Price, Petho & Associates

What Price, Petho & Associates does

Price, Petho & Associates, P.L.L.C. is a plaintiff-side personal injury and workers' compensation law firm founded in 1979 and headquartered in Charlotte, North Carolina. The firm represents individuals injured by negligence — including car, truck, motorcycle, pedestrian, premises liability, medical malpractice, defective product, and wrongful death matters — as well as injured workers navigating claims and denials. It operates from three North Carolina offices in Charlotte, Rockingham, and Rutherfordton, and is admitted to practice in both North Carolina and South Carolina state courts, the U.S. District Court for the Eastern District of North Carolina, the U.S. Court of Appeals for the Fourth Circuit, and the U.S. Supreme Court. The lead attorneys include founder Douglas A. Petho, Larry E. Price, Margaret E. Ford, and Lauren Monosoff, with the firm claiming 100+ years of combined experience and hundreds of jury trial verdicts.

The firm's business model is a contingency-fee professional services arrangement: clients pay no upfront fees, the firm provides free initial consultations, and attorney compensation is a contractual percentage of the recovery collected only if the case settles or wins. Reported case results include eight disclosed seven-figure recoveries ranging from $2.3M (workers' compensation spinal cord injury) to $9M (motor vehicle collision with traumatic brain injury), with cumulative recoveries cited at over $250 million since 1979.

Distribution is regional and consumer-direct: clients reach the firm via phone (available 24/7 with a live person), website contact forms, or in-person visits at any of three offices. The firm also provides home and hospital visits for clients unable to travel and supports Spanish-speaking clients through a dedicated Spanish-language site. Beyond direct consumer representation, the firm offers Local Counsel Services to out-of-state law firms requiring NC and SC co-counsel, representing a small B2B revenue layer on top of the consumer core. The firm reports no external institutional ownership, no acquisitions, no funding rounds, and no disclosed technology platform beyond a marketing website and CMS.

Name

Price, Petho & Associates

Legal name

Price Petho & Associates P.L.L.C.

Website

https://priceattorneys.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Price, Petho & Associates is a Charlotte-based plaintiff law firm founded in 1979 that represents injury victims and workers in personal injury, workers' compensation, and wrongful death matters across North Carolina and South Carolina on a contingency-fee basis.

Ownership category

akta.pro rank

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Personal Injury Legal Services: The firm operates on a contingency fee arrangement for personal injury cases, meaning attorneys receive payment only if they win the case or reach a settlement. The attorney takes a percentage of the final settlement or award as their fee, agreed upon in advance and outlined in a written contract. If the case is unsuccessful, the attorney does not receive a fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Price, Petho & Associates is a personal injury and workers' compensation law firm representing individuals injured due to the negligence of others. The firm handles car, truck, motorcycle, and other accident cases, wrongful death claims, premises liability, medical malpractice, defective products, and workers' compensation claims, and also provides local counsel services to out-of-state law firms in North and South Carolina courts.

Product overview

Price, Petho & Associates is a personal injury and workers' compensation law firm offering three core service areas: Personal Injury Legal Services (handling auto accidents, truck accidents, motorcycle accidents, wrongful death, premises liability, medical malpractice, and catastrophic injuries), Workers' Compensation Legal Services (assisting injured workers with claims, denials, and appeals), and Local Counsel Services (providing co-counsel representation for out-of-state attorneys in North and South Carolina courts). The firm operates from offices in Charlotte, Rockingham, and Rutherfordton, NC.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services Legal representation for individuals injured due to the negligence of others, covering auto accidents, truck accidents, motorcycle accidents, wrongful death, premises liability, medical malpractice, and catastrophic injuries including brain and spinal cord injuries.
• Workers' Compensation Legal Services Legal assistance for workers injured on the job, including workers' compensation claims filing, denials appeals, and representation during reconsideration hearings for employees across various industries including construction.
• Local Counsel Services

Quantifiable outcome

• $250 million+ recovered for clients since 1979
• +7 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Auger & Auger Attorneys at Law: Long-standing North Carolina personal injury and workers' compensation firm founded in the 1980s with multiple offices. Comparable to Price, Petho in size, practice area mix, contingency model, and statewide NC coverage.
• Whitley Law Firm: North Carolina personal injury and workers' compensation firm with offices across the state. Similar in core practice areas, contingency fee model, and regional mid-sized firm profile to the subject company.
• Stewart Law Offices: Personal injury and workers' compensation firm serving Charlotte and surrounding NC/SC areas. Comparable practice mix and regional footprint to Price, Petho & Associates.
• Law Offices of James Scott Farrin: North Carolina-based plaintiff-side personal injury and workers' compensation firm with offices across the state. Directly comparable in practice mix, contingency fee model, and NC regional focus to Price, Petho & Associates.
• DeMayo Law Offices: North Carolina plaintiff-side personal injury firm with offices in multiple NC cities. Comparable to Price, Petho in practice focus, contingency model, and statewide NC footprint.
• Henson Fuerst Attorneys at Law: North Carolina-based personal injury, workers' compensation, and SSD law firm. Comparable peer given overlapping practice areas, contingency fee structure, and multi-office NC presence.

Regional players

• Olsinski Law Firm: Charlotte, North Carolina-based personal injury and criminal defense firm. Same metro market as Price, Petho, with a similar plaintiff-side personal injury focus.
• The Law Offices of Darrell B. Spence: Charlotte-area personal injury and workers' compensation attorney with decades of practice. Local-market peer with comparable PI/workers' comp mix and contingency fee model.
• Rosenblatt & Fanning Attorneys at Law: Charlotte-based plaintiff personal injury firm serving NC and SC. Comparable peer operating in the same primary metro with the same contingency fee, personal injury focus.

Broad incumbents

• Wilkes & McHugh: Plaintiff-side personal injury firm with regional offices across the Carolinas and broader Southeast. Larger-scale peer with overlapping catastrophic injury, trucking, and wrongful death work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/petho_c
• Facebookfacebook.com/Charlotte.Personal.Injury.Lawyer
• LinkedInlinkedin.com/company/price-petho-associates-p-l-l-c

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Price, Petho & Associates