers, while the operating model is borrowed from Buurtzorg's self-managing teams via a decentralized 'Constellation' system at the Paris headquarters ('Camp de Base').
The company monetizes through three recurring streams: parent childcare fees (income-tiered, partially offset by CAF CMG subsidies and a 50% tax credit capped at €2,300 per child under 6), employer co-financing contracts (leveraging the CIFAM tax credit and corporate deductions to cover ~22–25% of actual cost after up to 75% state coverage, with priority admission for employee children), and berceau-reservation agreements with host EHPAD/senior residences that reserve places for their staff's children. Customer segments span families with children aged 0–3, French employers (PME to large enterprises), and senior-care operators (DomusVi, Feron-Vrau, Domani and independents). Distribution is hybrid direct-to-consumer (online pre-registration and price simulator) and B2B2C (enterprise outreach and host-operator partnerships), with no mobile app or proprietary software product.
The network stood at 17 open micro-crèches and approximately 90 professionals as of 2025, with 200 children ('Toms') regularly interacting with 500+ elderly residents ('Josettes') across roughly 1,000 documented intergenerational encounters. Reported demand is structurally above supply — some sites receive up to 40 family applications per month for 3–4 available annual places — and the leadership targets 100 crèches and 400 staff as a long-term vision. The company raised €1.3 million in a 2021 seed round reported by Les Échos and reports no parent company, no public listing, and founder-retained ownership.
Tom&Josette firmographics
Firmographics- Name
- Tom&Josette
- Legal name
- Tom et Josette SAS
- Website
- https://tometjosette.fr
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Tom&Josette operates a French network of micro-crèches for children aged 0–3 implanted inside EHPAD and senior residences, running structured intergenerational encounters with elderly residents and monetizing via family fees, employer co-financing and host-operator partnerships.
- Ownership category
- akta.pro rank
Tom&Josette industry classification
Industry- Product category
- Childcare Services
- NAICS
- Child Care Services (62441)
- SIC
- Services-Child Day Care Services (8351)
- akta.pro primary industry
- Infant-Focused Childcare Centers (EDACAAAF)
Keywords
Where Tom&Josette is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Tom&Josette business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Parent childcare fees: Parents pay monthly fees for childcare services. Tariffs are calculated based on household income, number of children, and number of days per week. Fees are partially offset by CAF subsidies (PAJE/CMG) and potential employer co-financing. After tax credit (50% of annual expenditure up to €2,300 per child under 6), net cost to families is reduced.
- Employer co-financing contracts: Employers co-finance childcare places for their employees' children. Under French tax incentives, the employer covers approximately 22-25% of the actual cost, while the state (via CAF) subsidizes up to 75%. Employers benefit from the CIFAM (Crédit Impôt Famille) and corporate tax deductions, and employees receive priority admission for their children.
- Berceau reservation for EHPAD/residence partners: Partner establishments (EHPAD, senior residences) reserve berths for children of their employees. This provides a guaranteed occupancy rate for the micro-crèche and serves as a dual B2B revenue stream, with the partner subsidizing places for staff children.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly fee based on household income, number of children, and number of days per week — with or without employer co-financing. |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
Tom&Josette product offering
Product offeringCore offering
Tom&Josette operates a network of intergenerational micro-crèches physically implanted inside EHPAD and senior residences across France. Each micro-crèche accommodates up to 12 children aged 0-3 years, is staffed by 4 early childhood professionals, and runs structured daily or weekly encounters between the children ("Tom") and the elderly residents ("Josette"). The company also provides B2B employer co-financing solutions, EHPAD/residence hosting partnerships, and an online pricing simulator for families.
Product overview
Tom&Josette operates a network of intergenerational micro-crèches across France. The core offering is the micro-crèche intergénérationnelle: a small-format nursery (up to 12 children aged 0–3, staffed by 4 professionals) implanted within EHPAD or senior residences. The company offers four interconnected service lines: (1) direct family enrollment via pre-registration and pricing simulator for parents seeking childcare; (2) employer co-financing solutions enabling companies to reserve places for employees' children with tax advantages; (3) EHPAD/residence partnership services to host micro-crèches via three real estate options; and (4) a career/reruitment platform for early childhood professionals. The pedagogical backbone is the Pédagogie intergénérationnelle, combining Montessori-inspired free-choice learning with regular intergenerational activities between children (Tom) and elderly residents (Josette), supported by a scientific committee and formalised in each location's Projet d'établissement.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Employer absenteeism reduced by 25% with access to childcare places
- +4 more outcomes
Companies that use Tom&Josette
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Tom&Josette technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Tom&Josette partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and supporting.
- EHPAD Notre Dame de l'Accueil (Feron-Vrau)coreTom&Josette will open a micro-crèche inside the EHPAD Notre Dame de l'Accueil in Lille (Saint Maurice quarter), within a calm and verdant environment. Feron-Vrau is a senior care operator providing the real estate and resident community for the intergenerational program.
- Résidence Amassa, JuvignaccoreRésidence Amassa is an innovative intergenerational residence designed for aging in place and 'bien vieillir'. Tom&Josette opens a micro-crèche on the ground floor of the building, creating daily proximity between seniors and young children.
- Résidence L'Olivier, BillèrescoreRésidence L'Olivier (operated by Domani) is a contemporary senior residence blending Béarnais warmth and modernity. It hosts a Tom&Josette micro-crèche in a peaceful residential neighborhood.
- Résidence Domani, DraveilcoreRésidence Domani is a newly built senior residence in Île-de-France where Tom&Josette opens a micro-crèche in brand-new facilities designed to revolutionize 'bien-vieillir'.
- EHPAD La Providence, IssoirecoreEHPAD La Providence is a private non-profit senior care home near the center of Issoire. It hosts a Tom&Josette micro-crèche open to children of staff and local families.
- EHPAD Henri IV (DomusVi), ToulousecoreEHPAD Henri IV (operated by DomusVi) hosts the Tom&Josette micro-crèche at Montaudran, Toulouse, in a 150 m² bright space with a garden. The 12-place micro-crèche operates from 8h to 18h30, accommodating children from Toulouse, Rangueil, and Saint-Orens families.
- DomusVicoreDomusVi is a major French EHPAD operator. The partnership with Tom&Josette involves hosting intergenerational micro-crèches within DomusVi facilities, such as the Henri IV residence in Toulouse. DomusVi provides the real estate, operational environment, and resident community.
- EHPAD La Grande Charrière (Vourles)coreEHPAD La Grande Charrière in Vourles hosts a Tom&Josette micro-crèche, referenced in employer testimonials as a model that generates positive dynamics and communication during the sector's crisis. Covered by La Vie magazine as a pioneering intergenerational initiative.
- Multiple employer partners (unspecified companies)coreCompanies across France co-finance childcare places for their employees' children within Tom&Josette crèches. Employers benefit from tax incentives (CIFAM, corporate tax deductions covering up to 75% of costs), improved employer brand, and reduced employee absenteeism and turnover. Employee children receive priority admission.
- CAF (Caisse d'Allocations Familiales)coreCAF subsidizes family childcare costs through the Complément Mode de Garde (CMG), allowing Tom&Josette to offer reduced family tariffs and enabling the co-financing model between employers and families.
- Scientific Committee (Jacqueline Wendland, Danielle Rapoport, Frédéric Van der Borght, Adrien Baudet)supportingThe scientific committee includes child psychologists, a haptopsychotherapist, and a social impact researcher who provide academic credibility and research support for the intergenerational pedagogical model.
Scale indicators9 records
Recent moves8 records
Expansion highlights5 records
Tom&Josette competitors and assessment
Company assessmentDirect peers
- O2 Crèches: Micro-crèche network under O2 Care & Services with comparable parent fee structure and employer co-financing model. Operates a similar physical-network approach to early childhood care delivery across France.
- People&Baby: One of France's largest private micro-crèche networks with hundreds of locations. Directly competes with Tom&Josette in the same small-format daycare category, serving parents of 0-3 year olds with similar CAF-subsidized fee structures and employer co-financing arrangements, though without the intergenerational/EHPAD integration.
- La Maison Bleue: French micro-crèche network operating daycare centers across France with comparable parent fee structure, CAF partnerships, and B2B employer offerings. Serves the same core customer base of working parents seeking high-quality early childhood care.
- Crèche Attitude: French micro-crèche network (Babilou subsidiary) competing directly in the small-format daycare segment with overlapping parent and employer offerings, particularly in the corporate/employer co-financing space.
- Les Petits Chaperons Rouges: French micro-crèche network (Babilou subsidiary) with comparable family and employer offerings and similar pedagogical positioning, targeting the same customer segment but operating without the intergenerational integration.
Broad incumbents
- Bright Horizons Family Solutions: US-headquartered global corporate/family childcare operator and broader incumbent in the same industry with established B2B employer partnerships and corporate childcare offerings, though operating primarily in different geographies (US/UK) than Tom&Josette.
- Babilou: Major pan-European childcare group (parent of Crèche Attitude and LPCR) with a much broader portfolio including nurseries, after-school programs, and corporate childcare. Operates at significantly larger scale than Tom&Josette as a broad incumbent in the same industry.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Tom&Josette social profiles
Digital presenceTom&Josette compliance and trust
Trust signalCompliance3 records
Tom&Josette financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tom&Josette leadership team
Management profileNumber of profiles
Tom&Josette funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tom&Josette M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tom&Josette
What does Tom&Josette do?
Tom&Josette operates a network of intergenerational micro-crèches physically implanted inside EHPAD and senior residences across France. Each micro-crèche accommodates up to 12 children aged 0-3 years, is staffed by 4 early childhood professionals, and runs structured daily or weekly encounters between the children ("Tom") and the elderly residents ("Josette"). The company also provides B2B employer co-financing solutions, EHPAD/residence hosting partnerships, and an online pricing simulator for families.
Is Tom&Josette a public or private company?
Tom&Josette is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tom&Josette founded?
Tom&Josette was founded in 2019. It employs 51 to 100 people.
Where is Tom&Josette based?
Tom&Josette is headquartered in Paris, France, in the Europe region.
How does Tom&Josette make money?
Three revenue lines are on record. Parent childcare fees are the primary driver. The others are employer co-financing contracts and berceau reservation for EHPAD/residence partners.
Who are Tom&Josette's main competitors?
Direct peers on record are O2 Crèches, People&Baby, La Maison Bleue, Crèche Attitude and Les Petits Chaperons Rouges. Broad incumbents are Bright Horizons Family Solutions and Babilou.
Does Tom&Josette have an API?
No public API is recorded for Tom&Josette.
What industry is Tom&Josette in?
Tom&Josette's product category is Childcare Services. Its primary akta.pro industry code is EDACAAAF, Infant-Focused Childcare Centers. Its NAICS code is 62441 and its SIC code is 8351.